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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,017
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,590 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,017 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Cetera Trust Company, N.A2,168$363.5K0.24%−50−2.3%Reduced
Bedell Frazier Investment Counseling, LLC2,173$364.3K0.09%−50−2.2%Reduced
Harvest Fund Management Co., Ltd2,177$365.0K0.02%−2,947−57.5%Reduced
SL Advisors, LLC2,179$365.3K0.60%−141−6.1%Reduced
Beacon Harbor Wealth Advisors, Inc.2,181$365.6K0.09%00.0%Unchanged
Matrix Asset Advisors Inc2,185$366.3K0.04%+2+0.1%Added
Atlantic Edge Private Wealth Management, LLC2,186$366.5K0.11%−50−2.2%Reduced
REDW Wealth LLC2,190$367.2K0.13%−2,427−52.6%Reduced
West Bancorporation Inc2,199$368.7K0.24%00.0%Unchanged
Aua Capital Management, LLC2,199$368.7K0.24%00.0%Unchanged
Edgewood Management LLC2,200$368.8K0.00%00.0%Unchanged
Compton Financial Group, LLC2,201$368.9K0.11%+302+15.9%Added
Optima Capital LLC2,207$370.0K0.26%+2,207New
McNamara Financial Services, Inc.2,208$370.2K0.09%−920−29.4%Reduced
Towarzystwo Funduszy Inwestycyjnych Pzu SA2,215$371.3K0.12%+195+9.7%Added
Transce3nd, LLC2,204$371.5K0.13%+2,204New
Acorn Creek Capital LLC2,217$371.6K0.19%+47+2.2%Added
Consilio Wealth Advisors, LLC2,220$372.2K0.15%−75−3.3%Reduced
Warwick Investment Management, Inc.2,222$372.6K0.08%−126−5.4%Reduced
Daner Wealth Management, LLC2,228$373.0K0.27%+2,228New
Range Financial Group LLC2,227$373.4K0.17%+102+4.8%Added
Orser Capital Management, LLC2,232$374.2K0.28%00.0%Unchanged
Pullen Investment Management, LLC2,234$374.5K0.24%00.0%Unchanged
Monterey Private Wealth, Inc.2,235$374.7K0.12%−6−0.3%Reduced
Main Street Group, LTD2,239$375.1K0.14%−22−1.0%Reduced
Nikulski Financial, Inc.2,238$375.2K0.11%−60−2.6%Reduced
PAX Financial Group, LLC2,243$376.0K0.07%−608−21.3%Reduced
Hibernia Wealth Partners, LLC2,245$376.3K0.29%−1,765−44.0%Reduced
Morris Retirement Advisors, LLC2,246$376.5K0.20%−416−15.6%Reduced
Five Oceans Advisors2,246$376.5K0.17%−1,805−44.6%Reduced
Howard Financial Services, Ltd.2,247$376.7K0.05%+869+63.1%Added
Roble, Belko & Company, Inc2,250$377.0K0.06%+610+37.2%Added
Total Clarity Wealth Management, Inc.2,254$377.8K0.12%−59−2.6%Reduced
Marex Group plc2,257$378.4K0.01%+806+55.5%Added
KFA Private Wealth Group, LLC2,257$378.4K0.16%+720+46.8%Added
Oxler Private Wealth LLC2,261$379.1K0.12%−115−4.8%Reduced
Ellenbecker Investment Group2,264$379.7K0.07%−3−0.1%Reduced
Alpha Family Trust2,265$379.7K0.21%00.0%Unchanged
Arcadia Investment Management Corp2,275$381.4K0.06%−56−2.4%Reduced
Madrona Financial Services, LLC2,276$381.6K0.10%+2,276New
Strategic Advocates LLC2,277$381.7K0.13%−435−16.0%Reduced
Victrix Investment Advisors2,280$382.2K0.28%+2,280New
Jackson Creek Investment Advisors LLC2,284$383.0K0.12%+2+0.1%Added
Pinnacle Financial Group, LLC2,288$383.6K0.15%+2,288New
Provident Investment Management, Inc.2,295$384.8K0.04%00.0%Unchanged
Centennial Bank2,297$385.1K0.18%−114−4.7%Reduced
Bingham Private Wealth, LLC2,299$385.4K0.41%+2,299New
Veridan Wealth LLC2,289$386.3K0.18%+2,289New
