Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fermata Advisors, LLC | 3,439 | $492.9K | 0.12% | −405−10.5% | Reduced |
| Breakwater Capital Group | 3,440 | $493.0K | 0.07% | −1,334−27.9% | Reduced |
| Eagle Wealth Advisors LLC | 3,448 | $494.1K | 0.42% | +3,448 | New |
| Black Diamond Financial, LLC | 3,460 | $495.9K | 0.05% | −468−11.9% | Reduced |
| Colonial River Wealth Management, LLC | 3,464 | $496.4K | 0.18% | +231+7.1% | Added |
| Pinnacle Wealth Management Group, Inc. | 3,467 | $496.8K | 0.25% | −190−5.2% | Reduced |
| CMH Wealth Management LLC | 3,468 | $497.0K | 0.11% | +615+21.6% | Added |
| MKT Advisors LLC | 3,542 | $497.1K | 0.17% | +18+0.5% | Added |
| Resolute Wealth Strategies, LLC | 3,473 | $497.7K | 0.22% | +380+12.3% | Added |
| Madison Wealth Partners, Inc | 3,473 | $497.8K | 0.09% | +1,359+64.3% | Added |
| Compass Financial Group, INC | 3,477 | $498.2K | 0.07% | +7+0.2% | Added |
| Abound Wealth Management | 3,478 | $498.4K | 0.12% | −734−17.4% | Reduced |
| Vista Investment Management | 3,483 | $499.1K | 0.16% | +62+1.8% | Added |
| Sage Capital Management, LLC | 3,483 | $499.2K | 0.23% | −1,380−28.4% | Reduced |
| CDKV Holdings LLC | 3,486 | $499.6K | 0.43% | +3,486 | New |
| Copley Financial Group, Inc. | 3,487 | $499.7K | 0.31% | +204+6.2% | Added |
| Hubbell Strickland Wealth Management, LLC | 3,492 | $500.4K | 0.20% | +8+0.2% | Added |
| Harvest Investment Services, LLC | 3,498 | $501.3K | 0.09% | −1,171−25.1% | Reduced |
| Capital Advisory Group Advisory Services, LLC | 3,497 | $501.3K | 0.15% | −124−3.4% | Reduced |
| GKV Capital Management Co., Inc. | 3,500 | $501.6K | 0.19% | −300−7.9% | Reduced |
| Three Bridge Wealth Advisors, LLC | 3,503 | $502.0K | 0.13% | −20−0.6% | Reduced |
| Optiver Holding B.V. | 3,505 | $502.3K | 0.01% | +3,505 | New |
| Cambria Investment Management, L.P. | 3,509 | $502.9K | 0.03% | +713+25.5% | Added |
| Advocacy Wealth Management Services, LLC | 3,513 | $503.4K | 0.02% | −4−0.1% | Reduced |
| Walser Wealth Management Company, A Ltd Liability Co | 3,520 | $504.4K | 0.27% | +3,520 | New |
| American Investment Services, Inc. | 3,522 | $504.7K | 0.12% | −975−21.7% | Reduced |
| Flaharty Asset Management, LLC | 3,523 | $504.9K | 0.06% | −35−1.0% | Reduced |
| Foyston, Gordon, & Payne Inc | 3,532 | $506.2K | 0.11% | 00.0% | Unchanged |
| Paulson Wealth Management Inc. | 3,538 | $507.0K | 0.12% | −1,433−28.8% | Reduced |
| Bay Rivers Group | 3,552 | $509.0K | 0.21% | +2+0.1% | Added |
| EdgeRock Capital LLC | 3,553 | $509.3K | 0.14% | −43−1.2% | Reduced |
| Enclave Advisors LLC | 3,559 | $510.1K | 0.07% | −357−9.1% | Reduced |
| Chatterton & Associates Inc. | 3,564 | $510.8K | 0.44% | +3,564 | New |
| Brand Asset Management Group, Inc. | 3,566 | $511.0K | 0.14% | −53−1.5% | Reduced |
| Mosaic Financial Group, LLC | 3,567 | $511.0K | 0.35% | +8+0.2% | Added |
| Hanlon Investment Management, Inc. | 3,567 | $511.2K | 0.28% | +603+20.3% | Added |
| Tortoise Investment Management, LLC | 3,570 | $511.6K | 0.04% | −43−1.2% | Reduced |
| Covenant Partners, LLC | 3,571 | $511.8K | 0.15% | 00.0% | Unchanged |
| Lesa Sroufe & Co | 3,570 | $512.0K | 0.38% | 00.0% | Unchanged |
| Fox Hill Wealth Management | 3,579 | $513.0K | 0.24% | −3,937−52.4% | Reduced |
| Laraway Financial Inc | 3,580 | $513.0K | 0.33% | −100−2.7% | Reduced |
| Heartland Advisors Inc | 3,580 | $513.0K | 0.03% | 00.0% | Unchanged |
| Rebalance, LLC | 3,581 | $513.2K | 0.03% | +35+1.0% | Added |
| Pingora Partners LLC | 3,597 | $515.5K | 0.32% | 00.0% | Unchanged |
| First Growth Capital LLC | 3,222 | $515.6K | 0.46% | +3,222 | New |
| Invenio Wealth Partners LLC | 3,602 | $516.2K | 0.19% | −1,561−30.2% | Reduced |
| Betterment LLC | 3,612 | $518.0K | 0.00% | +385+11.9% | Added |
| Foguth Wealth Management, LLC. | 3,669 | $520.3K | 0.08% | +3,669 | New |
| BOS Asset Management, LLC | 3,632 | $520.5K | 0.14% | +351+10.7% | Added |
| Gray Private Wealth, LLC | 3,640 | $521.7K | 0.25% | +1,950+115.4% | Added |
