Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,016
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,589 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Trail Ridge Investment Advisors, LLC | 7,009 | $1.18M | 0.56% | −12−0.2% | Reduced |
| CPA Asset Management LLC | 7,011 | $1.18M | 0.55% | 00.0% | Unchanged |
| MBA Advisors LLC | 7,015 | $1.18M | 0.60% | −778−10.0% | Reduced |
| Vienna Powszechne Towarzystwo Emerytalne S.A. Vienna Insurance Group | 7,032 | $1.18M | 0.69% | −843−10.7% | Reduced |
| LaSalle St. Investment Advisors, LLC | 7,042 | $1.18M | 0.37% | +2,063+41.4% | Added |
| TrinityPoint Wealth, LLC | 7,042 | $1.18M | 0.17% | +373+5.6% | Added |
| Capstone Wealth Management Group, LLC | 7,047 | $1.18M | 0.63% | +15+0.2% | Added |
| Cardiff Park Advisors, LLC | 7,059 | $1.18M | 0.11% | +10.0% | Added |
| Elevated Capital Advisors, LLC | 7,070 | $1.19M | 0.32% | +2,228+46.0% | Added |
| NCM Capital Management, LLC | 7,076 | $1.19M | 0.53% | +2,178+44.5% | Added |
| EPG Wealth Management LLC | 7,077 | $1.19M | 0.31% | −282−3.8% | Reduced |
| Kuhn & Co Investment Counsel | 7,089 | $1.19M | 1.01% | +140+2.0% | Added |
| Buttonwood Financial Advisors Inc. | 7,095 | $1.19M | 0.52% | −307−4.1% | Reduced |
| Bond & Devick Financial Network, Inc. | 6,896 | $1.19M | 0.51% | 00.0% | Unchanged |
| Patriot Financial Group Insurance Agency, LLC | 7,459 | $1.20M | 0.16% | −22−0.3% | Reduced |
| Greenline Partners, LLC | 7,136 | $1.20M | 0.17% | 00.0% | Unchanged |
| Safeguard Financial, LLC | 7,138 | $1.20M | 0.26% | −130−1.8% | Reduced |
| Elk River Wealth Management, LLC | 7,139 | $1.20M | 0.22% | 00.0% | Unchanged |
| River Street Advisors LLC | 7,145 | $1.20M | 0.61% | −90−1.2% | Reduced |
| Strait & Sound Wealth Management LLC | 7,163 | $1.20M | 0.56% | +10.0% | Added |
| Proffitt & Goodson Inc | 7,165 | $1.20M | 0.20% | −18−0.3% | Reduced |
| Royal Capital Wealth Management, LLC | 7,180 | $1.20M | 0.84% | −113−1.5% | Reduced |
| Retirement Guys Formula LLC | 7,181 | $1.20M | 0.61% | +1,021+16.6% | Added |
| Community Bank of Raymore | 7,185 | $1.20M | 0.95% | −833−10.4% | Reduced |
| Cromwell Holdings LLC | 7,198 | $1.21M | 0.70% | 00.0% | Unchanged |
| Evermay Wealth Management LLC | 7,202 | $1.21M | 0.18% | −55−0.8% | Reduced |
| Bank of Nova Scotia Trust Co | 7,202 | $1.21M | 0.13% | +46+0.6% | Added |
| Vista Wealth Management Group, LLC | 7,211 | $1.21M | 0.08% | +1,889+35.5% | Added |
| St. Johns Investment Management Company, LLC | 7,217 | $1.21M | 0.56% | −90−1.2% | Reduced |
| Auxano Advisors, LLC | 7,217 | $1.21M | 0.30% | +260+3.7% | Added |
| Register Financial Advisors LLC | 7,221 | $1.21M | 0.61% | −111−1.5% | Reduced |
