| Aug 18, 2026 (view filing)5:34 PM ET | Aug 17 | 1 day | McConnell JamieChief Financial Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −15.0K | $6.21 | −$93.4K | −6.7%210.5K after | |
| Aug 18, 2026 (view filing)5:33 PM ET | May 18 | 92 days | McConnell JamieChief Financial Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −1.40K | $8.00 | −$11.2K | −0.6%225.5K after | AmendedAn amended filing (for example Form 4/A or 13F-HR/A) that corrects or adds to an earlier filing. |
| Aug 18, 2026 (view filing)5:28 PM ET | Aug 17 | 1 day | Cochran Jason MilesChief Operating Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −4.81K | $6.21 | −$29.9K | −2.3%207.1K after | |
| Aug 18, 2026 (view filing)5:25 PM ET | May 18 | 92 days | Cochran Jason MilesChief Operating Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −15.0K | $7.99 | −$120.2K | −6.6%211.9K after | AmendedAn amended filing (for example Form 4/A or 13F-HR/A) that corrects or adds to an earlier filing. |
| Apr 9, 2026 (view filing)9:58 PM ET | Apr 7 | 2 days | Goldman Sachs & Co. LLC and 1 other10% Owner | PPurchaseThe insider bought shares with their own money, on the open market or in a private deal (for example, a company's private placement). This is the code investors watch most closely: it is money the insider chose to put in.Class A Common Stock, par value $0.001 per share | +594.6K | $5.69 | +$3.38M | +5.3%11.9M after | 30 lotsThis row combines 30 trades of the same kind from one filing. The price is the value-weighted average. |
| Mar 9, 2026 (view filing) | Mar 5 | 4 days | Jammet NicolasChief Concept Officer | PPurchaseThe insider bought shares with their own money, on the open market or in a private deal (for example, a company's private placement). This is the code investors watch most closely: it is money the insider chose to put in.Class A Common Stock | +4.43K | $5.71 | +$25.3K | +24.4%22.5K after | |
| Nov 12, 2025 (view filing) | Nov 12 | Same day | Neman JonathanCHIEF EXECUTIVE OFFICER | PPurchaseThe insider bought shares with their own money, on the open market or in a private deal (for example, a company's private placement). This is the code investors watch most closely: it is money the insider chose to put in.Class A Common Stock | +179.8K | $5.56 | +$999.7K | New position179.8K after | |
| Nov 12, 2025 (view filing) | Nov 12 | Same day | Jammet NicolasChief Concept Officer | PPurchaseThe insider bought shares with their own money, on the open market or in a private deal (for example, a company's private placement). This is the code investors watch most closely: it is money the insider chose to put in.Class A Common Stock | +18.1K | $5.51 | +$99.8K | New position18.1K after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average. |
| Aug 19, 2025 (view filing) | Aug 18 | 1 day | Reback MitchCHIEF FINANCIAL OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −11.5K | $9.19 | −$106.0K | −3.4%322.9K after | |
| May 28, 2025 (view filing) | May 23 | 5 days | Burrows CliffordDirector | PPurchaseThe insider bought shares with their own money, on the open market or in a private deal (for example, a company's private placement). This is the code investors watch most closely: it is money the insider chose to put in.Class A Common Stock | +19.2K | $13.11 | +$251.7K | New position19.2K after | |
| May 19, 2025 (view filing) | May 16 | 3 days | Reback MitchCHIEF FINANCIAL OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −10.1K | $15.23 | −$153.6K | −2.9%334.4K after | |
| Apr 16, 2025 (view filing) | Apr 15 | 1 day | Reback MitchCHIEF FINANCIAL OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −4.00K | $21.07 | −$84.3K | −1.1%344.5K after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Mar 18, 2025 (view filing) | Mar 17 | 1 day | Ru NathanielDirector | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −2.12K | $23.80 | −$50.5K | −0.1%1.79M after | |
| Mar 18, 2025 (view filing) | Mar 17 | 1 day | Jammet NicolasChief Concept Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −2.12K | $23.80 | −$50.5K | −0.1%1.76M after | |
| Mar 18, 2025 (view filing) | Mar 17 | 1 day | Williams RossannCHIEF OPERATING OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −4.98K | $23.80 | −$118.5K | −5.0%95.5K after | |
