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Howe & Rusling Inc

SEC CIK
0000769963
Latest filing
Aug 10, 2026

Holdings in Q3 2021

Holdings as of Sep 30, 2021, filed Nov 15, 2021. Long positions only; changes compare share counts with Q2 2021.

Institution overview
Positions
998
+50 vs. Q2 2021
Portfolio value
$796.7M
+$4.76M (+0.6%) vs. Q2 2021
Filed
Nov 15, 2021
SEC
Holdings of Howe & Rusling Inc in Q3 2021
SecurityClassSharesValue% of portfolioShare changeActionHistory
MSFTMicrosoft CorpStock110,093$31.0M3.9%+1,440+1.3%AddedHistory
JPMJPMorgan Chase & CoStock171,537$28.1M3.5%+5,949+3.6%AddedHistory
AAPLApple Inc.Stock187,096$26.5M3.3%−14,474−7.2%ReducedHistory
iShares Tr464288612INTRM GOV CR ETF191,866$22.1M2.8%+1,981+1.0%Added–
BACBank of America CorpStock519,008$22.0M2.8%+41,574+8.7%AddedHistory
JNJJohnson & JohnsonStock131,003$21.2M2.7%+911+0.7%AddedHistory
AMZNAmazon Com IncStock6,393$21.0M2.6%+93+1.5%AddedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF88,248$19.6M2.5%+73+0.1%Added–
iShares Core S&P 500 ETF464287200ETF39,400$17.0M2.1%+1,995+5.3%Added–
CMCSAComcast CorpStock302,855$16.9M2.1%−12,762−4.0%ReducedHistory
GOOGAlphabet Inc.Stock5,896$15.7M2.0%+266+4.7%AddedHistory
PEPPepsiCo IncStock92,271$13.9M1.7%+51+0.1%AddedHistory
XOMExxonMobil Holdings CorpCOM232,594$13.7M1.7%+2,158+0.9%AddedHistory
USBUS Bancorp DECOM NEW227,885$13.5M1.7%+20,216+9.7%AddedHistory
RTXRTX CorpStock148,381$12.8M1.6%+100.0%AddedHistory
STZConstellation Brands, Inc.Stock58,457$12.3M1.5%+265+0.5%AddedHistory
PMPhilip Morris International Inc.Stock129,469$12.3M1.5%−1,856−1.4%ReducedHistory
TXNTexas Instruments IncStock60,776$11.7M1.5%+1,384+2.3%AddedHistory
QCOMQualcomm IncStock87,812$11.3M1.4%+1,878+2.2%AddedHistory
MSMorgan StanleyStock115,422$11.2M1.4%+2,010+1.8%AddedHistory
VVisa Inc.Stock49,627$11.1M1.4%+1,005+2.1%AddedHistory
UNHUnitedHealth Group IncStock27,758$10.8M1.4%−605−2.1%ReducedHistory
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF112,593$10.6M1.3%+3,432+3.1%Added–
METAMeta Platforms, Inc.Stock30,616$10.4M1.3%+210+0.7%AddedHistory
MAMastercard IncStock28,602$9.94M1.2%+3,382+13.4%AddedHistory
NEENextera Energy IncStock118,449$9.30M1.2%+114,604+2,980.6%AddedHistory
CATCaterpillar IncStock48,408$9.29M1.2%+1,119+2.4%AddedHistory
BRK.BBerkshire Hathaway IncStock33,001$9.01M1.1%+952+3.0%AddedHistory
iShares Core S&P US Value ETF464287663ETF123,477$8.75M1.1%+11,874+10.6%Added–
