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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings changes from Q2 2021 to Q3 2021

Long positions only; new, added, reduced and sold out are based on share counts. Pick any two quarters this institution filed.

Choose two quarters to compare

New
202
Est. +$138.8M
Added
1,009
Est. +$2.65B
Reduced
680
Est. −$1.86B
Sold out
127
Est. −$47.5M

Portfolio value went from $56.3B to $56.4B (+$40.3M (+0.1%)); positions from 1,975 to 2,050 (+75).

All Q3 2021 holdingsAll Q2 2021 holdings

In the shares, value and % of portfolio columns, the top figure is Q3 2021 and the gray one below is Q2 2021. For stocks that split between the two quarters, Q2 2021 shares are converted at the split ratio before comparing.

Holdings of Creative Planning in Q2 2021 and Q3 2021 compared
SecurityActionSharesShare changeValueEst. bought or sold% of portfolioWeight change (pp)
iShares Core S&P 500 ETF464287200Added–15,380,09814,447,397+932,701+6.5%$6.63B$6.21B+$401.8M11.8%11.0%+0.73
Vanguard Ftse Developed Markets ETF921943858Added–92,582,61490,324,613+2,258,001+2.5%$4.67B$4.65B+$114.0M8.3%8.3%+0.03
Vanguard Total Bond Market ETF921937835Added–38,224,12234,575,256+3,648,866+10.6%$3.27B$2.97B+$311.8M5.8%5.3%+0.52
iShares Core MSCI Emerging Markets ETF46434G103Added–46,482,12344,156,215+2,325,908+5.3%$2.87B$2.96B+$143.6M5.1%5.3%−0.16
Vanguard Intermediate-Term Corporate Bond ETF92206C870Added–24,001,70023,531,224+470,476+2.0%$2.27B$2.24B+$44.4M4.0%4.0%+0.05
Vanguard Real Estate ETF922908553Added–18,033,32916,825,758+1,207,571+7.2%$1.84B$1.71B+$122.9M3.3%3.0%+0.22
iShares Core U.S. Aggregate Bond ETF464287226Reduced–15,520,01615,858,693−338,677−2.1%$1.78B$1.83B−$38.9M3.2%3.2%−0.09
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847Added–38,275,29034,874,536+3,400,754+9.8%$1.77B$1.65B+$157.0M3.1%2.9%+0.21
Vanguard Morningstar Mid-Cap ETF922908629Added–7,017,0366,839,038+177,998+2.6%$1.66B$1.62B+$42.1M2.9%2.9%+0.07
Vanguard Morningstar Large-Cap ETF922908637Reduced–8,086,5398,573,999−487,460−5.7%$1.62B$1.72B−$97.9M2.9%3.1%−0.17
Vanguard Morningstar Total Stock Market ETF922908769Reduced–5,950,8746,333,775−382,901−6.0%$1.32B$1.41B−$85.0M2.3%2.5%−0.16
State Street SPDR Portfolio Developed World Ex-US ETF78463X889Added–35,200,41233,989,924+1,210,488+3.6%$1.27B$1.25B+$43.8M2.3%2.2%+0.04
SPYSPDR S&P 500 ETF TrustReducedHistory2,540,5843,701,711−1,161,127−31.4%$1.09B$1.58B−$498.3M1.9%2.8%−0.88
AAPLApple Inc.AddedHistory7,235,3227,028,478+206,844+2.9%$1.02B$962.6M+$29.3M1.8%1.7%+0.11
WisdomTree Tr97717W281Added–18,501,98716,646,691+1,855,296+11.1%$989.5M$906.9M+$99.2M1.8%1.6%+0.15
iShares Tr464288414Added–8,134,6077,568,137+566,470+7.5%$945.0M$887.0M+$65.8M1.7%1.6%+0.10
State Street SPDR Portfolio S&P 500 ETF78464A854Added–15,320,24813,838,709+1,481,539+10.7%$773.1M$696.5M+$74.8M1.4%1.2%+0.13