| Mar 18, 2025 (view filing) | Mar 17 | 1 day | Neman JonathanCHIEF EXECUTIVE OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −5.72K | $23.80 | −$136.1K | −0.3%1.81M after | |
| Mar 18, 2025 (view filing) | Mar 17 | 1 day | Reback MitchCHIEF FINANCIAL OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −8.11K | $23.84 | −$193.3K | −2.3%350.0K after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Mar 12, 2025 (view filing) | Mar 10 | 2 days | Jammet NicolasChief Concept Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −7.40K | $25.05 | −$185.4K | −100.0%0 after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance.Duplicate filingThe same trade also appears in an earlier filing, for example when the same people file twice or a fund and its partners each report it. Rankings and totals count only the earliest copy. |
| Mar 12, 2025 (view filing) | Mar 10 | 2 days | Ru NathanielDirector | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −7.40K | $25.05 | −$185.4K | −100.0%0 after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance.Duplicate filingThe same trade also appears in an earlier filing, for example when the same people file twice or a fund and its partners each report it. Rankings and totals count only the earliest copy. |
| Mar 12, 2025 (view filing) | Mar 10 | 2 days | Neman JonathanCHIEF EXECUTIVE OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −7.40K | $25.05 | −$185.4K | −100.0%0 after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Feb 19, 2025 (view filing) | Feb 18 | 1 day | Reback MitchCHIEF FINANCIAL OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −10.9K | $26.43 | −$288.8K | −3.1%344.1K after | 4 lotsThis row combines 4 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Jan 17, 2025 (view filing) | Jan 15 | 2 days | Reback MitchCHIEF FINANCIAL OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −8.00K | $33.13 | −$265.1K | −2.2%351.0K after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 16, 2024 (view filing) | Dec 13 | 3 days | Jammet NicolasChief Concept Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −170.2K | $37.73 | −$6.42M | −8.8%1.76M after | |
| Dec 16, 2024 (view filing) | Dec 13 | 3 days | Ru NathanielChief Brand Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −170.2K | $37.73 | −$6.42M | −8.7%1.78M after | |
| Dec 16, 2024 (view filing) | Dec 13 | 3 days | Neman JonathanCHIEF EXECUTIVE OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −170.2K | $37.73 | −$6.42M | −8.8%1.76M after | |
| Dec 11, 2024 (view filing) | Dec 9 | 2 days | Neman JonathanCHIEF EXECUTIVE OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −51.1K | $38.60 | −$1.97M | −100.0%0 after | 6 lotsThis row combines 6 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 11, 2024 (view filing) | Dec 9 | 2 days | Ru NathanielChief Brand Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −53.7K | $38.70 | −$2.08M | −100.0%0 after | 6 lotsThis row combines 6 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 11, 2024 (view filing) | Dec 9 | 2 days | Jammet NicolasChief Concept Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −50.4K | $38.78 | −$1.96M | −100.0%0 after | 6 lotsThis row combines 6 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 11, 2024 (view filing) | Dec 9 | 2 days | Reback MitchCHIEF FINANCIAL OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −72.0K | $37.77 | −$2.72M | −62.1%43.9K after | 10 lotsThis row combines 10 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 9, 2024 (view filing) | Dec 5 | 4 days | Jammet NicolasChief Concept Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −33.6K | $40.14 | −$1.35M | −100.0%0 after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 9, 2024 (view filing) | Dec 5 | 4 days | Neman JonathanCHIEF EXECUTIVE OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −33.4K | $40.16 | −$1.34M | −100.0%0 after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 9, 2024 (view filing) | Dec 5 | 4 days | Ru NathanielChief Brand Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −33.7K | $40.16 | −$1.35M | −100.0%0 after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 5, 2024 (view filing) | Dec 3 | 2 days | Jammet NicolasChief