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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q3 2025

Institutional positions in Procter & Gamble Co as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,907
+9 vs. Q2 2025
Shares held
1.57B
−3.99M (−0.3%) vs. Q2 2025
Total value
$240.7B
−$9.01B (−3.6%) vs. Q2 2025
New holders
174
1,520 more added
Sold out
165
1,786 more reduced

70 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 3,907 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ3 2025: $240.7B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2025.

Institutions holding PG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Fusion Capital, LLC1,487$223.7K0.07%+3+0.2%Added
Values Added Financial LLC1,456$223.7K0.10%−64−4.2%Reduced
Benchmark Financial Wealth Advisors, LLC1,456$223.7K0.07%−147−9.2%Reduced
WFA of San Diego, LLC1,457$223.9K0.15%00.0%Unchanged
Hobbs Wealth Management, LLC1,458$224.0K0.19%+178+13.9%Added
Ameliora Wealth Management Ltd.1,460$224.3K0.07%00.0%Unchanged
Horizon Family Wealth, Inc.1,460$224.4K0.13%+10+0.7%Added
Tableaux LLC1,462$224.6K0.09%+1,462New
Blue Capital, Inc.1,463$224.8K0.17%+68+4.9%Added
AllSquare Wealth Management LLC1,464$224.9K0.12%00.0%Unchanged
Mount Vernon Associates Inc1,465$225.0K0.16%−113−7.2%Reduced
Select Asset Management & Trust1,467$225.0K0.07%00.0%Unchanged
Sims Investment Management, LLC1,465$225.0K0.08%−89−5.7%Reduced
First Dallas Securities Inc.1,465$225.1K0.08%−250−14.6%Reduced
Cushing Capital Partners, LLC1,468$225.5K0.18%−5,003−77.3%Reduced
Lighthouse Financial LLC1,473$226.3K0.15%−100−6.4%Reduced
Eagle Harbor Asset Management Inc1,473$226.3K0.20%00.0%Unchanged
Myecfo, LLC1,473$226.4K0.10%00.0%Unchanged
Mainsail Asset Management, LLC1,475$226.6K0.10%+1,475New
Prosperitas Financial LLC1,478$227.1K0.09%00.0%Unchanged
Krane Funds Advisors LLC1,503$227.4K0.01%−157−9.5%Reduced
Counterweight Ventures, LLC1,485$228.2K0.13%00.0%Unchanged
OneAscent Family Office, LLC1,486$228.3K0.19%−25−1.7%Reduced
Woodley Farra Manion Portfolio Management Inc1,488$228.7K0.01%−770−34.1%Reduced
Acorn Creek Capital LLC1,489$228.8K0.09%−155−9.4%Reduced
B.O.S.S. Retirement Advisors, LLC1,490$228.9K0.05%+90+6.4%Added
Maridea Wealth Management LLC1,507$229.1K0.04%+1,507New
Tilson Financial Group, Inc.1,492$229.2K0.08%+9+0.6%Added
Purus Wealth Management, LLC1,492$229.2K0.07%+48+3.3%Added
Briaud Financial Planning, Inc1,495$229.7K0.08%−253−14.5%Reduced
Acorns Advisers, LLC1,498$230.0K0.00%+1,498New
Seizert Capital Partners, LLC1,500$230.5K0.01%00.0%Unchanged
Ithaka Group LLC1,500$230.5K0.04%00.0%Unchanged
American National Bank of Texas1,500$230.5K0.22%+1,500New
True Link Financial Advisors, LLC1,507$231.6K0.01%−21−1.4%Reduced
Greenspring Advisors, LLC1,507$231.6K0.04%+1,507New
IMZ Advisory Inc1,516$232.9K0.09%+8+0.5%Added
Davidson Investment Advisors1,516$232.9K0.01%+1,516New
Idaho Trust Bank1,518$233.2K0.08%−50−3.2%Reduced
Cherrydale Wealth Management, LLC1,520$233.6K0.07%−22−1.4%Reduced
Virtue Asset Management LLC1,522$233.9K0.19%+1,522New
Measured Wealth Private Client Group, LLC1,525$234.3K0.06%−221−12.7%Reduced
Trust Co1,525$234.3K0.02%+656+75.5%Added
Legacy Financial Group LLC1,528$234.8K0.03%00.0%Unchanged
