First Foundation Advisors
- SEC CIK
- 0001086763
- Latest filing
- Aug 14, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Feb 13, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 341
- −14 vs. Q3 2024
- Portfolio value
- $2.66B
- +$3.07M (+0.1%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| MSFTMicrosoft Corp | Stock | 1,042,557 | $439.4M | 16.5% | −5,461−0.5% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 266,300 | $156.8M | 5.9% | +22,213+9.1% | Added | – |
| GOOGAlphabet Inc. | Stock | 541,433 | $103.1M | 3.9% | −18,507−3.3% | Reduced | History |
| VanEck Morningstar Wide Moat ETF92189F643 | ETF | 1,100,938 | $102.1M | 3.8% | +39,447+3.7% | Added | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 1,596,402 | $91.8M | 3.5% | +151,673+10.5% | Added | – |
| AAPLApple Inc. | Stock | 328,092 | $82.2M | 3.1% | −1,356−0.4% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 368,933 | $80.9M | 3.0% | −2,657−0.7% | Reduced | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 958,276 | $67.3M | 2.5% | +31,895+3.4% | Added | – |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 540,328 | $62.2M | 2.3% | +41,428+8.3% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 132,214 | $59.9M | 2.3% | −2,384−1.8% | Reduced | History |
| Invesco Exchange Traded FD T46137V597 | RAFI US 1500 | 1,105,902 | $46.0M | 1.7% | +52,016+4.9% | Added | – |
| iShares Russell Midcap ETF464287499 | ETF | 497,899 | $44.0M | 1.7% | +28,664+6.1% | Added | – |
| UPSUnited Parcel Service Inc | Stock | 319,161 | $40.2M | 1.5% | −1,113−0.3% | Reduced | History |
| Goldman Sachs ETF Tr381430602 | ACTIVEBETA US | 530,363 | $36.7M | 1.4% | +11,885+2.3% | Added | – |
| Goldman Sachs ETF Tr381430107 | ACTIVEBETA INT | 1,090,202 | $36.3M | 1.4% | −27,714−2.5% | Reduced | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 330,047 | $35.3M | 1.3% | +29,436+9.8% | Added | – |
| Invesco Exch Traded FD Tr II46138E206 | CALIF AMT MUN | 1,352,308 | $33.4M | 1.3% | −152,053−10.1% | Reduced | – |
| iShares Tr464288356 | CALIF MUN BD ETF | 561,740 | $32.2M | 1.2% | +16,717+3.1% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 127,447 | $30.6M | 1.1% | −4,398−3.3% | Reduced | History |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 306,457 | $29.7M | 1.1% | +29,480+10.6% | Added | – |
| NVDANVIDIA Corp | Stock | 209,749 | $28.2M | 1.1% | +24,127+13.0% | Added | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 68,844 | $27.6M | 1.0% | +8,725+14.5% | Added | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 525,143 | $27.4M | 1.0% | +5,910+1.1% | Added | – |
| iShares Russell 2000 ETF464287655 | ETF | 115,011 | $25.4M | 1.0% | +9,263+8.8% | Added | – |
| MAMastercard Inc | Stock | 47,355 | $24.9M | 0.9% | −587−1.2% | Reduced | History |
| QCOMQualcomm Inc | Stock | 156,770 | $24.1M | 0.9% | +45,769+41.2% | Added | History |
| AMDAdvanced Micro Devices Inc | Stock | 183,789 | $22.2M | 0.8% | −367−0.2% | Reduced | History |
| WisdomTree Tr97717X511 | YIELD ENHANCD US | 467,123 | $20.0M | 0.8% | +33,428+7.7% | Added | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 207,174 | $19.2M | 0.7% | +31,647+18.0% | Added | – |
| APHAmphenol Corp | CL A | 270,022 | $18.8M | 0.7% | −2,329−0.9% | Reduced | History |
| SCHWSchwab Charles Corp | Stock | 244,370 | $18.1M | 0.7% | −38,460−13.6% | Reduced | History |
| SUSuncor Energy Inc | Stock | 505,727 | $18.0M | 0.7% | −24,969−4.7% | Reduced | History |
| UBERUber Technologies, Inc | Stock | 281,085 | $17.0M | 0.6% | −13,815−4.7% | Reduced | History |
| IAUiShares Gold Trust | ETF | 341,891 | $16.9M | 0.6% | +25,557+8.1% | Added | History |
| PMPhilip Morris International Inc. | Stock | 139,656 | $16.8M | 0.6% | −66,236−32.2% | Reduced | History |
| CORCencora, Inc. | Stock | 72,733 | $16.3M | 0.6% | −6,659−8.4% | Reduced | History |