BRK.BBerkshire Hathaway IncReducedHistory2,677,8922,700,552−22,660−0.8%$730.9M$750.5M−$6.18M1.3%1.3%−0.04
Vanguard Ftse Emerging Markets ETF922042858Reduced–14,592,67716,269,590−1,676,913−10.3%$729.8M$883.6M−$83.9M1.3%1.6%−0.27
Schwab U.S. REIT ETF808524847Added–13,755,33613,603,162+152,174+1.1%$628.3M$622.9M+$6.95M1.1%1.1%+0.01
SPDR Index Shs FDS78463X509Added–14,677,30712,745,619+1,931,688+15.2%$624.2M$579.9M+$82.2M1.1%1.0%+0.08
Schwab Emerging Markets Equity ETF808524706Added–16,097,88415,092,928+1,004,956+6.7%$490.7M$496.3M+$30.6M0.9%0.9%−0.01
iShares Tr46435G326Added–7,232,8776,776,951+455,926+6.7%$483.3M$457.1M+$30.5M0.9%0.8%+0.05
iShares Tr464288661Reduced–3,531,4313,698,842−167,411−4.5%$459.7M$482.8M−$21.8M0.8%0.9%−0.04
MSFTMicrosoft CorpAddedHistory1,554,0641,539,338+14,726+1.0%$438.1M$417.0M+$4.15M0.8%0.7%+0.04
Schwab U.S. Mid-Cap ETF808524508Added–5,465,4165,368,501+96,915+1.8%$419.0M$420.2M+$7.43M0.7%0.7%0.00
Vanguard High Dividend Yield Index ETF921946406Reduced–3,834,5375,986,912−2,152,375−36.0%$396.3M$627.2M−$222.4M0.7%1.1%−0.41
Vanguard Morningstar Small-Cap ETF922908751Reduced–1,782,1562,221,773−439,617−19.8%$389.7M$500.5M−$96.1M0.7%0.9%−0.20
Schwab International Equity ETF808524805Added–9,697,8079,534,816+162,991+1.7%$375.3M$376.1M+$6.31M0.7%0.7%0.00
Schwab U.S. Large-Cap ETF808524201Added–3,562,3843,482,764+79,620+2.3%$370.6M$362.1M+$8.28M0.7%0.6%+0.01
Vanguard Mun BD FDS922907746Added–6,408,6635,735,271+673,392+11.7%$351.0M$317.2M+$36.9M0.6%0.6%+0.06
Dimensional U.S. Small Cap ETF25434V500Added–5,974,3565,736,810+237,546+4.1%$343.5M$335.0M+$13.7M0.6%0.6%+0.01
iShares Tr464288273Added–4,494,1284,439,584+54,544+1.2%$334.4M$329.2M+$4.06M0.6%0.6%+0.01
Dimensional U.S. Targeted Value ETF25434V609Added–7,267,4436,917,227+350,216+5.1%$322.7M$309.9M+$15.5M0.6%0.6%+0.02
AMZNAmazon Com IncAddedHistory93,87589,124+4,751+5.3%$308.4M$306.6M+$15.6M0.5%0.5%0.00
METAMeta Platforms, Inc.AddedHistory818,713802,046+16,667+2.1%$277.9M$278.9M+$5.66M0.5%0.5%0.00
Vanguard Scottsdale FDS92206C706Added–3,551,3392,976,333+575,006+19.3%$239.9M$201.8M+$38.8M0.4%0.4%+0.07
iShares Core S&P Mid-Cap ETF464287507Added–906,395903,316+3,079+0.3%$238.4M$242.7M+$810.0K0.4%0.4%−0.01
SPDR Index Shs FDS78463X756Added–3,671,1003,547,512+123,588+3.5%$215.3M$217.5M+$7.25M0.4%0.4%0.00
TSLATesla, Inc.AddedHistory254,386244,567+9,819+4.0%$197.3M$166.2M+$7.61M0.4%0.3%+0.05
iShares MSCI Eafe ETF464287465Reduced–2,514,4342,654,026−139,592−5.3%$196.2M$209.3M−$10.9M0.3%0.4%−0.02
Alps ETF Tr00162Q452Added–5,542,0565,464,406+77,650+1.4%$184.7M$199.0M+$2.59M0.3%0.4%−0.03
Vanguard S&P 500 ETF922908363Added–460,648370,272+90,376+24.4%$181.7M$145.7M+$35.6M0.3%0.3%+0.06
iShares Core MSCI Eafe ETF46432F842Reduced–2,230,5602,343,830−113,270−4.8%$165.6M$175.5M−$8.41M0.3%0.3%−0.02
Vanguard Short-Term Bond ETF921937827Reduced–1,784,2741,788,451−4,177−0.2%$146.2M$146.9M−$342.3K0.3%0.3%0.00