| Millstone Evans Group, LLC | 7,223 | $1.21M | 0.83% | +7,223 | New |
| Annis Gardner Whiting Capital Advisors, LLC | 7,227 | $1.21M | 0.34% | −33−0.5% | Reduced |
| Quest Investment Management LLC | 7,241 | $1.21M | 0.14% | +556+8.3% | Added |
| Harbour Capital Advisors, LLC | 7,359 | $1.22M | 0.27% | 00.0% | Unchanged |
| Trust Co of the South | 7,256 | $1.22M | 0.25% | 00.0% | Unchanged |
| Spirit of America Management Corp | 7,265 | $1.22M | 0.25% | 00.0% | Unchanged |
| Institute for Wealth Management, LLC. | 7,273 | $1.22M | 0.15% | 00.0% | Unchanged |
| TCFG Wealth Management, LLC | 7,276 | $1.22M | 0.61% | +913+14.3% | Added |
| New England Capital Financial Advisors LLC | 7,297 | $1.22M | 0.60% | −39−0.5% | Reduced |
| EagleClaw Capital Managment, LLC | 7,298 | $1.22M | 0.19% | 00.0% | Unchanged |
| Lawson Kroeker Investment Management Inc | 7,300 | $1.22M | 0.23% | −334−4.4% | Reduced |
| Portland Global Advisors LLC | 7,303 | $1.22M | 0.15% | −724−9.0% | Reduced |
| Mine & Arao Wealth Creation & Management, LLC. | 7,305 | $1.22M | 0.56% | −331−4.3% | Reduced |
| Goldstone Financial Group, LLC | 7,306 | $1.22M | 0.19% | +570+8.5% | Added |
| Stephenson National Bank & Trust | 7,308 | $1.23M | 0.41% | −246−3.3% | Reduced |
| Oarsman Capital, Inc. | 7,316 | $1.23M | 0.21% | +2,126+41.0% | Added |
| AA Financial Advisors, LLC | 7,317 | $1.23M | 0.33% | +223+3.1% | Added |
| Castle Wealth Management LLC | 7,341 | $1.23M | 0.48% | +439+6.4% | Added |
| PCG Asset Management, LLC | 7,341 | $1.23M | 1.08% | +7,341 | New |
| Eubel Brady & Suttman Asset Management Inc | 7,345 | $1.23M | 0.16% | +100+1.4% | Added |
| Liberty Wealth Management LLC | 7,344 | $1.23M | 0.21% | +348+5.0% | Added |
| Aspen Investment Management Inc | 7,354 | $1.23M | 0.57% | −24−0.3% | Reduced |
| Smith Shellnut Wilson LLC | 7,356 | $1.23M | 0.55% | +150+2.1% | Added |
| Zevin Asset Management LLC | 7,363 | $1.23M | 0.18% | +666+9.9% | Added |
| Austin Private Wealth, LLC | 7,368 | $1.24M | 0.12% | +801+12.2% | Added |
| Motiv8 Investments LLC | 7,373 | $1.24M | 0.87% | +1,735+30.8% | Added |
| Winch Advisory Services, LLC | 7,376 | $1.24M | 0.32% | +448+6.5% | Added |
| Financial Partners Group, LLC | 7,381 | $1.24M | 0.51% | −4,616−38.5% | Reduced |
| Autumn Glory Partners, LLC | 7,386 | $1.24M | 0.61% | −2,855−27.9% | Reduced |
| Parvin Asset Management, LLC | 7,410 | $1.24M | 1.34% | +7,410 | New |
| FCG Investment Co | 7,418 | $1.24M | 0.76% | +499+7.2% | Added |
| KFG Wealth Management, LLC | 7,422 | $1.24M | 0.23% | +157+2.2% | Added |
| LM Advisors LLC | 7,424 | $1.25M | 0.22% | +5,220+236.8% | Added |
| Access Financial Services, Inc. | 7,432 | $1.25M | 0.55% | −104−1.4% | Reduced |
