Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,016
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,589 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ghe, LLC | 8,887 | $1.49M | 0.59% | +163+1.9% | Added |
| Insight Advisors, LLC | 8,925 | $1.49M | 0.26% | +14+0.2% | Added |
| Paragon Capital Management Ltd | 8,896 | $1.49M | 0.30% | 00.0% | Unchanged |
| Opus Investment Management Inc | 8,900 | $1.49M | 1.10% | 00.0% | Unchanged |
| Northern Financial Advisors Inc | 8,904 | $1.49M | 1.19% | −1,495−14.4% | Reduced |
| Richards, Merrill & Peterson, Inc. | 8,929 | $1.50M | 0.78% | +8,929 | New |
| Creekmur Asset Management LLC | 8,937 | $1.50M | 0.34% | −3,088−25.7% | Reduced |
| Kennon-Green & Company, LLC | 8,941 | $1.50M | 1.30% | −62−0.7% | Reduced |
| Chancellor Financial Group WB LP | 8,945 | $1.50M | 1.21% | +8,945 | New |
| Blackston Financial Advisory Group, LLC | 8,950 | $1.50M | 0.75% | +185+2.1% | Added |
| Harbor Advisory Corp | 8,956 | $1.50M | 0.49% | 00.0% | Unchanged |
| Finward Bancorp | 8,977 | $1.51M | 1.30% | +8,977 | New |
| Argent Capital Management LLC | 8,982 | $1.51M | 0.04% | 00.0% | Unchanged |
| Wealth Effects LLC | 8,986 | $1.51M | 0.54% | −214−2.3% | Reduced |
| South Plains Financial, Inc. | 9,007 | $1.51M | 1.15% | +9,007 | New |
| Keystone Financial Planning, Inc. | 9,021 | $1.51M | 0.47% | 00.0% | Unchanged |
| Ocean Capital Management, LLC | 9,023 | $1.51M | 0.33% | −118−1.3% | Reduced |
| Birinyi Associates Inc | 9,043 | $1.52M | 0.42% | −72−0.8% | Reduced |
| Menard Financial Group LLC | 9,051 | $1.52M | 0.91% | +506+5.9% | Added |
| Syntegra Private Wealth Group, LLC | 9,096 | $1.52M | 0.17% | +966+11.9% | Added |
| Prestige Wealth Management Group LLC | 9,111 | $1.53M | 0.32% | +48+0.5% | Added |
| SignalPoint Asset Management, LLC | 9,117 | $1.53M | 0.37% | −101−1.1% | Reduced |
| Taylor Frigon Capital Management LLC | 9,136 | $1.53M | 0.78% | −282−3.0% | Reduced |
| M.E. Allison & Co., Inc. | 9,146 | $1.53M | 1.69% | +9,146 | New |
| BBR Partners, LLC | 9,155 | $1.53M | 0.11% | −141−1.5% | Reduced |
| BIP Wealth, LLC | 9,175 | $1.54M | 0.10% | −420−4.4% | Reduced |
| Paradigm Asset Management Co LLC | 9,193 | $1.54M | 0.42% | −1,300−12.4% | Reduced |
| Barrett & Company, Inc. | 9,195 | $1.54M | 0.65% | +20+0.2% | Added |
| NVWM, LLC | 9,199 | $1.54M | 0.39% | −89−1.0% | Reduced |
| Providence Wealth Advisors, LLC | 9,600 | $1.54M | 1.17% | +29+0.3% | Added |
| Valley Brook Capital Group | 9,228 | $1.55M | 1.16% | −45−0.5% | Reduced |
| J. L. Bainbridge & Co., Inc. | 9,230 | $1.55M | 0.15% | +19+0.2% | Added |
| BankPlus Wealth Management LLC | 9,237 | $1.55M | 1.15% | +9,237 | New |
| Wealth Management Associates, Inc. | 9,236 | $1.55M | 0.66% | 00.0% | Unchanged |
| Old Mission Investment Co LLC | 9,237 | $1.55M | 0.46% | +1,703+22.6% | Added |
| Sentry Investment Management LLC | 9,242 | $1.55M | 0.74% | −1,226−11.7% | Reduced |
| Samalin Investment Counsel, LLC | 9,247 | $1.55M | 0.67% | +54+0.6% | Added |
| Charter Research & Investment Group, Inc. | 9,254 | $1.55M | 1.18% | 00.0% | Unchanged |
| Investment Partners, Ltd. | 9,261 | $1.55M | 0.64% | +895+10.7% | Added |
| National Wealth Management Group, LLC | 9,265 | $1.55M | 1.03% | +257+2.9% | Added |
| Signature Estate & Investment Advisors LLC | 9,269 | $1.55M | 0.04% | −10,493−53.1% | Reduced |
| Pictet Bank & Trust Ltd | 9,271 | $1.55M | 1.55% | +9,271 | New |
| Thor Investment Management Inc | 9,272 | $1.55M | 1.20% | −391−4.0% | Reduced |
| Brown, Lisle/Cummings, Inc. | 9,273 | $1.55M | 0.46% | +2,018+27.8% | Added |
| Arvest Investments, Inc. | 9,273 | $1.55M | 0.25% | −317−3.3% | Reduced |
| American State Bank (Iowa) | 9,289 | $1.56M | 0.94% | +55+0.6% | Added |
| Gilman Hill Asset Management, LLC | 9,291 | $1.56M | 0.27% | 00.0% | Unchanged |
| Beacon Financial Group | 9,305 | $1.56M | 0.17% | +224+2.5% | Added |
| Wolf Group Capital Advisors | 10,289 | $1.56M | 0.76% | 00.0% | Unchanged |