| AMATApplied Materials Inc | Stock | 98,650 | $16.0M | 0.6% | +1,608+1.7% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 29,492 | $14.9M | 0.6% | −1,470−4.7% | Reduced | History |
| CMECME Group Inc. | COM | 59,950 | $13.9M | 0.5% | −2,855−4.5% | Reduced | History |
| Ssga Active ETF Tr78467V400 | GLOBL ALLO ETF | 314,502 | $13.9M | 0.5% | −14,760−4.5% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 23,520 | $13.8M | 0.5% | −178−0.8% | Reduced | History |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 78,365 | $13.7M | 0.5% | +1,006+1.3% | Added | – |
| COSTCostco Wholesale Corp | Stock | 14,880 | $13.6M | 0.5% | +573+4.0% | Added | History |
| ACNAccenture plc | Stock | 38,336 | $13.5M | 0.5% | −1,196−3.0% | Reduced | History |
| Columbia ETF Tr II19762B202 | EM CORE EX ETF | 445,777 | $13.2M | 0.5% | −14,735−3.2% | Reduced | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 315,048 | $13.1M | 0.5% | +231,696+278.0% | Added | – |
| METAMeta Platforms, Inc. | Stock | 21,934 | $12.8M | 0.5% | +1,408+6.9% | Added | History |
| CPCanadian Pacific Kansas City Ltd | COM | 175,437 | $12.7M | 0.5% | −18,441−9.5% | Reduced | History |
| iShares Tr464287150 | CORE S&P TTL STK | 98,394 | $12.7M | 0.5% | −18,718−16.0% | Reduced | – |
| AZNAstraZeneca PLC | SPONSORED ADR | 190,171 | $12.5M | 0.5% | −14,241−7.0% | Reduced | History |
| LOWLowes Companies Inc | Stock | 48,767 | $12.0M | 0.5% | −3,167−6.1% | Reduced | History |
| Goldman Sachs ETF Tr381430206 | ACTIVEBETA EME | 345,666 | $11.0M | 0.4% | −28,228−7.5% | Reduced | – |
| BNBROOKFIELD Corp | CL A LTD VT SH | 171,616 | $9.86M | 0.4% | −14,365−7.7% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 45,350 | $8.58M | 0.3% | −42−0.1% | Reduced | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 66,254 | $8.40M | 0.3% | −537−0.8% | Reduced | – |
| NOWServiceNow, Inc. | Stock | 7,905 | $8.38M | 0.3% | +728+10.1% | Added | History |
| Vanguard S&P 500 ETF922908363 | ETF | 14,469 | $7.80M | 0.3% | −595−3.9% | Reduced | – |
| DHRDanaher Corp | Stock | 33,712 | $7.74M | 0.3% | −3,975−10.5% | Reduced | History |
| TXNTexas Instruments Inc | Stock | 40,254 | $7.55M | 0.3% | −3,759−8.5% | Reduced | History |
| REXRRexford Industrial Realty, Inc. | COM | 192,349 | $7.44M | 0.3% | −33,951−15.0% | Reduced | History |
| AONAon plc | CL A | 20,429 | $7.34M | 0.3% | −14,041−40.7% | Reduced | History |
| DISWalt Disney Co | Stock | 65,693 | $7.31M | 0.3% | +12,833+24.3% | Added | History |
| FTNTFortinet, Inc. | Stock | 76,041 | $7.18M | 0.3% | +8,307+12.3% | Added | History |
| DJPBarclays Bank PLC | DJUBS CMDT ETN36 | 221,479 | $7.11M | 0.3% | −8,662−3.8% | Reduced | History |
| XOMExxonMobil Holdings Corp | COM | 65,543 | $7.05M | 0.3% | −10,117−13.4% | Reduced | History |
| LINLinde PLC | Stock | 16,787 | $7.03M | 0.3% | −1,683−9.1% | Reduced | History |
| NEENextera Energy Inc | Stock | 96,767 | $6.94M | 0.3% | −6,853−6.6% | Reduced | History |
| JNJJohnson & Johnson | Stock | 47,050 | $6.80M | 0.3% | −3,675−7.2% | Reduced | History |
| PLDPrologis, Inc. | REIT | 62,950 | $6.65M | 0.3% | +4,450+7.6% | Added | History |
| CSGPCostar Group, Inc. | COM | 91,016 | $6.52M | 0.2% | +23,248+34.3% | Added | History |
| LHLabcorp Holdings Inc. | Stock | 27,724 | $6.36M | 0.2% | −3,304−10.6% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 106,442 | $6.30M | 0.2% | −17,457−14.1% | Reduced | History |
| LULUlululemon athletica inc. | Stock | 15,881 | $6.07M | 0.2% | +1,680+11.8% | Added | History |
| J P Morgan Exchange Traded F46641Q126 | RLTY INCOME ETF | 128,155 | $6.06M | 0.2% | +18,314+16.7% | Added | – |
| BURBurford Capital Ltd | ORD SHS | 475,147 | $6.06M | 0.2% | 00.0% | Unchanged | History |
| CTASCintas Corp | Stock | 30,356 | $5.55M | 0.2% | +3,246+12.0% | Added | History |
| ADBEAdobe Inc. | Stock | 12,448 | $5.54M | 0.2% | +1,200+10.7% | Added | History |
