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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2025

Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,048
+222 vs. Q3 2025
Shares held
1.60B
+36.4M (+2.3%) vs. Q3 2025
Total value
$229.1B
−$10.7B (−4.5%) vs. Q3 2025
New holders
412
1,416 more added
Sold out
190
1,849 more reduced

81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 4,048 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2025: $229.1B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.

Institutions holding PG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Redmont Wealth Advisors LLC261$37.4K0.06%00.0%Unchanged
Whipplewood Advisors, LLC265$38.0K0.02%+15+6.0%Added
Kings Path Partners LLC270$38.7K0.01%00.0%Unchanged
Clark Wealth Partners290$41.5K0.03%00.0%Unchanged
Wellington-Altus USA Inc.294$42.1K0.03%+294New
Cornerstone Financial Management LLC294$42.1K0.04%+294New
Midwest Capital Advisors, LLC300$43.0K0.02%+300New
Bayforest Capital Ltd302$43.3K0.03%+302New
Sarver Vrooman Wealth Advisors304$43.6K0.03%−9−2.9%Reduced
Collier Financial306$43.9K0.03%00.0%Unchanged
Quaker Wealth Management, LLC314$45.0K0.01%+225+252.8%Added
POM Investment Strategies, LLC320$45.9K0.02%+193+152.0%Added
Richardson Capital Management LLC321$46.0K0.02%+11+3.5%Added
Meeder Asset Management Inc322$46.1K0.00%−8−2.4%Reduced
Monetary Solutions, Ltd326$46.7K0.05%+326New
LGT Financial Advisors LLC328$47.0K0.29%00.0%Unchanged
Three Bearings Fiduciary Advisors, Inc.312$47.7K0.04%+312New
Alvarez & Marsal Private Wealth Partners, LLC350$50.2K0.01%+350New
Goodman Advisory Group, LLC351$50.3K0.01%00.0%Unchanged
William B. Walkup & Associates, Inc.352$50.4K0.03%00.0%Unchanged
Torren Management, LLC355$50.9K0.03%+355New
Financially Speaking Inc363$52.1K0.03%+1+0.3%Added
Palladiem, LLC362$52.1K0.05%+362New
Breakwater Investment Management372$53.3K0.02%+2+0.5%Added
Investors Research Corp374$53.5K0.01%−283−43.1%Reduced
LFA - Lugano Financial Advisors SA378$53.8K0.03%00.0%Unchanged
CrossGen Wealth, LLC380$54.5K0.05%+380New
Prosperity Bancshares Inc381$54.6K0.05%+381New
Mowery & Schoenfeld Wealth Management, LLC392$56.2K0.08%+215+121.5%Added
Conquis Financial LLC401$57.4K0.05%00.0%Unchanged
SIMA Wealth Partners, LLC403$57.8K0.04%−76−15.9%Reduced
Aventus Investment Advisors, Inc.406$58.2K0.05%00.0%Unchanged
Hara Capital LLC407$58.3K0.03%00.0%Unchanged
Avion Wealth414$59.0K0.01%−24−5.5%Reduced
Boreal Capital Management LLC0$62.6K0.05%0Unchanged
Swiss Re Ltd438$62.8K0.00%+438New
Ankerstar Wealth, LLC438$62.8K0.06%+438New
IAG Wealth Partners, LLC439$62.9K0.01%−33−7.0%Reduced
Hamrick Investment Counsel, llc440$63.0K0.05%+440New
Valued Wealth Advisors LLC464$66.5K0.03%−39−7.8%Reduced
Insight Financial Services465$66.8K0.03%00.0%Unchanged
Access Investment Management LLC437$67.1K0.02%00.0%Unchanged
Dogwood Wealth Management LLC469$67.3K0.03%−4,234−90.0%Reduced
MRP Capital Investments, LLC470$67.4K0.06%−40−7.8%Reduced
Keystone Financial Group, Inc.474$67.9K0.04%00.0%Unchanged
Innovative Advisory Group, LLC477$68.4K0.04%00.0%Unchanged
