Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,016
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,589 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Breed's Hill Capital LLC | 3,144 | $527.1K | 0.28% | +1,159+58.4% | Added |
| Stevens Capital Management LP | 3,152 | $528.0K | 0.21% | +3,152 | New |
| Highline Wealth Partners LLC | 3,151 | $528.3K | 0.17% | +32+1.0% | Added |
| Renaissance Investment Group LLC | 3,153 | $528.6K | 0.11% | 00.0% | Unchanged |
| OneAscent Wealth Management LLC | 3,154 | $529.0K | 0.22% | −584−15.6% | Reduced |
| Pacific Global Investment Management CO | 3,159 | $529.6K | 0.68% | −56,389−94.7% | Reduced |
| Vista Investment Management | 3,159 | $529.7K | 0.20% | −100−3.1% | Reduced |
| Orca Investment Management, LLC | 3,160 | $529.8K | 0.50% | −274−8.0% | Reduced |
| Armbruster Capital Management, Inc. | 3,161 | $529.9K | 0.11% | −365−10.4% | Reduced |
| Bluesphere Advisors, LLC | 3,163 | $530.2K | 0.26% | +3+0.1% | Added |
| Rosenberg Matthew Hamilton | 3,164 | $530.4K | 0.14% | +122+4.0% | Added |
| SJS Investment Consulting Inc. | 3,167 | $530.9K | 0.09% | −562−15.1% | Reduced |
| Financial Network Wealth Management LLC | 3,176 | $532.0K | 0.19% | 00.0% | Unchanged |
| Marks Group Wealth Management, Inc | 3,175 | $532.3K | 0.05% | 00.0% | Unchanged |
| StrongBox Wealth, LLC | 3,175 | $532.3K | 0.23% | −61−1.9% | Reduced |
| Huntleigh Advisors, Inc. | 3,177 | $532.7K | 0.11% | +3,177 | New |
| Armis Advisers, LLC | 3,184 | $533.8K | 0.07% | +3,184 | New |
| 4WEALTH Advisors, Inc. | 3,184 | $533.9K | 0.55% | +3,184 | New |
| Elwood & Goetz Wealth Advisory Group, LLC | 3,189 | $534.6K | 0.13% | +25+0.8% | Added |
| Rockport Wealth LLC | 3,186 | $534.7K | 0.24% | +147+4.8% | Added |
| Climber Capital SA | 3,200 | $535.9K | 0.44% | +3,200 | New |
| Optivise Advisory Services LLC | 3,200 | $536.4K | 0.29% | +54+1.7% | Added |
| TCM Advisors, LLC | – | $536.5K | 0.48% | – | – |
| Avondale Wealth Management | 3,200 | $536.5K | 0.34% | +1,250+64.1% | Added |
| PSI Advisors, LLC | 3,201 | $536.6K | 0.16% | −285−8.2% | Reduced |
| Scientech Research LLC | 3,204 | $537.2K | 0.15% | +824+34.6% | Added |
| Carl P. Sherr & Co., LLC | 3,210 | $538.2K | 0.28% | 00.0% | Unchanged |
| Nadler Financial Group, Inc. | 3,214 | $538.8K | 0.06% | 00.0% | Unchanged |
| Laidlaw Wealth Management LLC | 3,217 | $539.3K | 0.23% | +671+26.4% | Added |
| Pine Harbor Wealth Management, LLC | 3,218 | $539.6K | 0.22% | −152−4.5% | Reduced |
| Skyline Advisors, Inc. | 3,235 | $542.4K | 0.21% | −158−4.7% | Reduced |
| Mendel Capital Management LLC | 3,236 | $542.6K | 0.33% | +55+1.7% | Added |
| Guardian Financial Partners, LLC | 3,239 | $543.1K | 0.32% | +197+6.5% | Added |
| Berry Wealth Group, LP | 3,243 | $543.6K | 0.39% | +155+5.0% | Added |
| AXS Investments LLC | 3,244 | $543.9K | 0.15% | −28−0.9% | Reduced |
| Interchange Capital Partners, LLC | 3,234 | $543.9K | 0.20% | −405−11.1% | Reduced |
| Sylvest Advisors, LLC | 3,245 | $544.0K | 0.33% | +3,245 | New |
| Osher Van de Voorde Investment Management | 3,250 | $544.9K | 0.12% | 00.0% | Unchanged |
| Lafayette Investments, Inc. | 3,253 | $545.3K | 0.12% | +1,044+47.3% | Added |
| PUREfi Wealth, LLC | 3,261 | $546.7K | 0.53% | +3,261 | New |
| Legacy Edge Advisors, LLC | 3,272 | $546.7K | 0.09% | −20−0.6% | Reduced |
| JT Stratford LLC | 3,264 | $547.2K | 0.09% | −55−1.7% | Reduced |
| Savior LLC | 3,268 | $547.9K | 3.14% | 00.0% | Unchanged |
| D. Scott Neal, Inc. | 3,269 | $548.0K | 0.30% | 00.0% | Unchanged |
| Mach-1 Financial Group, Inc. | 3,269 | $548.1K | 0.99% | +357+12.3% | Added |
| WestHill Financial Advisors, Inc. | 3,272 | $548.6K | 0.12% | +103+3.3% | Added |
| MPS Loria Financial Planners, LLC | 3,278 | $549.5K | 0.16% | +10+0.3% | Added |
| Professional Financial Advisors, LLC | 3,308 | $554.6K | 0.14% | +97+3.0% | Added |
| Sara-Bay Financial | 3,325 | $555.6K | 0.21% | −211−6.0% | Reduced |
| Ballast Advisors LLC | 3,315 | $555.8K | 0.17% | −463−12.3% | Reduced |
