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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q3 2021

Holdings as of Sep 30, 2021, filed Nov 10, 2021. Long positions only; changes compare share counts with Q2 2021.

Institution overview
Positions
2,050
+75 vs. Q2 2021
Portfolio value
$56.4B
+$40.3M (+0.1%) vs. Q2 2021
Filed
Nov 10, 2021
SEC
Holdings of Creative Planning in Q3 2021
SecurityClassSharesValue% of portfolioShare changeActionHistory
SNOWSnowflake Inc.Stock89,594$27.1M<0.1%−31,602−26.1%ReducedHistory
Vanguard Intl Equity Index F922042676GLB EX US ETF487,141$27.4M<0.1%+5,556+1.2%Added–
NKENIKE, Inc.Stock189,040$27.5M<0.1%+11,668+6.6%AddedHistory
SHOPShopify Inc.Stock20,299$27.5M<0.1%−950−4.5%ReducedHistory
ACNAccenture plcStock87,408$28.0M<0.1%−1,076−1.2%ReducedHistory
TYLTyler Technologies IncCOM61,568$28.2M0.1%−4,647−7.0%ReducedHistory
QCOMQualcomm IncStock220,982$28.5M0.1%−1,844−0.8%ReducedHistory
Vanguard Malvern FDS922020805STRM INFPROIDX544,616$28.6M0.1%+68,593+14.4%Added–
iShares Select Dividend ETF464287168ETF251,650$28.9M0.1%−22,348−8.2%Reduced–
iShares Select U.S. REIT ETF464287564ETF443,943$29.0M0.1%−8,342−1.8%Reduced–
CRMSalesforce, Inc.Stock107,591$29.2M0.1%−2,377−2.2%ReducedHistory
Vanguard Intl Equity Index F922042866FTSE PACIFIC ETF370,392$30.0M0.1%+26,813+7.8%Added–
Vanguard Morningstar Small-Cap Value ETF922908611ETF177,577$30.1M0.1%+46,972+36.0%Added–
LLYEli Lilly & CoStock130,446$30.1M0.1%+11,318+9.5%AddedHistory
MAMastercard IncStock86,691$30.1M0.1%+3,606+4.3%AddedHistory
GLDSPDR Gold TrustETF300,051$30.2M0.1%+113,808+61.1%AddedHistory
iShares Tr46435U663ESG AWARE MSCI784,964$30.6M0.1%+412,292+110.6%Added–
iShares S&P 500 Growth ETF464287309ETF415,733$30.7M0.1%−4,223−1.0%Reduced–
CERNCERNER CorpCOM442,747$31.2M0.1%+11,663+2.7%AddedHistory
Schwab US Tips ETF808524870ETF502,480$31.4M0.1%+37,872+8.2%Added–
DOVDOVER CorpCOM203,674$31.7M0.1%+776+0.4%AddedHistory
ADBEAdobe Inc.Stock55,053$31.7M0.1%+7,131+14.9%AddedHistory
Schwab U.S. Broad Market ETF808524102ETF305,592$31.7M0.1%+20,392+7.2%Added–
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT213,815$32.0M0.1%−1,546−0.7%Reduced–
Invesco Actively Managed Exc46090A887ULTRA SHRT DUR637,608$32.2M0.1%−1,377,732−68.4%Reduced–
ORCLOracle CorpStock370,068$32.2M0.1%−4,039−1.1%ReducedHistory
LOWLowes Companies IncStock160,070$32.5M0.1%+1,300+0.8%AddedHistory
Dimensional ETF Trust25434V807INTERNATNAL VAL992,074$32.5M0.1%+992,074New–
NFLXNetflix IncStock53,844$32.9M0.1%+2,768+5.4%AddedHistory