iShares Tr464287622Reduced–573,535672,388−98,853−14.7%$138.6M$162.8M−$23.9M0.2%0.3%−0.04
Vanguard Index FDS922908652Reduced–747,2201,317,981−570,761−43.3%$136.3M$248.6M−$104.1M0.2%0.4%−0.20
PGProcter & Gamble CoReducedHistory969,820987,073−17,253−1.7%$135.6M$133.2M−$2.41M0.2%0.2%0.00
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853Reduced–3,124,7653,125,782−1,0170.0%$133.1M$137.3M−$43.3K0.2%0.2%−0.01
RBLXRoblox CorpReducedHistory1,576,2142,176,834−600,620−27.6%$119.1M$195.9M−$45.4M0.2%0.3%−0.14
Invesco QQQ Trust Series I46090E103Added–330,965323,631+7,334+2.3%$118.5M$114.7M+$2.63M0.2%0.2%+0.01
Global X FDS37954Y343Added–3,227,4093,181,427+45,982+1.4%$113.8M$123.0M+$1.62M0.2%0.2%−0.02
GOOGLAlphabet Inc.AddedHistory41,24841,061+187+0.5%$110.3M$100.3M+$499.9K0.2%0.2%+0.02
WisdomTree Tr97717W794Added–2,253,7872,061,489+192,298+9.3%$107.1M$101.7M+$9.14M0.2%0.2%+0.01
GOOGAlphabet Inc.ReducedHistory39,11539,348−233−0.6%$104.3M$98.6M−$621.0K0.2%0.2%+0.01
JNJJohnson & JohnsonReducedHistory642,309691,672−49,363−7.1%$103.7M$113.9M−$7.97M0.2%0.2%−0.02
iShares Core S&P Small Cap ETF464287804Reduced–946,6871,076,968−130,281−12.1%$103.4M$121.7M−$14.2M0.2%0.2%−0.03
SCHWSchwab Charles CorpAddedHistory1,369,7901,339,290+30,500+2.3%$99.8M$97.5M+$2.22M0.2%0.2%0.00
iShares Russell 1000 Growth ETF464287614Reduced–350,101355,245−5,144−1.4%$95.9M$96.4M−$1.41M0.2%0.2%0.00
JPMJPMorgan Chase & CoReducedHistory575,756585,047−9,291−1.6%$94.2M$91.0M−$1.52M0.2%0.2%+0.01
HDHome Depot, Inc.ReducedHistory247,158265,069−17,911−6.8%$81.1M$84.5M−$5.88M0.1%0.2%−0.01
iShares Russell 1000 Value ETF464287598Reduced–509,648528,517−18,869−3.6%$79.8M$83.8M−$2.95M0.1%0.1%−0.01
VVisa Inc.AddedHistory352,799316,896+35,903+11.3%$78.6M$74.1M+$8.00M0.1%0.1%+0.01
Dimensional ETF Trust25434V401Reduced–1,619,7001,623,397−3,697−0.2%$76.4M$76.5M−$174.4K0.1%0.1%0.00
WisdomTree Tr97717W315Added–1,747,2951,691,294+56,001+3.3%$76.2M$77.3M+$2.44M0.1%0.1%0.00
Vanguard Dividend Appreciation ETF921908844Added–474,462471,325+3,137+0.7%$72.9M$73.0M+$481.8K0.1%0.1%0.00
American Centy ETF Tr025072877Added–925,970655,915+270,055+41.2%$70.0M$49.9M+$20.4M0.1%0.1%+0.04
BRK.ABerkshire Hathaway IncAddedHistory166123+43+35.0%$68.3M$51.5M+$17.7M0.1%0.1%+0.03
NVDANVIDIA CorpReducedConverted for a 4-for-1 splitHistory329,361340,768−11,407−3.3%$68.2M$68.2M−$2.36M0.1%0.1%0.00
XOMExxonMobil Holdings CorpReducedHistory1,123,4011,161,727−38,326−3.3%$66.1M$73.3M−$2.25M0.1%0.1%−0.01
INTCIntel CorpAddedHistory1,213,6391,172,526+41,113+3.5%$64.7M$65.8M+$2.19M0.1%0.1%0.00
WisdomTree Tr97717W307Added–539,464509,261+30,203+5.9%$64.4M$61.3M+$3.60M0.1%0.1%+0.01
Schwab International Small-Cap Equity ETF808524888Added–1,516,3611,456,979+59,382+4.1%$63.0M$60.6M+$2.47M0.1%0.1%0.00
Schwab U.S. Small-Cap ETF808524607Added–627,893568,201+59,692+10.5%$62.9M$59.2M+$5.98M0.1%0.1%+0.01
