Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 17 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,016
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,589 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Orrstown Financial Services Inc | 11,048 | $1.85M | 0.50% | +25+0.2% | Added |
| Optiver Holding B.V. | 11,058 | $1.85M | 0.06% | −18,818−63.0% | Reduced |
| Regent Peak Wealth Advisors LLC | 11,063 | $1.85M | 0.42% | +139+1.3% | Added |
| Summit Financial Strategies, Inc. | 11,066 | $1.86M | 0.20% | −38−0.3% | Reduced |
| Inlet Private Wealth, LLC | 11,093 | $1.86M | 0.49% | −800−6.7% | Reduced |
| Accredited Investors Inc. | 11,096 | $1.86M | 0.11% | −1,123−9.2% | Reduced |
| Founders Financial Alliance, LLC | 11,101 | $1.86M | 0.51% | +192+1.8% | Added |
| Birchcreek Wealth Management, LLC | 11,106 | $1.86M | 1.17% | +530+5.0% | Added |
| CRA Financial Services, LLC | 11,129 | $1.87M | 0.32% | −169−1.5% | Reduced |
| TBH Global Asset Management, LLC | 11,149 | $1.87M | 0.44% | −844−7.0% | Reduced |
| Fukoku Mutual Life Insurance Co | 11,152 | $1.87M | 0.13% | +363+3.4% | Added |
| Heartland Bank & Trust Co | 11,161 | $1.87M | 1.02% | −631−5.4% | Reduced |
| Walker Asset Management, LLC | 11,174 | $1.87M | 1.15% | +42+0.4% | Added |
| Parkshore Wealth Management, Inc. | 11,177 | $1.87M | 1.13% | +11,177 | New |
| Stegent Equity Advisors, Inc. | 11,179 | $1.87M | 1.90% | +11,179 | New |
| BCS Wealth Management | 11,199 | $1.88M | 0.47% | +11,199 | New |
| ICONIQ Capital, LLC | 11,199 | $1.88M | 0.03% | +5,819+108.2% | Added |
| Crews Bank & Trust | 11,208 | $1.88M | 0.32% | +11,208 | New |
| Ausdal Financial Partners, Inc. | 11,209 | $1.88M | 0.16% | +993+9.7% | Added |
| Old North State Trust, LLC | 11,214 | $1.88M | 1.20% | +38+0.3% | Added |
| DMKC Advisory Services, LLC | 11,297 | $1.89M | 1.72% | +11,297 | New |
| BEAM Asset Management, LLC | 11,364 | $1.91M | 0.60% | +221+2.0% | Added |
| Wedgewood Investors Inc | 11,393 | $1.91M | 2.25% | −27−0.2% | Reduced |
| Blue Square Asset Management, LLC | 11,411 | $1.91M | 0.95% | +299+2.7% | Added |
| Bigelow Investment Advisors, LLC | 11,448 | $1.92M | 0.90% | −740−6.1% | Reduced |
| Blueprint Investment Partners LLC | 11,469 | $1.92M | 0.31% | −3,227−22.0% | Reduced |
| Tower Wealth Partners, Inc. | 11,477 | $1.92M | 1.01% | −340−2.9% | Reduced |
| Beacon Capital Management, LLC | 11,482 | $1.92M | 0.25% | −78−0.7% | Reduced |
| Schwarz Dygos Wheeler Investment Advisors LLC | 11,482 | $1.93M | 0.48% | +33+0.3% | Added |
| Professional Advisory Services Inc | 11,493 | $1.93M | 0.27% | 00.0% | Unchanged |
| Sar Wealth Management Group, LLC | 11,503 | $1.93M | 1.30% | −54−0.5% | Reduced |
