Creative Planning
- SEC CIK
- 0001540235
- Latest filing
- Aug 13, 2026
Holdings changes from Q2 2025 to Q3 2025
Long positions only; new, added, reduced and sold out are based on share counts. Pick any two quarters this institution filed.
- New
- 331
- Est. +$131.6M
- Added
- 2,589
- Est. +$7.49B
- Reduced
- 800
- Est. −$1.18B
- Sold out
- 114
- Est. −$61.8M
Portfolio value went from $117.1B to $130.9B (+$13.8B (+11.8%)); positions from 3,594 to 3,811 (+217).
All Q3 2025 holdingsAll Q2 2025 holdings
In the shares, value and % of portfolio columns, the top figure is Q3 2025 and the gray one below is Q2 2025. For stocks that split between the two quarters, Q2 2025 shares are converted at the split ratio before comparing.
| Security | Action | Shares | Share change | Value | Est. bought or sold | % of portfolio | Weight change (pp) |
|---|---|---|---|---|---|---|---|
| iShares Core S&P 500 ETF464287200 | Added– | 22,735,26722,229,974 | +505,293+2.3% | $15.2B$13.8B | +$338.2M | 11.6%11.8% | −0.16 |
| Vanguard Total Bond Market ETF921937835 | Added– | 124,942,968114,896,140 | +10,046,828+8.7% | $9.29B$8.46B | +$747.2M | 7.1%7.2% | −0.13 |
| Vanguard Ftse Developed Markets ETF921943858 | Reduced– | 128,084,556132,070,439 | −3,985,883−3.0% | $7.67B$7.53B | −$238.8M | 5.9%6.4% | −0.57 |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | Added– | 87,966,06283,062,157 | +4,903,905+5.9% | $5.03B$4.52B | +$280.5M | 3.8%3.9% | −0.01 |
| iShares Core MSCI Emerging Markets ETF46434G103 | Added– | 75,109,40973,244,097 | +1,865,312+2.5% | $4.95B$4.40B | +$123.0M | 3.8%3.8% | +0.03 |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | Added– | 112,764,55699,636,348 | +13,128,208+13.2% | $4.83B$4.03B | +$561.8M | 3.7%3.4% | +0.24 |
| Vanguard Morningstar Large-Cap ETF922908637 | Reduced– | 12,394,72512,591,614 | −196,889−1.6% | $3.82B$3.59B | −$60.6M | 2.9%3.1% | −0.15 |
| AAPLApple Inc. | AddedHistory | 10,884,51510,174,834 | +709,681+7.0% | $2.77B$2.09B | +$180.7M | 2.1%1.8% | +0.33 |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | Added– | 32,029,68731,140,324 | +889,363+2.9% | $2.51B$2.26B | +$69.7M | 1.9%1.9% | −0.02 |
| Vanguard Morningstar Mid-Cap ETF922908629 | Reduced– | 8,331,1008,406,520 | −75,420−0.9% | $2.45B$2.35B | −$22.2M | 1.9%2.0% | −0.14 |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | Added– | 26,438,33925,511,256 | +927,083+3.6% | $2.22B$2.12B | +$78.0M | 1.7%1.8% | −0.11 |
| NVDANVIDIA Corp | AddedHistory | 11,481,2419,143,670 | +2,337,571+25.6% | $2.14B$1.44B | +$436.1M | 1.6%1.2% | +0.40 |
| Schwab U.S. Large-Cap ETF808524201 | Reduced– | 80,734,18581,577,917 | −843,732−1.0% | $2.13B$1.99B | −$22.2M | 1.6%1.7% | −0.08 |
| Vanguard Morningstar Total Stock Market ETF922908769 | Reduced– | 6,204,2696,351,163 | −146,894−2.3% | $2.04B$1.93B | −$48.2M | 1.6%1.6% | −0.09 |
