Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,016
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,589 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Wealthcare Capital Partners, LLC | 3,966 | $664.8K | 0.35% | +3,966 | New |
| Palisade Capital Management LLC | 3,973 | $666.1K | 0.02% | −4,000−50.2% | Reduced |
| Tortoise Investment Management, LLC | 3,974 | $666.2K | 0.07% | −489−11.0% | Reduced |
| Jackson Square Capital, LLC | 3,979 | $667.1K | 0.16% | −2−0.1% | Reduced |
| Severin Investments, LLC | 3,984 | $667.9K | 0.67% | +3,984 | New |
| Frazier Financial Advisors, LLC | 3,998 | $668.1K | 0.53% | −30−0.7% | Reduced |
| Guardian Wealth Advisors, LLC | 3,994 | $669.6K | 0.43% | −55−1.4% | Reduced |
| Marion Wealth Management | 3,997 | $670.1K | 0.18% | +213+5.6% | Added |
| Trinity Financial Advisors LLC | 4,049 | $672.1K | 0.26% | +232+6.1% | Added |
| Renaissance Group LLC | 4,015 | $673.1K | 0.03% | −25−0.6% | Reduced |
| Ewa, LLC | 4,016 | $673.2K | 0.25% | +257+6.8% | Added |
| Sheets Smith Wealth Management | 4,020 | $673.9K | 0.08% | +51+1.3% | Added |
| Wedge Capital Management L L P | 4,022 | $674.3K | 0.01% | 00.0% | Unchanged |
| Old Port Advisors | 4,024 | $674.6K | 0.19% | +453+12.7% | Added |
| One Charles Private Wealth Services, LLC | 4,032 | $675.9K | 0.23% | 00.0% | Unchanged |
| WESPAC Advisors, LLC | 4,034 | $676.3K | 0.50% | +20.0% | Added |
| Lederer & Associates Investment Counsel | 4,045 | $678.0K | 0.47% | 00.0% | Unchanged |
| White Lighthouse Investment Management Inc. | 4,051 | $679.1K | 0.12% | 00.0% | Unchanged |
| Masso Torrence Wealth Management Inc. | 4,056 | $680.0K | 0.36% | +135+3.4% | Added |
| Lavaca Capital LLC | 4,061 | $680.8K | 0.30% | 00.0% | Unchanged |
| Latitude Advisors, LLC | 4,062 | $681.0K | 0.38% | −164−3.9% | Reduced |
| CVFG LLC | 4,062 | $681.1K | 0.62% | +4,062 | New |
| First National Bank of Hutchinson | 4,065 | $681.5K | 0.41% | +1,964+93.5% | Added |
| Norris Perne & French LLP | 4,069 | $682.2K | 0.05% | −675−14.2% | Reduced |
| Centennial Wealth Advisory LLC | 4,074 | $683.1K | 0.27% | +122+3.1% | Added |
| Betterment LLC | 4,086 | $685.0K | 0.00% | +499+13.9% | Added |
| Harrell Investment Partners, LLC | 4,099 | $687.2K | 0.19% | +100+2.5% | Added |
| Pathway Financial Advisors LLC | 4,099 | $687.2K | 0.16% | +524+14.7% | Added |
| Midwest Financial Group LLC | 4,101 | $687.5K | 0.39% | −100−2.4% | Reduced |
| RPS Advisory Solutions LLC | 4,104 | $688.0K | 0.43% | −218−5.0% | Reduced |
| Impact Partnership Wealth, LLC | 4,107 | $688.5K | 0.14% | +389+10.5% | Added |
| Enclave Advisors LLC | 4,111 | $689.1K | 0.11% | −10.0% | Reduced |
| Boyd Wealth Management, LLC | 4,112 | $689.4K | 0.34% | −28−0.7% | Reduced |
| Westside Investment Management, Inc. | 4,122 | $691.1K | 0.15% | −175−4.1% | Reduced |
| Baker Ellis Asset Management LLC | 4,124 | $691.4K | 0.10% | +100+2.5% | Added |
| Generation Capital Management LLC | 4,127 | $691.9K | 0.59% | +4,127 | New |
| Scissortail Wealth Management, LLC | 4,129 | $692.1K | 0.18% | +4,108+19,561.9% | Added |
| Wealth Quarterback LLC | 4,132 | $692.8K | 0.33% | +3+0.1% | Added |
| Centerpoint Advisory Group | 4,136 | $693.4K | 0.67% | +4,136 | New |
| Guidance Point Advisors, LLC | 4,145 | $694.9K | 0.20% | −24−0.6% | Reduced |
| Key Client Fiduciary Advisors, LLC | 4,146 | $695.2K | 0.31% | +13+0.3% | Added |
| Campbell Newman Asset Management Inc | 4,150 | $695.7K | 0.06% | 00.0% | Unchanged |
| Armor Investment Advisors, LLC | 4,152 | $696.1K | 0.29% | −1,010−19.6% | Reduced |
| Rocky Mountain Advisers, LLC | 4,154 | $696.4K | 0.21% | +4+0.1% | Added |
| Bank & Trust Co | 4,157 | $696.9K | 0.59% | −57−1.4% | Reduced |
| Optimum Investment Advisors | 4,162 | $697.8K | 0.31% | 00.0% | Unchanged |
| Barry Investment Advisors, LLC | 4,162 | $697.8K | 0.22% | −27−0.6% | Reduced |
| Ti-Trust, Inc | 4,163 | $697.9K | 0.47% | +120+3.0% | Added |
