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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,016 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Encompass More Asset Management5,561$932.3K0.31%+255+4.8%Added
McAdam, LLC5,562$932.4K0.05%+359+6.9%Added
Paladin Wealth, LLC5,568$933.5K0.81%+279+5.3%Added
Tobam5,575$935.0K0.29%−1,912−25.5%Reduced
Profit Investment Management, LLC5,581$935.7K0.75%−236−4.1%Reduced
Hamilton Capital, LLC5,583$936.0K0.07%+543+10.8%Added
Patrick M Sweeney & Associates, Inc5,592$937.5K0.70%+31+0.6%Added
SHEPHERD WEALTH MANAGEMENT Ltd LIABILITY Co5,608$940.1K0.92%+5,608New
Broadleaf Partners, LLC5,610$940.5K0.22%−847−13.1%Reduced
First National Corp5,615$941.3K0.21%−35−0.6%Reduced
ORG Partners LLC5,618$942.7K0.13%+300+5.6%Added
Curran Financial Partners, LLC5,625$943.1K0.25%+354+6.7%Added
Bruce G. Allen Investments, LLC5,630$943.8K0.77%−7−0.1%Reduced
Retirement Income Solutions, Inc5,636$944.9K0.19%00.0%Unchanged
Cottage Street Advisors LLC5,646$946.6K0.49%+195+3.6%Added
City State Bank5,648$946.9K0.33%−9−0.2%Reduced
Engineers Gate Manager LP5,656$948.2K0.02%−40,541−87.8%Reduced
Berkeley Capital Partners, LLC5,664$949.5K0.26%+108+1.9%Added
Clear Creek Financial Management, LLC5,664$949.6K0.10%+370+7.0%Added
Townsend & Associates, Inc5,885$951.8K0.10%00.0%Unchanged
49 Wealth Management, LLC5,680$952.2K0.14%−69−1.2%Reduced
Certified Advisory Corp5,683$952.7K0.10%+49+0.9%Added
Johnson & White Wealth Management, LLC5,742$953.0K0.58%+5,742New
Greenwood Gearhart Inc5,688$953.6K0.07%+33+0.6%Added
Abacus Planning Group, Inc.5,692$954.3K0.17%+255+4.7%Added
Iat Reinsurance Co Ltd.5,700$955.6K0.20%00.0%Unchanged
Legacy Capital Wealth Partners, LLC5,706$956.7K0.24%+646+12.8%Added
Spartan Planning & Wealth Management5,713$957.8K0.87%+5,713New
Fidelity D & D Bancorp Inc5,726$960.0K0.64%+20+0.4%Added
Optas, LLC5,731$960.8K0.21%+205+3.7%Added
Flow Traders U.S. LLC5,735$961.0K0.04%+5,735New
Kolinsky Wealth Management, LLC5,738$961.9K0.59%+64+1.1%Added
Clark Estates Inc5,750$964.0K0.19%00.0%Unchanged
Stableford Capital II LLC5,756$965.0K0.38%−100−1.7%Reduced
KC Investment Advisors, LLC5,768$967.0K0.38%+147+2.6%Added
Guerra Pan Advisors, LLC5,774$968.0K0.70%00.0%Unchanged
Round Rock Advisors, LLC5,781$969.1K0.20%+2,178+60.4%Added
Novem Group5,784$969.7K0.14%+5,784New
KWMG, LLC5,785$969.9K0.10%+9+0.2%Added
Alhambra Investment Partners LLC5,785$969.9K0.50%+66+1.2%Added
Polymer Capital Management (US) LLC5,800$972.4K0.31%+5,800New
Brady Martz Wealth Solutions, LLC6,087$972.4K0.23%+6,087New
Hamilton Point Investment Advisors, LLC5,802$972.8K0.18%+406+7.5%Added
Clayton Financial Group LLC5,804$973.1K0.35%+20.0%Added
LCM Capital Management Inc5,808$973.8K0.55%+69+1.2%Added
BCJ Capital Management, LLC5,809$973.8K0.07%+3,458+147.1%Added
Biltmore Wealth Management, LLC5,818$975.4K0.41%+293+5.3%Added
Cabot Wealth Management Inc5,824$976.4K0.12%00.0%Unchanged
Joule Financial, LLC5,845$979.9K0.35%+106+1.8%Added
