Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2023
Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,588
- +227 vs. Q3 2023
- Shares held
- 1.55B
- +20.1M (+1.3%) vs. Q3 2023
- Total value
- $226.9B
- +$3.70B (+1.7%) vs. Q3 2023
- New holders
- 344
- 1,363 more added
- Sold out
- 117
- 1,506 more reduced
51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Beaird Harris Wealth Management, LLC | 2,290 | $335.6K | 0.04% | −189−7.6% | Reduced |
| Meridian Financial, LLC | 2,295 | $336.4K | 0.26% | 00.0% | Unchanged |
| Aspen Grove Capital, LLC | 2,331 | $336.6K | 0.10% | −77−3.2% | Reduced |
| Trust Co of Kansas | 2,301 | $337.0K | 0.19% | −100−4.2% | Reduced |
| Bedell Frazier Investment Counseling, LLC | 2,300 | $337.0K | 0.09% | +101+4.6% | Added |
| McLean Asset Management Corp | 2,291 | $337.7K | 0.13% | −168−6.8% | Reduced |
| Grant Street Asset Management, Inc. | 2,313 | $338.9K | 0.12% | −33−1.4% | Reduced |
| Keystone Wealth Services, LLC | 2,315 | $339.2K | 0.12% | −288−11.1% | Reduced |
| Nikulski Financial, Inc. | 2,318 | $339.7K | 0.12% | +131+6.0% | Added |
| Prosperitas Financial LLC | 2,319 | $339.9K | 0.25% | −645−21.8% | Reduced |
| JMG Financial Group, Ltd. | 2,320 | $340.0K | 0.01% | 00.0% | Unchanged |
| Sustainable Insight Capital Management, LLC | 2,323 | $340.4K | 0.28% | −2,000−46.3% | Reduced |
| Kingdom Financial Group LLC. | 2,326 | $340.9K | 0.30% | −1,953−45.6% | Reduced |
| Ellenbecker Investment Group | 2,335 | $342.0K | 0.08% | +216+10.2% | Added |
| Matrix Asset Advisors Inc | 2,344 | $343.5K | 0.04% | +79+3.5% | Added |
| Keene & Associates, Inc. | 2,347 | $344.0K | 0.29% | +13+0.6% | Added |
| Waterfront Wealth Inc. | 2,349 | $344.2K | 0.10% | −39−1.6% | Reduced |
| Shore Point Advisors, LLC | 2,348 | $344.2K | 0.21% | 00.0% | Unchanged |
| Guardian Capital Advisors LP | 2,315 | $344.2K | 0.04% | −207−8.2% | Reduced |
| LifePro Asset Management | 2,354 | $345.0K | 0.27% | +257+12.3% | Added |
| Prairie Sky Financial Group LLC | 2,361 | $346.0K | 0.23% | −139−5.6% | Reduced |
| Univest Financial Corp | 2,362 | $346.1K | 0.10% | −1,247−34.6% | Reduced |
| Correct Capital Wealth Management | 2,366 | $346.7K | 0.09% | +2,366 | New |
| Abound Wealth Management | 2,368 | $347.0K | 0.14% | +37+1.6% | Added |
| Impact Partnership Wealth, LLC | 2,372 | $347.5K | 0.13% | −157−6.2% | Reduced |
| Founders Capital Management | 2,372 | $347.6K | 0.25% | 00.0% | Unchanged |
| Arbor Investment Advisors, LLC | 2,375 | $348.0K | 0.05% | +707+42.4% | Added |
| Mezzasalma Advisors, LLC | 2,378 | $348.5K | 0.19% | −211−8.1% | Reduced |
| Heron Bay Capital Management | 2,385 | $349.5K | 0.08% | −40−1.6% | Reduced |
| Alesco Advisors LLC | 2,387 | $349.8K | 0.01% | −87−3.5% | Reduced |
