Wayfair Inc.
W- Exchange
- NYSE
- Industry
- Retail-Catalog & Mail-Order Houses
- SEC CIK
- 0001616707
In the last 90 days, Wayfair Inc. insiders filed 0 open-market purchases and 6 sales; 456 institutions reported holding it in 13F filings for Q2 2026, worth $11.2B in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Wayfair Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 415
- +82 vs. Q2 2025
- Shares held
- 119.5M
- +1.64M (+1.4%) vs. Q2 2025
- Total value
- $10.7B
- +$4.63B (+76.7%) vs. Q2 2025
- New holders
- 128
- 141 more added
- Sold out
- 46
- 95 more reduced
4 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting W on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 456 | $11.2B |
| Q1 2026 | 449 | $9.27B |
| Q4 2025 | 482 | $12.5B |
| Q3 2025 | 415 | $10.7B |
| Q2 2025 | 337 | $6.08B |
| Q1 2025 | 318 | $3.82B |
| Q4 2024 | 341 | $4.90B |
| Q3 2024 | 355 | $6.41B |
| Q2 2024 | 337 | $6.05B |
| Q1 2024 | 365 | $7.59B |
| Q4 2023 | 356 | $6.86B |
| Q3 2023 | 328 | $6.53B |
| Q2 2023 | 309 | $6.78B |
| Q1 2023 | 290 | $3.44B |
| Q4 2022 | 302 | $3.29B |
| Q3 2022 | 321 | $3.10B |
| Q2 2022 | 328 | $4.21B |
| Q1 2022 | 367 | $9.98B |
| Q4 2021 | 427 | $17.2B |
| Q3 2021 | 416 | $23.1B |
| Q2 2021 | 441 | $27.6B |
| Q1 2021 | 450 | $27.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Wayfair Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Hantz Financial Services, Inc. | 5 | $0 | 0.00% | 00.0% | Unchanged |
| Mather Group, LLC. | 1 | $89 | 0.00% | +1 | New |
| Tortoise Investment Management, LLC | 1 | $89 | 0.00% | +1 | New |
| Wealth Watch Advisors, INC | 1 | $89 | 0.00% | +1 | New |
| Rialto Wealth Management, LLC | 3 | $268 | 0.00% | +2+200.0% | Added |
| Glen Eagle Advisors, LLC | 4 | $357 | 0.00% | 00.0% | Unchanged |
| Bay Harbor Wealth Management, LLC | 5 | $446 | 0.00% | +4+400.0% | Added |
| Creative Financial Designs Inc | 5 | $447 | 0.00% | 00.0% | Unchanged |
| HFM Investment Advisors, LLC | 5 | $447 | 0.00% | +4+400.0% | Added |
| Financial Consulate, Inc | 5 | $447 | 0.00% | +5 | New |
| Bear Mountain Capital, Inc. | 6 | $485 | 0.00% | +6 | New |
| Fifth Third Bancorp | 6 | $536 | 0.00% | −15−71.4% | Reduced |
| Toth Financial Advisory Corp | 6 | $536 | 0.00% | 00.0% | Unchanged |
| Kayne Anderson Rudnick Investment Management LLC | 6 | $536 | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 6 | $536 | 0.00% | +6 | New |
| Bruce G. Allen Investments, LLC | 7 | $625 | 0.00% | 00.0% | Unchanged |
| Umb Bank N A | 8 | $715 | 0.00% | 00.0% | Unchanged |
| BFSG, LLC | 10 | $894 | 0.00% | 00.0% | Unchanged |
| DiNuzzo Private Wealth, Inc. | 12 | $896 | 0.00% | +10+500.0% | Added |
| Cloud Capital Management, LLC | 12 | $1.00K | 0.00% | +12 | New |
| Wealthspire Advisors, LLC | 14 | $1.25K | 0.00% | +14 | New |
