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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,016 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Planning Center, Inc.6,242$1.05M0.13%−130−2.0%Reduced
Magnolia Capital Management Ltd6,250$1.05M0.83%00.0%Unchanged
D'Orazio & Associates, Inc.6,269$1.05M0.16%+122+2.0%Added
Knights of Columbus Asset Advisors LLC6,272$1.05M0.07%+942+17.7%Added
Philadelphia Trust Co6,272$1.05M0.08%−21−0.3%Reduced
True North Advisors, LLC6,282$1.05M0.25%−77−1.2%Reduced
Moss Adams Wealth Advisors LLC6,287$1.05M0.11%−331−5.0%Reduced
Mark Sheptoff Financial Planning, LLC6,287$1.05M0.57%−85−1.3%Reduced
Baron Wealth Management LLC6,292$1.05M0.50%+270+4.5%Added
RNC Capital Management LLC6,304$1.06M0.06%−560−8.2%Reduced
Fortress Wealth Group, LLC6,293$1.06M0.51%+56+0.9%Added
Liberty Square Wealth Partners LLC6,527$1.06M0.39%+6,527New
NWF Advisory Services Inc.6,344$1.06M0.16%+2,696+73.9%Added
Onefund, LLC6,359$1.07M1.02%+178+2.9%Added
General Partner, Inc.6,377$1.07M0.64%00.0%Unchanged
DMG Group, LLC6,385$1.07M0.87%+49+0.8%Added
Guinness Atkinson Asset Management Inc6,396$1.07M0.55%+1,209+23.3%Added
Harvest Investment Services, LLC6,399$1.07M0.26%+1,211+23.3%Added
Brick & Kyle, Associates6,403$1.07M0.46%+6,403New
Gibson Wealth Advisors LLC6,408$1.07M0.89%00.0%Unchanged
Savoie Capital LLC6,414$1.08M0.13%00.0%Unchanged
Vista Investment Partners II, LLC6,414$1.08M0.64%+6,414New
Duncan Williams Asset Management, LLC6,418$1.08M0.42%+4,896+321.7%Added
Hollencrest Capital Management6,421$1.08M0.04%−120−1.8%Reduced
CM Wealth Advisors LLC6,422$1.08M0.35%00.0%Unchanged
Davies Financial Advisors, Inc.6,423$1.08M0.92%−381−5.6%Reduced
IFC Advisors LLC6,428$1.08M0.23%+6,428New
PBMares Wealth Management LLC6,444$1.08M0.22%+92+1.4%Added
Verum Partners LLC6,446$1.08M0.31%+122+1.9%Added
Lincoln Capital LLC6,454$1.08M0.23%00.0%Unchanged
LongView Wealth Management6,460$1.08M0.33%+16+0.2%Added
LexAurum Advisors, LLC6,465$1.08M0.21%+168+2.7%Added
Howe & Rusling Inc6,470$1.08M0.09%+497+8.3%Added
Wellington Shields & Co., LLC6,470$1.08M0.33%+10.0%Added
SC&H Financial Advisors, Inc.6,471$1.08M0.22%+10.0%Added
Evernest Financial Advisors, LLC6,492$1.09M0.28%+93+1.5%Added
Valley National Advisers Inc6,507$1.09M0.20%+76+1.2%Added
Synergy Financial Management, LLC6,433$1.09M0.08%+3,327+107.1%Added
Encompass Wealth Advisors, LLC6,514$1.09M0.44%−9−0.1%Reduced
Twin Lakes Capital Management, LLC8,395$1.09M0.70%+7+0.1%Added
Everpar Advisors LLC6,521$1.09M0.55%+31+0.5%Added
Vigilare Wealth Management6,550$1.10M0.45%−89−1.3%Reduced
First Heartland Consultants, Inc.6,547$1.10M0.11%+254+4.0%Added
Founders Capital Management, LLC6,560$1.10M0.19%−129−1.9%Reduced
Prossimo Advisors, LLC6,560$1.10M0.80%−115−1.7%Reduced
Evelyn Partners Investment Management (Europe) Ltd6,571$1.10M0.40%+6,571New
Advyzon Investment Management, LLC6,572$1.10M0.43%+6,572New
Axim Planning & Wealth6,582$1.10M1.17%−87−1.3%Reduced
Cornerstone National Bank & Trust Co6,592$1.11M0.51%+184+2.9%Added
Davis Capital Management6,609$1.11M0.90%−282−4.1%Reduced
