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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Westhampton Capital, LLC29,491$4.32M2.57%+540+1.9%Added
Pathway Financial Advisers, LLC29,538$4.33M1.65%−396−1.3%Reduced
Nwam LLC29,579$4.33M0.35%+5,521+22.9%Added
Farther Finance Advisors, LLC29,635$4.34M0.31%+14,632+97.5%Added
Fluent Financial, LLC29,644$4.34M2.58%−3,267−9.9%Reduced
Inspirion Wealth Advisors, LLC29,210$4.34M0.78%−398−1.3%Reduced
SevenBridge Financial Group, LLC29,659$4.35M1.03%+283+1.0%Added
Chicago Partners Investment Group LLC28,573$4.35M0.20%+372+1.3%Added
Paradigm, Strategies in Wealth Management, LLC29,730$4.36M2.87%00.0%Unchanged
Essex Savings Bank29,813$4.37M1.27%+1,430+5.0%Added
Sigma Planning Corp29,877$4.38M0.34%−44,915−60.1%Reduced
Radnor Capital Management, LLC29,920$4.38M0.82%−4,642−13.4%Reduced
SYSTM Wealth Solutions LLC29,917$4.38M0.61%−2,333−7.2%Reduced
Vestmark Advisory Solutions, Inc.30,719$4.39M0.22%+1,664+5.7%Added
Estabrook Capital Management29,933$4.39M0.72%−148−0.5%Reduced
Oak Harbor Wealth Partners, LLC29,940$4.39M1.47%−795−2.6%Reduced
Telemus Capital, LLC30,062$4.41M0.36%−337−1.1%Reduced
Patrick Mauro Investment Advisor, INC.30,144$4.42M2.63%+566+1.9%Added
Mizuho Markets Americas LLC30,171$4.42M0.13%+8,081+36.6%Added
Fulton Bank, N.A.30,229$4.43M0.20%−616−2.0%Reduced
Advanced Asset Management Advisors Inc30,237$4.43M1.05%−39−0.1%Reduced
Exchange Capital Management, Inc.30,293$4.44M0.80%−1,410−4.4%Reduced
Financial Planning & Information Services, Inc.30,324$4.44M0.70%−901−2.9%Reduced
China Universal Asset Management Co., Ltd.30,344$4.45M0.87%+9,456+45.3%Added
Taylor Hoffman Wealth Management30,459$4.46M2.01%+656+2.2%Added
Institutional & Family Asset Management, LLC30,526$4.47M0.74%−1,097−3.5%Reduced
Murphy, Middleton, Hinkle & Parker, Inc.30,546$4.48M2.76%−83−0.3%Reduced
Town & Country Bank & Trust CO dba First Bankers Trust CO30,617$4.49M2.08%+621+2.1%Added
Aspiriant, LLC30,649$4.49M0.20%+105+0.3%Added
Delta Financial Advisors LLC30,707$4.50M1.95%−1,120−3.5%Reduced
Icon Wealth Advisors, LLC30,715$4.50M0.47%+30,715New
Quotient Wealth Partners, LLC30,757$4.51M0.17%+30,757New
Manhattan West Asset Management, LLC30,764$4.51M1.26%+3,445+12.6%Added
Foster Dykema Cabot & Partners, LLC30,764$4.51M0.48%+30,764New
HTLF Bank30,781$4.51M0.53%+30,781New
Nicholas Hoffman & Company, LLC.30,869$4.52M0.27%+178+0.6%Added
Evergreen Capital Management LLC31,005$4.54M0.19%+368+1.2%Added
Northwest Capital Management Inc31,130$4.56M1.53%−130.0%Reduced
CWA Asset Management Group, LLC31,157$4.57M0.31%+3,191+11.4%Added
Jackson, Grant Investment Advisers, Inc.31,185$4.57M2.02%−270−0.9%Reduced
Koshinski Asset Management, Inc.31,207$4.57M0.70%+1,982+6.8%Added
Pegasus Asset Management, Inc.31,246$4.58M1.96%+275+0.9%Added
Royal Fund Management, LLC31,382$4.60M0.58%−503−1.6%Reduced
Financial Advocates Investment Management31,411$4.60M0.30%−629−2.0%Reduced
American Trust31,412$4.60M0.34%−542−1.7%Reduced
Pittenger & Anderson Inc31,425$4.61M0.21%00.0%Unchanged
Eisler Capital (UK) Ltd.31,457$4.61M0.42%+31,457New
Thematics Asset Management31,542$4.62M0.20%−3,135−9.0%Reduced
