Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,016
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,589 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Birchbrook, Inc. | 4,420 | $741.1K | 0.42% | 00.0% | Unchanged |
| Vanguard Capital Wealth Advisors | 4,426 | $742.2K | 0.81% | −99−2.2% | Reduced |
| SRN Advisors, LLC | 4,429 | $742.5K | 0.66% | −1,487−25.1% | Reduced |
| First National Bank Sioux Falls | 4,436 | $743.7K | 0.32% | 00.0% | Unchanged |
| Lyell Wealth Management, LP | 4,436 | $743.7K | 0.07% | +50+1.1% | Added |
| Tradewinds Capital Management, LLC | 4,445 | $745.2K | 0.20% | +3,208+259.3% | Added |
| Kelly Financial Group LLC | 4,449 | $745.9K | 0.27% | +4,449 | New |
| UMA Financial Services, Inc. | 4,452 | $746.4K | 0.13% | +56+1.3% | Added |
| FLC Capital Advisors | 4,453 | $746.5K | 0.17% | +84+1.9% | Added |
| JNBA Financial Advisors | 4,459 | $747.5K | 0.08% | −19−0.4% | Reduced |
| Edgemoor Investment Advisors, Inc. | 4,463 | $748.2K | 0.07% | +220+5.2% | Added |
| Long Run Wealth Advisors, LLC | 4,466 | $748.7K | 0.18% | +27+0.6% | Added |
| TRUE Private Wealth Advisors | 4,466 | $748.7K | 0.09% | +29+0.7% | Added |
| Cherry Creek Investment Advisors, Inc. | 4,475 | $750.3K | 0.37% | +26+0.6% | Added |
| My Legacy Advisors, LLC | 4,704 | $751.0K | 0.29% | −494−9.5% | Reduced |
| Rossby Financial, LCC | 4,485 | $751.9K | 0.48% | +4,485 | New |
| America First Investment Advisors, LLC | 4,492 | $753.1K | 0.16% | 00.0% | Unchanged |
| Beaumont Asset Management, L.L.C. | 4,496 | $753.8K | 0.44% | 00.0% | Unchanged |
| Argonautica Private Wealth Management, Inc | 4,500 | $754.4K | 0.24% | 00.0% | Unchanged |
| Martel Wealth Advisors Inc | 4,510 | $756.1K | 0.15% | +3,000+198.7% | Added |
| CenterStar Asset Management, LLC | 4,510 | $756.1K | 1.66% | +4,510 | New |
| Taylor, Cottrill, Erickson & Associates, Inc. | 4,515 | $756.9K | 0.26% | 00.0% | Unchanged |
| Shulman DeMeo Asset Management LLC | 4,535 | $760.2K | 0.21% | −599−11.7% | Reduced |
| Compass Ion Advisors, LLC | 4,540 | $761.1K | 0.09% | +73+1.6% | Added |
| Semus Wealth Partners LLC | 4,555 | $763.7K | 0.51% | −170−3.6% | Reduced |
| Riverbend Wealth Management, LLC | 4,533 | $764.2K | 0.68% | +4,533 | New |
| Meridian Wealth Partners, LLC | 4,564 | $765.2K | 0.12% | +697+18.0% | Added |
| Sompo Asset Management Co., Ltd. | 4,570 | $766.2K | 0.13% | −140−3.0% | Reduced |
| IMS Capital Management | 4,579 | $767.8K | 0.36% | 00.0% | Unchanged |
| Teachers Insurance & Annuity Association of America | 4,583 | $768.3K | 1.02% | 00.0% | Unchanged |
| Richwood Investment Advisors, LLC | 4,586 | $768.8K | 0.64% | −137−2.9% | Reduced |
