Reformation Inc.
REF- Exchange
- NYSE
- Industry
- Women's, Misses': and Juniors Outerwear
- SEC CIK
- 0001787117
In the last 90 days, Reformation Inc. insiders filed 0 open-market purchases and 4 sales; no institution reported holding it in 13F filings for Q2 2026; no superinvestor holds it.
Open-market trades, last 90 days
Open-market purchases (P) and sales (S) by Reformation Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.
- Open-market buys
- 0 filings
- Open-market sells
- 4 filings
- 2 insiders, $61.4M in total
- Insiders trading
- 2
- Net value
- −$61.4M
- Purchases minus sales
Insider roster
Directors, officers and 10% owners who have filed a Form 4 for Reformation Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.
| Name | Title | Last reported holding | Last filing | Filings, past year |
|---|---|---|---|---|
| Aflalo Yael | Director, 10% Owner | 11,665,505Indirect | Sep 3, 2026 | 2 |
| Permira VI L.P.1 | 10% Owner | 28,942,153 | Sep 3, 2026 | 2 |
| Refo SCSp | 10% Owner | 28,942,153 | Sep 3, 2026 | 2 |
| P6 GP Sarl | 10% Owner | 28,942,153 | Sep 3, 2026 | 2 |
| Permira VI G.P. Ltd | 10% Owner | 28,942,153 | Sep 3, 2026 | 2 |
| Allen Zipporah | Director | 9,333 | Jul 31, 2026 | 1 |
| Moore Joshua | Chief Financial Officer | 324,781 | Jul 31, 2026 | 1 |
| Rauch Stacey | Director | 9,333 | Jul 31, 2026 | 1 |
| Borenstein Hali | CEO and President | 1,133,332 | Jul 31, 2026 | 1 |
| Kleine Brigitte | Director | 9,333 | Jul 31, 2026 | 1 |
| Miller Steven Clive | Director | 19,607 | Jul 31, 2026 | 1 |
| Tchakarov Ivan | Chief Operating Officer | 186,835 | Jul 31, 2026 | 1 |
| Coyle John Joseph | Director | 66,313 | Jul 31, 2026 | 1 |
Insider trades
Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Sep 3, 2026 (view filing)5:58 PM ET | Sep 1 | 2 days | Aflalo YaelDirector, 10% Owner | SSale | −60.3K | $13.95 | −$841.2K | −0.5%11.7M after | |
| Sep 3, 2026 (view filing)5:25 PM ET | Sep 1 | 2 days | Permira VI L.P.1 and 3 others10% Owner | SSale | −149.6K | $13.95 | −$2.09M | −0.5%28.9M after | |
| Jul 31, 2026 (view filing)9:52 PM ET | Jul 31 | Same day | Permira VI L.P.1 and 3 others10% Owner | SSale | −2.99M | $13.95 | −$41.7M | −9.3%29.1M after | |
| Jul 31, 2026 (view filing)4:05 PM ET | Jul 29 | 2 days | Aflalo YaelDirector, 10% Owner | SSale | −1.20M | $13.95 | −$16.8M | −9.3%11.7M after |