| Boyd Wealth Management, LLC | 3,652 | $523.4K | 0.22% | −134−3.5% | Reduced |
| West Wealth Group, LLC | 3,654 | $523.7K | 0.11% | −274−7.0% | Reduced |
| Parisi Gray Wealth Management | 3,656 | $524.0K | 0.12% | −3−0.1% | Reduced |
| Midwest Financial Group LLC | 3,658 | $524.2K | 0.23% | −143−3.8% | Reduced |
| WMS Group LLC | 3,664 | $525.1K | 0.67% | +3,664 | New |
| Palisade Capital Management LLC | 3,671 | $526.1K | 0.02% | −570−13.4% | Reduced |
| Citadel Investment Advisory, Inc. | 3,675 | $527.0K | 0.23% | −337−8.4% | Reduced |
| LVZ Advisors, Inc. | 3,679 | $527.2K | 0.06% | +190+5.4% | Added |
| First Citizens Financial Corp | 3,679 | $527.2K | 0.26% | −438−10.6% | Reduced |
| Atlas Legacy Advisors, LLC | 3,679 | $529.0K | 0.09% | −125−3.3% | Reduced |
| EJMK Ventures LLC | 3,703 | $530.7K | 0.33% | +3,703 | New |
| Blalock Williams, LLC | 3,705 | $531.0K | 0.43% | −175−4.5% | Reduced |
| Old Port Advisors | 3,710 | $531.7K | 0.13% | −198−5.1% | Reduced |
| Tounjian Advisory Partners, LLC | 3,712 | $532.0K | 0.18% | −13,814−78.8% | Reduced |
| Presper Financial Architects, LLC | 3,712 | $532.0K | 0.30% | +74+2.0% | Added |
| Agp Franklin, LLC | 3,716 | $532.5K | 0.25% | −59−1.6% | Reduced |
| Victory Financial Group, LLC | 3,717 | $532.7K | 0.07% | +473+14.6% | Added |
| Private Management Group Inc | 3,718 | $532.9K | 0.02% | +7+0.2% | Added |
| Arkfeld Wealth Strategies, L.L.C. | 3,861 | $532.9K | 0.18% | +2+0.1% | Added |
| XY Planning Network, Inc. | 3,725 | $533.8K | 0.09% | +738+24.7% | Added |
| Endeavor Private Wealth, Inc. | 3,730 | $534.4K | 0.15% | −539−12.6% | Reduced |
| Probity Advisors, Inc. | 3,731 | $534.7K | 0.09% | −939−20.1% | Reduced |
| Silvia McColl Wealth Management, LLC | 3,734 | $535.1K | 0.36% | −100−2.6% | Reduced |
| Two Sigma Securities, LLC | 3,738 | $535.7K | 0.07% | +1,351+56.6% | Added |
| Holland Advisory Services, Inc. | 3,739 | $535.8K | 0.72% | +10.0% | Added |
| Greenwood Capital Associates LLC | 3,740 | $536.0K | 0.06% | +884+31.0% | Added |
| WealthPoint Financial, LLC | 3,740 | $536.0K | 0.47% | +3,740 | New |
| Prosperity Financial Group, Inc. | 3,740 | $536.0K | 0.19% | −145−3.7% | Reduced |
| Hodges Capital Management Inc. | 3,744 | $536.6K | 0.05% | −1,495−28.5% | Reduced |
| Tiemann Investment Advisors, LLC | 3,749 | $537.4K | 0.21% | −415−10.0% | Reduced |
| Banyan Capital Management, Inc. | 3,751 | $537.6K | 0.23% | 00.0% | Unchanged |
| Whalen Wealth Management Inc. | 3,751 | $537.6K | 0.29% | +3,751 | New |
| Connective Portfolio Management, LLC | 3,760 | $538.8K | 0.97% | 00.0% | Unchanged |
| Fortis Capital Management LLC | 3,767 | $539.9K | 0.07% | +249+7.1% | Added |
| Creekside Partners | 3,768 | $540.0K | 0.23% | −69−1.8% | Reduced |
| Vanguard Capital Wealth Advisors | 3,770 | $540.2K | 0.43% | −96−2.5% | Reduced |
| Adalta Capital Management LLC | 3,770 | $540.3K | 0.24% | −19−0.5% | Reduced |
| Syverson Strege & Co | 3,774 | $540.9K | 0.13% | −275−6.8% | Reduced |
| Global Trust Asset Management, LLC | 3,778 | $541.4K | 0.21% | −5,407−58.9% | Reduced |
| DRW Securities, LLC | 3,779 | $541.6K | 0.04% | +3,779 | New |
| Custom Index Systems, LLC | 3,782 | $542.0K | 0.24% | −5,702−60.1% | Reduced |
| Capital Advisors, Ltd. LLC | 3,785 | $542.0K | 0.07% | −161−4.1% | Reduced |
| GW Henssler & Associates Ltd | 3,790 | $543.1K | 0.03% | +10+0.3% | Added |
| Optimize Financial Inc | 3,790 | $543.1K | 0.27% | −18−0.5% | Reduced |
| One Charles Private Wealth Services, LLC | 3,796 | $544.1K | 0.14% | −85−2.2% | Reduced |
| Safeguard Investment Advisory Group, LLC | 3,799 | $544.5K | 0.14% | −562−12.9% | Reduced |
| Castleark Management LLC | 3,800 | $544.6K | 0.02% | 00.0% | Unchanged |
| Clearwater Capital Advisors, LLC | 3,803 | $545.0K | 0.05% | +117+3.2% | Added |
| Capula Management Ltd | 3,806 | $545.4K | 0.00% | −5,033−56.9% | Reduced |
| Hixon Zuercher, LLC | 3,808 | $545.7K | 0.17% | −650−14.6% | Reduced |