WFCWells Fargo & CompanyStock722,329$33.5M0.1%+89,097+14.1%AddedHistory
PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833ETF331,557$33.8M0.1%−66,000−16.6%Reduced–
NEENextera Energy IncStock431,995$33.9M0.1%+20,408+5.0%AddedHistory
American Centy ETF Tr025072802INTL SMCP VLU527,353$34.1M0.1%+161,866+44.3%Added–
SBUXStarbucks CorpStock319,224$35.2M0.1%+13,986+4.6%AddedHistory
iShares Inc46434G863ESG AWR MSCI EM852,299$35.3M0.1%+447,253+110.4%Added–
TAT&T Inc.Stock1,312,006$35.4M0.1%+159,266+13.8%AddedHistory
MRKMerck & Co., Inc.Stock479,647$36.0M0.1%+49,967+11.6%AddedHistory
Vanguard Information Technology ETF92204A702ETF89,943$36.1M0.1%−4,015−4.3%Reduced–
CSCOCisco Systems, Inc.Stock682,954$37.2M0.1%+23,997+3.6%AddedHistory
UPSUnited Parcel Service IncStock206,273$37.6M0.1%+45,193+28.1%AddedHistory
UNHUnitedHealth Group IncStock98,416$38.5M0.1%+3,999+4.2%AddedHistory
CVXChevron CorpStock395,504$40.1M0.1%−10,232−2.5%ReducedHistory
Vanguard Morningstar Growth ETF922908736ETF142,451$41.3M0.1%−11,516−7.5%Reduced–
BNLBroadstone Net Lease, Inc.COM1,669,027$41.4M0.1%−179,679−9.7%ReducedHistory
Vanguard World FD921910725ESG INTL STK ETF675,129$41.7M0.1%+355,700+111.4%Added–
American Centy ETF Tr025072794FOCUSED LRG CAP722,052$42.7M0.1%−27,880−3.7%Reduced–
ABBVAbbVie Inc.Stock397,832$42.9M0.1%+4,143+1.1%AddedHistory
iShares Russell Mid-Cap Growth ETF464287481ETF385,986$43.3M0.1%+4,039+1.1%Added–
PFEPfizer IncStock1,048,035$45.1M0.1%−17,732−1.7%ReducedHistory
VZVerizon Communications IncStock837,136$45.2M0.1%+131,854+18.7%AddedHistory
ABTAbbott LaboratoriesStock382,818$45.2M0.1%+2,021+0.5%AddedHistory
iShares Tr464287234MSCI EMG MKT ETF898,063$45.2M0.1%+235,056+35.5%Added–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF328,447$45.9M0.1%+6,105+1.9%Added–
Vanguard Morningstar Value ETF922908744ETF341,882$46.3M0.1%−12,391−3.5%Reduced–
WisdomTree Tr97717W604US SMALLCAP DIVD1,513,629$46.7M0.1%+89,722+6.3%Added–
IAUiShares Gold TrustETF1,463,548$48.9M0.1%−986,831−40.3%ReducedHistory
WMTWalmart Inc.Stock361,478$50.4M0.1%+28,829+8.7%AddedHistory
BABoeing CoStock229,112$50.4M0.1%+20,000+9.6%AddedHistory
UNPUnion Pacific CorpStock259,173$50.8M0.1%−1,629−0.6%ReducedHistory
COSTCostco Wholesale CorpStock114,575$51.5M0.1%−3,374−2.9%ReducedHistory
BACBank of America CorpStock1,222,444$51.9M0.1%+26,743+2.2%AddedHistory
State Street SPDR Portfolio Aggregate Bond ETF78464A649ETF1,752,314$52.3M0.1%−75,283−4.1%Reduced–
Vanguard Ftse All-World Ex-US Index Fund922042775ETF860,066$52.4M0.1%−341,263−28.4%Reduced–