| SPYSPDR S&P 500 ETF Trust | AddedHistory | 2,984,6492,931,720 | +52,929+1.8% | $1.99B$1.81B | +$35.3M | 1.5%1.5% | −0.03 |
| American Centy ETF Tr025072802 | Added– | 20,621,86018,388,604 | +2,233,256+12.1% | $1.84B$1.46B | +$198.8M | 1.4%1.2% | +0.16 |
| MSFTMicrosoft Corp | AddedHistory | 3,344,5332,915,631 | +428,902+14.7% | $1.73B$1.45B | +$222.1M | 1.3%1.2% | +0.08 |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | Added– | 40,704,99137,386,268 | +3,318,723+8.9% | $1.71B$1.55B | +$139.8M | 1.3%1.3% | −0.01 |
| American Centy ETF Tr025072877 | Added– | 16,802,46114,595,072 | +2,207,389+15.1% | $1.67B$1.33B | +$219.7M | 1.3%1.1% | +0.14 |
| Dimensional U.S. Small Cap ETF25434V500 | Added– | 22,684,99120,228,460 | +2,456,531+12.1% | $1.55B$1.29B | +$168.2M | 1.2%1.1% | +0.09 |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | Added– | 48,756,34845,354,564 | +3,401,784+7.5% | $1.48B$1.37B | +$103.0M | 1.1%1.2% | −0.04 |
| iShares Tr46435G326 | Reduced– | 17,808,67117,982,959 | −174,288−1.0% | $1.43B$1.37B | −$14.0M | 1.1%1.2% | −0.08 |
| iShares Tr464288414 | Added– | 13,191,21212,339,988 | +851,224+6.9% | $1.40B$1.29B | +$90.6M | 1.1%1.1% | −0.03 |
| BRK.BBerkshire Hathaway Inc | AddedHistory | 2,794,0342,764,486 | +29,548+1.1% | $1.40B$1.34B | +$14.9M | 1.1%1.1% | −0.07 |
| Vanguard Mun BD FDS922907746 | Reduced– | 26,101,24726,851,781 | −750,534−2.8% | $1.31B$1.32B | −$37.6M | 1.0%1.1% | −0.13 |
| Vanguard Real Estate ETF922908553 | Reduced– | 13,258,72413,676,143 | −417,419−3.1% | $1.21B$1.22B | −$38.2M | 0.9%1.0% | −0.11 |
| iShares Core U.S. Aggregate Bond ETF464287226 | Reduced– | 11,970,11112,373,724 | −403,613−3.3% | $1.20B$1.23B | −$40.5M | 0.9%1.0% | −0.13 |
| SPDR Index Shs FDS78463X509 | Reduced– | 22,369,06722,882,892 | −513,825−2.2% | $1.05B$978.0M | −$24.1M | 0.8%0.8% | −0.04 |
| Vanguard Ftse Emerging Markets ETF922042858 | Reduced– | 18,604,97318,875,383 | −270,410−1.4% | $1.01B$933.6M | −$14.7M | 0.8%0.8% | −0.03 |
| Vanguard Scottsdale FDS92206C706 | Added– | 16,456,95315,055,511 | +1,401,442+9.3% | $987.9M$900.5M | +$84.1M | 0.8%0.8% | −0.01 |
| Schwab International Equity ETF808524805 | Reduced– | 40,928,99241,355,792 | −426,800−1.0% | $952.8M$914.0M | −$9.94M | 0.7%0.8% | −0.05 |
| Schwab U.S. Mid-Cap ETF808524508 | Reduced– | 29,528,01929,603,590 | −75,571−0.3% | $875.2M$830.4M | −$2.24M | 0.7%0.7% | −0.04 |
| Vanguard S&P 500 ETF922908363 | Added– | 1,394,8521,343,735 | +51,117+3.8% | $854.2M$763.3M | +$31.3M | 0.7%0.7% | 0.00 |
| AMZNAmazon Com Inc | AddedHistory | 3,876,1063,510,082 | +366,024+10.4% | $851.1M$770.1M | +$80.4M | 0.7%0.7% | −0.01 |
| Dimensional U.S. Targeted Value ETF25434V609 | Reduced– | 13,907,07414,095,721 | −188,647−1.3% | $809.5M$760.6M | −$11.0M | 0.6%0.6% | −0.03 |
