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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,017 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Crowley Wealth Management, Inc.2,833$475.0K0.42%+2,833New
Emprise Bank2,834$475.1K0.27%−223−7.3%Reduced
Morey & Quinn Wealth Partners, LLC2,837$475.6K0.40%+2,837New
Midwest Professional Planners, LTD.2,838$475.8K0.14%+8+0.3%Added
Stephens Consulting, LLC2,840$476.1K0.12%−38−1.3%Reduced
Elios Financial Group Inc.2,842$476.5K0.23%+181+6.8%Added
New Covenant Trust Company, N.A.2,854$476.9K0.47%−337−10.6%Reduced
Twin Focus Capital Partners, LLC2,851$477.9K0.07%−130−4.4%Reduced
Arrowroot Family Office, LLC2,851$478.0K0.25%+1,414+98.4%Added
Arbor Investment Advisors, LLC2,855$478.6K0.07%+6+0.2%Added
FMA Wealth Management, LLC2,855$478.6K0.36%00.0%Unchanged
RD Lewis Holdings, Inc.2,850$478.7K0.53%+2,850New
Schubert & Co2,856$478.7K0.32%+37+1.3%Added
Beacon Financial Advisory LLC2,859$479.2K0.16%+211+8.0%Added
Intellus Advisors LLC2,865$480.4K0.08%+2,865New
360 Financial, Inc.2,869$481.0K0.17%+10.0%Added
Edgestream Partners, L.P.2,878$482.5K0.02%−9,738−77.2%Reduced
TFR Capital, LLC.2,878$482.5K0.24%+2,878New
Dopkins Wealth Management, LLC2,881$483.0K0.25%+400+16.1%Added
Florida Financial Advisors, LLC2,890$484.5K0.22%+801+38.3%Added
Second Line Capital, LLC2,891$484.7K0.13%−406−12.3%Reduced
Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A.2,891$484.7K0.06%−2,407−45.4%Reduced
Baltimore-Washington Financial Advisors, Inc.2,892$484.9K0.02%+57+2.0%Added
Fairtree Asset Management (Pty) Ltd2,893$485.0K0.46%+2,893New
Lakeshore Financial Planning, Inc.2,895$485.6K0.21%+10.0%Added
Board of the Pension Protection Fund2,900$486.2K0.56%+2,900New
Mullaney, Keating & Wright, Inc.2,904$486.8K0.33%00.0%Unchanged
Kohmann Bosshard Financial Services, LLC2,910$487.9K0.06%+13+0.4%Added
Cypress Wealth Services, LLC2,913$488.4K0.10%+28+1.0%Added
Putney Financial Group LLC2,919$489.4K0.44%+2,919New
Petix & Botte Co2,920$489.5K0.13%00.0%Unchanged
Total Investment Management Inc2,929$491.0K0.07%+234+8.7%Added
WealthPLAN Partners, LLC2,931$491.4K0.07%−172−5.5%Reduced
Augustine Asset Management Inc2,939$492.7K0.13%+2,939New
FFT Wealth Management LLC2,940$492.8K0.04%+189+6.9%Added
David R. Rahn & Associates Inc.2,940$492.9K0.16%−490−14.3%Reduced
Fortress Financial Solutions, LLC2,940$492.9K0.70%+2,940New
ABLE Financial Group, LLC2,941$493.0K0.15%−44−1.5%Reduced
Market Street Wealth Management Advisors LLC2,943$493.4K0.08%+53+1.8%Added
Blue Edge Capital, LLC2,944$493.6K0.08%00.0%Unchanged
Safe Harbor Fiduciary, LLC2,948$494.2K0.50%+100+3.5%Added
AGH Wealth Advisors, LLC2,949$494.4K0.46%+2,949New
AJ Advisors, LLC2,961$496.3K0.26%−49−1.6%Reduced
Thompson Davis & Co., Inc.2,973$498.4K0.32%00.0%Unchanged
ASB Consultores, LLC2,977$499.0K0.21%−504−14.5%Reduced
Gitterman Wealth Management, LLC2,991$501.4K0.21%+138+4.8%Added
Sandbox Financial Partners, LLC2,991$501.4K0.17%+62+2.1%Added
Lake Street Financial LLC2,997$502.5K0.08%−701−19.0%Reduced
Paradigm Capital Management Inc3,000$502.9K0.02%00.0%Unchanged