| Citadel Investment Advisory, Inc. | 4,162 | $698.0K | 0.36% | 00.0% | Unchanged |
| Carolinas Wealth Consulting LLC | 83,794 | $698.3K | 0.14% | +120.0% | Added |
| Uncommon Cents Investing LLC | 4,170 | $699.1K | 0.21% | −400−8.8% | Reduced |
| Prosperity Financial Group, Inc. | 4,185 | $701.7K | 0.35% | +107+2.6% | Added |
| Financial Management Professionals, Inc. | 4,187 | $702.0K | 0.09% | +40+1.0% | Added |
| Clearwater Capital Advisors, LLC | 4,196 | $703.5K | 0.07% | −1,183−22.0% | Reduced |
| Abound Wealth Management | 4,197 | $703.7K | 0.23% | +2,233+113.7% | Added |
| Mosley Wealth Management | 4,233 | $703.7K | 0.44% | +302+7.7% | Added |
| X-Square Capital, LLC | 4,198 | $704.0K | 0.29% | −28−0.7% | Reduced |
| GW Henssler & Associates Ltd | 4,066 | $704.3K | 0.04% | −22−0.5% | Reduced |
| Monticello Wealth Management, LLC | 4,204 | $704.9K | 0.06% | −450−9.7% | Reduced |
| Basepoint Wealth LLC | 4,210 | $705.7K | 0.56% | −490−10.4% | Reduced |
| Omnia Family Wealth, LLC | 4,222 | $707.8K | 0.29% | +84+2.0% | Added |
| Net Worth Advisory Group | 4,224 | $708.1K | 0.21% | +16+0.4% | Added |
| LifeSteps Financial, Inc. | 4,225 | $708.3K | 0.54% | 00.0% | Unchanged |
| Intellectus Partners, LLC | 4,230 | $709.1K | 0.16% | +4,230 | New |
| Fort Point Capital Partners LLC | 4,232 | $709.4K | 0.08% | +988+30.5% | Added |
| Transform Wealth, LLC | 4,236 | $710.1K | 0.04% | +2,024+91.5% | Added |
| Watts Gwilliam & Co., LLC | 4,403 | $710.3K | 0.15% | −779−15.0% | Reduced |
| Seascape Capital Management | 4,248 | $712.0K | 0.25% | +35+0.8% | Added |
| Capital Advisors Wealth Management, LLC | 4,249 | $712.4K | 0.13% | −56−1.3% | Reduced |
| Adams Asset Advisors, LLC | 4,250 | $712.5K | 0.09% | 00.0% | Unchanged |
| Liberty Capital Management, Inc. | 4,258 | $713.8K | 0.16% | 00.0% | Unchanged |
| 111 Capital | 4,269 | $715.7K | 0.15% | +4,269 | New |
| Brand Asset Management Group, Inc. | 4,271 | $716.0K | 0.29% | +163+4.0% | Added |
| Cercano Management LLC | 4,272 | $716.2K | 0.02% | 00.0% | Unchanged |
| Willow Creek Wealth Management Inc. | 4,273 | $716.4K | 0.07% | −870−16.9% | Reduced |
| Ashton Thomas Securities, LLC | 4,249 | $716.8K | 0.20% | −1,118−20.8% | Reduced |
| Northstar Asset Management Inc | 4,299 | $720.7K | 0.19% | +75+1.8% | Added |
| Meridian Investment Counsel Inc. | 4,307 | $722.1K | 0.22% | +183+4.4% | Added |
| Waycross Partners, LLC | 4,309 | $722.4K | 0.09% | 00.0% | Unchanged |
| Sovereign Investment Advisors, LLC | 4,315 | $723.4K | 0.22% | +4,315 | New |
| Members Wealth LLC | 4,276 | $725.2K | 0.54% | +4,276 | New |
| Park Place Capital Corp | 4,327 | $725.4K | 0.20% | −131−2.9% | Reduced |
| Lodestar Private Asset Management LLC | 4,333 | $726.5K | 0.09% | −58−1.3% | Reduced |
| Trilogy Capital Inc. | 4,336 | $727.0K | 0.04% | −10−0.2% | Reduced |
| Stonebrook Private Inc. | 4,343 | $728.2K | 0.19% | +548+14.4% | Added |
| Prentice Wealth Management LLC | 4,350 | $729.3K | 0.21% | +215+5.2% | Added |
| Weiss Asset Management LP | 4,351 | $729.4K | 0.02% | −210,146−98.0% | Reduced |
| Waterway Wealth Management, LLC | 4,354 | $729.9K | 0.32% | +535+14.0% | Added |
| Innova Wealth Partners | 4,359 | $730.8K | 0.46% | +4,359 | New |
| Garde Capital, Inc. | 4,360 | $731.0K | 0.05% | −278−6.0% | Reduced |
| TSFG, LLC | 4,362 | $731.0K | 0.15% | +18+0.4% | Added |
| Nautilus Advisors LLC | 4,373 | $733.1K | 0.58% | +4,373 | New |
| Sovran Advisors, LLC | 4,610 | $736.4K | 0.10% | +4,610 | New |
| Tandem Investment Partners LLC | 4,394 | $736.7K | 0.70% | +4,394 | New |
| Maia Wealth LLC | 4,358 | $738.0K | 0.16% | +503+13.0% | Added |
| Clarendon Private LLC | 4,404 | $738.4K | 0.77% | +4,404 | New |
| Shufro Rose & Co LLC | 4,406 | $738.7K | 0.06% | +432+10.9% | Added |
| Shakespeare Wealth Management, Inc. | 4,416 | $740.3K | 0.20% | −32−0.7% | Reduced |
| Frisch Financial Group, Inc. | 4,422 | $741.0K | 0.22% | −28−0.6% | Reduced |
| Winslow Asset Management Inc | 4,422 | $741.0K | 0.15% | 00.0% | Unchanged |