AVGOBroadcom Inc.Stock17,977$8.72M1.1%−79−0.4%ReducedHistory
CVXChevron CorpStock85,329$8.66M1.1%+301+0.4%AddedHistory
iShares Core S&P U.S. Growth ETF464287671ETF84,260$8.63M1.1%−1,478−1.7%Reduced–
GPCGenuine Parts CoStock68,215$8.27M1.0%−382−0.6%ReducedHistory
DTEDte Energy CoCOM70,361$7.86M1.0%+247+0.4%AddedHistory
SYKStryker CorpStock29,645$7.82M1.0%+234+0.8%AddedHistory
ADBEAdobe Inc.Stock13,563$7.81M1.0%+21+0.2%AddedHistory
VZVerizon Communications IncStock142,067$7.67M1.0%+50,491+55.1%AddedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD90,515$7.46M0.9%+3,116+3.6%Added–
SCHWSchwab Charles CorpStock102,289$7.45M0.9%−51,067−33.3%ReducedHistory
KOCoca Cola CoStock135,940$7.13M0.9%−2,936−2.1%ReducedHistory
SPYSPDR S&P 500 ETF TrustETF16,616$7.13M0.9%+872+5.5%AddedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF29,951$7.09M0.9%+431+1.5%Added–
NEMNEWMONT CorpStock124,929$6.78M0.9%−5,746−4.4%ReducedHistory
NDAQNasdaq, Inc.COM34,953$6.75M0.8%+1,077+3.2%AddedHistory
TSNTyson Foods, Inc.Stock85,242$6.73M0.8%−1,200−1.4%ReducedHistory
CMSCMS Energy CorpCOM111,259$6.65M0.8%+111,259NewHistory
BMYBristol Myers Squibb CoStock104,955$6.21M0.8%−1,117−1.1%ReducedHistory
ICEIntercontinental Exchange, Inc.Stock50,908$5.84M0.7%+2,358+4.9%AddedHistory
iShares Core S&P Small Cap ETF464287804ETF52,713$5.76M0.7%+395+0.8%Added–
EOGEOG Resources IncStock64,891$5.21M0.7%+2,854+4.6%AddedHistory
Vanguard High Dividend Yield Index ETF921946406ETF48,972$5.06M0.6%+3,731+8.2%Added–
HONHoneywell International IncCOM23,504$4.99M0.6%+728+3.2%AddedHistory
Vanguard Ftse Emerging Markets ETF922042858ETF98,349$4.92M0.6%+18,500+23.2%Added–
WisdomTree Tr97717W315EMER MKT HIGH FD112,604$4.91M0.6%−27,278−19.5%Reduced–
MDTMedtronic plcStock39,136$4.91M0.6%+38,941+19,969.7%AddedHistory
MOAltria Group, Inc.Stock107,313$4.88M0.6%+303+0.3%AddedHistory
GDGeneral Dynamics CorpStock24,245$4.75M0.6%+94+0.4%AddedHistory
PFEPfizer IncStock110,005$4.73M0.6%−258,951−70.2%ReducedHistory
CICigna GroupStock22,992$4.60M0.6%+22,992NewHistory
UNPUnion Pacific CorpStock23,118$4.53M0.6%+4,765+26.0%AddedHistory
LMTLockheed Martin CorpStock13,109$4.52M0.6%−56−0.4%ReducedHistory
iShares Tr46435U853BROAD USD HIGH106,931$4.44M0.6%+19,488+22.3%Added–
BNLBroadstone Net Lease, Inc.COM174,439$4.33M0.5%+1,300+0.8%AddedHistory
HASHasbro, Inc.COM45,138$4.03M0.5%+161+0.4%AddedHistory