| ERTS Wealth Advisors, LLC | 2,393 | $350.7K | 0.08% | −592−19.8% | Reduced |
| Orser Capital Management, LLC | 2,402 | $352.0K | 0.40% | −164−6.4% | Reduced |
| Fiduciary Alliance LLC | 2,404 | $352.3K | 0.07% | −97−3.9% | Reduced |
| Gouws Capital LLC | 2,405 | $352.4K | 0.29% | 00.0% | Unchanged |
| Beacon Harbor Wealth Advisors, Inc. | 2,409 | $353.0K | 0.10% | 00.0% | Unchanged |
| Rain Capital Management, LLC | 2,413 | $353.6K | 0.25% | −35−1.4% | Reduced |
| WealthTrust Asset Management, LLC | 2,414 | $353.8K | 0.30% | +195+8.8% | Added |
| Human Investing LLC | 2,415 | $353.9K | 0.08% | +27+1.1% | Added |
| Tranquility Partners, LLC | 2,422 | $354.9K | 0.15% | +17+0.7% | Added |
| Wooster Corthell Wealth Management, Inc. | 2,424 | $355.2K | 0.09% | 00.0% | Unchanged |
| McNamara Financial Services, Inc. | 2,428 | $355.8K | 0.08% | −33−1.3% | Reduced |
| BEAM Asset Management, LLC | 2,436 | $356.9K | 0.23% | +27+1.1% | Added |
| Alerus Financial NA | 2,438 | $357.3K | 0.03% | −512−17.4% | Reduced |
| Red Mountain Financial, LLC | 2,439 | $357.4K | 0.55% | +2,439 | New |
| Kure Advisory, LLC | 2,439 | $357.4K | 0.19% | −59−2.4% | Reduced |
| Weaver Consulting Group | 2,444 | $358.1K | 0.15% | 00.0% | Unchanged |
| Cowa, LLC | 2,446 | $358.4K | 0.22% | 00.0% | Unchanged |
| Hart & Patterson Financial Group LLC | 2,447 | $358.6K | 0.19% | +2,447 | New |
| NinePointTwo Capital | 2,456 | $359.0K | 0.14% | −1,308−34.8% | Reduced |
| Peak Financial Management, Inc. | 2,455 | $359.8K | 0.12% | +98+4.2% | Added |
| Planning Directions Inc | 2,457 | $360.0K | 0.26% | +306+14.2% | Added |
| Sandy Cove Advisors, LLC | 2,473 | $362.4K | 0.19% | −2,945−54.4% | Reduced |
| Norris Perne & French LLP | 2,490 | $364.9K | 0.03% | −200−7.4% | Reduced |
| MGB Wealth Management, LLC | 2,495 | $365.6K | 0.18% | +2,495 | New |
| Eagle Wealth Strategies LLC | 2,500 | $366.3K | 0.22% | +2,500 | New |
| Security National Bank of So Dak | 2,500 | $366.4K | 0.24% | 00.0% | Unchanged |
| Family Firm, Inc. | 2,502 | $366.6K | 0.09% | −3,224−56.3% | Reduced |
| Silvant Capital Management LLC | 2,513 | $368.3K | 0.02% | 00.0% | Unchanged |
| Paragon Capital Management LLC | 2,516 | $368.7K | 0.21% | +56+2.3% | Added |
| Fagan Associates, Inc. | 2,522 | $369.6K | 0.08% | 00.0% | Unchanged |
| Orrstown Financial Services Inc | 2,530 | $370.7K | 0.30% | +2,530 | New |
| Marotta Asset Management | 2,535 | $371.5K | 0.08% | +306+13.7% | Added |
| Sunpointe, LLC | 2,536 | $371.6K | 0.47% | +2,536 | New |
| Oracle Alpha Inc. | 2,538 | $371.9K | 0.48% | +2,538 | New |
| Ninety One SA (PTY) Ltd | 2,540 | $372.2K | 0.06% | 00.0% | Unchanged |
| Concorde Asset Management, LLC | 2,103 | $373.6K | 0.26% | +485+30.0% | Added |