Cambridge Advisors Inc.6,616$1.11M0.25%00.0%Unchanged
Peachtree Investment Partners, LLC6,629$1.11M0.42%−651−8.9%Reduced
Central Pacific Bank - Trust Division6,642$1.11M0.15%+75+1.1%Added
Sachetta, LLC6,642$1.11M0.44%−196−2.9%Reduced
WealthTrust Axiom LLC6,646$1.11M0.33%+35+0.5%Added
Pinnacle West Asset Management, Inc.6,650$1.11M0.80%00.0%Unchanged
McIlrath & Eck, LLC6,662$1.12M0.14%−185−2.7%Reduced
Amica Retiree Medical Trust6,682$1.12M1.06%−580−8.0%Reduced
Summit Wealth Group, LLC6,685$1.12M0.32%00.0%Unchanged
Athena Investment Management6,689$1.12M0.65%−447−6.3%Reduced
Shum Financial Group, Inc.6,697$1.12M0.97%−705−9.5%Reduced
Merriman Wealth Management, LLC6,701$1.12M0.05%−389−5.5%Reduced
Partnership Wealth Management, LLC6,705$1.12M0.94%−41−0.6%Reduced
Financial Sense Advisors, Inc.6,711$1.13M0.38%−94−1.4%Reduced
Greenwich Wealth Management LLC6,713$1.13M0.08%+270+4.2%Added
Aristotle Atlantic Partners, LLC6,720$1.13M0.04%00.0%Unchanged
Tower View Investment Management & Research LLC6,739$1.13M0.60%−709−9.5%Reduced
Flynn Zito Capital Management, LLC6,741$1.13M0.53%−179−2.6%Reduced
Landaas & Co6,748$1.13M0.31%+110+1.7%Added
Winthrop Capital Management, LLC6,773$1.13M0.30%+200+3.0%Added
Highview Capital Management LLC6,753$1.13M0.43%+189+2.9%Added
University of Texas/Texas Am Investment Managment Co6,761$1.13M0.13%+6,512+2,615.3%Added
Financial Advisors Network, Inc.6,769$1.13M0.19%+6,769New
Tanager Wealth Management LLP6,775$1.14M0.15%+206+3.1%Added
Affinity Capital Advisors, LLC7,038$1.14M0.21%+21+0.3%Added
Cortland Associates Inc6,799$1.14M0.13%+29+0.4%Added
Rede Wealth, LLC6,804$1.14M0.44%+91+1.4%Added
Phoenix Wealth Advisors6,807$1.14M0.49%+55+0.8%Added
Dudley Capital Management, LLC6,814$1.14M0.59%00.0%Unchanged
Investors Asset Management of Georgia Inc6,822$1.14M0.56%−100−1.4%Reduced
Argus Investors' Counsel, Inc.6,830$1.15M0.76%−609−8.2%Reduced
Dorchester Wealth Management Co6,838$1.15M0.23%−50−0.7%Reduced
Foster Group, Inc.6,845$1.15M0.04%+253+3.8%Added
Elmwood Wealth Management, Inc.6,866$1.15M0.46%−215−3.0%Reduced
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors6,872$1.15M0.09%00.0%Unchanged
HTG Investment Advisors, Inc.6,880$1.15M0.53%+23+0.3%Added
New Republic Capital, LLC6,890$1.16M0.75%+399+6.1%Added
SRS Capital Advisors, Inc.6,892$1.16M0.07%+2,500+56.9%Added
Lester Murray Antman dba SimplyRich6,907$1.16M0.33%00.0%Unchanged
Acima Private Wealth, LLC6,907$1.16M0.39%00.0%Unchanged
Byrne Asset Management LLC6,909$1.16M0.82%−10−0.1%Reduced
Reliant Investment Management, LLC6,913$1.16M0.51%−600−8.0%Reduced
Symmetry Partners, LLC6,928$1.16M0.17%+6,928New
Angeles Wealth Management, LLC6,956$1.17M0.10%+760+12.3%Added
BluePath Capital Management, LLC7,380$1.17M0.64%+1,242+20.2%Added
Moseley Investment Management Inc6,999$1.17M0.46%−148−2.1%Reduced
RBF Capital, LLC7,000$1.17M0.06%00.0%Unchanged
Milestone Asset Management, LLC7,003$1.17M0.26%+7,003New
Avalon Trust Co7,005$1.17M0.08%00.0%Unchanged
Zions Bancorporation, N.A.7,006$1.17M0.07%+2,035+40.9%Added