Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,016
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,589 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Advanced Portfolio Management, LLC | 7,887 | $1.31M | 1.54% | +7,887 | New |
| HBW Advisory Services LLC | 7,814 | $1.31M | 0.19% | +55+0.7% | Added |
| Verus Capital Partners, LLC | 7,822 | $1.31M | 0.13% | +265+3.5% | Added |
| YANKCOM Partnership | 7,829 | $1.31M | 0.70% | +7,829 | New |
| LVW Advisors, LLC | 7,835 | $1.31M | 0.16% | −423−5.1% | Reduced |
| 17 Capital Partners, LLC | 7,850 | $1.32M | 0.83% | 00.0% | Unchanged |
| Detalus Advisors, LLC | 7,853 | $1.32M | 0.43% | +288+3.8% | Added |
| WoodTrust Financial Corp | 7,852 | $1.32M | 0.19% | +162+2.1% | Added |
| Doliver Advisors, LP | 7,866 | $1.32M | 0.37% | −333−4.1% | Reduced |
| Alta Advisers Ltd | 7,868 | $1.32M | 0.83% | +1,246+18.8% | Added |
| Trueblood Wealth Management, LLC | 7,882 | $1.32M | 0.65% | −37−0.5% | Reduced |
| Sawgrass Asset Management LLC | 7,888 | $1.32M | 0.15% | −711−8.3% | Reduced |
| Keudell/Morrison Wealth Management | 7,897 | $1.32M | 0.35% | −49−0.6% | Reduced |
| Moller Financial Services | 7,917 | $1.33M | 0.35% | 00.0% | Unchanged |
| Cim Investment Mangement Inc | 7,924 | $1.33M | 0.39% | −30.0% | Reduced |
| Aberdeen Wealth Management LLC | 7,935 | $1.33M | 0.91% | −321−3.9% | Reduced |
| Measured Risk Portfolios, Inc. | 7,938 | $1.33M | 1.48% | +7,938 | New |
| Wolff Wiese Magana LLC | 7,940 | $1.33M | 0.88% | +200+2.6% | Added |
| Levin Capital Strategies, L.P. | 7,961 | $1.33M | 0.13% | 00.0% | Unchanged |
| Tang Capital Management LLC | 7,962 | $1.33M | 0.09% | +2,817+54.8% | Added |
| Cross Staff Investments Inc | 7,976 | $1.34M | 1.01% | 00.0% | Unchanged |
| Investor's Fiduciary Advisor Network, LLC | 7,981 | $1.34M | 0.51% | +7,981 | New |
| Aspiring Ventures, LLC | 8,308 | $1.34M | 0.85% | +8,308 | New |
| Smith Anglin Financial, LLC | 8,003 | $1.34M | 0.13% | +904+12.7% | Added |
| Ontario Teachers Pension Plan Board | 8,011 | $1.34M | 0.02% | +1,881+30.7% | Added |
| Newbridge Financial Services Group, Inc. | 8,015 | $1.34M | 0.34% | +720+9.9% | Added |
| Allegiance Financial Group Advisory Services LLC | 8,027 | $1.35M | 0.44% | −187−2.3% | Reduced |
| Texas Capital Bank Wealth Management Services Inc | 8,032 | $1.35M | 0.14% | +79+1.0% | Added |
| Private Portfolio Partners LLC | 8,074 | $1.35M | 0.25% | +20+0.2% | Added |
| LSV Asset Management | 8,100 | $1.36M | 0.00% | 00.0% | Unchanged |
| Motco | 8,105 | $1.36M | 0.14% | −916−10.2% | Reduced |
| Angeles Investment Advisors, LLC | 8,106 | $1.36M | 0.07% | −208−2.5% | Reduced |