DRW Securities, LLC5,847$980.2K0.07%−13,488−69.8%Reduced
Full Sail Capital, LLC5,867$983.6K0.06%+106+1.8%Added
Phillips Wealth Planners LLC6,217$985.8K0.98%+368+6.3%Added
Fortis Group Advisors, LLC5,895$988.3K0.18%+1,035+21.3%Added
Cushing Capital Partners, LLC5,929$994.0K0.96%+5,929New
Proquility Private Wealth Partners, LLC5,966$1.00M0.32%+66+1.1%Added
International Private Wealth Advisors LLC5,970$1.00M1.00%+4,386+276.9%Added
Financial Advisors, LLC5,977$1.00M0.19%00.0%Unchanged
Mirador Capital Partners LP5,979$1.00M0.18%−27−0.4%Reduced
Partners Wealth Management, LLC5,987$1.00M1.14%+5,987New
Barnes Pettey Financial Advisors, LLC5,988$1.00M0.77%−40−0.7%Reduced
Minot DeBlois Advisors LLC5,992$1.00M0.92%+5,992New
Cassia Capital Partners, LLC5,999$1.01M0.64%+1,646+37.8%Added
LifeWealth Investments, LLC6,004$1.01M0.67%+6,004New
Willner & Heller, LLC6,016$1.01M0.88%−215−3.5%Reduced
Hopwood Financial Services, Inc.6,020$1.01M0.76%+6,020New
Merrion Investment Management Co, LLC6,026$1.01M0.70%00.0%Unchanged
Saxony Capital Management, LLC6,030$1.01M0.89%+10.0%Added
Wynn Capital, LLC6,044$1.01M0.64%−33−0.5%Reduced
Chapman Financial Group, LLC6,049$1.01M0.81%+6,049New
Perennial Investment Advisors, LLC6,055$1.02M0.12%+425+7.5%Added
Breakwater Capital Group6,059$1.02M0.20%+159+2.7%Added
Beacon Investment Advisory Services, Inc.6,065$1.02M0.04%−282−4.4%Reduced
Rik Saylor Financial, Inc.6,068$1.02M0.94%+6,068New
Amplius Wealth Advisors, LLC6,078$1.02M0.10%+92+1.5%Added
Asset Planning Services Inc6,084$1.02M0.50%−155−2.5%Reduced
Pekin Hardy Strauss, Inc.6,085$1.02M0.13%−72−1.2%Reduced
MEMBERS Trust Co6,086$1.02M0.04%−159−2.5%Reduced
Flagship Wealth Advisors, LLC6,089$1.02M0.60%+6,089New
Fi3 FINANCIAL ADVISORS, LLC6,104$1.02M0.38%−73−1.2%Reduced
Retirement Planning Co of New England, Inc.6,107$1.02M0.50%+750+14.0%Added
Transamerica Financial Advisors, Inc.6,103$1.02M0.10%+10.0%Added
O'Dell Group, LLC6,111$1.02M0.23%−1,181−16.2%Reduced
Iron Financial, LLC6,114$1.02M0.58%+24+0.4%Added
Chemistry Wealth Management LLC6,115$1.03M0.24%+278+4.8%Added
SkyView Investment Advisors, LLC6,118$1.03M0.16%+6,118New
W Advisors, LLC6,127$1.03M0.64%+95+1.6%Added
Apriem Advisors6,133$1.03M0.12%+360+6.2%Added
Purkiss Capital Advisors LLC6,136$1.03M0.89%+6,136New
Central Valley Advisors, LLC6,152$1.03M0.47%−70−1.1%Reduced
Richard W. Paul & Associates, LLC6,153$1.03M0.38%+30+0.5%Added
Penserra Capital Management LLC6,157$1.03M0.02%+5,965+3,106.8%Added
Strategic Wealth Partners, Ltd.6,035$1.03M0.09%+394+7.0%Added
Canopy Partners, LLC6,157$1.03M0.39%+779+14.5%Added
Cypress Capital Advisors, LLC6,157$1.03M0.81%+6,157New
Black Diamond Financial, LLC6,161$1.03M0.15%+2,637+74.8%Added
Revolve Wealth Partners, LLC6,170$1.03M0.15%−883−12.5%Reduced
Fermata Advisors, LLC6,185$1.04M0.19%+158+2.6%Added
Farrow Financial Inc.6,239$1.04M0.68%00.0%Unchanged
Colorado Capital Management, Inc.6,222$1.04M0.51%+30.0%Added
Marks Wealth, LLC6,222$1.04M0.50%00.0%Unchanged