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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2025

Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,027
+78 vs. Q4 2024
Shares held
1.61B
+23.3M (+1.5%) vs. Q4 2024
Total value
$274.0B
+$8.40B (+3.2%) vs. Q4 2024
New holders
204
1,701 more added
Sold out
126
1,683 more reduced

68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,027 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ1 2025: $274.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.

Institutions holding PG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Tanglewood Legacy Advisors, LLC479$81.6K0.04%00.0%Unchanged
Clarity Asset Management, Inc.480$81.8K0.05%−68−12.4%Reduced
Friedenthal Financial502$85.6K0.05%+469+1,421.2%Added
SIMA Wealth Partners, LLC506$86.2K0.07%+50+11.0%Added
IMG Wealth Management, Inc.509$86.7K0.08%00.0%Unchanged
Carolina Wealth Advisors, LLC512$87.3K0.05%−198−27.9%Reduced
Consultiva Wealth Management, Corp.546$93.0K0.32%+150+37.9%Added
MorganRosel Wealth Management, LLC548$93.4K0.03%+548New
Birch Capital Management, LLC550$93.7K0.05%00.0%Unchanged
Vermillion & White Wealth Management Group, LLC550$93.8K0.07%+119+27.6%Added
Retirement Wealth Solutions LLC553$94.2K0.08%+1+0.2%Added
Paladin Advisory Group, LLC559$95.3K0.08%00.0%Unchanged
MPWM Advisory Solutions, LLC574$97.8K0.07%−13−2.2%Reduced
New Millennium Group LLC579$98.7K0.06%+9+1.6%Added
Cheviot Value Management, LLC622$98.8K0.01%+622New
Dynamic Wealth Strategies, LLC585$99.7K0.08%+585New
Curio Wealth, LLC3$100.6K0.05%−547−99.5%Reduced
WPG Advisers, LLC601$102.4K0.10%−135−18.3%Reduced
Investors Research Corp606$103.4K0.02%+287+90.0%Added
Financial Life Planners611$104.1K0.10%+170+38.5%Added
Investment Management Corp614$104.7K0.09%+103+20.2%Added
Evolution Advisers, Inc.619$105.0K0.06%+76+14.0%Added
Valued Wealth Advisors LLC621$105.8K0.06%+1+0.2%Added
eCIO, Inc.624$106.3K0.04%+624New
CGC Financial Services, LLC631$107.5K0.04%00.0%Unchanged
Keener Financial Planning LLC635$108.0K0.07%00.0%Unchanged
Global Wealth Strategies & Associates636$108.4K0.03%−330−34.2%Reduced
Cranbrook Wealth Management, LLC648$110.4K0.03%+15+2.4%Added
Elite Financial, Inc.653$111.0K0.06%+653New
Horrell Capital Management, Inc.668$113.8K0.05%00.0%Unchanged
Turim 21 Investimentos Ltda.670$114.2K0.03%00.0%Unchanged
JTC Employer Solutions Trusteee Ltd679$115.0K0.01%00.0%Unchanged
Conquis Financial LLC684$116.5K0.12%−150−18.0%Reduced
Financial Perspectives, Inc684$116.6K0.04%−126−15.6%Reduced
Security National Bank693$118.1K0.02%−20−2.8%Reduced
CarsonAllaria Wealth Management, Ltd.698$119.1K0.07%−39−5.3%Reduced
Financiere des Professionnels - Fonds d,investissement inc.700$119.3K0.01%+700New
Abound Financial, LLC714$121.7K0.06%+714New
Silicon Valley Capital Partners728$122.3K0.02%+320+78.4%Added
Christopher J. Hasenberg, Inc739$126.0K0.05%00.0%Unchanged
Whipplewood Advisors, LLC753$127.0K0.08%−123−14.0%Reduced
Blume Capital Management, Inc.748$127.5K0.03%00.0%Unchanged
DiNuzzo Private Wealth, Inc.757$129.0K0.02%+154+25.5%Added
NewSquare Capital LLC779$132.8K0.01%+624+402.6%Added