| ZRC Wealth Management, LLC | 14 | $1.25K | 0.00% | +14 | New |
| AdvisorNet Financial, Inc | 15 | $1.34K | 0.00% | 00.0% | Unchanged |
| Investors Research Corp | 15 | $1.34K | 0.00% | 00.0% | Unchanged |
| WPG Advisers, LLC | 15 | $1.34K | 0.00% | +15 | New |
| Cromwell Holdings LLC | 17 | $1.52K | 0.00% | 00.0% | Unchanged |
| Raffa Wealth Management, LLC | 17 | $1.52K | 0.00% | +8+88.9% | Added |
| Tower Research Capital LLC (TRC) | 19 | $1.70K | 0.00% | −975−98.1% | Reduced |
| CVA Family Office, LLC | 19 | $1.70K | 0.00% | 00.0% | Unchanged |
| Private Trust Co NA | 19 | $1.70K | 0.00% | +19 | New |
| Atlantic Trust, LLC | 19 | $1.70K | 0.00% | +19 | New |
| Retirement Wealth Solutions LLC | 21 | $1.88K | 0.00% | +21 | New |
| TSFG, LLC | 21 | $2.00K | 0.00% | 00.0% | Unchanged |
| Clear Investment Research, LLC | 23 | $2.06K | 0.00% | 00.0% | Unchanged |
| Strategic Advocates LLC | 23 | $2.06K | 0.00% | +23 | New |
| Grey Fox Wealth Advisors, LLC | 24 | $2.14K | 0.00% | +24 | New |
| JFS Wealth Advisors, LLC | 28 | $2.50K | 0.00% | +25+833.3% | Added |
| GWM Advisors LLC | 29 | $2.59K | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 33 | $2.95K | 0.00% | −16−32.7% | Reduced |
| CIBC Private Wealth Group, LLC | 33 | $2.95K | 0.00% | 00.0% | Unchanged |
| Avion Wealth | 36 | $3.00K | 0.00% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 43 | $3.84K | 0.00% | +11+34.4% | Added |
| Sachetta, LLC | 45 | $4.02K | 0.00% | 00.0% | Unchanged |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 47 | $4.20K | 0.00% | 00.0% | Unchanged |
| Storebrand Asset Management AS | 52 | $4.64K | 0.00% | 00.0% | Unchanged |
| Heartwood Wealth Advisors LLC | 52 | $4.64K | 0.00% | +52 | New |
| Financial Perspectives, Inc | 57 | $5.09K | 0.00% | 00.0% | Unchanged |
| Meeder Asset Management Inc | 66 | $5.90K | 0.00% | −33−33.3% | Reduced |
| Bessemer Group Inc | 65 | $6.00K | 0.00% | 00.0% | Unchanged |
| Westfuller Advisors, LLC | 70 | $6.25K | 0.00% | +70 | New |
| Parkside Financial Bank & Trust | 79 | $7.06K | 0.00% | +1+1.3% | Added |
| Assetmark, Inc | 83 | $7.41K | 0.00% | +27+48.2% | Added |
| Hemington Wealth Management | 90 | $8.00K | 0.00% | +82+1,025.0% | Added |
| Contravisory Investment Management, Inc. | 90 | $8.04K | 0.00% | 00.0% | Unchanged |
| Bogart Wealth, LLC | 90 | $8.04K | 0.00% | 00.0% | Unchanged |
| Principal Securities, Inc. | 100 | $8.93K | 0.00% | −1−1.0% | Reduced |
| Barrett & Company, Inc. | 100 | $8.93K | 0.00% | 00.0% | Unchanged |
| GPS Wealth Strategies Group, LLC | 100 | $8.93K | 0.00% | 00.0% | Unchanged |
| Adirondack Trust Co | 100 | $8.93K | 0.00% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 101 | $9.02K | 0.00% | 00.0% | Unchanged |
| Smartleaf Asset Management LLC | 104 | $9.28K | 0.00% | +101+3,366.7% | Added |
| Fortitude Family Office, LLC | 106 | $9.47K | 0.00% | +4+3.9% | Added |