Vanguard Ftse All-World Ex-US Index Fund922042775ETF65,103$3.97M0.5%+1,292+2.0%Added–
METMetlife IncStock63,461$3.92M0.5%−2,129−3.2%ReducedHistory
COSTCostco Wholesale CorpStock8,423$3.79M0.5%+538+6.8%AddedHistory
OKEONEOK IncCOM64,472$3.74M0.5%+1,998+3.2%AddedHistory
AMTAmerican Tower CorpREIT12,357$3.28M0.4%+537+4.5%AddedHistory
LHXL3HARRIS Technologies, Inc.Stock14,563$3.21M0.4%+482+3.4%AddedHistory
iShares Tr46434V456MSCI INTL QUALTY79,282$3.00M0.4%+16,782+26.9%Added–
BABAAlibaba Group Holding LtdADR19,141$2.83M0.4%+2,321+13.8%AddedHistory
Vanguard Whitehall FDS921946794INTL HIGH ETF40,927$2.70M0.3%+1,853+4.7%Added–
iShares Core MSCI Eafe ETF46432F842ETF36,305$2.70M0.3%−1,722−4.5%Reduced–
NSCNorfolk Southern CorpStock10,976$2.63M0.3%+2,600+31.0%AddedHistory
PINSPinterest, Inc.CL A51,471$2.62M0.3%−17,958−25.9%ReducedHistory
VFCV F CorpStock38,398$2.57M0.3%+392+1.0%AddedHistory
SGENSeagen Inc.COM13,780$2.34M0.3%+13,746+40,429.4%AddedHistory
MMM3M CoStock13,313$2.33M0.3%−192−1.4%ReducedHistory
Vanguard Ftse Developed Markets ETF921943858ETF45,943$2.32M0.3%+6,234+15.7%Added–
TRNSTranscat IncCOM34,651$2.23M0.3%+14,076+68.4%AddedHistory
VRTXVertex Pharmaceuticals IncStock12,235$2.22M0.3%−452−3.6%ReducedHistory
ECLEcolab Inc.Stock10,029$2.09M0.3%+31+0.3%AddedHistory
BMRNBiomarin Pharmaceutical IncCOM26,217$2.03M0.3%+26,217NewHistory
First Tr Exchange-Traded FD33734X119CONSUMR STAPLE35,453$2.00M0.3%+296+0.8%Added–
CTVACorteva, Inc.Stock45,419$1.91M0.2%−5,840−11.4%ReducedHistory
iShares S&P 100 ETF464287101ETF9,585$1.89M0.2%00.0%Unchanged–
FISVFiserv IncStock17,243$1.87M0.2%+362+2.1%AddedHistory
CORCencora, Inc.Stock13,836$1.65M0.2%+13,738+14,018.4%AddedHistory
MCKMcKesson CorpStock8,167$1.63M0.2%+8,167NewHistory
iShares Core Dividend Growth ETF46434V621ETF32,229$1.62M0.2%+840+2.7%Added–
LYVLive Nation Entertainment, Inc.COM16,862$1.54M0.2%+16,801+27,542.6%AddedHistory
ALLAllstate CorpStock11,538$1.47M0.2%−3,427−22.9%ReducedHistory
iShares Russell 2000 ETF464287655ETF6,565$1.44M0.2%+770+13.3%Added–
CAHCardinal Health IncStock28,818$1.43M0.2%+28,818NewHistory
PAYXPaychex IncStock12,026$1.35M0.2%+1,498+14.2%AddedHistory
Schwab Fundamental Emerging Markets Equity ETF808524730ETF40,792$1.31M0.2%+35,344+648.8%Added–
iShares Core High Dividend ETF46429B663ETF12,539$1.18M0.1%−149−1.2%Reduced–
MDYSPDR S&P Midcap 400 ETF TrustETF2,319$1.11M0.1%00.0%UnchangedHistory
AMATApplied Materials IncStock8,385$1.08M0.1%+58+0.7%AddedHistory