Semmax Financial Advisors Inc.841$133.5K0.04%−21−2.4%Reduced
Park Square Financial Group, LLC785$133.8K0.11%−386−33.0%Reduced
Anderson Financial Strategies, LLC800$136.3K0.08%−80−9.1%Reduced
Bradley & Co. Private Wealth Management, LLC808$137.7K0.09%00.0%Unchanged
Avion Wealth834$139.0K0.04%00.0%Unchanged
1620 Investment Advisors, Inc.825$140.6K0.11%00.0%Unchanged
Compass Financial Services Inc826$140.8K0.07%+33+4.2%Added
Operose Advisors LLC837$142.6K0.05%00.0%Unchanged
Hurley Capital, LLC847$144.4K0.11%00.0%Unchanged
Tidemark, LLC849$144.6K0.05%00.0%Unchanged
Creative Capital Management Investments LLC850$144.9K0.06%00.0%Unchanged
Covestor Ltd854$146.0K0.10%−16−1.8%Reduced
Dunhill Financial, LLC857$146.0K0.07%+151+21.4%Added
Bellwether Advisors, LLC857$146.1K0.03%00.0%Unchanged
Red Tortoise LLC867$147.8K0.08%00.0%Unchanged
Centerpoint Advisors, LLC867$148.0K0.05%−347−28.6%Reduced
Newton One Investments LLC870$148.3K0.05%+5+0.6%Added
Opal Wealth Advisors, LLC872$148.7K0.05%+872New
Financial Network Wealth Advisors LLC885$150.8K0.20%+647+271.8%Added
Horizon Bancorp Inc885$151.0K0.09%−100−10.2%Reduced
Moisand Fitzgerald Tamayo, LLC890$151.7K0.02%−196−18.0%Reduced
PrairieView Partners, LLC895$152.0K0.02%−202−18.4%Reduced
Raffa Wealth Management, LLC903$153.9K0.04%00.0%Unchanged
Gold Investment Management Ltd.908$154.7K0.07%+2+0.2%Added
Wealth Preservation Advisors, LLC917$156.3K0.11%+917New
Greykasell Wealth Strategies, Inc.920$156.8K0.08%+920New
REAP Financial Group, LLC923$157.2K0.04%+356+62.8%Added
Saudi Central Bank927$158.0K0.84%+927New
PFS Partners, LLC943$160.7K0.09%+143+17.9%Added
Promethos Capital, LLC959$163.4K0.06%00.0%Unchanged
Cloud Capital Management, LLC963$164.0K0.12%+963New
PFG Private Wealth Management, LLC968$165.0K0.09%−56−5.5%Reduced
Affinity Wealth LLC993$169.2K0.17%+93+10.3%Added
Beaird Harris Wealth Management, LLC993$169.2K0.01%−285−22.3%Reduced
First Pacific Financial997$169.9K0.03%+54+5.7%Added
BOCHK Asset Management Ltd1,000$170.4K0.10%+1,000New
Synergy Investment Management, LLC1,019$173.6K0.07%+3+0.3%Added
MRP Capital Investments, LLC1,020$173.8K0.16%−85−7.7%Reduced
Binnacle Investments Inc1,025$174.7K0.13%+1,025New
Hoese & Co LLP1,035$176.4K0.15%00.0%Unchanged
FSC Wealth Advisors, LLC1,036$176.6K0.12%00.0%Unchanged
American Capital Advisory, LLC1,039$177.0K0.10%+70+7.2%Added
Transce3nd, LLC1,063$181.1K0.08%−1,141−51.8%Reduced
Activest Wealth Management1,068$182.0K0.05%+422+65.3%Added
HFM Investment Advisors, LLC1,068$182.0K0.09%+1,068New
True Wealth Design, LLC1,070$182.3K0.07%+82+8.3%Added
Ogorek Anthony Joseph1,074$183.0K0.06%+696+184.1%Added
Kames Capital plc1,075$183.2K0.00%+981+1,043.6%Added
CKW Financial Group1,108$189.0K0.02%00.0%Unchanged
McCarthy Grittinger Financial Group, LLC1,116$190.2K0.05%00.0%Unchanged
DHJJ Financial Advisors, Ltd.1,120$190.9K0.08%00.0%Unchanged
Holos Integrated Wealth LLC1,136$193.6K0.13%00.0%Unchanged
Burkett Financial Services, LLC1,159$197.6K0.08%+7+0.6%Added
ESL Trust Services, LLC1,165$198.5K0.04%00.0%Unchanged
Peterson Wealth Services1,167$198.8K0.06%−16−1.4%Reduced
Trust Co1,174$200.1K0.02%+75+6.8%Added