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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q2 2024

Institutional positions in Procter & Gamble Co as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,664
+54 vs. Q1 2024
Shares held
1.59B
+21.1M (+1.3%) vs. Q1 2024
Total value
$261.8B
+$8.16B (+3.2%) vs. Q1 2024
New holders
172
1,507 more added
Sold out
118
1,558 more reduced

48 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 3,664 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ2 2024: $261.8B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q1 2024.

Institutions holding PG in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Hubbell Strickland Wealth Management, LLC3,453$569.4K0.29%+6+0.2%Added
Chiron Capital Management, LLC3,453$569.5K0.54%−15−0.4%Reduced
Prairie Wealth Advisors, Inc.3,453$569.5K0.29%+99+3.0%Added
Fulcrum Equity Management3,453$569.5K0.51%+979+39.6%Added
CMH Wealth Management LLC3,462$571.0K0.14%+3,462New
Integrated Investment Consultants, LLC3,535$573.6K0.16%00.0%Unchanged
Riverview Trust Co3,479$573.8K0.54%00.0%Unchanged
Black Diamond Financial, LLC3,480$574.0K0.11%+407+13.2%Added
Smith & Howard Wealth Management, LLC3,484$574.7K0.17%00.0%Unchanged
Traveka Wealth, LLC3,494$576.2K0.28%−174−4.7%Reduced
Fox Hill Wealth Management3,495$576.4K0.35%+89+2.6%Added
Sara-Bay Financial3,511$579.0K0.23%+27+0.8%Added
Contravisory Investment Management, Inc.3,514$579.5K0.13%−93−2.6%Reduced
Sterling Financial Planning, Inc.3,522$580.8K0.24%00.0%Unchanged
Marks Group Wealth Management, Inc3,530$582.2K0.06%−11,113−75.9%Reduced
Foyston, Gordon, & Payne Inc3,532$582.5K0.14%00.0%Unchanged
Armbruster Capital Management, Inc.3,533$582.7K0.12%−283−7.4%Reduced
Centennial Wealth Advisory LLC3,542$584.1K0.25%+639+22.0%Added
Beverly Hills Private Wealth, LLC3,543$584.3K0.13%−108−3.0%Reduced
Ewa, LLC3,509$584.7K0.24%+881+33.5%Added
Rebalance, LLC3,546$584.8K0.05%00.0%Unchanged
JT Stratford LLC3,554$586.1K0.11%−150−4.0%Reduced
First Citizens Financial Corp3,556$586.5K0.35%−71−2.0%Reduced
Gibbs Wealth Management3,559$587.0K0.24%+360+11.3%Added
Mathes Company, Inc.3,566$588.0K0.21%00.0%Unchanged
Fiduciary Financial Group, LLC3,526$588.7K0.14%+3,526New
Partners in Financial Planning3,570$588.8K0.13%+603+20.3%Added
Baker Ellis Asset Management LLC3,574$589.4K0.09%−53−1.5%Reduced
Olistico Wealth, LLC3,575$589.6K0.38%+200+5.9%Added
Plan Group Financial, LLC3,580$590.5K0.36%+2,170+153.9%Added
Quad-Cities Investment Group, LLC3,581$590.5K0.33%+3+0.1%Added
Optivise Advisory Services LLC3,587$591.5K0.32%+3,587New
Round Rock Advisors, LLC3,588$591.7K0.14%+24+0.7%Added
Gsa Capital Partners LLP3,596$593.0K0.04%+3,596New
Pingora Partners LLC3,597$593.2K0.42%00.0%Unchanged
Johnson Bixby & Associates, LLC3,624$597.7K0.10%00.0%Unchanged
Bouchey Financial Group Ltd3,630$598.0K0.06%−7−0.2%Reduced
Seven Mile Advisory3,633$599.2K0.44%+214+6.3%Added
Weik Capital Management3,635$599.5K0.26%−1,900−34.3%Reduced
Mosley Wealth Management3,635$599.5K0.51%+34+0.9%Added
Veracity Capital LLC3,639$600.2K0.25%−716−16.4%Reduced
Nvest Financial, LLC3,649$601.8K0.37%+48+1.3%Added
Ami Investment Management Inc3,653$602.5K0.21%−40−1.1%Reduced
Custom Index Systems, LLC3,660$603.6K0.35%−298−7.5%Reduced
Pettinga Financial Advisors, LLC3,660$603.6K0.15%00.0%Unchanged
