Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2026
Institutional positions in Procter & Gamble Co as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,027
- +40 vs. Q4 2025
- Shares held
- 1.60B
- +277.7M (+21.0%) vs. Q4 2025
- Total value
- $230.9B
- +$41.3B (+21.8%) vs. Q4 2025
- New holders
- 229
- 1,711 more added
- Sold out
- 189
- 1,675 more reduced
60 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Legacy Financial Strategies, LLC | 1,962 | $283.4K | 0.05% | +85+4.5% | Added |
| Welch Financial Planning, LLC | 1,965 | $283.8K | 0.20% | +1,965 | New |
| C2C Wealth Management, LLC | 1,967 | $284.1K | 0.24% | 00.0% | Unchanged |
| Trask Adam Roland | 1,970 | $284.5K | 0.27% | +1,970 | New |
| Catalyst Private Wealth, LLC | 1,971 | $284.7K | 0.15% | +97+5.2% | Added |
| MY Wealth Management Inc. | 1,678 | $286.0K | 0.28% | 00.0% | Unchanged |
| Potentia Wealth | 1,980 | $286.0K | 0.11% | −1,101−35.7% | Reduced |
| Okabena Investment Services Inc | 1,982 | $286.3K | 0.06% | −17−0.9% | Reduced |
| IVC Wealth Advisors LLC | 1,987 | $287.0K | 0.12% | −6−0.3% | Reduced |
| First Wilshire Securities Management Inc | 1,990 | $287.4K | 0.06% | 00.0% | Unchanged |
| Veracity Capital LLC | 1,998 | $288.5K | 0.10% | −371−15.7% | Reduced |
| Pinney & Scofield, Inc. | 1,998 | $288.6K | 0.16% | 00.0% | Unchanged |
| Erickson Financial Group, LLC | 2,000 | $288.9K | 0.18% | 00.0% | Unchanged |
| PMV Capital Advisers, LLC | 2,000 | $288.9K | 0.49% | 00.0% | Unchanged |
| Cohen & Steers, Inc. | 2,000 | $289.0K | 0.00% | 00.0% | Unchanged |
| Barnes Wealth Management Group, Inc | 2,003 | $289.3K | 0.15% | +47+2.4% | Added |
| Family Investment Center, Inc. | 2,010 | $290.3K | 0.06% | +102+5.3% | Added |
| Campbell Deegan Wealth Management, LLC | 2,010 | $290.4K | 0.23% | −62−3.0% | Reduced |
| Merrion Investment Management Co, LLC | 2,011 | $290.5K | 0.16% | 00.0% | Unchanged |
| Garner Asset Management Corp | 2,044 | $290.9K | 0.11% | −25−1.2% | Reduced |
| Riverpoint Wealth Management Holdings, LLC | 2,015 | $291.1K | 0.06% | +4+0.2% | Added |
| Bright Financial Advisors, Inc. | 2,015 | $291.1K | 0.13% | 00.0% | Unchanged |
| Lane Brothers & Co Inc | 2,018 | $291.5K | 0.21% | −27−1.3% | Reduced |
| KRS Capital Management, LLC | 2,019 | $291.7K | 0.18% | −125−5.8% | Reduced |
| Parkway Wealth Management Group, LLC | 1,989 | $291.7K | 0.04% | −135−6.4% | Reduced |
| Alliance Private Wealth, LLC | 2,020 | $291.8K | 0.10% | 00.0% | Unchanged |
| Ascent Wealth Partners, LLC | 2,020 | $291.8K | 0.03% | +180+9.8% | Added |
| Mezzasalma Advisors, LLC | 2,030 | $293.3K | 0.07% | −12−0.6% | Reduced |
| Meridian Wealth Partners, LLC | 2,031 | $293.4K | 0.04% | −85−4.0% | Reduced |
| Clarity Wealth Advisors, LLC | 2,036 | $294.1K | 0.06% | −138−6.3% | Reduced |
