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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,016 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
First National Bank9,764$1.64M1.12%−90−0.9%Reduced
Waddell & Associates, LLC9,792$1.64M0.17%00.0%Unchanged
Fountainhead AM, LLC9,817$1.65M0.30%+288+3.0%Added
Chickasaw Capital Management LLC9,826$1.65M0.07%−25−0.3%Reduced
Integrated Investment Consultants, LLC9,828$1.65M0.34%+7,992+435.3%Added
First Affirmative Financial Network9,833$1.65M0.95%+1,399+16.6%Added
Heritage Wealth Advisors9,840$1.65M0.08%−1,388−12.4%Reduced
Winthrop Advisory Group LLC9,872$1.66M0.20%+17+0.2%Added
Traveka Wealth, LLC9,882$1.66M0.91%+6,328+178.1%Added
WealthShield Partners, LLC9,890$1.66M0.24%−420−4.1%Reduced
Roehl & Yi Investment Advisors, LLC9,897$1.66M0.91%+9,897New
Palumbo Wealth Management LLC9,931$1.66M0.62%−396−3.8%Reduced
Freedom Day Solutions, LLC9,933$1.67M0.50%−215−2.1%Reduced
MOKAN Wealth Management Inc.9,945$1.67M1.06%+9,945New
Investment Research & Advisory Group, Inc.9,948$1.67M0.70%+370+3.9%Added
Plotkin Financial Advisors, LLC9,969$1.67M0.99%00.0%Unchanged
Balentine LLC9,988$1.67M0.07%−3,871−27.9%Reduced
CJM Wealth Advisers, Ltd.9,999$1.68M0.56%−592−5.6%Reduced
Bright Rock Capital Management, LLC10,000$1.68M0.36%+10,000New
HCR Wealth Advisors10,005$1.68M0.21%−29−0.3%Reduced
Corps Capital Advisors, LLC10,020$1.68M1.70%+10,020New
Alexander Labrunerie & Co., Inc.10,026$1.68M0.74%−39−0.4%Reduced
Northcape Wealth Management, LLC10,027$1.68M0.54%−48−0.5%Reduced
Isthmus Partners, LLC10,030$1.68M0.20%00.0%Unchanged
Yoffe Investment Management, LLC10,042$1.68M2.50%+10,042New
Eqis Capital Management, Inc.10,044$1.68M0.14%−980−8.9%Reduced
BKM Wealth Management, LLC10,050$1.68M0.69%+36+0.4%Added
Premier Path Wealth Partners, LLC10,065$1.69M0.26%+298+3.1%Added
Lauterbach Financial Advisors, LLC10,108$1.69M1.03%+7+0.1%Added
Bell Bank10,122$1.70M0.13%+234+2.4%Added
Wolff Financial Management LLC10,125$1.70M0.47%+30.0%Added
Steigerwald, Gordon & Koch Inc.10,153$1.70M0.19%−117−1.1%Reduced
All Terrain Financial Advisors, LLC10,168$1.70M0.66%+322+3.3%Added
W.H. Cornerstone Investments Inc.10,184$1.71M1.14%−411−3.9%Reduced
CVA Family Office, LLC10,204$1.71M0.27%+480+4.9%Added
MSH Capital Advisors LLC10,237$1.72M0.54%−416−3.9%Reduced
Independent Solutions Wealth Management, LLC10,256$1.72M0.38%+71+0.7%Added
Crestline Management, LP10,259$1.72M0.06%−1,746−14.5%Reduced
HMS Capital Management, LLC10,266$1.72M0.83%−129−1.2%Reduced
Klingman & Associates, LLC10,268$1.72M0.11%−124−1.2%Reduced
Intrua Financial, LLC10,275$1.72M0.28%−2,759−21.2%Reduced
Roxbury Financial LLC9,612$1.72M1.66%+9,612New
Charter Oak Capital Management, LLC10,280$1.72M0.16%−177−1.7%Reduced
Centurion Wealth Management LLC10,291$1.73M0.54%−267−2.5%Reduced
Fox Hill Wealth Management10,306$1.73M0.98%−218−2.1%Reduced
Accel Wealth Management10,313$1.73M0.66%−61−0.6%Reduced
Vista Investment Partners LLC10,315$1.73M0.54%−4,185−28.9%Reduced
Raelipskie Partnership10,326$1.73M0.86%−549−5.0%Reduced