| Schwab Emerging Markets Equity ETF808524706 | Reduced– | 19,125,47619,526,618 | −401,142−2.1% | $638.2M$588.5M | −$13.4M | 0.5%0.5% | −0.02 |
| METAMeta Platforms, Inc. | ReducedHistory | 849,468887,651 | −38,183−4.3% | $623.8M$655.2M | −$28.0M | 0.5%0.6% | −0.08 |
| GOOGLAlphabet Inc. | AddedHistory | 2,564,3662,297,999 | +266,367+11.6% | $623.4M$405.0M | +$64.8M | 0.5%0.3% | +0.13 |
| Vanguard High Dividend Yield Index ETF921946406 | Reduced– | 3,575,0363,603,154 | −28,118−0.8% | $503.9M$480.3M | −$3.96M | 0.4%0.4% | −0.03 |
| AVGOBroadcom Inc. | AddedHistory | 1,517,8961,081,125 | +436,771+40.4% | $500.8M$298.0M | +$144.1M | 0.4%0.3% | +0.13 |
| Vanguard Morningstar Small-Cap ETF922908751 | Reduced– | 1,964,9641,965,440 | −4760.0% | $499.7M$465.8M | −$121.0K | 0.4%0.4% | −0.02 |
| Schwab U.S. REIT ETF808524847 | Reduced– | 21,709,20422,634,627 | −925,423−4.1% | $468.3M$478.9M | −$20.0M | 0.4%0.4% | −0.05 |
| JPMJPMorgan Chase & Co | AddedHistory | 1,460,8961,364,887 | +96,009+7.0% | $460.8M$395.7M | +$30.3M | 0.4%0.3% | +0.01 |
| GOOGAlphabet Inc. | AddedHistory | 1,786,1031,678,127 | +107,976+6.4% | $435.0M$297.7M | +$26.3M | 0.3%0.3% | +0.08 |
| Invesco QQQ Trust Series I46090E103 | Added– | 695,672655,810 | +39,862+6.1% | $417.7M$361.8M | +$23.9M | 0.3%0.3% | +0.01 |
| TSLATesla, Inc. | AddedHistory | 911,747858,358 | +53,389+6.2% | $405.5M$272.7M | +$23.7M | 0.3%0.2% | +0.08 |
| iShares Tr464288273 | Reduced– | 4,145,7734,279,272 | −133,499−3.1% | $318.1M$311.0M | −$10.2M | 0.2%0.3% | −0.02 |
| iShares Core S&P Mid-Cap ETF464287507 | Reduced– | 4,787,9994,800,760 | −12,761−0.3% | $312.5M$297.7M | −$832.8K | 0.2%0.3% | −0.02 |
| iShares Tr464287150 | Reduced– | 2,103,1302,117,760 | −14,630−0.7% | $306.3M$286.0M | −$2.13M | 0.2%0.2% | −0.01 |
| iShares Tr464288158 | Added– | 2,753,4942,636,435 | +117,059+4.4% | $294.0M$280.4M | +$12.5M | 0.2%0.2% | −0.01 |
| WisdomTree Tr97717W281 | Reduced– | 4,957,1485,425,374 | −468,226−8.6% | $283.1M$299.7M | −$26.7M | 0.2%0.3% | −0.04 |
| ORCLOracle Corp | AddedHistory | 992,149835,615 | +156,534+18.7% | $279.0M$182.7M | +$44.0M | 0.2%0.2% | +0.06 |
| LLYEli Lilly & Co | AddedHistory | 353,081266,992 | +86,089+32.2% | $269.4M$208.1M | +$65.7M | 0.2%0.2% | +0.03 |
| VVisa Inc. | AddedHistory | 762,993654,325 | +108,668+16.6% | $260.5M$232.3M | +$37.1M | 0.2%0.2% | 0.00 |
| Dimensional ETF Trust25434V401 | Reduced– | 3,457,4893,530,566 | −73,077−2.1% | $250.5M$236.6M | −$5.29M | 0.2%0.2% | −0.01 |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | Added– | 7,360,1306,915,048 | +445,082+6.4% | $249.4M$232.2M | +$15.1M | 0.2%0.2% | −0.01 |
| HDHome Depot, Inc. | AddedHistory | 612,501542,737 | +69,764+12.9% | $248.2M$199.0M | +$28.3M | 0.2%0.2% | +0.02 |
| SPDR Series Trust78464A805 | Added– | 3,017,1592,970,972 | +46,187+1.6% | $243.3M$222.5M | +$3.72M | 0.2%0.2% | 0.00 |