| Bernardo Wealth Planning LLC | 2,037 | $294.2K | 0.06% | +118+6.1% | Added |
| Lifelong Wealth Advisors, Inc. | 2,042 | $294.9K | 0.08% | +91+4.7% | Added |
| S&T Bank | 2,042 | $294.9K | 0.11% | +648+46.5% | Added |
| Belleair Asset Management, LLC | 2,046 | $295.5K | 0.27% | 00.0% | Unchanged |
| Virtue Asset Management LLC | 2,048 | $295.8K | 0.24% | +498+32.1% | Added |
| Northbridge Financial Group, LLC | 2,062 | $296.1K | 0.13% | −233−10.2% | Reduced |
| Mach-1 Financial Group, Inc. | 2,052 | $296.4K | 0.10% | −14,255−87.4% | Reduced |
| Patton Fund Management, Inc. | 2,056 | $297.0K | 0.05% | +540+35.6% | Added |
| Sonata Capital Group Inc | 2,059 | $297.4K | 0.11% | 00.0% | Unchanged |
| Investment Management Trust, LLC | 2,062 | $297.9K | 0.29% | +2,062 | New |
| Kaydan Wealth Management, Inc. | 2,065 | $298.3K | 0.10% | +71+3.6% | Added |
| McLean Asset Management Corp | 2,068 | $298.7K | 0.05% | +271+15.1% | Added |
| Pension & Wealth Management Advisors, Inc. | 2,068 | $298.7K | 0.09% | −74−3.5% | Reduced |
| Concentrum Wealth Management | 2,072 | $299.2K | 0.09% | +2,072 | New |
| Independence Wealth Advisors, LLC | 2,073 | $299.5K | 0.16% | 00.0% | Unchanged |
| BostonPremier Wealth LLC | 2,074 | $299.6K | 0.15% | +4+0.2% | Added |
| Acorns Advisers, LLC | 2,079 | $300.0K | 0.00% | +238+12.9% | Added |
| Main Street Group, LTD | 2,078 | $300.1K | 0.09% | −105−4.8% | Reduced |
| Verus Financial Partners, Inc. | 2,097 | $300.2K | 0.03% | −25−1.2% | Reduced |
| Madrona Financial Services, LLC | 2,079 | $300.3K | 0.07% | −233−10.1% | Reduced |
| Rice Hall James & Associates, LLC | 2,079 | $300.3K | 0.02% | 00.0% | Unchanged |
| Genus Capital Management Inc. | 2,081 | $300.6K | 0.03% | −80−3.7% | Reduced |
| Howard Financial Services, Ltd. | 2,084 | $301.0K | 0.03% | +476+29.6% | Added |
| Antonelli Financial Advisors, LLC | 2,086 | $301.0K | 0.21% | 00.0% | Unchanged |
| Plan Group Financial, LLC | 2,085 | $301.2K | 0.07% | +111+5.6% | Added |
| Foresight Capital Management Advisors, Inc. | 2,086 | $301.4K | 0.17% | +7+0.3% | Added |
| COFG Advisors, LLC | 2,087 | $301.5K | 0.07% | +235+12.7% | Added |
| Rempart Asset Management Inc. | 2,088 | $301.6K | 0.06% | 00.0% | Unchanged |
| Stillwater Private Wealth, LLC | 2,095 | $302.0K | 0.26% | +2,095 | New |
| Etesian Wealth Advisors, Inc. | 2,092 | $302.2K | 0.10% | +165+8.6% | Added |
| PCB Capital LLC | 2,093 | $302.3K | 0.48% | +4+0.2% | Added |
| M3 Advisory Group, LLC | 2,097 | $302.8K | 0.19% | +233+12.5% | Added |
| Amarillo National Bank | 2,100 | $303.3K | 0.05% | 00.0% | Unchanged |
| TCP Asset Management, LLC | 2,110 | $304.8K | 0.04% | −10.0% | Reduced |
| Astoria Portfolio Advisors LLC. | 2,056 | $305.1K | 0.07% | +16+0.8% | Added |
| Sagace Wealth Management LLC | 2,113 | $305.2K | 0.21% | −48−2.2% | Reduced |