| MB, Levis & Associates, LLC | 11,507 | $1.93M | 0.97% | −50.0% | Reduced |
| Pine Haven Investment Counsel, Inc | 11,526 | $1.93M | 1.59% | +54+0.5% | Added |
| Palogic Value Management, L.P. | 11,540 | $1.93M | 0.77% | −30−0.3% | Reduced |
| First Financial Corp | 11,555 | $1.94M | 0.90% | +453+4.1% | Added |
| Kingstone Capital Partners Texas, LLC | 11,574 | $1.94M | 1.58% | +11,574 | New |
| Mirabaud Asset Management Ltd | 11,632 | $1.94M | 0.90% | −895−7.1% | Reduced |
| Elevate Capital Advisors, LLC | 11,604 | $1.95M | 1.71% | +11,604 | New |
| Hexagon Capital Partners LLC | 11,606 | $1.95M | 0.35% | +231+2.0% | Added |
| Waller Financial Planning Group, Inc | 11,614 | $1.95M | 0.49% | −97−0.8% | Reduced |
| Tevis Investment Management | 11,633 | $1.95M | 1.45% | +65+0.6% | Added |
| Financial Gravity Companies, Inc. | 11,649 | $1.95M | 0.45% | +567+5.1% | Added |
| Wrapmanager Inc | 11,658 | $1.95M | 0.50% | +384+3.4% | Added |
| Apella Capital, LLC | 11,679 | $1.96M | 0.08% | +393+3.5% | Added |
| Lombard Odier Asset Management (Switzerland) SA | 11,694 | $1.96M | 0.15% | −2,523−17.7% | Reduced |
| Indiana Trust & Investment Management CO | 11,695 | $1.96M | 0.67% | −1,532−11.6% | Reduced |
| West Family Investments, Inc. | 11,696 | $1.96M | 0.68% | −47−0.4% | Reduced |
| Silver Lake Advisory, LLC | 11,713 | $1.96M | 0.86% | −1,230−9.5% | Reduced |
| Rogco, LP | 11,721 | $1.97M | 0.80% | +103+0.9% | Added |
| Vivaldi Capital Management, LLC | 11,612 | $1.97M | 0.30% | +5,939+104.7% | Added |
| Winebrenner Capital Management LLC | 11,796 | $1.98M | 1.52% | +11,796 | New |
| Convergence Financial, LLC | 11,798 | $1.98M | 0.39% | +26+0.2% | Added |
| Sava Infond d.o.o. | 11,811 | $1.98M | 0.35% | +11,811 | New |
| KPP Advisory Services LLC | 11,812 | $1.98M | 0.47% | +895+8.2% | Added |
| Little House Capital LLC | 11,836 | $1.98M | 0.57% | +1,601+15.6% | Added |
| Banque Transatlantique SA | 11,905 | $1.98M | 0.05% | +11,905 | New |
| Insight Inv LLC | 11,842 | $1.99M | 1.38% | +2,092+21.5% | Added |
| Applied Capital LLC | 11,846 | $1.99M | 1.56% | −106−0.9% | Reduced |
| Wilson & Boucher Capital Management, LLC | 11,853 | $1.99M | 1.41% | −199−1.7% | Reduced |
| Martin Capital Partners, LLC | 11,869 | $1.99M | 2.36% | −16,010−57.4% | Reduced |
| Aureus Asset Management, LLC | 11,883 | $1.99M | 0.13% | +190+1.6% | Added |
| Armstrong, Fleming & Moore, Inc | 11,888 | $1.99M | 1.21% | −141−1.2% | Reduced |
| HHM Wealth Advisors, LLC | 11,912 | $2.00M | 0.27% | +1,410+13.4% | Added |
| Mustard Seed Financial, LLC | 11,913 | $2.00M | 1.62% | −87−0.7% | Reduced |
| Hummer Financial Advisory Services Inc | 11,941 | $2.00M | 1.58% | −100−0.8% | Reduced |