| Catalytic Wealth RIA, LLC | 8,127 | $1.36M | 0.24% | −2,537−23.8% | Reduced |
| Westbourne Investment Advisors, Inc. | 8,150 | $1.37M | 0.47% | 00.0% | Unchanged |
| Golden State Equity Partners | 8,152 | $1.37M | 0.26% | −5,113−38.5% | Reduced |
| Tucker Asset Management LLC | 8,164 | $1.37M | 0.15% | −565−6.5% | Reduced |
| Mattern Wealth Management LLC | 8,185 | $1.37M | 0.30% | −611−6.9% | Reduced |
| Compass Capital Corp | 8,292 | $1.37M | 0.54% | +8,292 | New |
| Sonoma Private Wealth LLC | 8,192 | $1.37M | 2.22% | −53−0.6% | Reduced |
| GGM Financials LLC | 8,201 | $1.37M | 1.46% | +45+0.6% | Added |
| Alliance Wealth Advisors, LLC | 8,213 | $1.38M | 0.79% | −84−1.0% | Reduced |
| Pacific Point Advisors, LLC | 8,194 | $1.38M | 0.84% | +8,194 | New |
| Gilliland Jeter Wealth Management LLC | 8,245 | $1.38M | 0.47% | +136+1.7% | Added |
| Hodges Capital Management Inc. | 8,250 | $1.38M | 0.08% | −1,099−11.8% | Reduced |
| Hurlow Wealth Management Group, Inc. | 8,252 | $1.38M | 0.43% | 00.0% | Unchanged |
| JB Capital LLC | 8,256 | $1.38M | 0.08% | −246−2.9% | Reduced |
| Nilsine Partners, LLC | 8,256 | $1.38M | 0.15% | +1,478+21.8% | Added |
| Prelude Capital Management, LLC | 8,260 | $1.38M | 0.12% | +7,060+588.3% | Added |
| Baker Tilly Wealth Management, LLC | 8,289 | $1.39M | 0.54% | +32+0.4% | Added |
| MTM Investment Management, LLC | 8,298 | $1.39M | 0.54% | +13+0.2% | Added |
| Citizens Business Bank | 3,644 | $1.39M | 0.26% | −2,087−36.4% | Reduced |
| Clark & Stuart, Inc | 8,337 | $1.40M | 1.02% | +8,337 | New |
| Continuum Advisory, LLC | 8,346 | $1.40M | 0.18% | −826−9.0% | Reduced |
| Pacific Center for Financial Services | 8,354 | $1.40M | 0.36% | +10.0% | Added |
| Integris Wealth Management, LLC | 8,371 | $1.40M | 0.40% | +103+1.2% | Added |
| Violich Capital Management, Inc. | 8,374 | $1.40M | 0.18% | −63−0.7% | Reduced |
| SFMG, LLC | 8,389 | $1.41M | 0.11% | −30.0% | Reduced |
| Crewe Advisors LLC | 8,399 | $1.41M | 0.19% | −1,184−12.4% | Reduced |
| 180 Wealth Advisors, LLC | 8,413 | $1.41M | 0.22% | −2,628−23.8% | Reduced |
| First Hawaiian Bank | 8,426 | $1.41M | 0.05% | +147+1.8% | Added |
| Howard Capital Management Group, LLC | 8,427 | $1.41M | 0.10% | +100+1.2% | Added |
| Centric Wealth Management | 8,432 | $1.41M | 0.38% | +40.0% | Added |
| New England Research & Management, Inc. | 8,445 | $1.42M | 0.72% | 00.0% | Unchanged |
| Infinity Wealth Counsel, LLC | 8,452 | $1.42M | 1.51% | +8,452 | New |
| Marshall & Sterling Wealth Advisors Inc. | 8,479 | $1.42M | 0.98% | +8,479 | New |
| Sound Income Strategies, LLC | 8,490 | $1.42M | 0.09% | +107+1.3% | Added |
