Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,017
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,590 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Legacy Financial Group LLC | 1,520 | $254.8K | 0.04% | +1,520 | New |
| Gray Private Wealth, LLC | 1,522 | $255.2K | 0.15% | 00.0% | Unchanged |
| Collaborative Wealth Managment Inc. | 1,523 | $255.4K | 0.12% | −17−1.1% | Reduced |
| High Falls Advisors, Inc | 1,527 | $255.9K | 0.06% | +13+0.9% | Added |
| Hoya Capital Real Estate, LLC | 1,532 | $256.8K | 4.85% | 00.0% | Unchanged |
| Summit Investment Advisors, Inc. | 1,503 | $257.1K | 0.23% | +1,503 | New |
| Droms Strauss Advisors Inc | 1,535 | $257.3K | 0.08% | −445−22.5% | Reduced |
| Echo45 Advisors LLC | 1,562 | $257.9K | 0.17% | +321+25.9% | Added |
| Firestone Capital Management | 1,539 | $257.9K | 0.06% | +1+0.1% | Added |
| Schneider Downs Wealth Management Advisors, LP | 1,540 | $258.2K | 0.05% | −172−10.0% | Reduced |
| Womack Financial LLC | 1,550 | $259.9K | 0.23% | +1,550 | New |
| Commons Capital, LLC | 1,557 | $261.0K | 0.24% | +45+3.0% | Added |
| Peak Planning Group, LLC | 1,558 | $261.3K | 0.11% | +41+2.7% | Added |
| Planning Alternatives Ltd | 1,561 | $261.6K | 0.04% | −180−10.3% | Reduced |
| Strengthening Families & Communities, LLC | 1,561 | $262.0K | 0.15% | −10,566−87.1% | Reduced |
| Wallington Asset Management, LLC | 1,561 | $262.0K | 0.04% | 00.0% | Unchanged |
| May Barnhard Investments LLC | 1,567 | $262.8K | 0.13% | −67−4.1% | Reduced |
| Facet Wealth, Inc. | 1,566 | $263.1K | 0.01% | −364−18.9% | Reduced |
| Oldfather Financial Services, LLC | 1,571 | $263.4K | 0.10% | −11−0.7% | Reduced |
| Krane Funds Advisors LLC | 1,572 | $263.5K | 0.01% | −174−10.0% | Reduced |
| LifePlan Investment Advisors, Inc. | 1,576 | $264.2K | 0.16% | +204+14.9% | Added |
| Somerset Group LLC | 1,578 | $264.6K | 0.24% | 00.0% | Unchanged |
| Hilton Capital Management, LLC | 1,583 | $265.4K | 0.02% | +340+27.4% | Added |
| Clarus Group, Inc. | 1,589 | $266.3K | 0.09% | 00.0% | Unchanged |
| Kelly Financial Services LLC | 1,589 | $266.4K | 0.10% | +89+5.9% | Added |
| Financial Symmetry Inc | 1,591 | $266.7K | 0.18% | 00.0% | Unchanged |
| Fingerlakes Wealth Management, Inc. | 1,591 | $266.8K | 0.22% | −179−10.1% | Reduced |
| von Borstel & Associates, Inc. | 1,595 | $267.0K | 0.10% | +20+1.3% | Added |
| Alpha Financial Advisors, LLC | 1,593 | $267.1K | 0.12% | −1−0.1% | Reduced |
| Alaethes Wealth LLC | 1,594 | $267.2K | 0.10% | −20−1.2% | Reduced |
| Crabel Capital Management, LLC | 1,595 | $267.4K | 0.87% | +51+3.3% | Added |
| Future You Wealth LLC | 1,596 | $267.6K | 0.19% | +1,596 | New |
| Delap Wealth Advisory, LLC | 1,598 | $267.9K | 0.16% | +431+36.9% | Added |
| Palisades Hudson Asset Management, L.P. | 1,601 | $268.0K | 0.11% | −5−0.3% | Reduced |
| Nova R Wealth, Inc. | 1,602 | $268.5K | 0.14% | +3+0.2% | Added |
| Heritage Wealth Management, Inc. | 1,602 | $268.6K | 0.23% | +256+19.0% | Added |
| Landing Point Financial Group, LLC | 1,588 | $269.3K | 0.21% | +1,588 | New |
| Mitchell Capital Management Co | 1,610 | $269.9K | 0.05% | 00.0% | Unchanged |
| Prospect Financial Group LLC | 1,614 | $270.6K | 0.33% | +1,614 | New |
| Wealthspan Partners, LLC | 1,617 | $271.1K | 0.13% | +2+0.1% | Added |
| Virtus Investment Advisers, Inc. | 1,618 | $271.3K | 0.21% | 00.0% | Unchanged |
| Forum Private Client Group LLC | 1,618 | $271.3K | 0.12% | −2−0.1% | Reduced |
| Lodestone Wealth Management LLC | 1,621 | $271.8K | 0.14% | 00.0% | Unchanged |
| CapWealth Advisors, LLC | 1,622 | $271.9K | 0.03% | +29+1.8% | Added |
| Trademark Financial Management, LLC | 1,626 | $272.7K | 0.22% | +264+19.4% | Added |
| Wealth Management Strategies, Inc. | 1,627 | $272.8K | 0.21% | +1,627 | New |
| Gallagher Capital Advisors, LLC | 1,627 | $272.8K | 0.20% | +1,627 | New |
| Coastal Investment Advisors, Inc. | 1,653 | $272.9K | 0.11% | −7,629−82.2% | Reduced |
| South Street Advisors LLC | 1,628 | $272.9K | 0.04% | −1,148−41.4% | Reduced |