| Lokken Investment Group LLC | 11,956 | $2.00M | 0.87% | +169+1.4% | Added |
| Worth Financial Advisory Group, LLC | 11,965 | $2.01M | 1.23% | −231−1.9% | Reduced |
| BLI - Banque de Luxembourg Investments | 12,031 | $2.01M | 0.05% | +12,031 | New |
| St. Nicholas Private Asset Management, Inc | 12,000 | $2.01M | 1.80% | +12,000 | New |
| Cornerstone Advisory, LLC | 12,352 | $2.01M | 0.23% | −201−1.6% | Reduced |
| LRI Investments, LLC | 12,004 | $2.01M | 0.19% | −73−0.6% | Reduced |
| Flavin Financial Services, Inc. | 12,044 | $2.02M | 1.92% | +12,044 | New |
| Donaldson Capital Management, LLC | 12,047 | $2.02M | 0.08% | −784−6.1% | Reduced |
| Strong Tower Advisory Services | 12,068 | $2.02M | 0.53% | +1,297+12.0% | Added |
| Embree Financial Group | 12,079 | $2.03M | 0.35% | −75−0.6% | Reduced |
| Fielder Capital Group LLC | 12,100 | $2.03M | 0.63% | +794+7.0% | Added |
| Delta Investment Management, LLC | 12,116 | $2.03M | 0.40% | −10.0% | Reduced |
| Patten Group, Inc. | 12,118 | $2.03M | 0.45% | +31+0.3% | Added |
| Reik & Co., LLC | 12,135 | $2.03M | 0.49% | −1,615−11.7% | Reduced |
| Argyle Capital Management Inc. | 12,142 | $2.04M | 0.80% | +293+2.5% | Added |
| Sargent Investment Group, LLC | 12,840 | $2.04M | 0.33% | +424+3.4% | Added |
| InTrack Investment Management Inc | 12,820 | $2.05M | 1.43% | +1,375+12.0% | Added |
| Portside Wealth Group, LLC | 12,220 | $2.05M | 0.34% | +230+1.9% | Added |
| Carson Advisory Inc. | 12,228 | $2.05M | 1.43% | +13+0.1% | Added |
| Ignite Planners, LLC | 12,418 | $2.05M | 0.45% | +403+3.4% | Added |
| Frank, Rimerman Advisors LLC | 12,236 | $2.05M | 0.15% | −13,480−52.4% | Reduced |
| Stolper Co | 12,239 | $2.05M | 0.68% | +81+0.7% | Added |
| Gillespie Robinson & Grimm Inc | 12,249 | $2.05M | 0.16% | −700−5.4% | Reduced |
| Staley Capital Advisers Inc | 12,262 | $2.06M | 0.09% | 00.0% | Unchanged |
| Eagle Ridge Investment Management | 12,273 | $2.06M | 0.18% | 00.0% | Unchanged |
| Maple Capital Management, Inc. | 12,278 | $2.06M | 0.15% | −1,060−7.9% | Reduced |
| Catalina Capital Group, LLC | 12,282 | $2.06M | 0.68% | +825+7.2% | Added |
| Bedel Financial Consulting, Inc. | 12,224 | $2.07M | 0.29% | +50+0.4% | Added |
| Cerro Pacific Wealth Advisors LLC | 11,929 | $2.07M | 0.68% | −57−0.5% | Reduced |
| Ames National Corp | 12,035 | $2.07M | 1.40% | +12,035 | New |
| Aldebaran Financial Inc. | 12,425 | $2.08M | 2.43% | −795−6.0% | Reduced |
| Burford Brothers, Inc. | 12,393 | $2.08M | 1.02% | +24+0.2% | Added |
| Symphony Financial, Ltd. Co. | 12,837 | $2.08M | 0.33% | −1,886−12.8% | Reduced |
| Atlantic Trust, LLC | 12,410 | $2.08M | 0.45% | −1,151−8.5% | Reduced |
| Carnegie Lake Advisors LLC | 12,415 | $2.08M | 0.84% | −500−3.9% | Reduced |