Williamson Legacy Group, LLC3,667$604.7K0.45%−5−0.1%Reduced
Impact Partnership Wealth, LLC3,679$606.7K0.16%+1,342+57.4%Added
Elgethun Capital Management3,680$606.9K0.15%−10−0.3%Reduced
Lesa Sroufe & Co3,685$608.0K0.59%00.0%Unchanged
WealthPLAN Partners, LLC3,688$608.3K0.07%+607+19.7%Added
WFA Asset Management Corp3,696$609.5K0.34%+23+0.6%Added
Vertex Planning Partners, LLC3,697$609.7K0.16%+52+1.4%Added
TCM Advisors, LLC–$610.2K0.54%––
SJS Investment Consulting Inc.3,726$614.6K0.12%−38−1.0%Reduced
Mosaic Financial Group, LLC3,729$615.0K0.44%+6+0.2%Added
BOK Financial Private Wealth, Inc.3,729$615.1K0.04%−119−3.1%Reduced
Holland Advisory Services, Inc.3,731$615.4K0.76%−9−0.2%Reduced
Emerald Advisors, LLC3,733$615.6K0.09%−59−1.6%Reduced
Ellsworth Advisors, LLC3,736$616.1K0.17%−60−1.6%Reduced
Cherry Tree Wealth Management, LLC3,745$617.6K0.16%+7+0.2%Added
Smart Money Group LLC3,842$617.6K0.22%+381+11.0%Added
Darden Wealth Group Inc3,751$618.6K0.47%−129−3.3%Reduced
Connective Portfolio Management, LLC3,760$620.1K1.01%00.0%Unchanged
TrueWealth Advisors, LLC3,761$620.3K0.23%−103−2.7%Reduced
Adalta Capital Management LLC3,770$621.7K0.34%−19−0.5%Reduced
Cape Investment Advisory, Inc.3,770$621.8K0.28%−881−18.9%Reduced
Longfellow Investment Management Co LLC3,779$623.2K0.16%−2,945−43.8%Reduced
Private Capital Management LLC3,779$623.2K0.12%+140+3.8%Added
Arkfeld Wealth Strategies, L.L.C.3,745$623.7K0.32%+182+5.1%Added
Seascape Capital Management3,782$624.0K0.23%+9+0.2%Added
Apexium Financial, LP3,793$625.6K0.04%+344+10.0%Added
CKW Financial Group3,849$626.0K0.08%00.0%Unchanged
Quantum Financial Advisors, LLC3,797$626.1K0.11%00.0%Unchanged
SOA Wealth Advisors, LLC.3,798$626.4K0.13%−344−8.3%Reduced
Prostatis Group LLC3,798$626.4K0.22%+79+2.1%Added
Castleark Management LLC3,800$626.7K0.03%00.0%Unchanged
Blue Zone Wealth Advisors, LLC3,809$628.2K0.22%−60−1.6%Reduced
Covenant Partners, LLC3,820$630.0K0.19%00.0%Unchanged
Omnia Family Wealth, LLC3,824$630.7K0.27%+195+5.4%Added
Newbridge Financial Services Group, Inc.3,833$632.2K0.24%+917+31.4%Added
Planned Solutions, Inc.3,836$632.7K0.31%+2+0.1%Added
Aft, Forsyth & Company, Inc.3,838$633.0K0.32%+490+14.6%Added
Brand Asset Management Group, Inc.3,839$633.1K0.27%−365−8.7%Reduced
Bay Rivers Group3,844$634.0K0.33%00.0%Unchanged
Perfromance Wealth Partners, LLC3,847$634.4K0.02%−340−8.1%Reduced
Interchange Capital Partners, LLC3,849$634.7K0.23%+1,868+94.3%Added
Altus Wealth Group LLC3,856$636.0K0.32%−340−8.1%Reduced
Insight 2811, Inc.3,860$636.6K0.33%−50−1.3%Reduced
Financial Management Professionals, Inc.3,864$637.0K0.09%+229+6.3%Added
Creekside Partners3,865$637.4K0.35%+3,865New
Pacific Sage Partners, LLC3,865$637.4K0.16%+31+0.8%Added
Pathway Financial Advisors LLC3,866$637.6K0.17%+212+5.8%Added
First Financial Bankshares Inc3,876$639.1K0.01%+27+0.7%Added
Consolidated Planning Corp3,880$639.9K0.11%−264−6.4%Reduced
Invenio Wealth Partners LLC3,881$640.1K0.32%−298−7.1%Reduced
Parisi Gray Wealth Management3,893$642.0K0.23%+83+2.2%Added
Private Wealth Management Group, LLC3,898$642.9K0.28%−4−0.1%Reduced
Ballast Advisors LLC3,903$643.7K0.20%−4−0.1%Reduced
Sterling Investment Counsel, LLC3,905$644.0K0.25%−239−5.8%Reduced
Hayek Kallen Investment Management3,905$644.0K0.24%+123+3.3%Added