Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,016
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,589 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Wheelhouse Advisory Group LLC | 4,956 | $830.9K | 0.49% | −76−1.5% | Reduced |
| TriaGen Wealth Management LLC | 4,957 | $831.0K | 0.28% | −614−11.0% | Reduced |
| Sirios Capital Management L P | 4,961 | $831.7K | 0.15% | −1,061−17.6% | Reduced |
| 1248 Management, LLC | 4,963 | $832.0K | 0.36% | +4,963 | New |
| Chesapeake Asset Management LLC | 4,968 | $832.9K | 0.78% | +327+7.0% | Added |
| Forza Wealth Management, LLC | 4,969 | $833.1K | 0.38% | 00.0% | Unchanged |
| Traphagen Investment Advisors LLC | 4,969 | $833.1K | 0.08% | +105+2.2% | Added |
| Peninsula Asset Management Inc | 4,972 | $833.6K | 0.44% | 00.0% | Unchanged |
| Sage Capital Management, LLC | 4,972 | $833.6K | 0.42% | −301−5.7% | Reduced |
| Northwest Bank & Trust Co | 4,665 | $836.2K | 0.62% | +32+0.7% | Added |
| Sax Wealth Advisors, LLC | 4,988 | $836.3K | 0.07% | +14+0.3% | Added |
| Eley Financial Management, Inc | 5,000 | $838.3K | 0.33% | +5,000 | New |
| Houlihan Financial Resource Group, Ltd. | 5,002 | $839.0K | 0.36% | +4+0.1% | Added |
| Algert Global LLC | 5,010 | $839.9K | 0.02% | +255+5.4% | Added |
| Schrum Private Wealth Management LLC | 5,016 | $841.0K | 0.71% | −2,366−32.1% | Reduced |
| Almanack Investment Partners, LLC. | 5,021 | $841.8K | 0.13% | −1,341−21.1% | Reduced |
| Sterling Wealth Management, Inc. | 5,030 | $843.3K | 0.31% | −38−0.7% | Reduced |
| Schear Investment Advisers, LLC | 5,036 | $844.3K | 0.45% | +35+0.7% | Added |
| BXM Wealth LLC | 5,038 | $844.6K | 1.18% | +5,038 | New |
| Sierra Summit Advisors LLC | 5,039 | $844.8K | 0.17% | +5,039 | New |
| Brogan Financial, Inc. | 5,058 | $848.0K | 0.42% | −365−6.7% | Reduced |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 5,018 | $848.1K | 0.31% | −9−0.2% | Reduced |
| Boomfish Wealth Group, LLC | 5,060 | $848.3K | 0.51% | +36+0.7% | Added |
| Hickory Point Bank & Trust | 5,065 | $849.1K | 0.75% | +5,065 | New |
| Seelaus Asset Management LLC | 5,076 | $851.0K | 0.77% | 00.0% | Unchanged |
| Wall Street Access Asset Management, LLC | 5,076 | $851.0K | 0.32% | +106+2.1% | Added |
| Atticus Wealth Management, LLC | 5,081 | $851.8K | 0.26% | +3+0.1% | Added |
| Secure Asset Management, LLC | 5,083 | $852.1K | 0.13% | +1,115+28.1% | Added |
| Pollock Investment Advisors, LLC | 5,087 | $852.8K | 0.69% | +5,087 | New |
| Sequent Asset Management, LLC | 5,089 | $853.2K | 0.42% | −319−5.9% | Reduced |
| Strategic Equity Management | 5,094 | $854.0K | 0.36% | 00.0% | Unchanged |
| Eagle Strategies LLC | 5,098 | $854.8K | 0.15% | +1,766+53.0% | Added |
| Perissos Private Wealth Management, LLC | 5,107 | $856.2K | 0.64% | −196−3.7% | Reduced |
| Claris Financial LLC | 5,109 | $856.5K | 0.56% | +5,109 | New |
| Borer Denton & Associates, Inc. | 5,113 | $857.2K | 0.30% | 00.0% | Unchanged |
| Ethos Financial Group, LLC | 5,105 | $858.1K | 0.11% | +2,367+86.4% | Added |
| First American Trust, FSB | 5,136 | $861.1K | 0.09% | −326−6.0% | Reduced |
| Probity Advisors, Inc. | 5,137 | $861.2K | 0.17% | +182+3.7% | Added |
| Randolph Co Inc | 5,144 | $862.4K | 0.10% | 00.0% | Unchanged |
| MFA Wealth Services | 5,152 | $863.7K | 0.69% | +5,152 | New |
| Castleview Partners, LLC | 5,210 | $864.8K | 0.47% | +38+0.7% | Added |
| Cottonwood Capital Advisors, LLC | 5,164 | $865.8K | 0.62% | −41−0.8% | Reduced |
| Kirtland Hills Capital Management, LLC | 5,167 | $866.2K | 0.55% | +733+16.5% | Added |
| Quadrant Private Wealth Management, LLC | 5,171 | $867.0K | 0.21% | +242+4.9% | Added |
| Northwest Financial Advisors | 5,179 | $868.2K | 0.72% | +138+2.7% | Added |
| Seamount Financial Group Inc | 5,185 | $869.3K | 0.60% | −345−6.2% | Reduced |
| Paulson Wealth Management Inc. | 5,190 | $870.1K | 0.24% | −218−4.0% | Reduced |
| Firethorn Wealth Partners, LLC | 5,190 | $870.2K | 0.43% | +47+0.9% | Added |
| Southeast Asset Advisors Inc. | 5,194 | $870.9K | 0.11% | +124+2.4% | Added |
