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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,658
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,397 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,658 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Whitaker-Myers Wealth Managers, LTD.1,306$211.9K0.09%+1,306New
Dodds Wealth, LLC1,311$212.7K0.09%+1,311New
Deroy & Devereaux Private Investment Counsel Inc1,310$213.0K0.01%+1,310New
Lathrop Investment Management Corp1,321$214.0K0.04%+1,321New
RF&L Wealth Management, LLC1,322$214.5K0.17%+1,322New
JPL Wealth Management, LLC1,324$214.8K0.12%+1,324New
Henrickson Nauta Wealth Advisors, Inc.1,366$214.8K0.09%+1,366New
VCI Wealth Management LLC1,328$215.5K0.15%+1,328New
North Point Portfolio Managers Corp1,337$216.9K0.04%+1,337New
Apollon Financial, LLC1,339$217.2K0.08%+1,339New
Northeast Financial Group, Inc.1,339$217.3K0.10%+1,339New
Greenfield Seitz Capital Management, LLC1,340$217.4K0.08%+1,340New
Sharkey, Howes & Javer1,341$217.6K0.04%−499−27.1%Reduced
McAlister, Sweet & Associates, Inc.1,347$218.5K0.17%+1,347New
O'Brien Wealth Partners LLC1,351$219.1K0.05%−711−34.5%Reduced
Baron Financial Group, LLC1,351$219.2K0.14%+1,351New
Arrien Investments, Inc.1,352$219.4K0.17%+1,352New
Peninsula Wealth, LLC1,353$219.5K0.04%+1,353New
Capital Wealth Alliance, LLC1,355$219.8K0.13%−78−5.4%Reduced
Burkett Financial Services, LLC1,359$220.5K0.11%+87+6.8%Added
Legacy Financial Group, Inc.1,360$220.6K0.09%+1,360New
Pin Oak Investment Advisors Inc1,363$221.0K0.21%00.0%Unchanged
Rockingstone Advisors LLC1,365$221.5K0.11%−130−8.7%Reduced
ShankerValleau Wealth Advisors, Inc.1,369$222.1K0.10%00.0%Unchanged
Ferguson Shapiro LLC1,370$222.3K0.10%+1,370New
Endowment Wealth Management, Inc.1,370$222.3K0.17%+1,370New
FMB Wealth Management1,371$222.5K0.18%00.0%Unchanged
Archetype Wealth Partners1,375$223.0K0.04%00.0%Unchanged
LifePlan Investment Advisors, Inc.1,375$223.1K0.18%+1,375New
Sightline Wealth Advisors, LLC1,378$223.6K0.15%+1,378New
WCM Investment Management, LLC1,379$223.7K0.00%+1,379New
High Note Wealth, LLC1,379$223.7K0.07%+1,379New
Sepio Capital, LP1,379$223.8K0.02%−791−36.5%Reduced
Per Stirling Capital Management, LLC.1,382$224.3K0.04%+16+1.2%Added
Redwood Financial Network Corp1,384$224.6K0.20%−36−2.5%Reduced
LWMG, LLC1,389$225.4K0.05%−695−33.3%Reduced
Financial Advisory Group1,396$226.5K0.04%00.0%Unchanged
Fernwood Investment Management, LLC1,398$226.8K0.07%−26−1.8%Reduced
Graham Capital Wealth Management, LLC1,398$226.8K0.39%00.0%Unchanged
Searcy Financial Services Inc1,398$226.9K0.12%+1,398New
Catalyst Funds Management Pty Ltd1,400$227.2K0.06%+1,400New
Alliance Wealth Management Group1,402$227.5K0.07%00.0%Unchanged
Core Wealth Management, Inc.1,404$227.8K0.10%+1,404New
Tradewinds Capital Management, LLC1,409$228.6K0.06%+2+0.1%Added
Plan Group Financial, LLC1,410$228.8K0.15%+37+2.7%Added
Bensler, LLC1,413$229.3K0.03%−35−2.4%Reduced
Wealthstream Advisors, Inc.1,419$230.3K0.09%−1,135−44.4%Reduced
Christensen, King & Associates Investment Services, Inc.1,420$230.3K0.12%−4−0.3%Reduced
