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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,017
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,590 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,017 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Core Wealth Management, Inc.1,340$224.7K0.09%−13−1.0%Reduced
Sollinda Capital Management LLC1,341$224.8K0.06%+54+4.2%Added
Redwood Financial Network Corp1,344$225.2K0.17%−46−3.3%Reduced
Earnest Partners LLC1,348$226.0K0.00%00.0%Unchanged
Blue Bell Private Wealth Management, LLC1,349$226.2K0.04%−30−2.2%Reduced
Sentinel Pension Advisors Inc1,354$227.0K0.04%+5+0.4%Added
Atlas Wealth Partners, LLC1,352$227.0K0.29%00.0%Unchanged
Cathy Pareto & Associates, Inc1,354$227.0K0.21%+1,354New
MontVue Capital Management, Inc.1,357$227.5K0.17%+1,357New
Alliance Wealth Management Group1,360$228.0K0.06%00.0%Unchanged
One Wealth Capital Management, LLC1,362$228.3K0.12%+1,362New
Ferguson Shapiro LLC1,367$229.2K0.08%−3−0.2%Reduced
Uniting Wealth Partners, LLC1,375$230.5K0.11%+1,375New
West Chester Capital Advisors, Inc1,376$230.7K0.12%+1,376New
waypoint wealth counsel1,378$231.0K0.15%+70+5.4%Added
Evolution Wealth Advisors, LLC1,381$231.3K0.04%+1,381New
Graham Capital Wealth Management, LLC1,384$232.0K0.20%+3+0.2%Added
Pineridge Advisors LLC1,385$232.1K0.09%+659+90.8%Added
Counterweight Ventures, LLC1,385$232.2K0.16%−65−4.5%Reduced
IMZ Advisory Inc1,386$232.4K0.11%+8+0.6%Added
Riggs Asset Managment Co. Inc.1,392$232.6K0.06%−61−4.2%Reduced
Vivid Wealth Management, LLC1,389$232.8K0.12%+203+17.1%Added
Primoris Wealth Advisors, LLC1,390$233.0K0.18%−101−6.8%Reduced
Lansing Street Advisors1,392$233.4K0.08%+24+1.8%Added
Hill Investment Group Partners, LLC1,395$233.9K0.03%+144+11.5%Added
Henrickson Nauta Wealth Advisors, Inc.1,395$233.9K0.10%−21−1.5%Reduced
Am Investment Strategies LLC1,396$234.0K0.06%00.0%Unchanged
McCarthy & Cox1,398$234.4K0.08%+122+9.6%Added
Kieckhefer Group LLC1,400$234.7K0.14%+1,400New
Capstone Wealth Management Group LLC1,400$234.7K0.18%+1,400New
Vawter Financial, Ltd.1,401$234.9K0.14%−100−6.7%Reduced
Kilter Group LLC1,402$235.0K0.15%+1,402New
Searcy Financial Services Inc1,406$235.7K0.11%+2+0.1%Added
Dodds Wealth, LLC1,431$235.7K0.08%00.0%Unchanged
LGT Financial Advisors LLC1,407$235.9K0.52%+802+132.6%Added
Unique Wealth Strategies, LLC1,407$235.9K0.10%−2,650−65.3%Reduced
Select Asset Management & Trust1,406$236.0K0.09%+1,406New
Northeast Financial Group, Inc.1,408$236.1K0.09%+4+0.3%Added
CLG LLC1,409$236.2K0.08%+1,409New
Fca Corp1,410$236.4K0.07%−3,103−68.8%Reduced
Security National Bank of Sioux City Iowa1,410$236.4K0.17%−100−6.6%Reduced
Carlson Capital Management1,411$236.6K0.01%+167+13.4%Added
Per Stirling Capital Management, LLC.1,417$237.6K0.03%−27−1.9%Reduced
Shorepoint Capital Partners LLC1,418$237.7K0.05%00.0%Unchanged
1 North Wealth Services LLC1,421$238.2K0.10%+1,421New
Mount Vernon Associates Inc1,428$239.0K0.19%00.0%Unchanged
Deroy & Devereaux Private Investment Counsel Inc1,423$239.0K0.01%+113+8.6%Added
