Skip to main content
Livermore
Livermore
ZHEN

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,658
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,397 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,658 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
ML & R Wealth Management LLC2,327$377.6K0.09%+68+3.0%Added
Founders Capital Management2,329$377.9K0.26%−43−1.8%Reduced
LifePro Asset Management2,331$378.1K0.25%−23−1.0%Reduced
Arcadia Investment Management Corp2,331$378.2K0.07%−4,572−66.2%Reduced
Centennial Bank2,327$378.5K0.19%+80+3.6%Added
Impact Partnership Wealth, LLC2,337$379.1K0.15%−35−1.5%Reduced
Main Street Group, LTD2,362$379.7K0.17%+185+8.5%Added
Shore Point Advisors, LLC2,349$381.3K0.22%+10.0%Added
WealthTrust Asset Management, LLC2,355$382.1K0.29%−59−2.4%Reduced
Oxler Private Wealth LLC2,357$382.4K0.15%+424+21.9%Added
Granite FO LLC2,264$382.8K0.22%+16+0.7%Added
Cambridge Financial Group, LLC2,359$382.8K0.18%−212−8.2%Reduced
Keene & Associates, Inc.2,361$383.0K0.29%+14+0.6%Added
Prairie Sky Financial Group LLC2,361$383.1K0.23%00.0%Unchanged
Univest Financial Corp2,365$383.7K0.11%+3+0.1%Added
LWM Advisory Services, LLC2,368$384.2K0.31%−775−24.7%Reduced
Correct Capital Wealth Management2,380$386.1K0.09%+14+0.6%Added
Arbor Investment Advisors, LLC2,381$386.3K0.06%+6+0.3%Added
Wooster Corthell Wealth Management, Inc.2,385$387.0K0.09%−39−1.6%Reduced
Loudon Investment Management, LLC2,387$387.3K0.22%−200−7.7%Reduced
Gouws Capital LLC2,405$390.2K0.30%00.0%Unchanged
Pachira Investments Inc.2,407$390.5K0.32%−629−20.7%Reduced
Tranquility Partners, LLC2,407$390.5K0.15%−15−0.6%Reduced
Advisors Preferred, LLC2,433$390.7K0.07%−587−19.4%Reduced
Beacon Harbor Wealth Advisors, Inc.2,409$391.0K0.10%00.0%Unchanged
Dimension Capital Management LLC2,412$391.3K0.08%−256−9.6%Reduced
Ionic Capital Management LLC2,422$393.0K0.24%+2,422New
McNamara Financial Services, Inc.2,428$393.9K0.08%00.0%Unchanged
Jackson Creek Investment Advisors LLC2,427$394.0K0.14%−139−5.4%Reduced
Ellenbecker Investment Group2,429$394.2K0.08%+94+4.0%Added
Aspen Grove Capital, LLC2,433$394.9K0.11%+102+4.4%Added
Kooman & Associates2,440$395.9K0.16%−1,479−37.7%Reduced
Morris Retirement Advisors, LLC2,442$396.2K0.24%−303−11.0%Reduced
Cowa, LLC2,446$396.9K0.23%00.0%Unchanged
Weaver Consulting Group2,446$396.9K0.15%+2+0.1%Added
Total Clarity Wealth Management, Inc.2,448$397.1K0.14%−231−8.6%Reduced
SL Advisors, LLC2,450$397.5K0.78%−187−7.1%Reduced
Whelan Financial2,453$398.1K0.18%+419+20.6%Added
Peak Financial Management, Inc.2,455$398.3K0.13%00.0%Unchanged
Alesco Advisors LLC2,455$398.3K0.01%+68+2.8%Added
Titleist Asset Management, LLC2,459$399.0K0.07%+302+14.0%Added
Planning Directions Inc2,463$399.7K0.28%+6+0.2%Added
Warner Financial, Inc2,468$400.0K0.20%−249−9.2%Reduced
Rain Capital Management, LLC2,466$400.1K0.27%+53+2.2%Added
Fulcrum Equity Management2,474$401.3K0.47%+235+10.5%Added
Wealth Management Partners, LLC2,476$401.7K0.20%−188−7.1%Reduced
Eagle Wealth Strategies LLC2,510$403.1K0.33%+10+0.4%Added
Collective Family Office LLC2,489$403.8K0.13%+414+20.0%Added
Seed Wealth Management, Inc.2,516$404.0K0.39%00.0%Unchanged
