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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2025

Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,026
+78 vs. Q4 2024
Shares held
1.61B
+23.3M (+1.5%) vs. Q4 2024
Total value
$274.0B
+$8.40B (+3.2%) vs. Q4 2024
New holders
204
1,700 more added
Sold out
126
1,683 more reduced

68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,026 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2025: $274.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.

Institutions holding PG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Northstar Asset Management Inc3,488$594.4K0.18%−811−18.9%Reduced
Compass Financial Group, INC3,489$594.6K0.11%+38+1.1%Added
WFA Asset Management Corp3,673$596.0K0.31%−67−1.8%Reduced
Invenio Wealth Partners LLC3,498$596.1K0.25%−456−11.5%Reduced
Birch Financial Group, LLC3,499$596.4K0.53%+768+28.1%Added
Lafayette Investments, Inc.3,501$596.6K0.13%+248+7.6%Added
Convergence Investment Partners, LLC3,501$596.7K0.17%−7,228−67.4%Reduced
4WEALTH Advisors, Inc.3,513$598.7K0.66%+329+10.3%Added
Catalina Capital Group, LLC3,514$598.8K0.40%−8,768−71.4%Reduced
Cary Street Partner Investment Advisory LLC3,515$599.0K0.35%+1,655+89.0%Added
Flaharty Asset Management, LLC3,515$599.0K0.09%−192−5.2%Reduced
Foyston, Gordon, & Payne Inc3,532$601.9K0.15%00.0%Unchanged
Mendel Capital Management LLC3,532$601.9K0.36%+296+9.1%Added
Ewa, LLC3,538$603.0K0.22%−478−11.9%Reduced
HighMark Wealth Management LLC3,541$603.4K0.36%+18+0.5%Added
Rosenberg Matthew Hamilton3,542$603.6K0.15%+378+11.9%Added
Laffer Tengler Investments3,543$603.8K0.13%−1,338−27.4%Reduced
Mosaic Financial Group, LLC3,544$604.0K0.49%+7+0.2%Added
Rebalance, LLC3,546$604.3K0.04%00.0%Unchanged
Jentner Corp3,550$605.0K0.18%+9+0.3%Added
Premier Fund Managers Ltd3,600$605.0K0.02%00.0%Unchanged
Magnetar Financial LLC3,563$607.2K0.01%+3,563New
Capital Advantage, Inc.3,622$607.2K0.11%00.0%Unchanged
Lesa Sroufe & Co3,570$608.0K0.61%+3,570New
Quantum Financial Advisors, LLC3,569$608.2K0.09%−52−1.4%Reduced
Covenant Partners, LLC3,571$608.6K0.20%00.0%Unchanged
Olistico Wealth, LLC3,575$609.3K0.38%00.0%Unchanged
Laraway Financial Inc3,580$610.1K0.48%00.0%Unchanged
MKT Advisors LLC3,809$610.2K0.29%−78−2.0%Reduced
D.B. Root & Company, LLC3,585$611.0K0.20%+6+0.2%Added
Yukon Wealth Management, Inc.3,586$611.1K0.25%+3,586New
Pingora Partners LLC3,597$613.0K0.45%00.0%Unchanged
Ridgeline Wealth Planning, LLC3,597$613.0K0.60%+132+3.8%Added
Bouchey Financial Group Ltd3,600$613.6K0.06%−181−4.8%Reduced
Asset Allocation & Management Company, LLC3,600$614.0K0.31%00.0%Unchanged
West Wealth Group, LLC3,602$614.4K0.18%+98+2.8%Added
ORG Wealth Partners, LLC3,600$614.5K0.19%+794+28.3%Added
Parisi Gray Wealth Management3,616$616.2K0.20%+27+0.8%Added
Arkfeld Wealth Strategies, L.L.C.3,801$617.0K0.27%+11+0.3%Added
Aft, Forsyth & Company, Inc.3,627$618.1K0.33%−136−3.6%Reduced
Capital Performance Advisors LLP3,629$618.4K0.14%+1,862+105.4%Added
Brand Asset Management Group, Inc.3,632$618.9K0.26%−639−15.0%Reduced
Renaissance Group LLC3,635$619.4K0.03%−380−9.5%Reduced
Pettinga Financial Advisors, LLC3,635$619.5K0.15%00.0%Unchanged
Grant Private Wealth Management Inc3,636$619.7K0.67%+593+19.5%Added
Adams Asset Advisors, LLC3,641$620.5K0.09%−609−14.3%Reduced