PEPPepsiCo IncStock348,749$52.5M0.1%+28,926+9.0%AddedHistory
WisdomTree Tr97717W505US MIDCAP DIVID1,267,690$52.5M0.1%+107,454+9.3%Added–
SPDR Series Trust78464A763ST STR SP DIV469,027$55.1M0.1%−3,046−0.6%Reduced–
Vanguard Intl Equity Index F922042874FTSE EUROPE ETF848,415$55.7M0.1%+45,750+5.7%Added–
KOCoca Cola CoStock1,065,788$55.9M0.1%−205,333−16.2%ReducedHistory
iShares Tr464287150CORE S&P TTL STK586,459$57.7M0.1%+19,268+3.4%Added–
MCDMcDonalds CorpStock240,039$57.9M0.1%+8,780+3.8%AddedHistory
MDYSPDR S&P Midcap 400 ETF TrustETF120,943$58.2M0.1%−1,282−1.0%ReducedHistory
Vanguard World FD921910733ESG US STK ETF739,022$59.2M0.1%+356,777+93.3%Added–
iShares Russell 2000 ETF464287655ETF270,644$59.2M0.1%−54,851−16.9%Reduced–
DISWalt Disney CoStock350,170$59.2M0.1%+12,687+3.8%AddedHistory
Vanguard Star FDS921909768VG TL INTL STK F964,680$61.0M0.1%−777,315−44.6%Reduced–
Schwab U.S. Small-Cap ETF808524607ETF627,893$62.9M0.1%+59,692+10.5%Added–
Schwab International Small-Cap Equity ETF808524888ETF1,516,361$63.0M0.1%+59,382+4.1%Added–
WisdomTree Tr97717W307US LARGECAP DIVD539,464$64.4M0.1%+30,203+5.9%Added–
INTCIntel CorpStock1,213,639$64.7M0.1%+41,113+3.5%AddedHistory
XOMExxonMobil Holdings CorpCOM1,123,401$66.1M0.1%−38,326−3.3%ReducedHistory
NVDANVIDIA CorpStock329,361$68.2M0.1%−11,407−3.3%ReducedConverted for a 4-for-1 splitHistory
BRK.ABerkshire Hathaway IncCL A166$68.3M0.1%+43+35.0%AddedHistory
American Centy ETF Tr025072877US SML CP VALU925,970$70.0M0.1%+270,055+41.2%Added–
Vanguard Dividend Appreciation ETF921908844ETF474,462$72.9M0.1%+3,137+0.7%Added–
WisdomTree Tr97717W315EMER MKT HIGH FD1,747,295$76.2M0.1%+56,001+3.3%Added–
Dimensional ETF Trust25434V401US EQUI MARK ETF1,619,700$76.4M0.1%−3,697−0.2%Reduced–
VVisa Inc.Stock352,799$78.6M0.1%+35,903+11.3%AddedHistory
iShares Russell 1000 Value ETF464287598ETF509,648$79.8M0.1%−18,869−3.6%Reduced–
HDHome Depot, Inc.Stock247,158$81.1M0.1%−17,911−6.8%ReducedHistory
JPMJPMorgan Chase & CoStock575,756$94.2M0.2%−9,291−1.6%ReducedHistory
iShares Russell 1000 Growth ETF464287614ETF350,101$95.9M0.2%−5,144−1.4%Reduced–
SCHWSchwab Charles CorpStock1,369,790$99.8M0.2%+30,500+2.3%AddedHistory
iShares Core S&P Small Cap ETF464287804ETF946,687$103.4M0.2%−130,281−12.1%Reduced–
JNJJohnson & JohnsonStock642,309$103.7M0.2%−49,363−7.1%ReducedHistory
GOOGAlphabet Inc.Stock39,115$104.3M0.2%−233−0.6%ReducedHistory
WisdomTree Tr97717W794TRUE DEV INTL FD2,253,787$107.1M0.2%+192,298+9.3%Added–
GOOGLAlphabet Inc.Stock41,248$110.3M0.2%+187+0.5%AddedHistory