| McGuire Investment Group, LLC | 2,550 | $373.7K | 0.06% | −343−11.9% | Reduced |
| Kohmann Bosshard Financial Services, LLC | 2,552 | $374.0K | 0.06% | −114−4.3% | Reduced |
| Seed Wealth Management, Inc. | 2,516 | $374.2K | 0.38% | 00.0% | Unchanged |
| Wealthstream Advisors, Inc. | 2,554 | $374.3K | 0.15% | +2,554 | New |
| Gemmer Asset Management LLC | 2,559 | $375.0K | 0.05% | 00.0% | Unchanged |
| Ledgewood Wealth Advisors, LLC | 2,559 | $375.0K | 0.35% | +2,559 | New |
| Team Financial Group, LLC | 2,565 | $375.9K | 0.27% | +16+0.6% | Added |
| Jackson Creek Investment Advisors LLC | 2,566 | $376.0K | 0.14% | −90−3.4% | Reduced |
| New Potomac Partners, LLC | 2,566 | $376.1K | 0.22% | +2,566 | New |
| Cetera Trust Company, N.A | 2,568 | $376.3K | 0.23% | +2,568 | New |
| Revisor Wealth Management LLC | 2,571 | $376.7K | 0.43% | −2,347−47.7% | Reduced |
| Cambridge Financial Group, LLC | 2,571 | $376.7K | 0.20% | +2,571 | New |
| Ellevest, Inc. | 2,573 | $377.1K | 0.03% | +256+11.0% | Added |
| Burton Enright Welch | 2,578 | $377.9K | 0.10% | −142−5.2% | Reduced |
| Tandem Wealth Advisors LLC | 2,580 | $378.1K | 0.22% | 00.0% | Unchanged |
| Talisman Wealth Advisors LLC | 2,582 | $378.4K | 0.56% | +101+4.1% | Added |
| Loudon Investment Management, LLC | 2,587 | $379.1K | 0.23% | 00.0% | Unchanged |
| B & T Capital Management DBA Alpha Capital Management | 2,591 | $379.7K | 0.08% | −85−3.2% | Reduced |
| Centennial Wealth Advisory LLC | 2,591 | $379.7K | 0.19% | +52+2.0% | Added |
| Ascent Wealth Partners, LLC | 2,610 | $382.5K | 0.06% | −28−1.1% | Reduced |
| Lazari Capital Management, Inc. | 2,611 | $382.6K | 0.22% | 00.0% | Unchanged |
| Taylor Financial Group, Inc. | 2,614 | $383.1K | 0.32% | +2,614 | New |
| RCS Financial Planning, LLC | 2,619 | $383.8K | 0.25% | +463+21.5% | Added |
| Safeguard Investment Advisory Group, LLC | 2,623 | $384.4K | 0.14% | +42+1.6% | Added |
| Passive Capital Management, LLC. | 2,633 | $385.8K | 0.16% | 00.0% | Unchanged |
| SL Advisors, LLC | 2,637 | $386.4K | 0.83% | −308−10.5% | Reduced |
| Partners in Financial Planning | 2,642 | $387.1K | 0.09% | 00.0% | Unchanged |
| Dupree Financial Group, LLC | 2,643 | $387.2K | 0.19% | +2,643 | New |
| Custom Index Systems, LLC | 2,646 | $387.7K | 0.24% | +2,646 | New |
| Encompass More Asset Management | 2,650 | $388.3K | 0.44% | +2,650 | New |
| Interchange Capital Partners, LLC | 2,628 | $388.8K | 0.29% | −535−16.9% | Reduced |
| Midwest Professional Planners, LTD. | 2,654 | $389.0K | 0.16% | +8+0.3% | Added |
| Eclectic Associates Inc | 2,656 | $389.3K | 0.19% | +579+27.9% | Added |
| Boyer & Corporon Wealth Management, LLC | 2,657 | $389.4K | 0.13% | 00.0% | Unchanged |