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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q2 2025

Institutional positions in Procter & Gamble Co as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,968
+3 vs. Q1 2025
Shares held
1.61B
+2.37M (+0.1%) vs. Q1 2025
Total value
$255.3B
−$18.0B (−6.6%) vs. Q1 2025
New holders
169
1,594 more added
Sold out
166
1,764 more reduced

62 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 3,968 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ2 2025: $255.3B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q1 2025.

Institutions holding PG in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Motive Wealth Advisors2,014$320.9K0.15%+213+11.8%Added
SFE Investment Counsel2,015$321.0K0.06%−350−14.8%Reduced
Apollon Financial, LLC2,015$321.0K0.07%−3−0.1%Reduced
Bright Financial Advisors, Inc.2,015$321.1K0.18%−1,240−38.1%Reduced
PCG Wealth Advisors, LLC2,019$321.7K0.16%+84+4.3%Added
Hourglass Capital, LLC2,020$321.8K0.08%−77−3.7%Reduced
Mindset Wealth Management, LLC2,024$322.5K0.11%−422−17.3%Reduced
Bingham Private Wealth, LLC2,025$322.6K0.31%−146−6.7%Reduced
SL Advisors, LLC2,026$322.8K0.58%−94−4.4%Reduced
Goldstream Capital Management Ltd2,026$322.8K0.14%00.0%Unchanged
Twin Peaks Wealth Advisors, LLC2,081$322.8K0.10%−165−7.3%Reduced
Stonehaven Wealth & Tax Solutions, LLC2,027$322.9K0.32%−196−8.8%Reduced
Fiducient Advisors LLC2,027$322.9K0.04%00.0%Unchanged
Phillips Financial Management, LLC2,033$323.9K0.02%+366+22.0%Added
TD Capital Management LLC2,036$324.3K0.03%+588+40.6%Added
Wealthstream Advisors, Inc.2,046$325.9K0.05%+317+18.3%Added
PAX Financial Group, LLC2,048$326.3K0.06%−713−25.8%Reduced
Lion Street Advisors, LLC2,048$326.3K0.10%+73+3.7%Added
Koesten, Hirschmann & Crabtree, INC.2,054$327.2K0.17%00.0%Unchanged
Mascoma Wealth Management LLC2,056$327.6K0.08%−69−3.2%Reduced
Brighton Securities Corp.2,057$327.8K0.18%−825−28.6%Reduced
Riverpoint Wealth Management Holdings, LLC2,058$327.9K0.08%+7+0.3%Added
Sonata Capital Group Inc2,059$328.0K0.13%00.0%Unchanged
Tilia Fiduciary Partners, Inc.2,059$328.1K0.20%+10.0%Added
Real Talk Capital, LLC2,059$328.1K0.39%00.0%Unchanged
Northwest Wealth Management, LLC2,061$328.3K0.06%+53+2.6%Added
Beacon Harbor Wealth Advisors, Inc.2,063$328.7K0.08%−118−5.4%Reduced
Perennial Advisors, LLC2,064$328.9K0.06%+2+0.1%Added
Paragon Capital Management LLC2,065$329.0K0.17%−140−6.3%Reduced
Inspire Advisors, LLC2,066$329.2K0.03%+104+5.3%Added
Obsidian Personal Planning Solutions LLC2,069$329.6K0.13%00.0%Unchanged
Clare Market Investments LLC2,075$330.5K0.07%−93−4.3%Reduced
Congress Park Capital LLC2,075$330.6K0.11%00.0%Unchanged
Rice Hall James & Associates, LLC2,079$331.2K0.02%+280+15.6%Added
Plan Group Financial, LLC2,080$331.3K0.11%−167−7.4%Reduced
AXS Investments LLC2,082$331.7K0.14%−695−25.0%Reduced
Spectrum Wealth Advisory Group, LLC2,085$332.2K0.15%00.0%Unchanged
Antonelli Financial Advisors, LLC2,086$332.4K0.24%00.0%Unchanged
Mezzasalma Advisors, LLC2,088$332.7K0.10%−600−22.3%Reduced
Rempart Asset Management Inc.2,088$332.7K0.06%−100−4.6%Reduced
Cadent Capital Advisors, LLC2,088$332.7K0.11%−194−8.5%Reduced
Elevatus Welath Management2,092$333.3K0.11%+164+8.5%Added
ZRC Wealth Management, LLC2,092$333.4K0.13%00.0%Unchanged
Acorn Financial Advisory Services Inc2,095$333.7K0.05%−196−8.6%Reduced