| McElhenny Sheffield Capital Management, LLC | 3,315 | $555.8K | 0.19% | +34+1.0% | Added |
| Montis Financial, LLC | 3,318 | $556.3K | 0.17% | +91+2.8% | Added |
| Cannon Wealth Management Services, LLC | 3,300 | $556.8K | 0.48% | −57−1.7% | Reduced |
| New Century Financial Group, LLC | 3,379 | $558.0K | 0.24% | −1,467−30.3% | Reduced |
| Stone Point Wealth LLC | 3,330 | $558.3K | 0.19% | −450−11.9% | Reduced |
| Advance Capital Management, Inc. | 3,330 | $558.3K | 0.03% | −27−0.8% | Reduced |
| Moment Partners, LLC | 3,331 | $558.4K | 0.11% | +3,331 | New |
| Green Harvest Asset Management LLC | 3,333 | $558.8K | 0.01% | −3−0.1% | Reduced |
| Beacon Bridge Wealth Partners, LLC | 3,339 | $559.8K | 0.24% | 00.0% | Unchanged |
| Auour Investments LLC | 3,373 | $559.9K | 0.20% | 00.0% | Unchanged |
| Focused Wealth Management, Inc | 3,342 | $560.3K | 0.08% | +66+2.0% | Added |
| Mascagni Wealth Management, Inc. | 3,291 | $560.9K | 0.56% | +3,291 | New |
| Luts & Greenleigh Group, Inc | 3,351 | $561.8K | 0.55% | −241−6.7% | Reduced |
| M3 Advisory Group, LLC | 3,359 | $563.2K | 0.40% | +93+2.8% | Added |
| Montag & Caldwell, LLC | 3,363 | $563.8K | 0.12% | 00.0% | Unchanged |
| Nottingham Advisors, Inc. | 3,365 | $564.1K | 0.07% | +351+11.6% | Added |
| Sterling Financial Planning, Inc. | 3,367 | $564.5K | 0.21% | −9−0.3% | Reduced |
| Braun-Bostich & Associates Inc. | 3,379 | $566.5K | 0.41% | +102+3.1% | Added |
| Potentia Wealth | 3,381 | $566.8K | 0.25% | +3,381 | New |
| LVZ Advisors, Inc. | 3,382 | $567.0K | 0.07% | +25+0.7% | Added |
| Wolverine Asset Management LLC | 3,390 | $568.3K | 0.01% | +3,390 | New |
| Fortem Financial Group, LLC | 3,395 | $569.1K | 0.22% | +3,395 | New |
| Clarity Wealth Advisors, LLC | 3,396 | $569.3K | 0.16% | −5−0.1% | Reduced |
| Ami Investment Management Inc | 3,397 | $569.5K | 0.19% | −175−4.9% | Reduced |
| Capital Advisors, Ltd. LLC | 3,401 | $570.0K | 0.07% | +10.0% | Added |
| BOK Financial Private Wealth, Inc. | 3,404 | $570.6K | 0.04% | −1,438−29.7% | Reduced |
| Aster Capital Management (DIFC) Ltd | 3,404 | $570.7K | 0.22% | −16,499−82.9% | Reduced |
| Nvest Financial, LLC | 3,410 | $571.7K | 0.29% | −170−4.7% | Reduced |
| Versant Capital Management, Inc | 3,444 | $577.3K | 0.12% | +724+26.6% | Added |
| Stuart Chaussee & Associates, Inc. | 3,448 | $578.1K | 0.14% | −834−19.5% | Reduced |
| Atlas Legacy Advisors, LLC | 3,451 | $578.6K | 0.14% | +3,451 | New |
| Compass Financial Group, INC | 3,451 | $578.6K | 0.11% | +6+0.2% | Added |
| Tudor Investment Corp Et Al | 3,456 | $579.4K | 0.01% | −13,209−79.3% | Reduced |
| Agf Management Ltd | 3,456 | $579.4K | 0.00% | −11,548−77.0% | Reduced |
| Tradition Wealth Management, LLC | 3,458 | $579.7K | 0.05% | −611−15.0% | Reduced |
| Hubbell Strickland Wealth Management, LLC | 3,465 | $580.9K | 0.28% | +6+0.2% | Added |
| Ridgeline Wealth Planning, LLC | 3,465 | $580.9K | 0.56% | +3,465 | New |
| Windsor Advisory Group, LLC | 3,465 | $580.9K | 0.68% | −1,802−34.2% | Reduced |
| Brendel Financial Advisors LLC | 3,466 | $581.0K | 0.35% | 00.0% | Unchanged |
| Bearing Point Capital, LLC | 3,472 | $582.1K | 0.12% | +3,472 | New |
| Williamson Legacy Group, LLC | 3,475 | $582.6K | 0.39% | −194−5.3% | Reduced |
| Capital International Sarl | 3,476 | $582.8K | 0.01% | +896+34.7% | Added |
| Quad-Cities Investment Group, LLC | 3,481 | $583.5K | 0.29% | −75−2.1% | Reduced |
| Seeds Investor LLC | 3,481 | $583.6K | 0.17% | −134−3.7% | Reduced |
| Smith & Howard Wealth Management, LLC | 3,484 | $584.2K | 0.17% | 00.0% | Unchanged |
| Partners in Financial Planning | 3,487 | $584.6K | 0.12% | −191−5.2% | Reduced |
| Fiduciary Financial Group, LLC | 3,694 | $585.7K | 0.13% | +77+2.1% | Added |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 3,500 | $587.0K | 0.26% | −5,000−58.8% | Reduced |
| West Wealth Group, LLC | 3,504 | $587.5K | 0.18% | +98+2.9% | Added |
| Pointe Capital Management LLC | 3,511 | $588.6K | 0.34% | −113−3.1% | Reduced |