| VVisa Inc. | Stock | 17,338 | $5.48M | 0.2% | +18+0.1% | Added | History |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 29,959 | $5.34M | 0.2% | +29,959 | New | – |
| ULTAUlta Beauty, Inc. | Stock | 12,118 | $5.27M | 0.2% | +4,121+51.5% | Added | History |
| INTUIntuit Inc. | Stock | 8,385 | $5.27M | 0.2% | +609+7.8% | Added | History |
| PAYCPaycom Software, Inc. | Stock | 24,972 | $5.12M | 0.2% | +2,698+12.1% | Added | History |
| CVXChevron Corp | Stock | 35,240 | $5.10M | 0.2% | −60,092−63.0% | Reduced | History |
| KEYSKeysight Technologies, Inc. | Stock | 31,694 | $5.09M | 0.2% | +3,827+13.7% | Added | History |
| PFEPfizer Inc | Stock | 189,024 | $5.01M | 0.2% | −13,913−6.9% | Reduced | History |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 205,601 | $4.85M | 0.2% | −124,037−37.6% | Reduced | – |
| VEEVVeeva Systems Inc | Stock | 22,608 | $4.75M | 0.2% | +2,688+13.5% | Added | History |
| BKNGBooking Holdings Inc. | Stock | 955 | $4.75M | 0.2% | +119+14.2% | Added | History |
| SPGIS&P Global Inc. | Stock | 9,215 | $4.59M | 0.2% | +1,045+12.8% | Added | History |
| MSCIMSCI Inc. | Stock | 7,493 | $4.50M | 0.2% | +852+12.8% | Added | History |
| ANETArista Networks, Inc. | Stock | 39,964 | $4.42M | 0.2% | +4,896+14.0% | AddedConverted for a 4-for-1 split | History |
| HDHome Depot, Inc. | Stock | 11,164 | $4.34M | 0.2% | −140−1.2% | Reduced | History |
| Vanguard Real Estate ETF922908553 | ETF | 48,582 | $4.33M | 0.2% | +3,496+7.8% | Added | – |
| iShares Tr464289867 | CORE 60 BALA ETF | 74,880 | $4.29M | 0.2% | +2,779+3.9% | Added | – |
| iShares MSCI Eafe ETF464287465 | ETF | 55,295 | $4.18M | 0.2% | −2,230−3.9% | Reduced | – |
| MELIMercadolibre Inc | COM | 2,431 | $4.13M | 0.2% | +375+18.2% | Added | History |
| BRK.ABerkshire Hathaway Inc | CL A | 6 | $4.09M | 0.2% | 00.0% | Unchanged | History |
| TLFTandy Leather Factory Inc | COM | 826,790 | $3.94M | 0.1% | 00.0% | Unchanged | History |
| T Rowe Price Exchange-Traded87283Q107 | PRICE BLUE CHIP | 91,604 | $3.86M | 0.1% | −506−0.5% | Reduced | – |
| CPRTCopart Inc | COM | 66,219 | $3.80M | 0.1% | +9,349+16.4% | Added | History |
Sold out since Q3 2024 (23)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| PSXPhillips 66 | Stock | 2,718 | $357.3K | <0.1% | History |
| HCAHCA Healthcare, Inc. | COM | 822 | $334.2K | <0.1% | History |
| VOXRVox Royalty Corp. | COM | 110,000 | $332.2K | <0.1% | History |
| iShares Tr464287739 | U.S. REAL ES ETF | 2,638 | $268.7K | <0.1% | – |
| SLBSLB Limited | Stock | 6,100 | $255.9K | <0.1% | History |
| AMTAmerican Tower Corp | REIT | 1,080 | $251.2K | <0.1% | History |
| MCHPMicrochip Technology Inc | Stock | 3,005 | $241.3K | <0.1% | History |
| EDConsolidated Edison Inc | Stock | 2,313 | $240.9K | <0.1% | History |
| DUKDuke Energy CORP | Stock | 2,075 | $239.3K | <0.1% | History |
| iShares Inc46434G863 | ESG AWR MSCI EM | 6,263 | $228.0K | <0.1% | – |
| NVSNovartis AG | ADR | 1,975 | $227.2K | <0.1% | History |
| NSITInsight Enterprises Inc | COM | 1,050 | $226.2K | <0.1% | History |
| HTGCHercules Capital, Inc. | COM | 11,410 | $224.1K | <0.1% | History |
| Nushares ETF Tr67092P607 | NUVEEN ESG SMLCP | 4,976 | $213.2K | <0.1% | – |
| ECLEcolab Inc. | Stock | 810 | $206.8K | <0.1% | History |
| NVGNuveen AMT-Free Municipal Credit Income Fund | CEF | 15,094 | $202.1K | <0.1% | History |
| ITIIteris, Inc. | COM | 27,000 | $192.8K | <0.1% | History |
| FFord Motor Co | Stock | 11,331 | $119.7K | <0.1% | History |
| JOBYJoby Aviation, Inc. | COMMON STOCK | 21,000 | $105.6K | <0.1% | History |
| RDIBReading International Inc | CL B | 11,150 | $92.7K | <0.1% | History |
| RDIReading International Inc | CL A | 45,696 | $74.5K | <0.1% | History |
| LAZRQLuminar Technologies, Inc. | COM CL A | 50,000 | $45.0K | <0.1% | History |
| SONMDNA X, Inc. | COM | 11,653 | $33.7K | <0.1% | History |