| Root Financial Partners, LLC | 107 | $9.56K | 0.00% | +107 | New |
| TD Waterhouse Canada Inc. | 114 | $9.84K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 113 | $10.1K | 0.00% | 00.0% | Unchanged |
| Ameritas Advisory Services, LLC | 129 | $11.5K | 0.00% | −27,671−99.5% | Reduced |
| Ancora Advisors, LLC | 130 | $11.6K | 0.00% | +130 | New |
| CoreCap Advisors, LLC | 150 | $13.4K | 0.00% | +100+200.0% | Added |
| SJS Investment Consulting Inc. | 188 | $16.8K | 0.00% | +188 | New |
| Danske Bank A/S | 200 | $17.9K | 0.00% | 00.0% | Unchanged |
| Rakuten Securities, Inc. | 213 | $19.0K | 0.01% | +208+4,160.0% | Added |
| Quent Capital, LLC | 248 | $22.2K | 0.00% | +248 | New |
| Covestor Ltd | 261 | $23.0K | 0.01% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 270 | $24.1K | 0.00% | +270 | New |
| IFP Advisors, Inc | 312 | $27.9K | 0.00% | −1,557−83.3% | Reduced |
| True Wealth Design, LLC | 326 | $29.1K | 0.01% | +233+250.5% | Added |
| Global Retirement Partners, LLC | 328 | $29.3K | 0.00% | +200+156.3% | Added |
| Cornerstone Planning Group LLC | 283 | $31.9K | 0.01% | +282+28,200.0% | Added |
| Ci Investments Inc. | 360 | $32.0K | 0.00% | +42+13.2% | Added |
| Massmutual Trust Co FSB | 371 | $33.1K | 0.00% | 00.0% | Unchanged |
| Leonteq Securities AG | 406 | $36.3K | 0.00% | −8,402−95.4% | Reduced |
| Larson Financial Group LLC | 520 | $46.5K | 0.00% | +120+30.0% | Added |
| Franklin Resources Inc | 633 | $56.5K | 0.00% | +2+0.3% | Added |
| Comerica Bank | 634 | $56.6K | 0.00% | +229+56.5% | Added |
| Harvest Fund Management Co., Ltd | 725 | $65.0K | 0.00% | +725 | New |
| Jones Financial Companies LLLP | 807 | $70.1K | 0.00% | −452−35.9% | Reduced |
| Cullen/Frost Bankers, Inc. | 800 | $71.5K | 0.00% | +800 | New |
| Allworth Financial LP | 877 | $78.3K | 0.00% | +655+295.0% | Added |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 952 | $85.0K | 0.00% | +54+6.0% | Added |
| DekaBank Deutsche Girozentrale | 1,074 | $95.0K | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 1,095 | $97.8K | 0.01% | +1,015+1,268.8% | Added |
| Nomura Asset Management Co Ltd | 1,160 | $103.6K | 0.00% | 00.0% | Unchanged |
| Man Group plc | 1,204 | $107.6K | 0.00% | +1,204 | New |
| Parallel Advisors, LLC | 1,241 | $110.9K | 0.00% | −335−21.3% | Reduced |
| Clearstead Advisors, LLC | 1,281 | $114.4K | 0.00% | +252+24.5% | Added |
| EverSource Wealth Advisors, LLC | 1,294 | $115.6K | 0.00% | +475+58.0% | Added |
| Steward Partners Investment Advisory, LLC | 1,471 | $131.4K | 0.00% | +976+197.2% | Added |
| Essential Partners LLC | 1,545 | $138.0K | 0.05% | +521+50.9% | Added |
| Marshall Wace, LLP | 1,559 | $139.3K | 0.00% | −18,873−92.4% | Reduced |
| Farther Finance Advisors, LLC | 1,605 | $143.4K | 0.00% | +1,479+1,173.8% | Added |