Options (1)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Howe & Rusling Inc in Q3 2021
SecurityClassPutsCalls
GEGeneral Electric CoStock–$824.0K

Sold out since Q2 2021 (60)

Positions held at the end of Q2 2021 that are gone from this filing.

Positions of Howe & Rusling Inc sold out since Q2 2021
SecurityClassShares in Q2 2021Value in Q2 2021% of portfolio in Q2 2021History
FTDRFrontdoor, Inc.COM3,084$154.0K<0.1%History
XPOXPO, Inc.COM900$126.0K<0.1%History
SPDR Index Shs FDS78463X400SP CHINA ETF750$100.0K<0.1%–
IECIec Electronics CorpCOM7,500$79.0K<0.1%History
BXBlackstone Inc.COM338$33.0K<0.1%History
Schwab US Aggregate Bond ETF808524839ETF472$26.0K<0.1%–
JBGSJBG Smith PropertiesCOM395$12.0K<0.1%History
LRCXLam Research CorpCOM18$12.0K<0.1%History
ProShares Tr74347R206PSHS ULTRA QQQ150$11.0K<0.1%–
J P Morgan Exchange Traded F46641Q886DIVERSFED RTRN118$10.0K<0.1%–
ATEXAnterix Inc.COM125$7.00K<0.1%History
ALXNAlexion Pharmaceuticals, Inc.COM40$7.00K<0.1%History
ProShares Tr74347X823ULTRPRO DOW30100$7.00K<0.1%–
AGFirst Majestic Silver CorpCOM350$6.00K<0.1%History
ERICEricsson LM Telephone CoADR B SEK 10490$6.00K<0.1%History
URBNUrban Outfitters IncCOM113$5.00K<0.1%History
CSODCornerstone OnDemand IncCOM102$5.00K<0.1%History
GOCOGoHealth, Inc.COM CL A416$5.00K<0.1%History
SCPLSciPlay CorpCL A268$5.00K<0.1%History
PSFEPaysafe LtdORD399$5.00K<0.1%History
JPMorgan Ultra-Short Income ETF46641Q837ETF84$4.00K<0.1%–
RYRoyal Bank of CanadaStock36$4.00K<0.1%History
BIGGQFormer BL Stores IncCOM66$4.00K<0.1%History
Churchill Capital Corp IV171439102CL A155$4.00K<0.1%–
SOSouthern CoStock47$3.00K<0.1%History
ARK Innovation ETF00214Q104ETF25$3.00K<0.1%–
FIBKFirst Interstate Bancsystem IncCOM62$3.00K<0.1%History
EBAYeBay IncCOM43$3.00K<0.1%History
ANETArista Networks, Inc.COM8$3.00K<0.1%History
Global X FDS37950E747GLBX MSCI NORW200$3.00K<0.1%–
Healthpeak Properties, Inc.71943U104COM183$3.00K<0.1%–
AEMAgnico Eagle Mines LtdStock30$2.00K<0.1%History
ATOAtmos Energy CorpCOM26$2.00K<0.1%History
WSBCWesbanco IncCOM51$2.00K<0.1%History
VVVValvoline IncCOM63$2.00K<0.1%History
EXPEagle Materials IncCOM11$2.00K<0.1%History
UUUUEnergy Fuels IncCOM NEW250$2.00K<0.1%History
SHLSShoals Technologies Group, Inc.CL A49$2.00K<0.1%History
Alpha Healthcare Acquistn Co020751103CL A200$2.00K<0.1%–
CLDRCloudera, Inc.COM138$2.00K<0.1%History
Ajax IG0190X100COM200$2.00K<0.1%–
Reinvent Technology PartnersG74847107SHS CL A200$2.00K<0.1%–
STRLSterling Infrastructure, Inc.COM50$1.00K<0.1%History
DOXAmdocs LtdSHS19$1.00K<0.1%History
HUBBHubbell IncCOM7$1.00K<0.1%History
BVBrightView Holdings, Inc.COM45$1.00K<0.1%History
NETCloudflare, Inc.CL A COM14$1.00K<0.1%History
STLDSteel Dynamics IncCOM20$1.00K<0.1%History
Acuityads Hldgs Inc Com00510L106Stock100$1.00K<0.1%–
Good Works Acquisition Corp38216X107COM150$1.00K<0.1%–
RTBRTB Digital, Inc.COM NEW100$1.00K<0.1%History
LHDXLucira Health, Inc.COM200$1.00K<0.1%History
BIORBiora Therapeutics, Inc.COM300$1.00K<0.1%History
FIRYFiry Inc.COM50$1.00K<0.1%History
SUMOSumo Logic, Inc.COM50$1.00K<0.1%History
VanEck Vectors ETF Tr92189H839SOCIAL SENTIMENT50$1.00K<0.1%–
Gabelli Equity Tr Inc362397218RIGHT 07/14/20214,430$1.00K<0.1%–
DSSDSS, Inc.COM NEW30$00.0%History
SWISolarWinds CorpCOM20$00.0%History
Ironsource LtdM5R75Y101CL A ORD SHS20$00.0%–