Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Steadtrust LLC | 1,591 | $228.1K | 0.14% | 00.0% | Unchanged |
| GreatBanc Trust CO | 1,600 | $229.3K | 0.16% | −105−6.2% | Reduced |
| Brooktree Capital Management | 1,600 | $229.3K | 0.15% | 00.0% | Unchanged |
| Discipline Wealth Solutions, LLC | 1,602 | $229.6K | 0.04% | +1,602 | New |
| Palisades Hudson Asset Management, L.P. | 1,601 | $230.0K | 0.09% | 00.0% | Unchanged |
| Planning Directions Inc | 1,608 | $230.4K | 0.12% | +8+0.5% | Added |
| Howard Financial Services, Ltd. | 1,608 | $230.5K | 0.03% | −327−16.9% | Reduced |
| RS Crum Inc. | 1,609 | $230.6K | 0.05% | 00.0% | Unchanged |
| Variant Private Wealth, LLC | 1,612 | $231.0K | 0.24% | +5+0.3% | Added |
| M1 Capital Management LLC | 1,612 | $231.0K | 0.10% | 00.0% | Unchanged |
| Van Diest Capital, LLC | 1,618 | $231.9K | 0.35% | +1,618 | New |
| Northeast Financial Group, Inc. | 1,619 | $232.1K | 0.06% | −35−2.1% | Reduced |
| Formulate Financial LLC | 1,623 | $232.6K | 0.27% | 00.0% | Unchanged |
| Matisse Capital | 1,628 | $233.3K | 0.10% | −5−0.3% | Reduced |
| Beacon Financial Strategies CORP | 1,630 | $233.5K | 0.13% | 00.0% | Unchanged |
| Traub Capital Management LLC | 1,631 | $233.7K | 0.22% | 00.0% | Unchanged |
| Horizon Wealth Management, LLC | 1,631 | $233.8K | 0.04% | +7+0.4% | Added |
| Tamar Securities, LLC | 1,635 | $234.3K | 0.02% | −60−3.5% | Reduced |
| AAFCPAs Wealth Management, LLC | 1,635 | $234.3K | 0.10% | +1,635 | New |
| Gaddis Premier Wealth Advisors LLC | 1,636 | $234.5K | 0.18% | +1,636 | New |
| Westshore Wealth, LLC | 1,637 | $234.7K | 0.08% | −1,183−42.0% | Reduced |
| WJ Financial Advisors LLC | 1,638 | $234.7K | 0.21% | −238−12.7% | Reduced |
| Forum Private Client Group LLC | 1,640 | $235.0K | 0.08% | +1+0.1% | Added |
| Perennial Advisors, LLC | 1,641 | $235.2K | 0.04% | +203+14.1% | Added |
| Opinicus Capital, Inc. | 1,641 | $235.2K | 0.16% | −78−4.5% | Reduced |
| Benson Investment Management Company, Inc. | 1,644 | $235.6K | 0.08% | 00.0% | Unchanged |
| Spreng Capital Management, Inc. | 1,645 | $235.7K | 0.09% | −4−0.2% | Reduced |
| IAM Advisory, LLC | 1,645 | $235.8K | 0.05% | −53−3.1% | Reduced |
| True Link Financial Advisors, LLC | 1,646 | $235.9K | 0.01% | +139+9.2% | Added |
| Targeted Financial Services LLC | 1,641 | $236.1K | 0.20% | +1,641 | New |
| Landing Point Financial Group, LLC | 1,649 | $236.3K | 0.12% | −109−6.2% | Reduced |
| Legacy Financial Group LLC | 1,514 | $237.5K | 0.03% | −14−0.9% | Reduced |
| Clarendon Private LLC | 1,660 | $237.8K | 0.20% | −48−2.8% | Reduced |
| Adamsbrown Wealth Consultants LLC | 1,660 | $237.9K | 0.07% | −94−5.4% | Reduced |
| Kure Advisory, LLC | 1,667 | $238.9K | 0.13% | +1,667 | New |
| Cornerstone Financial Group, LLC | 1,668 | $239.0K | 0.17% | +6+0.4% | Added |
| Rocky Mountain Advisers, LLC | 1,669 | $239.3K | 0.07% | −996−37.4% | Reduced |
| BancFirst Trust & Investment Management | 1,666 | $240.0K | 0.10% | 00.0% | Unchanged |
| Fishman Jay A Ltd | 1,675 | $240.0K | 0.02% | 00.0% | Unchanged |
| ZRC Wealth Management, LLC | 1,676 | $240.3K | 0.09% | −307−15.5% | Reduced |
| Signal Tree Financial Partners LLC | 1,677 | $240.3K | 0.18% | −37−2.2% | Reduced |
| MY Wealth Management Inc. | 1,678 | $240.5K | 0.21% | 00.0% | Unchanged |
| Wallington Asset Management, LLC | 1,678 | $240.5K | 0.03% | +117+7.5% | Added |
| Lodestone Wealth Management LLC | 1,678 | $240.5K | 0.10% | +10+0.6% | Added |
| LifePlan Investment Advisors, Inc. | 1,679 | $240.6K | 0.10% | +319+23.5% | Added |
| Idaho Trust Bank | 1,680 | $240.8K | 0.08% | +162+10.7% | Added |
| Sawyer & Company, Inc | 1,680 | $240.8K | 0.09% | 00.0% | Unchanged |
| Terra Nova Asset Management LLC | 1,680 | $240.8K | 0.16% | 00.0% | Unchanged |
| Alpha Financial Advisors, LLC | 1,681 | $240.8K | 0.07% | −277−14.1% | Reduced |
| Parkwoods Wealth Partners, LLC | 1,683 | $241.2K | 0.07% | +350+26.3% | Added |
