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Planning Directions Inc

SEC CIK
0000821103
Latest filing
Aug 10, 2026

Holdings in Q3 2023

Holdings as of Sep 30, 2023, filed Oct 27, 2023. Long positions only; changes compare share counts with Q2 2023.

Institution overview
Positions
65
−1 vs. Q2 2023
Portfolio value
$130.6M
−$6.80M (−4.9%) vs. Q2 2023
Filed
Oct 27, 2023
SEC
Holdings of Planning Directions Inc in Q3 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
Schwab US Dividend Equity ETF808524797ETF279,893$19.8M15.2%+25,343+10.0%Added–
Vanguard Short-Term Bond ETF921937827ETF260,530$19.6M15.0%−4,456−1.7%Reduced–
Vanguard Dividend Appreciation ETF921908844ETF89,271$13.9M10.6%−5,542−5.8%Reduced–
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD105,875$7.96M6.1%+3,005+2.9%Added–
AAPLApple Inc.Stock43,868$7.51M5.7%−63−0.1%ReducedHistory
Vanguard World FD921910840MEGA CAP VAL ETF64,989$6.59M5.0%−2,179−3.2%Reduced–
SPDR Series Trust78464A763ST STR SP DIV49,434$5.68M4.4%−4,850−8.9%Reduced–
Vanguard Morningstar Growth ETF922908736ETF14,457$3.94M3.0%+234+1.6%Added–
Vanguard BD Index FDS92203C303VANGUARD ULTRA54,345$2.67M2.0%+6,506+13.6%Added–
Vanguard Morningstar Mid-Cap Growth ETF922908538ETF13,370$2.60M2.0%−151−1.1%Reduced–
State Street Consumer Staples Select Sector SPDR ETF81369Y308ETF35,989$2.48M1.9%−667−1.8%Reduced–
iShares Core S&P U.S. Growth ETF464287671ETF24,477$2.32M1.8%+26+0.1%Added–
Vanguard Morningstar Value ETF922908744ETF15,693$2.16M1.7%−1,193−7.1%Reduced–
Invesco Exchange Traded FD T46137V373S&P500 EQL STP66,250$1.99M1.5%−6,035−8.3%ReducedConverted for a 5-for-1 split–
iShares Tr464287762US HLTHCARE ETF7,207$1.95M1.5%+458+6.8%Added–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF12,791$1.68M1.3%+237+1.9%Added–
Vanguard Health Care ETF92204A504ETF7,036$1.65M1.3%−163−2.3%Reduced–
Vanguard Total World Stock ETF922042742ETF16,638$1.55M1.2%+2,167+15.0%Added–
State Street Utilities Select Sector SPDR ETF81369Y886ETF25,357$1.49M1.1%+3,658+16.9%Added–
Vanguard Morningstar Small-Cap Value ETF922908611ETF9,038$1.44M1.1%+153+1.7%Added–
iShares Inc464286525MSCI GBL MIN VOL14,599$1.39M1.1%−51−0.3%Reduced–
Vanguard Morningstar Mid-Cap ETF922908629ETF6,558$1.37M1.0%−346−5.0%Reduced–
First Tr Exchange-Traded FD33734H106SHS29,156$1.09M0.8%−3,601−11.0%Reduced–
iShares Tr464287754US INDUSTRIALS10,790$1.09M0.8%−292−2.6%Reduced–
Vanguard S&P 500 ETF922908363ETF2,674$1.05M0.8%+10+0.4%Added–
MSFTMicrosoft CorpStock3,212$1.01M0.8%+6+0.2%AddedHistory
Vanguard Morningstar Small-Cap ETF922908751ETF4,711$891.0K0.7%−209−4.2%Reduced–
iShares MSCI USA Min Vol Factor ETF46429B697ETF11,582$838.0K0.6%−3,701−24.2%Reduced–
AMZNAmazon Com IncStock6,353$808.0K0.6%−2,801−30.6%ReducedHistory
MCDMcDonalds CorpStock2,790$735.0K0.6%−101−3.5%ReducedHistory