Orion Capital Management LLC1,428$239.4K0.11%00.0%Unchanged
Endowment Wealth Management, Inc.1,429$239.5K0.16%+55+4.0%Added
Spreng Capital Management, Inc.1,429$239.6K0.10%+29+2.1%Added
Manchester Financial Inc1,433$240.2K0.05%00.0%Unchanged
Contravisory Investment Management, Inc.1,439$241.2K0.05%+6+0.4%Added
Sound Stewardship, LLC1,439$241.3K0.14%+1,439New
Trust Co of Oklahoma1,441$241.6K0.08%+44+3.1%Added
Grove Street Fiduciary, LLC1,443$241.9K0.13%+1,443New
Meridian Management Co1,444$242.1K0.06%+1,444New
Fairscale Capital, LLC1,445$242.3K0.21%+19+1.3%Added
Bensler, LLC1,446$242.4K0.03%+135+10.3%Added
Blue Rock Wealth Management LLC1,447$242.6K0.26%+1,447New
AAFCPAs Wealth Management, LLC1,455$243.9K0.12%−95−6.1%Reduced
Petra Financial Advisors Inc1,455$243.9K0.17%+74+5.4%Added
Websterrogers Financial Advisors, LLC1,455$243.9K0.08%+1,455New
Next Level Private LLC1,455$244.0K0.10%−32−2.2%Reduced
Ascent Capital Management, LLC1,458$244.5K0.25%+1,458New
Crestmont Private Wealth LLC1,460$244.8K0.11%−329−18.4%Reduced
Sightline Wealth Advisors, LLC1,460$244.8K0.13%−133−8.3%Reduced
Ameliora Wealth Management Ltd.1,460$244.8K0.09%+700+92.1%Added
AllSquare Wealth Management LLC1,464$245.4K0.14%00.0%Unchanged
Francis Financial, Inc.2,750$245.4K0.06%+1,315+91.6%Added
Maripau Wealth Management LLC1,465$245.7K0.15%+1,465New
Financial Harvest, LLC1,468$246.1K0.21%+1,468New
Idaho Trust Bank1,468$246.1K0.12%−143−8.9%Reduced
Miller Wealth Advisors, LLC1,468$246.1K0.13%00.0%Unchanged
Millennium Capital Advisors, LLC1,470$246.4K0.17%00.0%Unchanged
Marotta Asset Management1,486$246.6K0.05%−194−11.5%Reduced
Eagle Harbor Asset Management Inc1,473$246.9K0.25%00.0%Unchanged
Myecfo, LLC1,473$247.0K0.13%00.0%Unchanged
Hamilton Capital Partners, LLC1,475$247.3K0.16%+1,475New
Horizon Family Wealth, Inc.1,478$247.9K0.16%−14−0.9%Reduced
Straightline Group LLC1,480$248.2K0.16%+1,480New
Intrepid Capital Management Inc1,481$248.4K0.13%+178+13.7%Added
Collier Financial1,482$248.5K0.22%+1,482New
Intrepid Financial Planning Group LLC1,488$249.5K0.11%00.0%Unchanged
Vision Capital Management, Inc.1,488$249.5K0.04%+14+0.9%Added
Vermillion Wealth Management, Inc.1,493$250.2K0.13%+1,493New
Seizert Capital Partners, LLC1,500$251.5K0.01%00.0%Unchanged
Ithaka Group LLC1,500$251.5K0.05%00.0%Unchanged
Atalanta Sosnoff Capital, LLC1,502$251.8K0.01%+141+10.4%Added
ETF Portfolio Partners, Inc.1,502$251.8K0.08%+210+16.3%Added
Advisory Resource Group1,503$251.9K0.05%−18−1.2%Reduced
Legacy Capital Group California, Inc.1,503$252.0K0.08%+86+6.1%Added
Archetype Wealth Partners1,504$252.0K0.04%−9−0.6%Reduced
Phillips Financial Management, LLC1,505$252.3K0.02%+49+3.4%Added
Rakuten Securities, Inc.1,506$252.5K0.10%+305+25.4%Added
Fusion Capital, LLC1,507$252.6K0.10%−87−5.5%Reduced
Greenspring Advisors, LLC1,507$252.6K0.06%00.0%Unchanged
Ahl Investment Management, Inc.1,509$252.9K0.18%00.0%Unchanged
Vision Financial Markets LLC1,511$253.2K0.27%+1,511New
IAM Advisory, LLC1,516$254.1K0.06%−13−0.9%Reduced
Rice Hall James & Associates, LLC1,519$254.7K0.01%00.0%Unchanged