MinichMacGregor Wealth Management, LLC1,438$230.9K0.06%+1,438New
Orion Capital Management LLC1,428$231.7K0.12%00.0%Unchanged
Sage Financial Management Group, Inc.1,432$232.0K0.11%+1,432New
Heritage Wealth Management, Inc.1,430$232.0K0.23%+8+0.6%Added
MUFG Securities EMEA plc1,432$232.3K0.02%−302,540−99.5%Reduced
Riggs Asset Managment Co. Inc.1,448$234.9K0.07%+28+2.0%Added
Priebe Wealth Holdings LLC1,449$235.1K0.18%−4,623−76.1%Reduced
Evolution Wealth Advisors, LLC1,455$236.1K0.05%−270−15.7%Reduced
Zuckerman Investment Group, LLC1,456$236.2K0.03%−472−24.5%Reduced
Hudson Value Partners, LLC1,456$236.2K0.10%00.0%Unchanged
Facet Wealth, Inc.1,437$236.4K0.01%+1,437New
BNC Wealth Management, LLC1,460$236.8K0.10%−12,695−89.7%Reduced
Iron Horse Wealth Management, LLC1,460$236.8K0.09%+185+14.5%Added
Petix & Botte Co1,460$236.9K0.06%−1,460−50.0%Reduced
Abel Hall, LLC1,463$237.3K0.18%−99−6.3%Reduced
AllSquare Wealth Management LLC1,464$237.5K0.14%00.0%Unchanged
Miller Wealth Advisors, LLC1,468$238.2K0.14%00.0%Unchanged
Waterford Advisors, LLC1,468$238.2K0.10%00.0%Unchanged
Sym Financial Corp1,469$238.3K0.04%−134−8.4%Reduced
Millennium Capital Advisors, LLC1,470$238.5K0.17%00.0%Unchanged
Eagle Harbor Asset Management Inc1,473$239.0K0.25%00.0%Unchanged
Myecfo, LLC1,473$239.1K0.14%+1,473New
Horizon Family Wealth, Inc.1,473$239.1K0.18%+8+0.5%Added
Alpha Financial Advisors, LLC1,478$239.8K0.11%+3+0.2%Added
Duncan Williams Asset Management, LLC1,484$240.8K0.22%+1,484New
High Falls Advisors, Inc1,487$241.2K0.06%−721−32.7%Reduced
Intrepid Financial Planning Group LLC1,488$241.4K0.10%+40+2.8%Added
Indie Asset Partners, LLC1,491$241.9K0.22%+30+2.1%Added
Demars Financial Group, LLC1,497$242.9K0.12%00.0%Unchanged
Seizert Capital Partners, LLC1,500$243.4K0.01%00.0%Unchanged
Ithaka Group LLC1,500$243.4K0.05%00.0%Unchanged
Vawter Financial, Ltd.1,501$243.5K0.18%+36+2.5%Added
Greenspring Advisors, LLC1,507$244.5K0.06%00.0%Unchanged
Cherrydale Wealth Management, LLC1,509$244.9K0.11%+1,509New
Virtus Investment Advisers, Inc.1,510$245.0K0.18%+1,510New
One Wealth Management Investment & Advisory Services, LLC1,512$245.4K0.10%+26+1.7%Added
Santori & Peters1,521$246.7K0.11%+2+0.1%Added
Advisory Resource Group1,521$246.7K0.06%00.0%Unchanged
Gray Private Wealth, LLC1,522$247.0K0.16%+1,522New
Oldfather Financial Services, LLC1,523$247.1K0.10%−51−3.2%Reduced
Ahl Investment Management, Inc.1,526$247.5K0.19%00.0%Unchanged
New Century Financial Group, LLC1,526$247.6K0.17%+90+6.3%Added
Stegent Equity Advisors, Inc.1,526$247.6K0.25%+1,526New
WP Advisors, LLC1,531$248.5K0.08%+9+0.6%Added
Hoya Capital Real Estate, LLC1,532$248.6K4.91%00.0%Unchanged
Shorepoint Capital Partners LLC1,534$248.9K0.06%−40−2.5%Reduced
Mascoma Wealth Management LLC1,538$249.5K0.07%−27−1.7%Reduced
Firestone Capital Management1,538$249.5K0.07%00.0%Unchanged
Stordahl Capital Management, Inc.1,541$250.0K0.06%−7−0.5%Reduced
Catalyst Private Wealth, LLC1,545$250.7K0.13%+1,545New
Collaborative Wealth Managment Inc.1,547$251.0K0.13%+1+0.1%Added
Rather & Kittrell, Inc.1,551$251.7K0.08%+30+2.0%Added