Consilium Wealth Advisory, LLC3,000$502.9K0.24%00.0%Unchanged
Summa Corp.3,000$502.9K0.25%00.0%Unchanged
United Super Pty Ltd in its capacity as Trustee for the Construction & Building Unions Superannuation Fund3,000$502.9K0.02%+3,000New
Tarbox Family Office, Inc.3,002$503.3K0.08%+16+0.5%Added
Capital Advisory Group Advisory Services, LLC3,004$503.7K0.18%+347+13.1%Added
Whelan Financial3,009$504.4K0.20%+358+13.5%Added
bLong Financial, LLC3,009$504.5K0.42%+3,009New
Aurdan Capital Management, LLC3,011$504.8K0.19%+3,011New
Bell Investment Advisors, Inc3,017$505.8K0.09%−33−1.1%Reduced
Fortune Financial Advisors, LLC3,018$506.0K0.46%+4+0.1%Added
Alesco Advisors LLC3,029$507.8K0.02%+762+33.6%Added
Bright Futures Wealth Management, LLC.3,057$508.1K0.45%−158−4.9%Reduced
1776 Wealth LLC3,032$508.3K0.23%−39−1.3%Reduced
American Institute for Advanced Investment Management, LLP3,037$509.2K0.38%00.0%Unchanged
Cascade Investment Group, Inc.3,037$509.2K0.36%+166+5.8%Added
Capital Investment Counsel, LLC3,038$509.3K0.09%00.0%Unchanged
Beverly Hills Private Wealth, LLC3,039$509.4K0.10%−7−0.2%Reduced
Helen Stephens Group, LLC3,039$509.6K0.15%−72−2.3%Reduced
Solstein Capital, LLC3,040$509.7K0.28%00.0%Unchanged
Grant Private Wealth Management Inc3,043$510.2K0.55%+3,043New
Woodley Farra Manion Portfolio Management Inc3,048$510.9K0.03%+801+35.6%Added
J.Safra Asset Management Corp3,064$512.0K0.04%+2,097+216.9%Added
Gibbs Wealth Management3,055$512.2K0.14%+315+11.5%Added
Ledgewood Wealth Advisors, LLC3,059$512.8K0.33%00.0%Unchanged
Garner Asset Management Corp3,062$513.0K0.24%−199−6.1%Reduced
Hemington Wealth Management3,060$513.0K0.13%+125+4.3%Added
Etesian Wealth Advisors, Inc.3,061$513.2K0.23%−702−18.7%Reduced
Rothschild Capital Partners, LLC3,063$513.5K0.12%+3,063New
CMH Wealth Management LLC3,064$513.7K0.12%−398−11.5%Reduced
Cooper/Haims Advisors, LLC3,064$513.7K0.29%00.0%Unchanged
USAdvisors Wealth Management, LLC3,066$514.0K0.17%+17+0.6%Added
Global X Japan Co., Ltd.3,067$514.2K0.06%+556+22.1%Added
Drucker Wealth 3.0, LLC3,075$515.5K0.12%+4+0.1%Added
Hanlon Investment Management, Inc.3,079$516.2K0.14%+260+9.2%Added
McRae Capital Management Inc3,081$516.5K0.10%00.0%Unchanged
McHugh Group, LLC3,082$516.7K0.39%+3,082New
Glass Jacobson Investment Advisors llc3,084$517.0K0.17%+265+9.4%Added
Resolute Wealth Strategies, LLC3,084$517.1K0.27%+3+0.1%Added
O'Brien Greene & Co. Inc3,085$517.2K0.17%+160+5.5%Added
Wood Tarver Financial Group, LLC3,097$519.0K0.17%+3,097New
Bolthouse Investments, LLC3,101$519.9K0.48%+3,101New
May Hill Capital, LLC3,103$520.3K0.20%+3,103New
East Coast Asset Management, LLC.3,108$521.0K0.17%00.0%Unchanged
RFP Financial Group LLC3,123$523.5K0.20%−3,123−50.0%Reduced
Sather Financial Group Inc3,125$523.9K0.03%00.0%Unchanged
Vicus Capital3,125$523.9K0.05%+195+6.7%Added
Ables, Iannone, Moore & Associates, Inc.3,127$524.2K0.32%00.0%Unchanged
GSG Advisors LLC3,134$525.3K0.17%−1,379−30.6%Reduced
KilterHowling LLC3,099$525.5K0.30%+145+4.9%Added
Financial Partners Group, Inc3,136$525.8K0.08%+136+4.5%Added
Two Sigma Securities, LLC3,142$526.8K0.10%−7,326−70.0%Reduced