Global X FDS37954Y343GLBL X MLP ETF3,227,409$113.8M0.2%+45,982+1.4%Added–
Invesco QQQ Trust Series I46090E103ETF330,965$118.5M0.2%+7,334+2.3%Added–
RBLXRoblox CorpStock1,576,214$119.1M0.2%−600,620−27.6%ReducedHistory

Options (59)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q3 2021
SecurityClassPutsCalls
EAREargo, Inc.COM$346.0K–
MVISMicrovision, Inc.COM NEW–$302.0K
AMATApplied Materials IncStock$250.0K–
BOXBox IncCL A–$203.0K
SNOWSnowflake Inc.Stock–$201.0K
AAPLApple Inc.Stock$156.0K$17.0K
INTCIntel CorpStock–$145.0K
NIONIO Inc.ADR–$108.0K
UBERUber Technologies, IncStock–$95.0K
State Street Energy Select Sector SPDR ETF81369Y506ETF–$86.0K
FDXFedEx CorpStock$52.0K–
PLUGPlug Power IncStock–$50.0K
SPCEVirgin Galactic Holdings, IncCOM–$48.0K
ABNBAirbnb, Inc.Stock–$42.0K
PPGPPG Industries IncStock$31.0K–
TTDTrade Desk, Inc.Stock–$31.0K
UNPUnion Pacific CorpStock$29.0K–
SHOPShopify Inc.Stock–$28.0K
BABAAlibaba Group Holding LtdADR–$26.0K
TLRYTilray Brands, Inc.COM CL 2–$22.0K
BEBloom Energy CorpCOM CL A–$20.0K
AMZNAmazon Com IncStock$11.0K$8.00K
SPYSPDR S&P 500 ETF TrustETF–$19.0K
FSLRFirst Solar, Inc.Stock–$16.0K
JNJJohnson & JohnsonStock$15.0K–
LCIDLucid Group, Inc.COM–$15.0K
AMDAdvanced Micro Devices IncStock$13.0K–
PLTRPalantir Technologies Inc.Stock–$13.0K
UPSUnited Parcel Service IncStock$11.0K–
ABTCAmerican Bitcoin Corp.COM–$11.0K
MSFTMicrosoft CorpStock$9.00K–
ILMNIllumina, Inc.COM–$8.00K
EXASExact Sciences CorpCOM–$8.00K
BACBank of America CorpStock$7.00K–
UPSTUpstart Holdings, Inc.COM–$7.00K
WFCWells Fargo & CompanyStock$6.00K–
POSHPoshmark, Inc.COM CL A–$6.00K
PYPLPayPal Holdings, Inc.Stock–$5.00K
ETSYEtsy IncCOM–$5.00K
NNDMNano Dimension Ltd.SPONSORD ADS NEW–$4.00K
HUTHut 8 Corp.Common Stock–$4.00K
NVTAInvitae CorpCOM–$4.00K
GOOGLAlphabet Inc.Stock$3.00K–
ARK Blockchain & Fintech Innovation ETF00214Q708ETF–$3.00K
ARK ETF Tr00214Q302GENOMIC REV ETF–$3.00K
COINCoinbase Global, Inc.COM CL A–$3.00K
RIOTRiot Platforms, Inc.COM–$3.00K
FFord Motor CoStock–$2.00K
MGMMGM Resorts InternationalStock–$2.00K
XYZBlock, Inc.CL A–$2.00K
LENLennar CorpCL A–$2.00K
DDD3D Systems CorpCOM NEW–$2.00K
NFLXNetflix IncStock$1.00K–
GMEGameStop Corp.Stock$1.00K–
JPMJPMorgan Chase & CoStock$1.00K–
CCitigroup IncStock$1.00K–
DOCUDocuSign, Inc.Stock–$1.00K
ACBAurora Cannabis IncCOM–$1.00K
COUPCoupa Software IncCOM–$1.00K

Sold out since Q2 2021 (127)

Positions held at the end of Q2 2021 that are gone from this filing.

The largest 100 of 127 by value last quarter.