| MWA Asset Management | 1,629 | $273.1K | 0.18% | 00.0% | Unchanged |
| American Money Management, LLC | 1,639 | $274.8K | 0.05% | +203+14.1% | Added |
| Wealthstream Advisors, Inc. | 1,642 | $275.4K | 0.05% | +94+6.1% | Added |
| Benson Investment Management Company, Inc. | 1,644 | $275.6K | 0.11% | 00.0% | Unchanged |
| Howard Bailey Securities, LLC | 1,644 | $275.6K | 0.10% | +447+37.3% | Added |
| Von Berge Wealth Management Group, LLC | 1,648 | $276.0K | 0.17% | −57−3.3% | Reduced |
| Cornerstone Financial Group, LLC | 1,647 | $276.2K | 0.27% | +1,647 | New |
| Colrain Capital LLC | 1,650 | $276.6K | 0.27% | +1,650 | New |
| RDA Financial Network | 1,654 | $277.2K | 0.08% | −182−9.9% | Reduced |
| Spectrum Wealth Counsel, LLC | 1,655 | $277.5K | 0.03% | 00.0% | Unchanged |
| Rise Advisors, LLC | 1,655 | $277.5K | 0.13% | −478−22.4% | Reduced |
| Vestia Personal Wealth Advisors | 1,658 | $278.0K | 0.23% | +1,658 | New |
| US Financial Advisors, LLC | 1,660 | $278.2K | 0.09% | −17−1.0% | Reduced |
| True Link Financial Advisors, LLC | 1,660 | $278.3K | 0.02% | +1,660 | New |
| Blue Capital, Inc. | 1,661 | $278.5K | 0.20% | +1,661 | New |
| Bennett Associates Wealth Management | 1,665 | $279.1K | 0.23% | +1,665 | New |
| Matisse Capital | 1,672 | $280.3K | 0.14% | 00.0% | Unchanged |
| WealthTrust Asset Management, LLC | 1,675 | $280.8K | 0.20% | +1+0.1% | Added |
| Ellevest, Inc. | 1,677 | $281.1K | 0.02% | −883−34.5% | Reduced |
| MY Wealth Management Inc. | 1,678 | $281.3K | 0.28% | 00.0% | Unchanged |
| Sawyer & Company, Inc | 1,680 | $282.0K | 0.10% | +650+63.1% | Added |
| S&T Bank | 1,683 | $282.2K | 0.09% | +100+6.3% | Added |
| Clark Asset Management, LLC | 1,685 | $282.5K | 0.05% | −387−18.7% | Reduced |
| Eagle Bay Advisors LLC | 1,688 | $283.0K | 0.18% | −329−16.3% | Reduced |
| Shikiar Asset Management Inc | 1,690 | $283.0K | 0.07% | 00.0% | Unchanged |
| Syverson Strege & Co | 1,688 | $283.1K | 0.09% | +276+19.5% | Added |
| Beacon Financial Strategies CORP | 1,689 | $283.1K | 0.19% | 00.0% | Unchanged |
| Heritage Wealth Management, Inc./Texas | 1,689 | $283.2K | 0.17% | 00.0% | Unchanged |
| Readystate Asset Management LP | 1,692 | $283.7K | 0.01% | −7,398−81.4% | Reduced |
| Sloy Dahl & Holst, LLC | 1,695 | $284.2K | 0.04% | +310+22.4% | Added |
| Dark Forest Capital Management LP | 1,696 | $284.3K | 0.04% | −5,081−75.0% | Reduced |
| Kahn Brothers Group Inc | 1,700 | $285.0K | 0.06% | 00.0% | Unchanged |
| Madden Securities Corp | 1,700 | $285.0K | 0.11% | −75−4.2% | Reduced |
| Muirfield Wealth Advisors LLC | 1,700 | $285.0K | 0.23% | +1,700 | New |
| Sterling Investment Counsel, LLC | 1,704 | $285.7K | 0.19% | −2,070−54.8% | Reduced |
| Signal Tree Financial Partners LLC | 1,705 | $285.8K | 0.34% | +1,705 | New |
| Alpha Zero LLC | 1,710 | $286.7K | 0.22% | +1,710 | New |
| Mindset Wealth Management, LLC | 1,711 | $286.8K | 0.10% | −218−11.3% | Reduced |
| Carrera Capital Advisors | 1,713 | $287.2K | 0.07% | −68−3.8% | Reduced |
| VisionPoint Advisory Group, LLC | 1,732 | $287.5K | 0.10% | −17−1.0% | Reduced |
| Tempus Wealth Planning, LLC | 1,715 | $287.6K | 0.09% | +145+9.2% | Added |
| Greenup Street Wealth Management LLC | 1,716 | $287.6K | 0.06% | +27+1.6% | Added |
| Indie Asset Partners, LLC | 1,717 | $287.9K | 0.23% | +1+0.1% | Added |
| Affinity Wealth Management LLC | 1,719 | $288.2K | 0.05% | 00.0% | Unchanged |
| Rockbridge Capital Management LLC | 1,721 | $288.5K | 0.16% | +1,721 | New |
| Wealth Advisors of Tampa Bay, LLC | 1,722 | $288.7K | 0.12% | 00.0% | Unchanged |
| Cypress Financial Planning LLC | 1,723 | $288.8K | 0.11% | +93+5.7% | Added |
| Clark Financial Services Group Inc | 1,727 | $289.0K | 0.22% | +38+2.2% | Added |
| MinichMacGregor Wealth Management, LLC | 1,724 | $289.1K | 0.06% | +322+23.0% | Added |
| Cypress Capital Management LLC (WY) | 1,725 | $289.2K | 0.33% | −10−0.6% | Reduced |
| Austin Wealth Management, LLC | 1,796 | $289.4K | 0.06% | +118+7.0% | Added |