XOMExxonMobil Holdings CorpCOM5,315$625.0K0.5%+10.0%AddedHistory
STZConstellation Brands, Inc.Stock2,342$589.0K0.5%−289−11.0%ReducedHistory
BABoeing CoStock3,070$588.0K0.5%−1,000−24.6%ReducedHistory
WMTWalmart Inc.Stock3,585$573.0K0.4%+58+1.6%AddedHistory
HDHome Depot, Inc.Stock1,855$561.0K0.4%+7+0.4%AddedHistory
PEPPepsiCo IncStock2,992$507.0K0.4%+14+0.5%AddedHistory
State Street SPDR S&P Aerospace & Defense ETF78464A631ETF3,684$413.0K0.3%−152−4.0%Reduced–
NVDANVIDIA CorpStock907$395.0K0.3%+11+1.2%AddedHistory
iShares Tr464287150CORE S&P TTL STK4,110$387.0K0.3%−1,309−24.2%Reduced–
iShares MSCI Eafe Min Vol Factor ETF46429B689ETF5,883$384.0K0.3%−1,916−24.6%Reduced–
Schwab U.S. Small-Cap ETF808524607ETF9,085$376.0K0.3%+26+0.3%Added–
Vanguard Morningstar Small-Cap Growth ETF922908595ETF1,644$352.0K0.3%−83−4.8%Reduced–
LOWLowes Companies IncStock1,617$336.0K0.3%+7+0.4%AddedHistory
iShares Core S&P 500 ETF464287200ETF760$326.0K0.2%+136+21.8%Added–
PANWPalo Alto Networks IncStock1,378$323.0K0.2%−200−12.7%ReducedHistory
iShares Core S&P Mid-Cap ETF464287507ETF1,261$315.0K0.2%−8−0.6%Reduced–
PGProcter & Gamble CoStock2,151$314.0K0.2%+4+0.2%AddedHistory
iShares Tr464287580US CONSUM DISCRE4,595$308.0K0.2%−86−1.8%Reduced–
Vanguard World FD921910816MEGA GRWTH IND1,343$305.0K0.2%+27+2.1%Added–
SPYSPDR S&P 500 ETF TrustETF623$266.0K0.2%+110+21.4%AddedHistory
NVONovo Nordisk A SADR2,804$255.0K0.2%00.0%UnchangedConverted for a 2-for-1 splitHistory
BRK.BBerkshire Hathaway IncStock724$254.0K0.2%+28+4.0%AddedHistory
Vanguard Utilities ETF92204A876ETF1,945$248.0K0.2%−203−9.5%Reduced–
Global X FDS37954Y673US INFR DEV ETF8,104$246.0K0.2%+11+0.1%Added–
Victory Portfolios II92647N766VCSHS US 500 VOL3,515$239.0K0.2%−257−6.8%Reduced–
MRKMerck & Co., Inc.Stock2,307$237.0K0.2%+11+0.5%AddedHistory
iShares Core S&P Small Cap ETF464287804ETF2,492$235.0K0.2%−112−4.3%Reduced–
Vanguard Information Technology ETF92204A702ETF559$232.0K0.2%+1+0.2%Added–
COSTCostco Wholesale CorpStock387$219.0K0.2%00.0%UnchangedHistory
DEDeere & CoStock566$213.0K0.2%+2+0.4%AddedHistory
GOOGLAlphabet Inc.Stock1,547$202.0K0.2%+1,547NewHistory
EXCExelon CorpStock5,318$201.0K0.2%+11+0.2%AddedHistory
PIMCO ETF Tr72201R718ENHNCD LW DUR AC2,141$201.0K0.2%+2,141New–
CRMDCorMedix Inc.COM50,000$185.0K0.1%00.0%UnchangedHistory
CISOCISO Global, Inc.COM250,262$35.0K<0.1%−72,738−22.5%ReducedHistory

Sold out since Q2 2023 (3)

Positions held at the end of Q2 2023 that are gone from this filing.

Positions of Planning Directions Inc sold out since Q2 2023
SecurityClassShares in Q2 2023Value in Q2 2023% of portfolio in Q2 2023History
PFEPfizer IncStock13,671$501.0K0.4%History
Schwab US Tips ETF808524870ETF6,384$335.0K0.2%–
NKENIKE, Inc.Stock1,955$216.0K0.2%History