Ellenbecker Investment Group2,097$334.2K0.05%+9+0.4%Added
Arcadia Investment Management Corp2,100$334.6K0.05%−175−7.7%Reduced
Harmony Asset Management LLC2,102$334.9K0.13%00.0%Unchanged
TradeLink Capital LLC2,100$335.0K1.19%+2,100New
Madison Wealth Partners, Inc2,107$335.7K0.07%+10.0%Added
Advanced Portfolio Management, LLC2,115$337.0K0.94%00.0%Unchanged
Unique Wealth, LLC2,118$337.5K0.05%−23−1.1%Reduced
Signature Wealth Management Group2,119$337.6K0.13%+4+0.2%Added
Chiron Capital Management, LLC2,120$337.8K0.29%+50+2.4%Added
Avaii Wealth Management, LLC2,121$337.9K0.15%+188+9.7%Added
Canvas Wealth Advisors, LLC2,155$338.6K0.07%−576−21.1%Reduced
Gladwyn Financial Advisors, Inc.2,126$338.7K0.26%+2,126New
Main Street Group, LTD2,129$339.2K0.11%−194−8.4%Reduced
Barnes Wealth Management Group, Inc2,130$339.4K0.20%−48−2.2%Reduced
Carbahal Olsen Financial Services Group, LLC2,130$339.4K0.29%00.0%Unchanged
Latash Investments, LLC2,131$339.5K0.26%00.0%Unchanged
Michels Family Financial, LLC2,135$340.1K0.29%−77−3.5%Reduced
Stanley-Laman Group, Ltd.2,138$340.6K0.05%−1,710−44.4%Reduced
Morris Retirement Advisors, LLC2,139$340.7K0.16%+875+69.2%Added
WealthPLAN Partners, LLC2,139$340.8K0.05%−191−8.2%Reduced
Wingate Wealth Advisors, Inc.2,144$341.6K0.30%+234+12.3%Added
Consilio Wealth Advisors, LLC2,140$342.1K0.12%−84−3.8%Reduced
MJT & Associates Financial Advisory Group, Inc.2,158$343.8K0.43%+9+0.4%Added
QTR Family Wealth, LLC2,160$344.1K0.21%−5,003−69.8%Reduced
Atlantic Edge Private Wealth Management, LLC2,164$344.8K0.09%00.0%Unchanged
Cetera Trust Company, N.A2,168$345.4K0.21%00.0%Unchanged
Daner Wealth Management, LLC2,228$345.5K0.24%+2,228New
Tandem Wealth Advisors LLC2,173$346.2K0.17%−49−2.2%Reduced
Miramar Capital, LLC2,176$346.6K0.08%+284+15.0%Added
Fishman Jay A Ltd2,180$347.3K0.03%00.0%Unchanged
Pension & Wealth Management Advisors, Inc.2,180$347.5K0.12%+10.0%Added
Swan Global Investments, LLC2,183$347.8K0.02%+549+33.6%Added
Putney Financial Group LLC2,189$348.8K0.35%−690−24.0%Reduced
Legacy Financial Strategies, LLC2,193$349.5K0.07%+244+12.5%Added
State of Wyoming2,195$349.7K0.04%+681+45.0%Added
Edgewood Management LLC2,200$350.5K0.00%00.0%Unchanged
Summit Wealth & Retirement Planning, Inc.2,201$350.6K0.09%+92+4.4%Added
Centennial Bank2,201$350.7K0.15%−86−3.8%Reduced
Omnitrust Wealth Management, Inc2,393$350.9K0.42%+2,393New
LM Advisors LLC2,203$351.0K0.05%−4,722−68.2%Reduced
Founders Capital Management2,206$351.4K0.21%−136−5.8%Reduced
Compton Financial Group, LLC2,207$351.6K0.09%+3+0.1%Added
apricus wealth, LLC2,208$351.8K0.20%−17−0.8%Reduced
Liberty Square Wealth Partners LLC2,211$352.3K0.12%−4,316−66.1%Reduced
Precision Wealth Strategies, LLC2,212$352.4K0.11%+2,212New
Keyvantage Wealth, LLC2,218$353.3K0.16%−248−10.1%Reduced
Augustine Asset Management Inc2,218$353.4K0.09%−32−1.4%Reduced
Red Wave Investments LLC2,219$353.5K0.12%−248−10.1%Reduced
LeConte Wealth Management, LLC2,221$353.9K0.24%+813+57.7%Added
Keystone Wealth Services, LLC2,229$355.1K0.09%−194−8.0%Reduced
Orser Capital Management, LLC2,232$355.6K0.26%00.0%Unchanged
Grandview Asset Management LLC2,240$357.0K0.11%+85+3.9%Added
Roble, Belko & Company, Inc2,250$358.0K0.05%00.0%Unchanged
LJI Wealth Management, LLC2,247$358.0K0.06%−12−0.5%Reduced
KRS Capital Management, LLC2,248$358.1K0.24%−165−6.8%Reduced
Bedell Frazier Investment Counseling, LLC2,248$358.2K0.09%+25+1.1%Added