| PGProcter & Gamble Co | AddedHistory | 1,579,5751,441,987 | +137,588+9.5% | $242.7M$229.7M | +$21.1M | 0.2%0.2% | −0.01 |
| COSTCostco Wholesale Corp | AddedHistory | 261,933244,564 | +17,369+7.1% | $242.5M$242.1M | +$16.1M | 0.2%0.2% | −0.02 |
| Vanguard Dividend Appreciation ETF921908844 | Added– | 1,117,2731,092,441 | +24,832+2.3% | $241.1M$223.6M | +$5.36M | 0.2%0.2% | −0.01 |
| iShares Tr464287622 | Reduced– | 655,263657,797 | −2,534−0.4% | $239.5M$223.4M | −$926.1K | 0.2%0.2% | −0.01 |
| WMTWalmart Inc. | AddedHistory | 2,288,7392,099,675 | +189,064+9.0% | $235.9M$205.3M | +$19.5M | 0.2%0.2% | 0.00 |
| iShares Core MSCI Eafe ETF46432F842 | Reduced– | 2,699,5932,744,172 | −44,579−1.6% | $235.7M$229.1M | −$3.89M | 0.2%0.2% | −0.02 |
| Dimensional ETF Trust25434V724 | Reduced– | 5,128,3845,251,545 | −123,161−2.3% | $229.2M$222.0M | −$5.50M | 0.2%0.2% | −0.01 |
| ABBVAbbVie Inc. | AddedHistory | 970,143839,083 | +131,060+15.6% | $224.6M$155.8M | +$30.3M | 0.2%0.1% | +0.04 |
| iShares Russell 1000 Growth ETF464287614 | Reduced– | 461,381467,125 | −5,744−1.2% | $216.1M$198.3M | −$2.69M | 0.2%0.2% | 0.00 |
| JNJJohnson & Johnson | AddedHistory | 1,145,0301,055,881 | +89,149+8.4% | $212.3M$161.3M | +$16.5M | 0.2%0.1% | +0.02 |
| XOMExxonMobil Holdings Corp | AddedHistory | 1,877,3991,766,032 | +111,367+6.3% | $211.7M$190.4M | +$12.6M | 0.2%0.2% | 0.00 |
| iShares MSCI Eafe ETF464287465 | Reduced– | 2,071,2532,085,026 | −13,773−0.7% | $193.4M$186.4M | −$1.29M | 0.1%0.2% | −0.01 |
| BACBank of America Corp | AddedHistory | 3,535,5273,053,878 | +481,649+15.8% | $182.4M$144.5M | +$24.8M | 0.1%0.1% | +0.02 |
| NFLXNetflix Inc | AddedHistory | 145,462132,313 | +13,149+9.9% | $174.4M$177.2M | +$15.8M | 0.1%0.2% | −0.02 |
| MDYSPDR S&P Midcap 400 ETF Trust | AddedHistory | 286,128263,805 | +22,323+8.5% | $170.5M$149.4M | +$13.3M | 0.1%0.1% | 0.00 |
| WisdomTree Tr97717W794 | Added– | 2,683,1792,674,042 | +9,137+0.3% | $167.0M$159.3M | +$568.8K | 0.1%0.1% | −0.01 |
| iShares Tr464288661 | Reduced– | 1,378,4381,438,272 | −59,834−4.2% | $164.7M$171.3M | −$7.15M | 0.1%0.1% | −0.02 |
| CATCaterpillar Inc | AddedHistory | 343,917275,950 | +67,967+24.6% | $164.1M$107.1M | +$32.4M | 0.1%0.1% | +0.03 |
| TSMTaiwan Semiconductor Manufacturing Co Ltd | AddedHistory | 566,927532,247 | +34,680+6.5% | $158.3M$120.5M | +$9.69M | 0.1%0.1% | +0.02 |
| Dimensional ETF Trust25434V807 | Reduced– | 3,425,0043,497,364 | −72,360−2.1% | $158.0M$149.8M | −$3.34M | 0.1%0.1% | −0.01 |
| iShares Core S&P Small Cap ETF464287804 | Reduced– | 1,271,4471,283,517 | −12,070−0.9% | $151.1M$140.3M | −$1.43M | 0.1%0.1% | 0.00 |
| Vanguard Morningstar Growth ETF922908736 | Added– | 310,408296,917 | +13,491+4.5% | $148.9M$130.2M | +$6.47M | 0.1%0.1% | 0.00 |
