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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,588
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,363 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,588 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Source Financial Advisors LLC2,664$390.3K0.12%+109+4.3%Added
Wealth Management Partners, LLC2,664$390.4K0.22%−178−6.3%Reduced
Dimension Capital Management LLC2,668$391.0K0.08%+14+0.5%Added
Towercrest Capital Management2,678$392.4K0.07%−11−0.4%Reduced
Total Investment Management Inc2,679$392.5K0.05%+10.0%Added
Total Clarity Wealth Management, Inc.2,679$392.6K0.16%−603−18.4%Reduced
Penobscot Wealth Management2,682$393.0K0.27%+2+0.1%Added
Fort Point Capital Partners LLC2,687$393.8K0.06%−110−3.9%Reduced
South Street Advisors LLC2,688$393.9K0.07%00.0%Unchanged
apricus wealth, LLC2,693$394.7K0.30%+73+2.8%Added
JBR Co Financial Management Inc2,696$395.1K0.37%+2,696New
Woodley Farra Manion Portfolio Management Inc2,699$395.5K0.02%+381+16.4%Added
Warner Financial, Inc2,717$398.0K0.22%+518+23.6%Added
Covenant Asset Management, LLC2,716$398.0K0.11%00.0%Unchanged
Primoris Wealth Advisors, LLC2,716$398.0K0.38%+495+22.3%Added
Kapitalo Investimentos Ltda2,717$398.1K0.08%+2,717New
Canal Capital Management, LLC2,721$398.7K0.07%−26−0.9%Reduced
Philip James Wealth Mangement, LLC2,726$399.5K0.31%+2,726New
Gold Investment Management Ltd.2,733$400.5K0.17%+2,733New
Platte River Wealth Advisors, LLC2,737$401.1K0.13%−10−0.4%Reduced
Global Strategic Investment Solutions, LLC2,741$401.6K0.05%+59+2.2%Added
Schubert & Co2,743$401.9K0.36%−173−5.9%Reduced
R.H. Dinel Investment Counsel, Inc.2,743$402.0K0.27%00.0%Unchanged
Morris Retirement Advisors, LLC2,745$402.2K0.27%+2,745New
Bluesphere Advisors, LLC2,752$403.3K0.25%+2+0.1%Added
Market Street Wealth Management Advisors LLC2,753$403.4K0.08%−13−0.5%Reduced
State of Wyoming2,755$403.7K0.08%−2,808−50.5%Reduced
Hemington Wealth Management2,757$404.0K0.16%+95+3.6%Added
1776 Wealth LLC2,763$404.9K0.20%00.0%Unchanged
Vantage Consulting Group Inc2,763$404.9K0.27%+10.0%Added
Red Tortoise LLC2,764$405.1K0.23%00.0%Unchanged
Baltimore-Washington Financial Advisors, Inc.2,775$406.7K0.03%−35−1.2%Reduced
Bishop & Co Investment Management, LLC2,782$407.7K0.17%+2,782Added
StrongBox Wealth, LLC2,783$407.8K0.24%+12+0.4%Added
Cary Street Partners Asset Management LLC2,783$407.9K0.07%+5+0.2%Added
Voya Financial Advisors, Inc.2,799$407.9K0.05%−30−1.1%Reduced
Glass Jacobson Investment Advisors llc2,787$408.4K0.17%−1,028−26.9%Reduced
Nadler Financial Group, Inc.2,788$408.6K0.06%00.0%Unchanged
Marion Wealth Management2,790$408.8K0.13%−3,750−57.3%Reduced
Gill Capital Partners, LLC2,794$409.5K0.17%−25−0.9%Reduced
Provident Trust Co2,800$410.3K0.01%00.0%Unchanged
Fulcrum Capital LLC2,803$410.8K0.11%−152−5.1%Reduced
Capital Advisory Group Advisory Services, LLC2,811$411.9K0.22%−41−1.4%Reduced
Opal Wealth Advisors, LLC2,818$412.9K0.16%+17+0.6%Added
Saxon Interests, Inc.2,818$412.9K0.21%+2,818New
Greylin Investment Mangement Inc2,825$414.0K0.07%−125−4.2%Reduced
Trust Co of Oklahoma2,827$414.3K0.16%−1,449−33.9%Reduced
Green Harvest Asset Management LLC2,843$416.6K0.01%+406+16.7%Added