| ELCO Management Co., LLC | 8,510 | $1.43M | 0.75% | −430−4.8% | Reduced |
| WealthBridge Capital Management, LLC | 8,512 | $1.43M | 0.40% | −309−3.5% | Reduced |
| Diversified Enterprises, LLC | 8,560 | $1.44M | 0.14% | +229+2.7% | Added |
| Cook Wealth Management Group LLC | 8,638 | $1.44M | 0.67% | +53+0.6% | Added |
| Inceptionr LLC | 8,577 | $1.44M | 0.32% | +6,865+401.0% | Added |
| GoalVest Advisory LLC | 8,581 | $1.44M | 0.39% | +114+1.3% | Added |
| W.G. Shaheen & Associates DBA Whitney & Co | 8,586 | $1.44M | 0.15% | −335−3.8% | Reduced |
| Pacifica Partners Inc. | 8,681 | $1.44M | 0.62% | +193+2.3% | Added |
| Smallwood Wealth Investment Management, LLC | 8,607 | $1.44M | 0.99% | −30−0.3% | Reduced |
| Wayfinding Financial, LLC | 8,634 | $1.45M | 0.77% | +8,634 | New |
| Ellis Investment Partners, LLC | 8,641 | $1.45M | 0.29% | −87−1.0% | Reduced |
| Lakeview Capital Partners, LLC | 8,650 | $1.45M | 0.32% | −7,858−47.6% | Reduced |
| Cora Capital Advisors LLC | 8,655 | $1.45M | 0.70% | −33−0.4% | Reduced |
| Edentree Asset Management Ltd | 8,656 | $1.45M | 0.42% | 00.0% | Unchanged |
| Burt Wealth Advisors | 8,669 | $1.45M | 0.37% | −429−4.7% | Reduced |
| Drive Wealth Management, LLC | 8,677 | $1.45M | 0.36% | +708+8.9% | Added |
| Virtue Capital Management, LLC | 8,687 | $1.46M | 0.29% | −351−3.9% | Reduced |
| Mosaic Family Wealth Partners, LLC | 8,699 | $1.46M | 0.21% | +15+0.2% | Added |
| Argent Advisors, Inc. | 8,707 | $1.46M | 0.54% | −3,687−29.7% | Reduced |
| Lakeshore Capital Group, Inc. | 8,725 | $1.46M | 2.21% | +8,725 | New |
| Cantor Fitzgerald Investment Adviser L.P. | 8,764 | $1.47M | 0.10% | −80−0.9% | Reduced |
| Dohj, LLC | 8,765 | $1.47M | 0.34% | +739+9.2% | Added |
| Childress Capital Advisors, LLC | 8,773 | $1.47M | 0.41% | −1,217−12.2% | Reduced |
| Arjuna Capital | 8,798 | $1.47M | 0.39% | −132−1.5% | Reduced |
| Wealth Watch Advisors, INC | 8,810 | $1.48M | 0.92% | +8,810 | New |
| RFG - Bristol Wealth Advisors, LLC | 8,816 | $1.48M | 0.49% | +8,816 | New |
| Founders Grove Wealth Partners, LLC | 8,816 | $1.48M | 0.43% | +8,816 | New |
| Godsey & Gibb Associates | 8,843 | $1.48M | 0.15% | −60−0.7% | Reduced |
| Allen Mooney & Barnes Investment Advisors LLC | 8,844 | $1.48M | 0.25% | +145+1.7% | Added |
| Novak & Powell Financial Services, Inc. | 8,850 | $1.48M | 0.88% | −2,864−24.4% | Reduced |
| Addison Advisors LLC | 8,854 | $1.48M | 0.41% | +866+10.8% | Added |
| Finivi Inc. | 8,861 | $1.49M | 1.19% | +645+7.9% | Added |
| Allen Capital Group, LLC | 8,866 | $1.49M | 0.18% | +387+4.6% | Added |
| Archer Investment Corp | 8,883 | $1.49M | 0.40% | −30.0% | Reduced |