Positions of Creative Planning sold out since Q2 2021
SecurityClassShares in Q2 2021Value in Q2 2021% of portfolio in Q2 2021History
Churchill Capital Corp IV171439102CL A164,508$4.74M<0.1%–
First Trust Dow Jones Internet Index Fund33733E302ETF14,723$3.60M<0.1%–
PARPar Technology CorpCOM41,986$2.94M<0.1%History
GLDMWorld Gold TrustSPDR GLD MINIS147,334$2.60M<0.1%History
STNEStoneCo Ltd.COM29,008$1.95M<0.1%History
Brookfield Ppty REIT Inc11282X103CL A95,850$1.81M<0.1%–
MXIMMaxim Integrated Products IncCOM9,275$977.0K<0.1%History
ProShares Tr74347B425SHORT S&P 500 NE56,621$871.0K<0.1%–
WORKSlack Technologies, Inc.COM CL A17,163$760.0K<0.1%History
ProShares Tr74347R693PSHS ULTRA TECH6,926$667.0K<0.1%–
AXSMAxsome Therapeutics, Inc.COM9,668$652.0K<0.1%History
Gores Holdings VI Inc38286R105COM CL A40,132$651.0K<0.1%–
Capital Product Partners L PY11082206PARTNERSHP UNITS52,545$641.0K<0.1%–
Invesco Exchange Traded FD T46137V738LARGE CAP VALUE14,013$621.0K<0.1%–
ZNGAZynga IncCL A52,424$557.0K<0.1%History
AEOAmerican Eagle Outfitters IncCOM14,736$553.0K<0.1%History
VALEVale S.A.SPONSORED ADS24,005$548.0K<0.1%History
TWSTTwist Bioscience CorpCOM3,950$526.0K<0.1%History
RADNew Rite Aid, LLCCOM29,439$480.0K<0.1%History
VINCVincerx Pharma, Inc.COM NEW35,000$455.0K<0.1%History
iShares Tr46435G474FALN ANGLS USD14,795$443.0K<0.1%–
USCRU.S. Concrete, Inc.COM5,768$426.0K<0.1%History
VBTXVeritex Holdings, Inc.COM11,648$412.0K<0.1%History
Exchange Traded Concepts Tru301505889EMQQ EME MAR ETF6,426$407.0K<0.1%–
SPDR Series Trust78464A383ST STR BACKE ETF14,929$386.0K<0.1%–
Invesco Actively Managed ETF46090C305EMGRING MKTS506,639$386.0K<0.1%–
MSEXMiddlesex Water CoCOM4,451$364.0K<0.1%History
FUTUFutu Holdings LtdSPON ADS CL A1,996$357.0K<0.1%History
DAYDayforce, Inc.COM3,727$357.0K<0.1%History
ALXNAlexion Pharmaceuticals, Inc.COM1,931$355.0K<0.1%History
iShares Inc464286632MSCI ISRAEL ETF5,074$354.0K<0.1%–
RBB FD Inc74933W601MOTLEY FOL ETF8,700$344.0K<0.1%–
RDYDr Reddys Laboratories LtdADR4,550$334.0K<0.1%History
GRWGGrowGeneration Corp.COM6,892$332.0K<0.1%History
First Tr Exchange-Traded FD33733E203NY ARCA BIOTECH1,850$319.0K<0.1%–
MFNCMackinac Financial CorpCOM15,778$312.0K<0.1%History
COHRCoherent Corp.COM4,247$308.0K<0.1%History
KDPKeurig Dr Pepper Inc.COM8,607$303.0K<0.1%History
EBSEmergent BioSolutions Inc.COM4,749$299.0K<0.1%History
NVCRNovoCure LtdORD SHS1,341$297.0K<0.1%History
ASBAssociated Banc-CorpCOM14,330$293.0K<0.1%History
First Tr Exchange-Traded FD33733E104CAP STRENGTH ETF3,839$290.0K<0.1%–
First Tr Exchange-Traded FD337344105NASDAQ-100 SEL2,535$284.0K<0.1%–
Tuscan Hldgs Corp90069K104COM20,070$274.0K<0.1%–
SRSpire IncCOM3,646$264.0K<0.1%History
Global X FDS37954Y780INTERNET OF THNG7,283$260.0K<0.1%–
CHMGChemung Financial CorpCOM5,814$258.0K<0.1%History
PAASPan American Silver CorpStock8,900$254.0K<0.1%History
PTCPTC Inc.Stock1,789$253.0K<0.1%History