| MAMastercard Inc | AddedHistory | 259,281243,590 | +15,691+6.4% | $147.5M$136.9M | +$8.93M | 0.1%0.1% | 0.00 |
| BRK.ABerkshire Hathaway Inc | ReducedHistory | 195199 | −4−2.0% | $147.0M$145.0M | −$3.02M | 0.1%0.1% | −0.01 |
| Vanguard World FD921910733 | Reduced– | 1,231,4981,276,648 | −45,150−3.5% | $145.9M$140.0M | −$5.35M | 0.1%0.1% | −0.01 |
| ABTAbbott Laboratories | AddedHistory | 1,067,760911,236 | +156,524+17.2% | $143.0M$123.9M | +$21.0M | 0.1%0.1% | 0.00 |
| iShares Russell 2000 ETF464287655 | Added– | 568,709567,965 | +744+0.1% | $137.6M$122.6M | +$180.0K | 0.1%0.1% | 0.00 |
| Vanguard Morningstar Value ETF922908744 | Added– | 717,909699,001 | +18,908+2.7% | $133.9M$123.5M | +$3.53M | 0.1%0.1% | 0.00 |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | Reduced– | 2,829,3742,858,713 | −29,339−1.0% | $131.1M$121.8M | −$1.36M | 0.1%0.1% | 0.00 |
| Schwab U.S. Small-Cap ETF808524607 | Reduced– | 4,678,3774,689,773 | −11,396−0.2% | $130.5M$118.7M | −$317.9K | 0.1%0.1% | 0.00 |
| SPDR Index Shs FDS78463X756 | Reduced– | 1,923,1362,008,095 | −84,959−4.2% | $129.4M$124.6M | −$5.72M | 0.1%0.1% | −0.01 |
| KOCoca Cola Co | ReducedHistory | 1,938,4841,955,851 | −17,367−0.9% | $128.6M$138.4M | −$1.15M | 0.1%0.1% | −0.02 |
| ANETArista Networks, Inc. | AddedHistory | 876,976866,484 | +10,492+1.2% | $127.8M$88.6M | +$1.53M | 0.1%0.1% | +0.02 |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | Reduced– | 1,389,0041,418,730 | −29,726−2.1% | $127.4M$130.1M | −$2.73M | 0.1%0.1% | −0.01 |
| IBMInternational Business Machines Corp | AddedHistory | 440,246362,828 | +77,418+21.3% | $124.2M$107.0M | +$21.8M | 0.1%0.1% | 0.00 |
| WisdomTree Tr97717W307 | Reduced– | 1,404,4831,412,192 | −7,709−0.5% | $122.2M$116.0M | −$670.9K | 0.1%0.1% | −0.01 |
| Schwab US Dividend Equity ETF808524797 | Added– | 4,401,8954,376,728 | +25,167+0.6% | $120.2M$116.0M | +$687.1K | 0.1%0.1% | −0.01 |
| CVXChevron Corp | AddedHistory | 748,273620,572 | +127,701+20.6% | $116.2M$88.9M | +$19.8M | 0.1%0.1% | +0.01 |
| MCDMcDonalds Corp | AddedHistory | 379,663360,264 | +19,399+5.4% | $115.4M$105.3M | +$5.90M | 0.1%0.1% | 0.00 |
| AMATApplied Materials Inc | AddedHistory | 562,375258,780 | +303,595+117.3% | $115.1M$47.4M | +$62.2M | 0.1%<0.1% | +0.05 |
| PLTRPalantir Technologies Inc. | AddedHistory | 613,003484,616 | +128,387+26.5% | $111.8M$66.1M | +$23.4M | 0.1%0.1% | +0.03 |
| American Centy ETF Tr025072885 | Reduced– | 1,019,0581,078,562 | −59,504−5.5% | $110.8M$108.7M | −$6.47M | 0.1%0.1% | −0.01 |
Estimated amounts multiply the change in shares by the quarter-end price implied by the filing (market value divided by shares): new positions use this quarter's value and sold-out positions last quarter's; positions reported only as principal (PRN) cannot be estimated. 13F shows only quarter-end holdings, not when trades happened or at what price.