Intrepid Financial Planning Group LLC1,529$234.9K0.09%+41+2.8%Added
SL Advisors, LLC1,530$235.1K0.46%−496−24.5%Reduced
Demars Financial Group, LLC1,531$235.2K0.08%−362−19.1%Reduced
Hoya Capital Real Estate, LLC1,532$235.4K3.91%00.0%Unchanged
Sugar Maple Asset Management, LLC1,536$235.9K0.17%−197−11.4%Reduced
Fairscale Capital, LLC1,538$236.3K0.16%00.0%Unchanged
NewSquare Capital LLC1,538$236.3K0.02%+502+48.5%Added
Cahill Financial Advisors Inc1,539$236.4K0.03%−218−12.4%Reduced
Noesis Capital Mangement Corp1,539$236.5K0.04%−472−23.5%Reduced
Fortitude Family Office, LLC1,541$236.8K0.06%−9−0.6%Reduced
Tobam1,541$237.0K0.09%+19+1.2%Added
Rodgers & Associates, LTD1,545$237.4K0.02%−122−7.3%Reduced
Lansing Street Advisors1,548$237.8K0.06%+165+11.9%Added
Putney Financial Group LLC1,548$237.8K0.24%−641−29.3%Reduced
MinichMacGregor Wealth Management, LLC1,550$238.2K0.05%−117−7.0%Reduced
Sharkey, Howes & Javer1,551$238.3K0.03%00.0%Unchanged
Thoma Capital Management LLC1,556$239.0K0.14%−183−10.5%Reduced
Wealthspan Partners, LLC1,556$239.1K0.09%−31−2.0%Reduced
Planning Alternatives Ltd1,561$239.8K0.03%−893−36.4%Reduced
Wallington Asset Management, LLC1,561$239.8K0.03%−62−3.8%Reduced
Womack Financial LLC1,562$240.0K0.18%−4−0.3%Reduced
Clarus Group, Inc.1,565$240.4K0.08%−24−1.5%Reduced
Fingerlakes Wealth Management, Inc.1,568$241.0K0.16%+203+14.9%Added
MWA Asset Management1,569$241.1K0.13%+20+1.3%Added
Lionshead Wealth Management, LLC1,569$241.1K0.19%+1,569New
Keb Asset Management, LLC1,571$241.4K0.05%+1,571New
True Wealth Design, LLC1,572$241.5K0.07%+455+40.7%Added
CapWealth Advisors, LLC1,573$241.7K0.02%−38−2.4%Reduced
Concord Investment Counsel Inc.1,573$241.7K0.08%+1,573New
Seed Wealth Management, Inc.1,575$242.0K0.17%−911−36.6%Reduced
Somerset Group LLC1,578$242.5K0.19%00.0%Unchanged
Henrickson Nauta Wealth Advisors, Inc.1,579$242.7K0.08%+102+6.9%Added
Collective Family Office LLC1,580$242.8K0.06%−94−5.6%Reduced
PSI Advisors, LLC1,581$242.9K0.06%+50+3.3%Added
RWM Asset Management, LLC1,582$243.1K0.03%+263+19.9%Added
Ontario Teachers Pension Plan Board1,586$243.7K0.01%−6,766−81.0%Reduced
Brian Low Financial Group, LLC1,589$244.1K0.19%+40+2.6%Added
Steadtrust LLC1,591$244.4K0.17%+26+1.7%Added
Financial Symmetry Inc1,591$244.5K0.11%00.0%Unchanged
AJ Advisors, LLC1,600$245.8K0.10%−1,232−43.5%Reduced
Brooktree Capital Management1,600$245.8K0.16%00.0%Unchanged
Planning Directions Inc1,600$245.9K0.13%+7+0.4%Added
Palisades Hudson Asset Management, L.P.1,601$246.0K0.09%00.0%Unchanged
Siligmueller & Norvid Wealth Advisors LLC1,600$246.5K0.11%+1,600New
Variant Private Wealth, LLC1,607$246.8K0.23%+11+0.7%Added
Accelerate Investment Advisors LLC1,609$247.2K0.17%−20−1.2%Reduced
RS Crum Inc.1,609$247.2K0.05%−390−19.5%Reduced
M1 Capital Management LLC1,612$247.7K0.11%−327−16.9%Reduced
Formulate Financial LLC1,623$249.4K0.31%+1,623New
Horizon Wealth Management, LLC1,624$249.6K0.04%+7+0.4%Added
Beacon Financial Strategies CORP1,630$250.4K0.15%−52−3.1%Reduced
Traub Capital Management LLC1,631$250.6K0.25%+822+101.6%Added
Matisse Capital1,633$250.9K0.11%00.0%Unchanged
Hardin Capital Partners, LLC1,636$251.3K0.13%+1+0.1%Added
Forum Private Client Group LLC1,639$251.8K0.09%+13+0.8%Added
Precedent Wealth Partners, LLC1,641$252.1K0.06%−61−3.6%Reduced