ProShares Tr74347B169ONLINE RTL ETF3,134$253.0K<0.1%–
TRTNTriton International LtdCL A4,826$253.0K<0.1%History
MDXGMimedx Group, Inc.COM20,135$252.0K<0.1%History
SFIXStitch Fix, Inc.Stock4,153$250.0K<0.1%History
ASNDAscendis Pharma A/SSPONSORED ADR1,900$250.0K<0.1%History
PFOFlaherty & Crumrine PREFERRED & INCOME OPPORTUNITY FUND INCCOM18,207$243.0K<0.1%History
PDIPIMCO Dynamic Income FundSHS8,381$241.0K<0.1%History
JAZZJazz Pharmaceuticals plcSHS USD1,323$235.0K<0.1%History
MKSIMKS IncCOM1,313$234.0K<0.1%History
MEDMedifast IncCOM825$233.0K<0.1%History
AEMAgnico Eagle Mines LtdStock3,789$229.0K<0.1%History
HTDJohn Hancock Tax-Advantaged Dividend Income FundCOM9,200$229.0K<0.1%History
Direxion Shs ETF Tr25459W730DLY MIDCAP ETF3X3,720$228.0K<0.1%–
PCIPIMCO Dynamic Credit & Mortgage Income FundCOM SHS10,189$228.0K<0.1%History
CHWYChewy, Inc.CL A2,801$223.0K<0.1%History
Invesco Exchange Traded FD T46137V134WILDERHIL CLAN2,382$222.0K<0.1%–
Advisorshares Tr00768Y453PURE US CANN ETF5,548$222.0K<0.1%–
iShares Inc464286681MSCI EQUAL WEITE2,607$220.0K<0.1%–
APOGApogee Enterprises, Inc.COM5,390$220.0K<0.1%History
LILi Auto Inc.SPONSORED ADS6,250$218.0K<0.1%History
RKTRocket Companies, Inc.Stock11,094$215.0K<0.1%History
NUSNu Skin Enterprises, Inc.CL A3,800$215.0K<0.1%History
PEGAPegasystems IncCOM1,528$213.0K<0.1%History
HQLabrdn Life Sciences InvestorsSH BEN INT9,919$213.0K<0.1%History
WIXWix.com Ltd.SHS734$213.0K<0.1%History
EDITEditas Medicine, Inc.COM3,736$212.0K<0.1%History
ELSEquity Lifestyle Properties IncCOM2,807$209.0K<0.1%History
WisdomTree Tr97717W406US AI ENHANCED2,143$208.0K<0.1%–
iShares Inc464286871MSCI HONG KG ETF7,800$208.0K<0.1%–
WRIWeingarten Realty InvestorsSH BEN INT6,481$208.0K<0.1%History
BTZBlackRock Credit Allocation Income TrustCOM13,145$205.0K<0.1%History
RLMDRelmada Therapeutics, Inc.COM6,375$204.0K<0.1%History
SNXTD Synnex CorpCOM1,650$201.0K<0.1%History
iShares Tr46434V282U S EQUITY FACTR4,697$201.0K<0.1%–
SKTTanger Inc.COM10,325$195.0K<0.1%History
MUCBlackRock Muniholdings California Quality Fund, Inc.CEF10,810$172.0K<0.1%History
GSGiShares S&P GSCI Commodity-Indexed TrustUNIT BEN INT10,308$166.0K<0.1%History
BCSFBain Capital Specialty Finance, Inc.COM STK10,182$156.0K<0.1%History
MYIBlackRock Muniyield Quality Fund III, Inc.COM10,107$150.0K<0.1%History
STKLSunOpta Inc.COM11,902$146.0K<0.1%History
EOLSEvolus, Inc.COM10,946$138.0K<0.1%History
AIRCApartment Income REIT Corp.COM2,909$138.0K<0.1%History
LPLALPL Financial Holdings Inc.COM1,017$137.0K<0.1%History
JAMFJamf Holding Corp.COM4,000$134.0K<0.1%History
YELLQYellow CorpCOM20,385$133.0K<0.1%History
AELAmerican National Group Inc.COM4,000$129.0K<0.1%History
MDVLMedAvail Holdings, Inc.COM10,547$129.0K<0.1%History
OUSTOuster, Inc.COM10,200$127.0K<0.1%History
Genius Sports LtdG3934V117COM15,000$119.0K<0.1%–
PVHPVH Corp.COM1,000$108.0K<0.1%History
ASAASA Gold & Precious Metals LtdSHS5,000$108.0K<0.1%History