Concept Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −42.0K | $38.68 | −$1.62M | −2.1%1.93M after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 5, 2024 (view filing) | Dec 3 | 2 days | Ru NathanielChief Brand Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −42.1K | $38.64 | −$1.63M | −2.1%1.95M after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Dec 5, 2024 (view filing) | Dec 3 | 2 days | Neman JonathanCHIEF EXECUTIVE OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −41.8K | $38.61 | −$1.61M | −2.1%1.93M after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Nov 27, 2024 (view filing) | Nov 27 | Same day | Bornstein JulieDirector | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −4.46K | $42.11 | −$188.0K | −12.0%32.6K after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Nov 27, 2024 (view filing) | Nov 25 | 2 days | Neman JonathanCHIEF EXECUTIVE OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −11.8K | $45.00 | −$530.8K | −100.0%0 after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Nov 27, 2024 (view filing) | Nov 25 | 2 days | Neman JonathanCHIEF EXECUTIVE OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −14.7K | $45.00 | −$663.5K | −0.8%1.93M after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Nov 27, 2024 (view filing) | Nov 25 | 2 days | Jammet NicolasChief Concept Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −11.6K | $45.00 | −$523.9K | −100.0%0 after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Nov 27, 2024 (view filing) | Nov 25 | 2 days | Jammet NicolasChief Concept Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −14.6K | $45.00 | −$654.8K | −0.7%1.93M after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Nov 27, 2024 (view filing) | Nov 25 | 2 days | Ru NathanielChief Brand Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −11.6K | $45.00 | −$520.1K | −100.0%0 after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Nov 27, 2024 (view filing) | Nov 25 | 2 days | Ru NathanielChief Brand Officer | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −14.4K | $45.00 | −$650.1K | −0.7%1.95M after | 10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Nov 26, 2024 (view filing) | Nov 26 | Same day | Blumenthal Neil HarrisDirector | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −5.00K | $43.44 | −$217.2K | −5.5%85.4K after | |
| Nov 22, 2024 (view filing) | Nov 20 | 2 days | Blumenthal Neil HarrisDirector | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −22.2K | $37.90 | −$842.2K | −19.7%90.4K after | 2 lotsThis row combines 2 trades of the same kind from one filing. The price is the value-weighted average. |
| Nov 21, 2024 (view filing) | Nov 21 | Same day | Bornstein JulieDirector | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −4.46K | $40.00 | −$178.6K | −10.7%37.1K after | |
| Nov 20, 2024 (view filing) | Nov 20 | Same day | Singer Bradley EDirector | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −42.7K | $38.09 | −$1.63M | −23.5%139.1K after | |
| Nov 19, 2024 (view filing) | Nov 18-19 | 1 day | Gemperle AdrienneCHIEF PEOPLE OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −10.2K | $35.20 | −$360.2K | −9.1%102.5K after | 6 lotsThis row combines 6 trades of the same kind from one filing. The price is the value-weighted average.10b5-1The filer checked the Rule 10b5-1 box: this trade was made under a trading plan set up in advance. |
| Nov 19, 2024 (view filing) | Nov 18-19 | 1 day | Reback MitchCHIEF FINANCIAL OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −18.7K | $35.31 | −$658.6K | −5.0%351.0K after | 5 lotsThis row combines 5 trades of the same kind from one filing. The price is the value-weighted average. |
| Nov 19, 2024 (view filing) | Nov 18 | 1 day | Ayele WouletaCHIEF TECHNOLOGY OFFICER | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −4.35K | $34.05 | −$148.0K | −3.0%140.3K after | |
| Nov 15, 2024 (view filing) | Nov 13 | 2 days | Singer Bradley EDirector | SSaleThe insider sold shares on the open market or in a private deal. People sell for many reasons, such as paying taxes, diversifying or following a pre-set 10b5-1 plan, so a single sale usually says less than a purchase.Class A Common Stock | −7.27K | $39.70 | −$288.6K | −3.8%181.8K after | |