Bay Rivers Group3,644$621.0K0.33%−200−5.2%Reduced
Elwood & Goetz Wealth Advisory Group, LLC3,647$621.5K0.15%+458+14.4%Added
Forte Capital LLC3,648$621.8K0.07%+2+0.1%Added
Darden Wealth Group Inc3,656$623.2K0.48%−44−1.2%Reduced
Meridian Wealth Partners, LLC3,657$623.2K0.10%−907−19.9%Reduced
Clearwater Capital Advisors, LLC3,660$623.8K0.06%−536−12.8%Reduced
First Citizens Financial Corp3,664$624.4K0.35%+64+1.8%Added
OP Asset Management Ltd3,672$625.8K0.01%+3,672New
Private Wealth Management Group, LLC3,672$625.8K0.23%−27−0.7%Reduced
Clarendon Private LLC3,676$626.5K0.66%−728−16.5%Reduced
Transform Wealth, LLC3,689$628.7K0.04%−547−12.9%Reduced
Global X Japan Co., Ltd.3,689$628.7K0.07%+622+20.3%Added
North Forty Two & Co.3,695$629.7K0.70%+3+0.1%Added
Colonial River Wealth Management, LLC3,711$632.4K0.35%−959−20.5%Reduced
Accredited Wealth Management, LLC3,712$632.6K0.53%−71−1.9%Reduced
TrueWealth Advisors, LLC3,720$634.0K0.21%−81−2.1%Reduced
Johnson Bixby & Associates, LLC3,724$634.6K0.09%00.0%Unchanged
Jackson Thornton Asset Management, LLC3,724$635.4K0.08%+1,889+102.9%Added
Holland Advisory Services, Inc.3,735$636.5K0.97%+10.0%Added
Ruggaard & Associates LLC3,741$637.5K0.28%00.0%Unchanged
MTM Financial Group, LLC3,750$639.1K0.37%+10.0%Added
Connective Portfolio Management, LLC3,760$640.8K2.16%00.0%Unchanged
Gibbs Wealth Management3,763$641.3K0.15%+708+23.2%Added
Adalta Capital Management LLC3,789$645.7K0.34%+19+0.5%Added
FSA Wealth Management LLC3,799$647.5K0.28%+136+3.7%Added
Cherry Tree Wealth Management, LLC3,799$647.5K0.16%+43+1.1%Added
Castleark Management LLC3,800$647.6K0.02%00.0%Unchanged
Ellsworth Advisors, LLC3,801$647.7K0.17%−157−4.0%Reduced
Midwest Financial Group LLC3,801$647.8K0.38%−300−7.3%Reduced
Ascent Wealth Partners, LLC3,804$648.3K0.09%+1,264+49.8%Added
SOA Wealth Advisors, LLC.15,815$648.9K0.14%+11,913+305.3%Added
Pacific Sage Partners, LLC3,809$649.2K0.15%−41−1.1%Reduced
Pinnacle Wealth Management Group, Inc.3,814$650.0K0.45%−1,000−20.8%Reduced
Drucker Wealth 3.0, LLC3,830$652.6K0.14%+755+24.6%Added
Insight 2811, Inc.3,832$653.0K0.33%−15−0.4%Reduced
Silvia McColl Wealth Management, LLC3,834$653.4K0.50%+68+1.8%Added
Armor Investment Advisors, LLC3,834$653.4K0.27%−318−7.7%Reduced
Creekside Partners3,837$653.9K0.34%+6+0.2%Added
Trust Co of Kansas3,837$654.0K0.35%00.0%Unchanged
Elgethun Capital Management3,842$654.7K0.15%−33−0.9%Reduced
Atlas Legacy Advisors, LLC3,847$655.6K0.17%+396+11.5%Added
Stanley-Laman Group, Ltd.3,848$655.8K0.10%−756−16.4%Reduced
Lyell Wealth Management, LP3,861$658.0K0.06%−575−13.0%Reduced
Blue Zone Wealth Advisors, LLC3,872$659.9K0.18%−75−1.9%Reduced
Tiemann Investment Advisors, LLC3,874$660.3K0.30%+5+0.1%Added
Pacific Sun Financial Corp3,877$660.7K0.38%−40−1.0%Reduced
Good Steward Wealth Advisors,LLC3,890$662.9K0.60%+3,890New
Stonehage Fleming Financial Services Holdings Ltd3,896$664.0K0.02%00.0%Unchanged
WBI Investments3,911$666.5K0.18%+1,275+48.4%Added
Trifecta Capital Advisors, LLC3,914$667.0K0.14%+9+0.2%Added
Clifford Group, LLC3,917$667.6K0.62%−864−18.1%Reduced
Frazier Financial Advisors, LLC3,917$667.6K0.51%−81−2.0%Reduced
Westside Investment Management, Inc.3,918$667.8K0.14%−204−4.9%Reduced
Copley Financial Group, Inc.3,921$668.2K0.51%−8−0.2%Reduced