Hallmark Capital Management Inc31,560$4.62M0.36%−488−1.5%Reduced
Jessup Wealth Management, Inc31,658$4.64M2.32%−284−0.9%Reduced
Prentiss Smith & Co Inc31,662$4.64M3.46%+3,150+11.0%Added
Bill Few Associates, Inc.31,820$4.66M2.13%+935+3.0%Added
Hartford Financial Management Inc.31,899$4.67M1.06%+154+0.5%Added
Hennion & Walsh Asset Management, Inc.31,949$4.68M0.27%−196−0.6%Reduced
SeaTown Holdings Pte. Ltd.32,050$4.70M0.65%−121,200−79.1%Reduced
M Holdings Securities, Inc.32,206$4.72M0.53%+4,234+15.1%Added
Grimes & Company, Inc.32,230$4.72M0.16%+4,928+18.0%Added
Ridgecrest Wealth Partners, LLC32,327$4.74M3.13%−40.0%Reduced
Sowell Financial Services LLC32,334$4.74M0.26%−3,101−8.8%Reduced
PDS Planning, Inc32,357$4.74M0.54%+1,267+4.1%Added
Petredis Investment Advisors LLC32,447$4.75M0.62%−974−2.9%Reduced
ProVise Management Group, LLC32,474$4.76M0.40%−61−0.2%Reduced
Pavion Blue Capital, LLC32,485$4.76M2.62%−231−0.7%Reduced
GFS Advisors, LLC32,525$4.77M0.70%+10.0%Added
Boston Partners32,581$4.77M0.01%+3,114+10.6%Added
Flagship Harbor Advisors, LLC32,702$4.79M0.35%−78−0.2%Reduced
Southland Equity Partners LLC32,771$4.80M1.50%−89−0.3%Reduced
FDx Advisors, Inc.32,778$4.80M0.37%−8,031−19.7%Reduced
Transcend Wealth Collective, LLC32,793$4.81M0.43%−3,687−10.1%Reduced
Moloney Securities Asset Management, LLC32,795$4.81M0.77%+292+0.9%Added
Private Wealth Partners, LLC32,852$4.81M0.41%−500−1.5%Reduced
Cullen Investment Group, Ltd.32,852$4.81M0.84%+32,852New
Adirondack Trust Co30,398$4.83M2.09%−987−3.1%Reduced
Humankind Investments LLC32,981$4.83M1.43%+40.0%Added
MidWestOne Financial Group, Inc.33,051$4.84M0.92%−223−0.7%Reduced
Fortune Financial Advisors, LLC33,301$4.88M3.41%−188−0.6%Reduced
Laird Norton Trust Company, LLC33,365$4.89M0.58%+27,597+478.5%Added
Arrow Financial Corp33,484$4.91M0.51%−2,129−6.0%Reduced
V-Square Quantitative Management LLC33,486$4.91M1.17%+16,509+97.2%Added
Profund Advisors LLC33,508$4.91M0.21%+3,454+11.5%Added
Colonial Trust Co33,534$4.91M1.02%+2,745+8.9%Added
Tectonic Advisors LLC33,555$4.92M0.41%+1,878+5.9%Added
Whitener Capital Management, Inc.33,612$4.93M1.78%+508+1.5%Added
Soltis Investment Advisors LLC33,617$4.93M0.56%−2,312−6.4%Reduced
BlueCrest Capital Management Ltd33,627$4.93M0.82%+2,291+7.3%Added
D L Carlson Investment Group Inc31,488$4.94M1.01%−10,558−25.1%Reduced
Bridge Creek Capital Management LLC33,787$4.95M1.72%−8,580−20.3%Reduced
Coastal Investment Advisors, Inc.33,847$4.96M1.12%−2,679−7.3%Reduced
Sigma Investment Counselors Inc33,914$4.97M0.35%−86−0.3%Reduced
Kovitz Investment Group Partners, LLC33,946$4.97M0.08%+15,203+81.1%Added
Summitry LLC34,017$4.98M0.29%+1,525+4.7%Added
Pine Valley Investments Ltd Liability Co34,139$5.00M0.42%−306−0.9%Reduced
Shell Asset Management Co34,164$5.01M0.23%−37,239−52.2%Reduced
Ironwood Investment Counsel, LLC34,175$5.01M0.94%−1,541−4.3%Reduced
Addenda Capital Inc.34,179$5.01M0.20%−34−0.1%Reduced
Clear Harbor Asset Management, LLC34,181$5.01M0.48%−2,081−5.7%Reduced
Atlas Brown,Inc.34,264$5.02M2.08%−224−0.6%Reduced
Albion Financial Group34,316$5.03M0.41%+170.0%Added
Vident Advisory, LLC34,363$5.04M0.13%−623−1.8%Reduced
Chronos Wealth Management, LLC34,369$5.04M3.20%+429+1.3%Added