Gitterman Wealth Management, LLC2,853$418.0K0.19%−94−3.2%Reduced
Wallace Advisory Group, LLC2,876$419.5K0.33%+693+31.7%Added
Centiva Capital, LP2,871$420.7K0.03%+865+43.1%Added
Gabelli & Co Investment Advisers, Inc.2,875$421.3K0.08%00.0%Unchanged
Lakeshore Financial Planning, Inc.2,876$421.4K0.23%−869−23.2%Reduced
F/M Investments LLC2,903$421.4K0.24%−175−5.7%Reduced
USAdvisors Wealth Management, LLC2,893$424.0K0.18%+16+0.6%Added
Green Square Capital Advisors LLC2,895$424.3K0.06%−183−5.9%Reduced
McAdam, LLC2,896$424.4K0.03%+6+0.2%Added
Greenwood Capital Associates LLC2,902$425.2K0.06%−261−8.3%Reduced
Sandbox Financial Partners, LLC2,904$425.6K0.20%+30+1.0%Added
Braun-Bostich & Associates Inc.2,906$425.8K0.38%+2,906New
Integrated Investment Consultants, LLC2,907$426.0K0.13%+42+1.5%Added
Advance Capital Management, Inc.2,908$426.1K0.03%−157−5.1%Reduced
Petix & Botte Co2,920$427.9K0.13%00.0%Unchanged
Clearview Wealth Advisors LLC2,921$428.0K0.50%+18+0.6%Added
Vantage Financial Partners, LLC2,925$428.6K0.13%+11+0.4%Added
Norwood Financial Corp2,925$428.6K0.65%00.0%Unchanged
O'Brien Greene & Co. Inc2,925$428.6K0.15%−25−0.8%Reduced
Brown Wealth Management, LLC2,926$428.8K0.19%−55−1.8%Reduced
Rosenberg Matthew Hamilton2,937$430.4K0.13%−183−5.9%Reduced
M3 Advisory Group, LLC2,942$431.1K0.50%+2,942New
Blue Edge Capital, LLC2,944$431.4K0.08%+400+15.7%Added
Sippican Capital Advisors2,944$431.4K0.34%+1,117+61.1%Added
Sage Investment Advisers LLC2,954$432.9K0.53%+25+0.9%Added
MRP Capital Investments, LLC2,955$433.0K0.47%−6,886−70.0%Reduced
Invictus Private Wealth, LLC2,957$433.3K0.04%−1,661−36.0%Reduced
ZRC Wealth Management, LLC2,971$433.3K0.26%+2,546+599.1%Added
Walkner Condon Financial Advisors LLC2,961$433.9K0.10%+365+14.1%Added
Highline Wealth Partners LLC2,964$434.3K0.21%−105−3.4%Reduced
Rakuten Securities, Inc.2,980$436.7K0.35%+2,980New
Financial Partners Group, Inc2,988$437.8K0.08%+10+0.3%Added
Altiora Financial Group, LLC2,990$438.2K0.13%+99+3.4%Added
Guardian Financial Partners, LLC2,992$438.4K0.36%+19+0.6%Added
Luts & Greenleigh Group, Inc2,992$438.4K0.55%−13−0.4%Reduced
Consilium Wealth Advisory, LLC3,000$439.6K0.26%00.0%Unchanged
Summa Corp.3,000$439.6K0.31%+3,000New
Trinity Financial Advisors LLC3,001$439.8K0.21%−554−15.6%Reduced
USA Financial Portformulas Corp3,004$440.2K0.08%+2,976+10,628.6%Added
KFA Private Wealth Group, LLC3,004$440.2K0.16%−50−1.6%Reduced
Landmark Financial Advisors, LLC3,005$440.4K0.16%+50+1.7%Added
West Bancorporation Inc3,014$441.7K0.29%00.0%Unchanged
Accel Wealth Management3,014$441.7K0.22%+137+4.8%Added
Bellevue Asset Management, LLC3,015$441.9K0.39%+10.0%Added
Florida Financial Advisors, LLC3,030$442.7K0.41%+3,030New
Verus Financial Partners, Inc.2,836$442.8K0.05%−52−1.8%Reduced
Pachira Investments Inc.3,036$444.9K0.39%+678+28.8%Added
American Institute for Advanced Investment Management, LLP3,037$445.0K0.39%−752−19.8%Reduced
Paradigm Capital Management Inc3,040$445.5K0.02%00.0%Unchanged
Solstein Capital, LLC3,040$445.5K0.33%00.0%Unchanged
Rockbridge Investment Management, LCC3,055$447.7K0.07%−42−1.4%Reduced
Mayfair Advisory Group, LLC3,011$447.9K0.38%−2−0.1%Reduced