| Waverton Investment Management Ltd | 7,445 | $1.25M | 0.02% | −25,932−77.7% | Reduced |
| First Interstate Bank | 7,468 | $1.25M | 0.08% | −611−7.6% | Reduced |
| Blodgett Wealth Advisors, LLC | 7,480 | $1.25M | 0.98% | −500−6.3% | Reduced |
| Viawealth, LLC | 7,481 | $1.25M | 0.76% | −537−6.7% | Reduced |
| First Business Financial Services, Inc. | 7,490 | $1.26M | 0.12% | 00.0% | Unchanged |
| T. Rowe Price Investment Management, Inc. | 7,494 | $1.26M | 0.00% | +248+3.4% | Added |
| Unionview, LLC | 7,498 | $1.26M | 0.92% | 00.0% | Unchanged |
| Walled Lake Planning & Wealth Management, LLC | 7,503 | $1.26M | 0.47% | +9+0.1% | Added |
| Cannon Financial Strategists, Inc. | 7,506 | $1.26M | 0.22% | +393+5.5% | Added |
| Morton Capital Management LLC | 7,515 | $1.26M | 0.24% | −598−7.4% | Reduced |
| Dover Advisors, LLC | 7,518 | $1.26M | 0.72% | −220−2.8% | Reduced |
| WNY Asset Management, LLC | 7,540 | $1.26M | 0.16% | −1,238−14.1% | Reduced |
| Woodward Diversified Capital, LLC | 7,562 | $1.27M | 0.93% | −3,907−34.1% | Reduced |
| Presilium Private Wealth, LLC | 7,576 | $1.27M | 0.29% | +40+0.5% | Added |
| Dividend Assets Capital, LLC | 7,586 | $1.27M | 0.25% | −130−1.7% | Reduced |
| Castlekeep Investment Advisors LLC | 7,591 | $1.27M | 0.89% | +714+10.4% | Added |
| Patriot Investment Management Inc. | 7,591 | $1.27M | 0.10% | −4−0.1% | Reduced |
| Strategic Financial Services, Inc, | 7,603 | $1.27M | 0.08% | +114+1.5% | Added |
| BayBridge Capital Group, LLC | 7,613 | $1.28M | 0.93% | +310+4.2% | Added |
| Kennebec Savings Bank | 8,047 | $1.28M | 1.29% | −101−1.2% | Reduced |
| Barlow Wealth Partners, Inc. | 8,022 | $1.28M | 0.16% | −966−10.7% | Reduced |
| Thompson David Blair | 7,645 | $1.28M | 0.93% | +7,645 | New |
| Brave Asset Management Inc | 7,649 | $1.28M | 0.41% | −208−2.6% | Reduced |
| Aurora Private Wealth, Inc. | 7,662 | $1.28M | 0.96% | −352−4.4% | Reduced |
| Prudent Man Advisors, LLC | 7,673 | $1.29M | 0.47% | −969−11.2% | Reduced |
| James J. Burns & Company, LLC | 7,690 | $1.29M | 0.22% | +2,211+40.4% | Added |
| Dynasty Wealth Management, LLC | 7,706 | $1.29M | 0.02% | +203+2.7% | Added |
| Astoria Portfolio Advisors LLC. | 8,090 | $1.29M | 0.46% | +418+5.4% | Added |
| Banque de Luxembourg S.A. | 7,679 | $1.29M | 0.70% | +7,679 | New |
| Sage Rhino Capital LLC | 7,718 | $1.29M | 0.28% | −35−0.5% | Reduced |
| Redwood Wealth Management Group, LLC | 7,750 | $1.30M | 0.63% | −358−4.4% | Reduced |
| Geller Advisors LLC | 7,779 | $1.30M | 0.09% | 00.0% | Unchanged |
| Spinnaker Investment Group, LLC | 7,782 | $1.30M | 0.31% | −167−2.1% | Reduced |
| Personal Cfo Solutions, LLC | 7,798 | $1.31M | 0.26% | −243−3.0% | Reduced |
| Towerpoint Wealth, LLC | 7,807 | $1.31M | 0.64% | −942−10.8% | Reduced |