High Net Worth Advisory Group LLC10,333$1.73M0.48%−865−7.7%Reduced
Peoples Bank10,336$1.73M1.20%−65−0.6%Reduced
Proficio Capital Partners LLC10,360$1.74M0.14%+3,472+50.4%Added
Oxbow Advisors, LLC10,368$1.74M0.20%+451+4.5%Added
Sanders Morris Harris LLC10,335$1.74M0.26%+809+8.5%Added
Gallagher Fiduciary Advisors, LLC10,398$1.74M0.34%+2,026+24.2%Added
Hutchinson Capital Management10,403$1.74M0.33%+82+0.8%Added
Baker Avenue Asset Management, LP10,410$1.75M0.05%−654−5.9%Reduced
Enterprise Financial Services Corp10,439$1.75M0.97%+1,359+15.0%Added
Fragasso Group Inc.10,440$1.75M0.13%−128−1.2%Reduced
FWL Investment Management, LLC10,449$1.75M0.64%+840+8.7%Added
Blue Fin Capital, Inc.10,456$1.75M0.32%+200+2.0%Added
Sentry LLC10,471$1.76M0.34%+30+0.3%Added
Kestra Investment Management, LLC10,518$1.76M0.07%+2,184+26.2%Added
West Michigan Advisors, LLC10,525$1.76M0.53%+195+1.9%Added
St. Louis Financial Planners Asset Management, LLC10,535$1.77M1.28%−863−7.6%Reduced
Reuter James Wealth Management, LLC10,544$1.77M0.33%−45−0.4%Reduced
DCM Advisors, LLC10,555$1.77M0.83%+786+8.0%Added
Grant/GrossMendelsohn, LLC10,570$1.77M0.93%−1,455−12.1%Reduced
Strategic Investment Solutions, Inc.11,202$1.77M0.59%+20+0.2%Added
Corundum Group, Inc.10,576$1.77M0.66%+3,181+43.0%Added
Core Wealth Partners LLC10,591$1.78M1.02%−73−0.7%Reduced
KLCM Advisors, Inc.10,595$1.78M0.21%−204−1.9%Reduced
Pinnacle Holdings, LLC10,596$1.78M0.67%−886−7.7%Reduced
Navalign, LLC10,606$1.78M0.52%−29−0.3%Reduced
KDT Advisors, LLC10,613$1.78M2.61%+10,613New
Coastal Bridge Advisors, LLC10,641$1.78M0.45%−311−2.8%Reduced
Abundance Wealth Counselors10,647$1.78M0.39%+244+2.3%Added
VanWeelden Wealth Management, LLC10,649$1.79M1.61%+10,649New
Alteri Wealth LLC10,649$1.79M0.49%+10,649New
Bank of Jackson Hole Trust10,673$1.79M1.19%+10,673New
Councilmark Asset Management, LLC10,705$1.79M1.21%00.0%Unchanged
SPC Financial, Inc.10,715$1.80M0.16%+620+6.1%Added
Convergence Investment Partners, LLC10,729$1.80M0.40%−328−3.0%Reduced
ForthRight Wealth Management, LLC10,732$1.80M0.60%+8+0.1%Added
JSF Financial, LLC10,741$1.80M0.48%+96+0.9%Added
Baron Silver Stevens Financial Advisors, LLC10,749$1.80M0.31%+5,389+100.5%Added
Dumont & Blake Investment Advisors LLC10,759$1.80M0.48%−34−0.3%Reduced
Wealth Architects, LLC10,770$1.81M0.20%+2,880+36.5%Added
Centaurus Financial, Inc.10,799$1.81M0.11%+122+1.1%Added
Lakeridge Wealth Management LLC10,807$1.81M0.94%+60+0.6%Added
Tudor Financial Inc.10,822$1.81M1.06%+2,897+36.6%Added
Front Street Capital Management, Inc.10,880$1.82M0.32%−36−0.3%Reduced
Massachusetts Wealth Management10,891$1.83M1.13%00.0%Unchanged
McDonald Partners LLC10,891$1.83M0.47%+48+0.4%Added
L2 Asset Management, LLC10,898$1.83M0.40%+9,653+775.3%Added
Farmers & Merchants Trust Co of Chambersburg PA10,936$1.83M0.69%−1,183−9.8%Reduced
Enterprise Bank & Trust Co10,965$1.84M0.61%+178+1.7%Added
Diamant Asset Management, Inc.10,989$1.84M1.18%00.0%Unchanged
Ameriflex Group, Inc.11,127$1.85M0.85%+11,127New
Capital Square, LLC11,258$1.85M1.05%+713+6.8%Added
Triglav Skladi, D.O.O.11,026$1.85M0.15%+11,026New