Vanguard Star FDS921909768Reduced–964,6801,741,995−777,315−44.6%$61.0M$114.4M−$49.2M0.1%0.2%−0.09
DISWalt Disney CoAddedHistory350,170337,483+12,687+3.8%$59.2M$59.3M+$2.15M0.1%0.1%0.00
iShares Russell 2000 ETF464287655Reduced–270,644325,495−54,851−16.9%$59.2M$74.7M−$12.0M0.1%0.1%−0.03
Vanguard World FD921910733Added–739,022382,245+356,777+93.3%$59.2M$30.6M+$28.6M0.1%0.1%+0.05
MDYSPDR S&P Midcap 400 ETF TrustReducedHistory120,943122,225−1,282−1.0%$58.2M$60.0M−$616.5K0.1%0.1%0.00
MCDMcDonalds CorpAddedHistory240,039231,259+8,780+3.8%$57.9M$53.4M+$2.12M0.1%0.1%+0.01
iShares Tr464287150Added–586,459567,191+19,268+3.4%$57.7M$56.0M+$1.90M0.1%0.1%0.00
KOCoca Cola CoReducedHistory1,065,7881,271,121−205,333−16.2%$55.9M$68.8M−$10.8M0.1%0.1%−0.02
Vanguard Intl Equity Index F922042874Added–848,415802,665+45,750+5.7%$55.7M$54.0M+$3.00M0.1%0.1%0.00
SPDR Series Trust78464A763Reduced–469,027472,073−3,046−0.6%$55.1M$57.7M−$358.1K0.1%0.1%0.00
WisdomTree Tr97717W505Added–1,267,6901,160,236+107,454+9.3%$52.5M$48.7M+$4.45M0.1%0.1%+0.01
PEPPepsiCo IncAddedHistory348,749319,823+28,926+9.0%$52.5M$47.4M+$4.35M0.1%0.1%+0.01
Vanguard Ftse All-World Ex-US Index Fund922042775Reduced–860,0661,201,329−341,263−28.4%$52.4M$76.2M−$20.8M0.1%0.1%−0.04
State Street SPDR Portfolio Aggregate Bond ETF78464A649Reduced–1,752,3141,827,597−75,283−4.1%$52.3M$54.8M−$2.25M0.1%0.1%0.00
BACBank of America CorpAddedHistory1,222,4441,195,701+26,743+2.2%$51.9M$49.3M+$1.14M0.1%0.1%0.00
COSTCostco Wholesale CorpReducedHistory114,575117,949−3,374−2.9%$51.5M$46.7M−$1.52M0.1%0.1%+0.01
UNPUnion Pacific CorpReducedHistory259,173260,802−1,629−0.6%$50.8M$57.4M−$319.3K0.1%0.1%−0.01
BABoeing CoAddedHistory229,112209,112+20,000+9.6%$50.4M$50.1M+$4.40M0.1%0.1%0.00
WMTWalmart Inc.AddedHistory361,478332,649+28,829+8.7%$50.4M$46.9M+$4.02M0.1%0.1%+0.01
IAUiShares Gold TrustReducedHistory1,463,5482,450,379−986,831−40.3%$48.9M$82.6M−$33.0M0.1%0.1%−0.06
WisdomTree Tr97717W604Added–1,513,6291,423,907+89,722+6.3%$46.7M$45.4M+$2.77M0.1%0.1%0.00
Vanguard Morningstar Value ETF922908744Reduced–341,882354,273−12,391−3.5%$46.3M$48.7M−$1.68M0.1%0.1%0.00
Vanguard Morningstar Mid-Cap Value ETF922908512Added–328,447322,342+6,105+1.9%$45.9M$45.3M+$852.3K0.1%0.1%0.00
iShares Tr464287234Added–898,063663,007+235,056+35.5%$45.2M$36.6M+$11.8M0.1%0.1%+0.02
ABTAbbott LaboratoriesAddedHistory382,818380,797+2,021+0.5%$45.2M$44.1M+$238.7K0.1%0.1%0.00
VZVerizon Communications IncAddedHistory837,136705,282+131,854+18.7%$45.2M$39.5M+$7.12M0.1%0.1%+0.01

Estimated amounts multiply the change in shares by the quarter-end price implied by the filing (market value divided by shares): new positions use this quarter's value and sold-out positions last quarter's; positions reported only as principal (PRN) cannot be estimated. 13F shows only quarter-end holdings, not when trades happened or at what price.