Retirement Wealth Solutions LLC482$69.1K0.04%−68−12.4%Reduced
Clarity Asset Management, Inc.487$69.8K0.04%+3+0.6%Added
Cresta Advisors, Ltd.489$70.1K0.03%+489New
American Wealth Advisors, LLC490$70.3K0.07%00.0%Unchanged
Cheviot Value Management, LLC477$70.3K0.01%−105−18.0%Reduced
Howard Hughes Medical Institute504$72.2K0.04%00.0%Unchanged
Highline Wealth Partners LLC507$72.7K0.02%−2,606−83.7%Reduced
Tanglewood Legacy Advisors, LLC512$73.4K0.03%+107+26.4%Added
Vermillion & White Wealth Management Group, LLC515$73.9K0.04%+84+19.5%Added
Silicon Valley Capital Partners517$74.0K0.01%+3+0.6%Added
Luken Investment Analytics, LLC525$75.2K0.03%+279+113.4%Added
Kingdom Financial Group LLC.535$76.7K0.02%−1,332−71.3%Reduced
Abound Financial, LLC539$77.2K0.03%+539New
Westfuller Advisors, LLC540$77.4K0.03%+3+0.6%Added
Consultiva Wealth Management, Corp.546$78.2K0.22%00.0%Unchanged
Cranbrook Wealth Management, LLC547$78.3K0.02%−441−44.6%Reduced
Birch Capital Management, LLC550$78.8K0.04%00.0%Unchanged
Miller Wealth Advisors, LLC550$78.8K0.03%00.0%Unchanged
Paladin Advisory Group, LLC559$80.1K0.06%00.0%Unchanged
Safe Harbor Fiduciary, LLC571$81.8K0.07%+571New
Dynamic Wealth Strategies, LLC585$83.8K0.05%00.0%Unchanged
Arlington Trust Co LLC595$85.3K0.01%−2,338−79.7%Reduced
University of Texas/Texas Am Investment Managment Co600$86.0K0.01%+228+61.3%Added
DV Trading LLC600$86.0K0.01%+600New
Vision Retirement, LLC604$86.6K0.02%+604New
Curio Wealth, LLC600$86.7K0.03%+50+9.1%Added
WPG Advisers, LLC607$87.0K0.06%−47−7.2%Reduced
IFC & Insurance Marketing, Inc.630$90.0K0.09%+630New
CGC Financial Services, LLC631$90.4K0.02%00.0%Unchanged
CBIZ Investment Advisory Services, LLC638$91.4K0.00%+221+53.0%Added
Copia Wealth Management642$92.0K0.07%00.0%Unchanged
Strategic Wealth Advisors LLC653$93.0K0.08%+653New
PFS Partners, LLC658$94.3K0.04%−62−8.6%Reduced
Peck Wealth Management, LLC666$95.4K0.09%00.0%Unchanged
Horrell Capital Management, Inc.668$95.7K0.04%00.0%Unchanged
JTC Employer Solutions Trusteee Ltd679$97.0K0.01%00.0%Unchanged
Global Wealth Strategies & Associates686$98.3K0.02%−12−1.7%Reduced
Financiere des Professionnels - Fonds d,investissement inc.700$100.3K0.01%00.0%Unchanged
Camelot Portfolios, LLC700$100.3K0.06%+700New
Blume Capital Management, Inc.703$100.7K0.02%−45−6.0%Reduced
Migdal Insurance & Financial Holdings Ltd.721$103.0K0.00%00.0%Unchanged
Essential Investment Partners LLC728$104.3K0.10%+728New
True Wealth Design, LLC735$105.4K0.03%−837−53.2%Reduced
Wealth Preservation Advisors, LLC749$107.3K0.05%−167−18.2%Reduced
DiNuzzo Private Wealth, Inc.753$107.9K0.01%+2+0.3%Added
Covestor Ltd780$112.0K0.06%−29−3.6%Reduced
Highlander Partners, L.P.800$114.6K0.04%+800New
Bradley & Co. Private Wealth Management, LLC808$115.8K0.06%00.0%Unchanged
1620 Investment Advisors, Inc.811$116.2K0.08%00.0%Unchanged
Financial Perspectives, Inc835$119.7K0.03%00.0%Unchanged
Ogorek Anthony Joseph843$120.0K0.03%−124−12.8%Reduced
IMG Wealth Management, Inc.838$120.1K0.08%+116+16.1%Added
Creative Capital Management Investments LLC850$121.8K0.04%00.0%Unchanged
Hurley Capital, LLC850$121.8K0.07%−9−1.0%Reduced