| Lantz Financial LLC | 5,196 | $871.2K | 0.23% | +147+2.9% | Added |
| LongView Asset Management LLC | 5,200 | $871.8K | 0.76% | +5,200 | New |
| Philip James Wealth Mangement, LLC | 5,206 | $872.9K | 0.11% | 00.0% | Unchanged |
| STAR Financial Bank | 5,217 | $874.6K | 0.63% | −1,963−27.3% | Reduced |
| Lebenthal Global Advisors, LLC | 5,221 | $875.2K | 0.16% | +4,059+349.3% | Added |
| Apeiron RIA LLC | 5,222 | $875.4K | 0.24% | +651+14.2% | Added |
| Goepper Burkhardt LLC | 5,222 | $875.5K | 0.36% | −46−0.9% | Reduced |
| Heritage Investment Group, Inc. | 5,229 | $876.6K | 0.16% | −73−1.4% | Reduced |
| Hillsdale Investment Management Inc. | 5,231 | $877.0K | 0.04% | +700+15.4% | Added |
| Security Financial Services, INC. | 5,233 | $877.4K | 0.18% | +243+4.9% | Added |
| Morse Asset Management, Inc | 5,253 | $880.7K | 0.20% | −130−2.4% | Reduced |
| Coastwise Capital Group, LLC | 5,271 | $883.7K | 0.71% | +21+0.4% | Added |
| Smart Money Group LLC | 5,288 | $886.5K | 0.31% | +370+7.5% | Added |
| TAP Consulting, LLC | 5,296 | $887.9K | 0.18% | −10−0.2% | Reduced |
| Mainsail Financial Group, LLC | 5,299 | $888.3K | 0.51% | +59+1.1% | Added |
| Pring Turner Capital Group Inc | 5,321 | $892.1K | 0.60% | 00.0% | Unchanged |
| Weil Company, Inc. | 5,322 | $892.3K | 0.31% | +97+1.9% | Added |
| Parkside Advisors LLC | 5,325 | $892.8K | 0.21% | −70−1.3% | Reduced |
| Lewis Asset Management, LLC | 5,331 | $893.8K | 0.68% | +41+0.8% | Added |
| OMC Financial Services LTD | 5,336 | $895.0K | 0.38% | −22−0.4% | Reduced |
| ERn Financial, LLC | 5,341 | $895.4K | 0.13% | +785+17.2% | Added |
| Long Road Investment Counsel, LLC | 5,351 | $897.0K | 0.37% | 00.0% | Unchanged |
| Rock Point Advisors, LLC | 5,353 | $897.4K | 0.26% | −159−2.9% | Reduced |
| Aventura Private Wealth, LLC | 5,355 | $897.8K | 0.48% | +5,355 | New |
| Traynor Capital Management, Inc. | 5,363 | $899.1K | 0.07% | −685−11.3% | Reduced |
| Pasadena Private Wealth, LLC | 5,366 | $899.5K | 0.18% | +135+2.6% | Added |
| Cadinha & Co LLC | 5,368 | $899.9K | 0.15% | −202−3.6% | Reduced |
| Israel Discount Bank of New York | 5,377 | $901.5K | 0.66% | +20+0.4% | Added |
| Garrett Wealth Advisory Group, LLC | 5,408 | $906.6K | 0.21% | +50+0.9% | Added |
| Armstrong Advisory Group, Inc | 5,408 | $906.7K | 0.07% | −8−0.1% | Reduced |
| Aviso Wealth Management | 5,423 | $909.2K | 0.46% | +3,547+189.1% | Added |
| Outlook Wealth Advisors, LLC | 5,431 | $910.5K | 0.26% | −1,992−26.8% | Reduced |
| Alliance Wealth Advisors, LLC | 5,438 | $911.7K | 0.24% | +1,333+32.5% | Added |
| Golden State Wealth Management, LLC | 5,440 | $912.1K | 0.14% | +5,440 | New |
| DecisionMap Wealth Management, LLC | 5,441 | $912.2K | 0.72% | +5,441 | New |
| Brown Capital Management LLC | 5,445 | $912.9K | 0.02% | +275+5.3% | Added |
| American Investment Services, Inc. | 5,449 | $913.6K | 0.16% | +225+4.3% | Added |
| O'Rourke & Company, Inc | 5,453 | $914.2K | 0.45% | −191−3.4% | Reduced |
| Kelman-Lazarov, Inc. | 5,459 | $915.2K | 0.16% | +820+17.7% | Added |
| Fortitude Family Office, LLC | 5,486 | $919.7K | 0.33% | +49+0.9% | Added |
| Hartford Funds Management Co LLC | 5,488 | $920.1K | 0.08% | −264−4.6% | Reduced |
| Gerber Kawasaki Wealth & Investment Management | 5,496 | $921.6K | 0.04% | +47+0.9% | Added |
| Bangor Savings Bank | 5,499 | $921.9K | 0.09% | −107−1.9% | Reduced |
| Sivia Capital Partners, LLC | 5,503 | $922.6K | 0.46% | +299+5.7% | Added |
| Transatlantique Private Wealth LLC | 5,505 | $922.9K | 0.35% | −77−1.4% | Reduced |
| Balboa Wealth Partners | 5,507 | $923.3K | 0.21% | −227−4.0% | Reduced |
| Smith Thornton Advisors LLC | 5,515 | $924.6K | 0.58% | 00.0% | Unchanged |
| Northstar Financial Companies, Inc. | 5,538 | $928.5K | 0.88% | +5,538 | New |
| MBL Wealth, LLC | 5,541 | $929.0K | 0.09% | −489−8.1% | Reduced |
| Northwest Quadrant Wealth Management, LLC | 5,550 | $930.5K | 0.21% | +282+5.4% | Added |
| Buckhead Capital Management LLC | 5,553 | $931.0K | 0.30% | −10.0% | Reduced |