| White Pine Capital LLC | 9,316 | $1.56M | 0.53% | +12+0.1% | Added |
| Investment House LLC | 9,328 | $1.56M | 0.09% | −16−0.2% | Reduced |
| SNS Financial Group, LLC | 9,334 | $1.56M | 0.16% | −56−0.6% | Reduced |
| Wimmer Associates 1, LLC | 9,342 | $1.57M | 0.77% | −37−0.4% | Reduced |
| Novare Capital Management LLC | 9,352 | $1.57M | 0.13% | +485+5.5% | Added |
| Asset Planning,Inc | 9,358 | $1.57M | 1.19% | +9,358 | New |
| CFM Wealth Partners LLC | 9,391 | $1.57M | 0.27% | +966+11.5% | Added |
| Cullen Capital Management LLC | 9,393 | $1.57M | 0.02% | −111−1.2% | Reduced |
| Rowland & Co Investment Counsel | 9,395 | $1.58M | 0.33% | −598−6.0% | Reduced |
| Triumph Capital Management | 9,400 | $1.58M | 0.54% | +4,763+102.7% | Added |
| Taurus Asset Management, LLC | 9,405 | $1.58M | 0.15% | −100−1.1% | Reduced |
| Raleigh Capital Management Inc. | 9,414 | $1.58M | 0.61% | +187+2.0% | Added |
| Eukles Asset Management | 9,425 | $1.58M | 0.67% | +17+0.2% | Added |
| NFP Retirement, Inc. | 9,427 | $1.58M | 0.12% | +30.0% | Added |
| Holistic Financial Partners | 9,435 | $1.58M | 0.79% | +363+4.0% | Added |
| Nemes Rush Group LLC | 9,437 | $1.58M | 0.20% | +1,294+15.9% | Added |
| Essex Investment Management Co LLC | 9,449 | $1.58M | 0.28% | 00.0% | Unchanged |
| First Commonwealth Financial Corp | 9,465 | $1.59M | 0.37% | −109−1.1% | Reduced |
| Comprehensive Financial Consultants Institutional, Inc. | 9,466 | $1.59M | 0.58% | −121−1.3% | Reduced |
| MJP Associates Inc | 9,485 | $1.59M | 0.29% | +357+3.9% | Added |
| Deseret Mutual Benefit Administrators | 9,489 | $1.59M | 0.78% | −89−0.9% | Reduced |
| Aprio Wealth Management, LLC | 9,509 | $1.59M | 0.23% | +1,119+13.3% | Added |
| TFC Financial Management | 9,519 | $1.60M | 0.25% | −172−1.8% | Reduced |
| Campion Asset Management LLC | 9,528 | $1.60M | 1.21% | −25−0.3% | Reduced |
| Sittner & Nelson, LLC | 9,532 | $1.60M | 0.69% | +20+0.2% | Added |
| Compass Wealth Management LLC | 9,548 | $1.60M | 0.39% | 00.0% | Unchanged |
| Meadow Creek Wealth Advisors LLC | 9,564 | $1.60M | 1.15% | −85−0.9% | Reduced |
| Greatmark Investment Partners, Inc. | 9,566 | $1.60M | 0.22% | +535+5.9% | Added |
| Hohimer Wealth Management, LLC | 9,568 | $1.60M | 0.30% | +134+1.4% | Added |
| Windsor Capital Management, LLC | 9,590 | $1.61M | 0.48% | −153−1.6% | Reduced |
| CMG Global Holdings, LLC | 9,762 | $1.61M | 0.89% | 00.0% | Unchanged |
| Sulzberger Capital Advisors, Inc. | 9,608 | $1.61M | 1.84% | +9,608 | New |
| First Foundation Advisors | 9,610 | $1.61M | 0.06% | −495−4.9% | Reduced |
| Harrington Investments, INC | 9,617 | $1.61M | 0.89% | +172+1.8% | Added |
| Onyx Bridge Wealth Group LLC | 9,620 | $1.61M | 0.23% | +12+0.1% | Added |
| Callan Capital, LLC | 9,626 | $1.61M | 0.12% | −72−0.7% | Reduced |
| AssuredPartners Investment Advisors, LLC | 9,634 | $1.62M | 0.31% | +9,634 | New |
| Evanson Asset Management, LLC | 9,639 | $1.62M | 0.11% | +20.0% | Added |
| Potomac Fund Management Inc | 9,639 | $1.62M | 0.09% | +9,639 | New |
| 626 Financial, LLC | 9,641 | $1.62M | 0.87% | +10.0% | Added |
| Alpha Cubed Investments, LLC | 9,656 | $1.62M | 0.07% | −343−3.4% | Reduced |
| Inman Jager Wealth Management, LLC | 9,682 | $1.62M | 1.27% | +9,682 | New |
| Successful Portfolios LLC | 9,697 | $1.63M | 1.09% | −45−0.5% | Reduced |
| Berger Financial Group, Inc | 9,703 | $1.63M | 0.11% | −751−7.2% | Reduced |
| CacheTech Inc. | 9,708 | $1.63M | 0.31% | +8,473+686.1% | Added |
| Atom Investors LP | 9,715 | $1.63M | 0.20% | −13,402−58.0% | Reduced |
| Fulton Breakefield Broenniman LLC | 9,727 | $1.63M | 0.12% | −18−0.2% | Reduced |
| Pacific Wealth Strategies Group, Inc. | 9,728 | $1.63M | 1.13% | +68+0.7% | Added |
| Ambassador Advisors, LLC | 9,739 | $1.63M | 0.28% | +35+0.4% | Added |
| Westwood Holdings Group Inc. | 9,746 | $1.63M | 0.01% | +1,848+23.4% | Added |
| Compton Wealth Advisory Group, LLC | 9,749 | $1.63M | 0.42% | +438+4.7% | Added |