| Keb Asset Management, LLC | 1,685 | $241.5K | 0.05% | +114+7.3% | Added |
| Miramar Capital, LLC | 1,689 | $242.0K | 0.05% | −362−17.6% | Reduced |
| Shikiar Asset Management Inc | 1,690 | $242.0K | 0.06% | 00.0% | Unchanged |
| Hardin Capital Partners, LLC | 1,692 | $242.5K | 0.11% | +56+3.4% | Added |
| Range Advisory, LLC | 1,693 | $242.6K | 0.06% | +1,693 | New |
| Muirfield Wealth Advisors LLC | 1,700 | $243.6K | 0.18% | −62−3.5% | Reduced |
| Greenup Street Wealth Management LLC | 1,707 | $244.7K | 0.04% | −91−5.1% | Reduced |
| SeaBridge Investment Advisors LLC | 1,708 | $244.8K | 0.04% | −22−1.3% | Reduced |
| Argos Wealth Advisors, LLC | 1,714 | $245.6K | 0.07% | +1,714 | New |
| Integrated Wealth Management | 1,714 | $245.7K | 0.28% | +1,714 | New |
| Tandem Capital Management Corp | 1,716 | $245.9K | 0.11% | 00.0% | Unchanged |
| Guardsman Private Capital Management, Inc. | 1,717 | $246.1K | 0.20% | +1,717 | New |
| Wealth Advisors of Tampa Bay, LLC | 1,718 | $246.2K | 0.08% | 00.0% | Unchanged |
| Rockbridge Capital Management LLC | 1,721 | $246.6K | 0.15% | 00.0% | Unchanged |
| Woodley Farra Manion Portfolio Management Inc | 1,721 | $246.7K | 0.01% | +233+15.7% | Added |
| Kelly Financial Services LLC | 1,722 | $246.7K | 0.06% | −51−2.9% | Reduced |
| Bullseye Investment Management, LLC | 1,724 | $247.1K | 0.13% | −739−30.0% | Reduced |
| Capital Wealth Alliance, LLC | 1,572 | $247.3K | 0.11% | +1,572 | New |
| Front Row Advisors LLC | 1,727 | $247.5K | 0.08% | 00.0% | Unchanged |
| PSI Advisors, LLC | 1,727 | $247.5K | 0.06% | +146+9.2% | Added |
| American Financial Advisors, LLC | 1,730 | $248.0K | 0.03% | +8+0.5% | Added |
| Rollins Financial Advisors, LLC | 1,736 | $248.8K | 0.04% | −67−3.7% | Reduced |
| R.m.sincerbeaux Capital Management LLC | 1,736 | $248.8K | 0.14% | 00.0% | Unchanged |
| Covenant Asset Management, LLC | 1,736 | $248.8K | 0.05% | 00.0% | Unchanged |
| South Street Advisors LLC | 1,737 | $248.9K | 0.03% | −91−5.0% | Reduced |
| Spectrum Planning & Advisory Services Inc. | 1,739 | $249.2K | 0.13% | +36+2.1% | Added |
| Meriwether Wealth & Planning, LLC | 1,739 | $249.2K | 0.14% | +14+0.8% | Added |
| Warm Springs Advisors Inc. | 1,741 | $249.5K | 0.19% | 00.0% | Unchanged |
| Avaii Wealth Management, LLC | 1,741 | $249.6K | 0.09% | +22+1.3% | Added |
| Tilia Fiduciary Partners, Inc. | 1,744 | $249.9K | 0.14% | −79−4.3% | Reduced |
| AJ Advisors, LLC | 1,744 | $249.9K | 0.09% | +144+9.0% | Added |
| First Bank & Trust | 1,744 | $249.9K | 0.04% | +99+6.0% | Added |
| AIMZ Investment Advisors, LLC | 1,747 | $250.4K | 0.07% | 00.0% | Unchanged |
| Acorn Creek Capital LLC | 1,751 | $251.0K | 0.09% | +262+17.6% | Added |
| Lipe & Dalton | 1,750 | $251.0K | 0.12% | −100−5.4% | Reduced |
| Phillips Financial Management, LLC | 1,752 | $251.1K | 0.02% | −1,733−49.7% | Reduced |
| Mindset Wealth Management, LLC | 1,754 | $251.4K | 0.07% | −270−13.3% | Reduced |
| Meridian Financial, LLC | 1,755 | $251.5K | 0.14% | 00.0% | Unchanged |
| Capital Asset Managemnet, LLC | 1,756 | $251.7K | 0.28% | +1,756 | New |
| Invariant Investment Management | 1,774 | $251.7K | 0.16% | +1,774 | New |
| Howard Wealth Management, LLC | 1,756 | $251.8K | 0.11% | −178−9.2% | Reduced |
| Sonoma Private Wealth LLC | 1,757 | $251.8K | 0.30% | +6+0.3% | Added |
| Stevens Capital Management LP | 1,758 | $252.0K | 0.09% | +1,758 | New |
| Fedenia Advisers LLC | 1,763 | $252.7K | 0.10% | 00.0% | Unchanged |
| Am Investment Strategies LLC | 1,773 | $254.0K | 0.05% | −72−3.9% | Reduced |
| Team Financial Group, LLC | 1,774 | $254.2K | 0.12% | +13+0.7% | Added |
| Ariadne Wealth Management, LP | 1,567 | $254.2K | 0.11% | +1,567 | New |
| Park Capital Management, LLC | 1,777 | $254.7K | 0.18% | −233−11.6% | Reduced |
| Gill Capital Partners, LLC | 1,778 | $254.8K | 0.08% | −799−31.0% | Reduced |
| Gradient Capital Advisors, LLC | 1,781 | $255.2K | 0.07% | −71−3.8% | Reduced |