| Arcadia Investment Management Corp | 2,116 | $305.6K | 0.05% | 00.0% | Unchanged |
| Tarbox Family Office, Inc. | 2,117 | $305.8K | 0.05% | −738−25.8% | Reduced |
| Lorne Steinberg Wealth Management Inc. | 2,123 | $306.6K | 0.07% | −500−19.1% | Reduced |
| Red Wave Investments LLC | 2,126 | $307.0K | 0.09% | −98−4.4% | Reduced |
| Peak Financial Management, Inc. | 2,125 | $307.1K | 0.08% | −64−2.9% | Reduced |
| Kera Capital Partners, Inc. | 2,126 | $307.1K | 0.04% | +128+6.4% | Added |
| Diversify Advisory Services, LLC | 2,097 | $307.2K | 0.05% | −16,133−88.5% | Reduced |
| Founders Capital Management | 2,127 | $307.2K | 0.15% | 00.0% | Unchanged |
| PKS Advisory Services, LLC | 2,128 | $307.4K | 0.07% | +128+6.4% | Added |
| Carbahal Olsen Financial Services Group, LLC | 2,130 | $307.7K | 0.25% | 00.0% | Unchanged |
| Latash Investments, LLC | 2,131 | $307.8K | 0.24% | 00.0% | Unchanged |
| LBMC Investment Advisors, LLC | 2,132 | $307.9K | 0.02% | −118−5.2% | Reduced |
| Wealthcare Capital Partners, LLC | 2,134 | $308.2K | 0.14% | −855−28.6% | Reduced |
| Consilio Wealth Advisors, LLC | 2,138 | $308.7K | 0.09% | +194+10.0% | Added |
| Caliber Wealth Management, LLC | 2,138 | $308.8K | 0.03% | +2,138 | New |
| Up Strategic Wealth Investment Advisors LLC | 2,120 | $309.6K | 0.20% | −1,618−43.3% | Reduced |
| Tower View Investment Management & Research LLC | 2,147 | $310.1K | 0.16% | −1,943−47.5% | Reduced |
| Sylvest Advisors, LLC | 2,149 | $310.4K | 0.17% | 00.0% | Unchanged |
| Uniting Wealth Partners, LLC | 2,152 | $310.9K | 0.07% | −832−27.9% | Reduced |
| MJT & Associates Financial Advisory Group, Inc. | 2,158 | $311.7K | 0.23% | 00.0% | Unchanged |
| Heritage Family Offices, LLP | 2,164 | $312.6K | 0.14% | +2,164 | New |
| Vista Capital Partners, Inc. | 2,165 | $312.7K | 0.03% | +2,165 | New |
| Vancity Investment Management Ltd | 2,166 | $313.0K | 0.05% | +90+4.3% | Added |
| Cetera Trust Company, N.A | 2,168 | $313.1K | 0.18% | 00.0% | Unchanged |
| apricus wealth, LLC | 2,170 | $313.4K | 0.15% | +2+0.1% | Added |
| Baring Financial LLC | 2,172 | $313.7K | 0.19% | −612−22.0% | Reduced |
| Twin Peaks Wealth Advisors, LLC | 2,177 | $314.4K | 0.08% | +51+2.4% | Added |
| Core Wealth Management, Inc. | 2,177 | $314.5K | 0.10% | +90+4.3% | Added |
| PVG Asset Management Corp | 2,095 | $315.2K | 0.19% | +2,095 | New |
| Oakmont Advisory Group, LLC | 2,186 | $315.7K | 0.32% | −115−5.0% | Reduced |
| Carrera Capital Advisors | 2,187 | $315.9K | 0.05% | −97−4.2% | Reduced |
| Silver Grove Financial Group, Inc. | 2,191 | $316.5K | 0.25% | −8−0.4% | Reduced |
| Eagle Wealth Strategies LLC | 2,192 | $316.6K | 0.14% | −39−1.7% | Reduced |
| Blue Rock Wealth Management LLC | 2,193 | $316.8K | 0.20% | +283+14.8% | Added |