Hart & Patterson Financial Group LLC2,308$386.9K0.19%+4+0.2%Added
First Financial Group Corp2,314$388.1K0.43%+2,314New
Acorn Financial Advisory Services Inc2,316$388.3K0.06%+36+1.6%Added
Verus Financial Partners, Inc.2,451$388.6K0.04%−400−14.0%Reduced
LJI Wealth Management, LLC2,322$389.3K0.08%−109−4.5%Reduced
Prairie Sky Financial Group LLC2,328$390.3K0.24%−64−2.7%Reduced
Financial Insights, Inc.2,333$391.2K0.15%−398−14.6%Reduced
One Day In July LLC2,334$391.3K0.04%+179+8.3%Added
Loudon Investment Management, LLC2,347$393.5K0.22%00.0%Unchanged
Capital Management Associates, Inc2,352$394.3K0.15%+2,352New
Centricity Wealth Management, LLC2,354$394.6K0.37%+2,354New
Legacy Financial Strategies, LLC2,378$394.8K0.09%+100+4.4%Added
BlackDiamond Wealth Management Inc.2,355$394.8K0.23%+7+0.3%Added
TrueMark Investments, LLC2,358$395.3K0.13%+2,358New
Family Wealth Group, LLC2,362$395.9K0.31%+4+0.2%Added
apricus wealth, LLC2,363$396.2K0.26%−38−1.6%Reduced
Symphony Financial Services, Inc.2,364$396.5K0.32%−143−5.7%Reduced
Fortress Private Ledger, LLC2,368$396.9K0.24%+2,368New
Paragon Capital Management LLC2,368$397.0K0.21%−343−12.7%Reduced
Amarillo National Bank2,368$397.0K0.07%−232−8.9%Reduced
Longfellow Investment Management Co LLC2,376$398.3K0.10%−150−5.9%Reduced
Carr Financial Group Corp2,376$398.4K0.13%−81−3.3%Reduced
Pension & Wealth Management Advisors, Inc.2,377$398.7K0.16%+1,440+153.7%Added
Wooster Corthell Wealth Management, Inc.2,385$399.8K0.09%00.0%Unchanged
Salomon & Ludwin, LLC2,390$400.7K0.04%−708−22.9%Reduced
Tranquility Partners, LLC2,390$400.7K0.15%−37−1.5%Reduced
Fulcrum Equity Management2,393$401.1K0.40%−822−25.6%Reduced
Lorne Steinberg Wealth Management Inc.2,397$401.9K0.12%−125−5.0%Reduced
Fishman Jay A Ltd2,400$402.4K0.04%+120+5.3%Added
Enhancing Capital LLC2,400$402.4K0.32%+2,400New
Defined Financial Planning LLC2,403$402.9K0.43%+2,403New
Sentinus, LLC2,405$403.2K0.12%+262+12.2%Added
Park Capital Management, LLC2,413$404.5K0.48%+2,413New
Wealth Management Partners, LLC2,418$405.4K0.17%−28−1.1%Reduced
Calton & Associates, Inc.2,430$407.4K0.18%−1,106−31.3%Reduced
Pachira Investments Inc.2,440$407.6K0.25%+11+0.5%Added
Founders Capital Management2,442$409.4K0.26%00.0%Unchanged
Lazari Capital Management, Inc.2,442$409.4K0.16%+48+2.0%Added
Security National Bank of So Dak2,445$409.9K0.23%−55−2.2%Reduced
Kooman & Associates2,445$409.9K0.15%+6+0.2%Added
Bellevue Asset Management, LLC2,446$410.2K0.21%−573−19.0%Reduced
Gateway Wealth Partners, LLC2,449$410.5K0.11%+599+32.4%Added
Clearview Wealth Advisors LLC2,449$410.5K0.31%−196−7.4%Reduced
Leigh Baldwin & Co., LLC2,461$412.6K0.35%+2,461New
North Point Portfolio Managers Corp2,466$413.4K0.07%−6,811−73.4%Reduced
Eagle Wealth Strategies LLC2,468$413.7K0.30%−26−1.0%Reduced
Canvas Wealth Advisors, LLC2,475$415.0K0.10%−272−9.9%Reduced
Elser Financial Planning, Inc2,480$415.8K0.02%00.0%Unchanged
Seed Wealth Management, Inc.2,486$416.8K0.34%−30−1.2%Reduced
LWM Advisory Services, LLC2,496$417.7K0.29%+103+4.3%Added
Aletheian Wealth Advisors LLC2,497$418.6K0.25%+127+5.4%Added
Options Solutions, LLC2,500$419.1K0.19%−779−23.8%Reduced