| Cardinal Strategic Wealth Guidance | 4,586 | $768.8K | 0.24% | 00.0% | Unchanged |
| ZEGA Investments, LLC | 4,688 | $769.4K | 0.23% | +4,688 | New |
| Nippon Life Global Investors Americas, Inc. | 4,590 | $769.5K | 0.04% | −4,040−46.8% | Reduced |
| Virtu Financial LLC | 4,594 | $770.0K | 0.04% | −4,828−51.2% | Reduced |
| Xcel Wealth Management, LLC | 4,600 | $771.1K | 0.21% | −60−1.3% | Reduced |
| Stanley-Laman Group, Ltd. | 4,604 | $771.9K | 0.11% | +461+11.1% | Added |
| Aveo Capital Partners, LLC | 4,607 | $772.4K | 0.08% | −167−3.5% | Reduced |
| AlphaCore Capital LLC | 4,614 | $773.6K | 0.17% | +366+8.6% | Added |
| Altfest L J & Co Inc | 4,616 | $773.8K | 0.10% | +58+1.3% | Added |
| Vantage Point Financial LLC | 4,619 | $774.4K | 0.42% | +4,619 | New |
| Redwood Investment Management, LLC | 4,626 | $775.0K | 0.08% | +1,561+50.9% | Added |
| Timber Creek Capital Management LLC | 4,623 | $775.0K | 0.22% | 00.0% | Unchanged |
| USA Financial Portformulas Corp | 4,623 | $775.0K | 0.12% | +218+4.9% | Added |
| Jacobsen Capital Management | 4,627 | $775.7K | 0.33% | −3−0.1% | Reduced |
| Allen Wealth Management, LLC | 4,640 | $778.0K | 0.56% | −479−9.4% | Reduced |
| Strategy Asset Managers LLC | 4,642 | $778.2K | 0.15% | −76−1.6% | Reduced |
| Gould Asset Management LLC | 4,654 | $780.2K | 0.16% | +81+1.8% | Added |
| Live Oak Private Wealth LLC | 4,656 | $780.6K | 0.13% | +30+0.6% | Added |
| United Community Bank | 4,660 | $781.2K | 0.30% | −37−0.8% | Reduced |
| Builder Investment Group Inc | 4,665 | $782.1K | 0.21% | 00.0% | Unchanged |
| MGB Wealth Management, LLC | 4,678 | $782.5K | 0.24% | +493+11.8% | Added |
| Sugarloaf Wealth Management, LLC | 4,668 | $782.5K | 0.15% | +154+3.4% | Added |
| Colonial River Wealth Management, LLC | 4,670 | $782.8K | 0.38% | −585−11.1% | Reduced |
| Acorn Wealth Advisors, LLC | 4,674 | $783.5K | 0.32% | −458−8.9% | Reduced |
| Kozak & Associates, Inc. | 4,746 | $783.7K | 0.18% | +82+1.8% | Added |
| Robinson Smith Wealth Advisors LLC | 4,684 | $785.3K | 0.67% | 00.0% | Unchanged |
| Canandaigua National Trust Co of Florida | 4,688 | $785.9K | 0.61% | +342+7.9% | Added |
| Ade, LLC | 4,694 | $786.9K | 0.48% | +117+2.6% | Added |
| Tyler-Stone Wealth Management | 4,702 | $788.3K | 0.14% | +69+1.5% | Added |
| Sandy Cove Advisors, LLC | 4,704 | $788.6K | 0.31% | +193+4.3% | Added |
| Retirement Planning Group | 4,704 | $788.6K | 0.04% | +64+1.4% | Added |
| Legacy Trust | 4,711 | $789.8K | 0.18% | −83−1.7% | Reduced |
| Legacy Bridge, LLC | 4,714 | $790.3K | 0.41% | 00.0% | Unchanged |
| Swisher Financial Concepts, Inc. | 4,715 | $790.5K | 0.93% | +7+0.1% | Added |
| Floyd Financial Group LLC | 4,999 | $792.7K | 0.65% | +4,999 | New |