MGB Wealth Management, LLC2,495$404.8K0.16%00.0%Unchanged
Security National Bank of So Dak2,500$405.6K0.24%00.0%Unchanged
Occidental Asset Management, LLC2,500$405.6K0.08%+318+14.6%Added
USA Financial Portformulas Corp2,505$406.4K0.07%−499−16.6%Reduced
Innova Wealth Partners2,508$406.9K0.31%+599+31.4%Added
Y.D. More Investments Ltd2,514$407.4K0.07%+340+15.6%Added
Family Firm, Inc.2,512$407.6K0.10%+10+0.4%Added
Silvant Capital Management LLC2,513$407.7K0.02%00.0%Unchanged
Safeguard Investment Advisory Group, LLC2,522$409.1K0.14%−101−3.9%Reduced
Fagan Associates, Inc.2,522$409.3K0.08%00.0%Unchanged
Beacon Financial Advisory LLC2,533$410.9K0.20%−9,804−79.5%Reduced
Gemmer Asset Management LLC2,534$411.1K0.05%−25−1.0%Reduced
Beaird Harris Wealth Management, LLC2,535$411.3K0.04%+245+10.7%Added
Ninety One SA (PTY) Ltd2,540$412.1K0.06%00.0%Unchanged
Vantage Consulting Group Inc2,540$412.1K0.26%−223−8.1%Reduced
Paragon Capital Management LLC2,552$414.1K0.22%+36+1.4%Added
McGuire Investment Group, LLC2,555$414.5K0.06%+5+0.2%Added
Ledgewood Wealth Advisors, LLC2,559$415.2K0.39%00.0%Unchanged
Talisman Wealth Advisors LLC2,564$416.0K0.52%−18−0.7%Reduced
Opal Wealth Advisors, LLC2,567$416.6K0.14%−251−8.9%Reduced
Cetera Trust Company, N.A2,568$416.7K0.25%00.0%Unchanged
Capital Advisory Group Advisory Services, LLC2,572$417.3K0.20%−239−8.5%Reduced
Burton Enright Welch2,577$418.1K0.10%−10.0%Reduced
Tandem Wealth Advisors LLC2,580$418.6K0.23%00.0%Unchanged
Team Financial Group, LLC2,580$418.6K0.28%+15+0.6%Added
Wallace Advisory Group, LLC2,863$419.5K0.32%−13−0.5%Reduced
Brown Wealth Management, LLC2,590$420.2K0.17%−336−11.5%Reduced
B & T Capital Management DBA Alpha Capital Management2,591$420.4K0.08%00.0%Unchanged
IVC Wealth Advisors LLC2,591$420.4K0.24%−531−17.0%Reduced
Mayfair Advisory Group, LLC2,597$421.4K0.31%−414−13.7%Reduced
Crown Wealth Group, LLC2,597$421.4K0.22%+540+26.3%Added
Sunpointe, LLC2,609$423.3K0.47%+73+2.9%Added
Ascent Wealth Partners, LLC2,610$423.5K0.06%00.0%Unchanged
Taylor Financial Group, Inc.2,614$424.1K0.32%00.0%Unchanged
Next Capital Management LLC2,615$424.3K0.17%+908+53.2%Added
Redwood Investment Management, LLC2,618$425.0K0.04%−1,667−38.9%Reduced
RCS Financial Planning, LLC2,621$425.3K0.26%+2+0.1%Added
Passive Capital Management, LLC.2,633$427.2K0.17%00.0%Unchanged
Canal Capital Management, LLC2,635$427.6K0.07%−86−3.2%Reduced
SMART Wealth LLC2,637$427.9K0.19%+530+25.2%Added
Calton & Associates, Inc.2,647$429.6K0.21%−1,066−28.7%Reduced
Dupree Financial Group, LLC2,649$429.8K0.19%+6+0.2%Added
Boyer & Corporon Wealth Management, LLC2,657$431.1K0.15%00.0%Unchanged
Source Financial Advisors LLC2,661$431.7K0.13%−3−0.1%Reduced
Mason Investment Advisory Services, Inc.2,663$432.1K0.03%−1,289−32.6%Reduced
Cook Wealth Management Group LLC2,639$432.4K0.26%−704−21.1%Reduced
Baltimore-Washington Financial Advisors, Inc.2,670$433.2K0.03%−105−3.8%Reduced
Ellevest, Inc.2,673$433.7K0.03%+100+3.9%Added
Mach-1 Financial Group, Inc.2,674$433.9K0.33%−10,977−80.4%Reduced
First Dallas Securities Inc.2,674$434.0K0.20%−465−14.8%Reduced
Towercrest Capital Management2,678$434.5K0.07%00.0%Unchanged