| Vantage Financial Partners, LLC | 4,743 | $795.1K | 0.20% | −15−0.3% | Reduced |
| Fortitude Advisory Group L.L.C. | 4,749 | $796.1K | 0.48% | −712−13.0% | Reduced |
| Baker Boyer National Bank | 4,762 | $798.3K | 0.28% | −94−1.9% | Reduced |
| Sovereign Financial Group, Inc. | 4,771 | $799.8K | 0.18% | −72−1.5% | Reduced |
| Bienville Capital Management, LLC | 4,773 | $800.3K | 0.20% | +365+8.3% | Added |
| Cahaba Wealth Management, Inc. | 4,776 | $800.8K | 0.07% | −149−3.0% | Reduced |
| Medallion Wealth Advisors, LLC | 4,763 | $801.1K | 0.40% | +4,763 | New |
| Texas Capital Bancshares Inc | 4,780 | $801.4K | 0.32% | −85−1.7% | Reduced |
| Clifford Group, LLC | 4,781 | $801.5K | 0.61% | +320+7.2% | Added |
| Caldwell Sutter Capital, Inc. | 4,783 | $801.9K | 0.37% | −6−0.1% | Reduced |
| FSM Wealth Advisors, LLC | 5,016 | $805.1K | 0.20% | +140+2.9% | Added |
| Cladis Investment Advisory, LLC | 4,807 | $805.8K | 0.57% | +236+5.2% | Added |
| St. Louis Trust Co | 4,808 | $806.1K | 0.12% | 00.0% | Unchanged |
| Pinnacle Wealth Management Group, Inc. | 4,814 | $807.1K | 0.50% | −340−6.6% | Reduced |
| Kagan Cocozza Asset Management | 4,815 | $807.2K | 0.67% | +4,815 | New |
| Castle Rock Wealth Management, LLC | 4,955 | $807.2K | 0.19% | −459−8.5% | Reduced |
| Apexium Financial, LP | 4,822 | $808.4K | 0.05% | +931+23.9% | Added |
| Piscataqua Savings Bank | 4,828 | $809.4K | 0.70% | 00.0% | Unchanged |
| Dechtman Wealth Management, LLC | 4,833 | $810.2K | 0.16% | +10+0.2% | Added |
| Proathlete Wealth Management LLC | 4,835 | $811.0K | 0.31% | +18+0.4% | Added |
| Magnus Financial Group LLC | 4,846 | $812.4K | 0.08% | +157+3.3% | Added |
| Promethium Advisors,llc | 4,849 | $812.9K | 0.56% | 00.0% | Unchanged |
| Ssi Investment Management LLC | 4,852 | $813.4K | 0.06% | −3−0.1% | Reduced |
| Bordeaux Wealth Advisors LLC | 4,856 | $814.1K | 0.13% | −131−2.6% | Reduced |
| Resurgent Financial Advisors LLC | 4,880 | $818.1K | 0.48% | +219+4.7% | Added |
| Laffer Tengler Investments | 4,881 | $818.4K | 0.16% | −1,085−18.2% | Reduced |
| OmniStar Financial Group, Inc. | 4,893 | $820.5K | 0.66% | −61−1.2% | Reduced |
| Quantum Private Wealth, LLC | 4,897 | $821.0K | 0.26% | −15−0.3% | Reduced |
| TruWealth Advisors, LLC | 4,901 | $821.6K | 0.05% | −54−1.1% | Reduced |
| Arthur M. Cohen & Associates, LLC | 4,914 | $823.8K | 0.15% | −30−0.6% | Reduced |
| Lifeworks Advisors, LLC | 4,935 | $827.3K | 0.15% | +41+0.8% | Added |
| Ironvine Capital Partners, LLC | 4,940 | $828.2K | 0.09% | 00.0% | Unchanged |
| Summit Global Investments | 4,945 | $829.0K | 0.05% | −1,761−26.3% | Reduced |
| Hixon Zuercher, LLC | 4,955 | $830.7K | 0.32% | 00.0% | Unchanged |