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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Kathmere Capital Management, LLC10,485$1.54M0.20%−56−0.5%Reduced
Knollwood Investment Advisory, LLC10,501$1.54M0.32%00.0%Unchanged
CMG Global Holdings, LLC9,804$1.54M1.12%00.0%Unchanged
StrategIQ Financial Group, LLC10,524$1.54M0.17%−45−0.4%Reduced
Emfo, LLC10,534$1.54M1.44%+350+3.4%Added
Peoples Bank10,562$1.55M1.24%−583−5.2%Reduced
CJM Wealth Advisers, Ltd.10,593$1.55M0.69%+14+0.1%Added
St. Louis Financial Planners Asset Management, LLC10,603$1.55M1.45%+10,603New
Isthmus Partners, LLC10,605$1.55M0.20%+200+1.9%Added
Sciencast Management LP10,634$1.56M0.85%−2,376−18.3%Reduced
Coastal Bridge Advisors, LLC10,644$1.56M0.40%+23+0.2%Added
Wolf Group Capital Advisors10,289$1.56M0.74%+552+5.7%Added
GFG Capital, LLC10,678$1.56M0.42%−115−1.1%Reduced
Successful Portfolios LLC10,690$1.57M1.17%+166+1.6%Added
Access Financial Services, Inc.10,700$1.57M0.81%−327−3.0%Reduced
Lakeridge Wealth Management LLC10,716$1.57M1.14%+10,716New
ForthRight Wealth Management, LLC10,750$1.58M0.61%+90+0.8%Added
Cullen Capital Management LLC10,761$1.58M0.02%−1,409−11.6%Reduced
Heritage Wealth Advisors10,791$1.58M0.08%−935−8.0%Reduced
Larson Financial Group LLC10,823$1.59M0.14%−1,500−12.2%Reduced
Investment Partners, Ltd.10,866$1.59M0.78%+2,317+27.1%Added
First Commonwealth Financial Corp10,880$1.59M0.49%−958−8.1%Reduced
Samalin Investment Counsel, LLC10,884$1.59M0.81%−453−4.0%Reduced
Massachusetts Wealth Management10,891$1.60M1.29%+92+0.9%Added
Biechele Royce Advisors10,892$1.60M0.52%−287−2.6%Reduced
JJJ Advisors Inc.10,900$1.60M0.39%+114+1.1%Added
Diamant Asset Management, Inc.10,909$1.60M1.18%00.0%Unchanged
Symphony Financial, Ltd. Co.10,678$1.60M0.34%+1,528+16.7%Added
Beacon Capital Management, LLC10,968$1.60M0.45%−667−5.7%Reduced
Birinyi Associates Inc10,922$1.60M0.57%+2,543+30.3%Added
Fragasso Group Inc.10,933$1.60M0.15%−634−5.5%Reduced
Advanced Portfolio Management, LLC10,947$1.60M1.69%+8,149+291.2%Added
High Net Worth Advisory Group LLC10,975$1.61M0.60%−975−8.2%Reduced
Imprint Wealth LLC10,976$1.61M1.29%−520−4.5%Reduced
ICA Group Wealth Management, LLC10,994$1.61M0.36%+681+6.6%Added
MSH Capital Advisors LLC10,997$1.61M0.60%−466−4.1%Reduced
Bremer Bank National Association11,036$1.62M0.30%−117−1.0%Reduced
Wintrust Investments LLC11,061$1.62M0.16%−328−2.9%Reduced
Sofos Investments, Inc.11,106$1.63M0.46%−133,112−92.3%Reduced
Front Street Capital Management, Inc.11,107$1.63M0.32%+300+2.8%Added
Walker Asset Management, LLC11,110$1.63M1.18%+1,576+16.5%Added
Accredited Investors Inc.11,111$1.63M0.12%−1,151−9.4%Reduced
InTrack Investment Management Inc11,141$1.63M1.23%−223−2.0%Reduced
Quantbot Technologies LP11,154$1.63M0.09%+11,154New
Transamerica Financial Advisors, Inc.11,158$1.64M0.23%−2,380−17.6%Reduced
Dumont & Blake Investment Advisors LLC11,233$1.65M0.51%−1,335−10.6%Reduced
Armor Investment Advisors, LLC11,235$1.65M0.87%+389+3.6%Added
Dark Forest Capital Management LP11,237$1.65M0.25%+366+3.4%Added
Paragon Private Wealth Management, LLC11,257$1.65M1.15%+606+5.7%Added
Centaurus Financial, Inc.11,289$1.65M0.13%+1,482+15.1%Added
Northern Financial Advisors Inc11,330$1.66M1.40%+1,219+12.1%Added
Curi Capital11,333$1.66M0.23%−113−1.0%Reduced
National Wealth Management Group, LLC11,347$1.66M1.61%+231+2.1%Added
Northcape Wealth Management, LLC11,361$1.66M0.60%+407+3.7%Added
MB, Levis & Associates, LLC11,390$1.67M0.96%+32+0.3%Added
Hexagon Capital Partners LLC11,419$1.67M0.40%+1,361+13.5%Added
Signet Financial Management, LLC11,435$1.68M0.25%−362−3.1%Reduced
Blue Square Asset Management, LLC11,437$1.68M1.12%−58−0.5%Reduced
Argent Advisors, Inc.11,451$1.68M0.74%−52−0.5%Reduced
Alpha DNA Investment Management LLC11,463$1.68M1.00%−416−3.5%Reduced
Strategic Investment Solutions, Inc.11,467$1.68M0.29%−396,872−97.2%Reduced
Professional Advisory Services Inc11,493$1.68M0.24%00.0%Unchanged
Pine Haven Investment Counsel, Inc11,512$1.69M1.58%+50+0.4%Added
Missouri Trust & Investment Co11,515$1.69M0.68%+979+9.3%Added
Palogic Value Management, L.P.11,570$1.70M0.75%−300−2.5%Reduced
Sage Mountain Advisors LLC11,586$1.70M0.20%+544+4.9%Added
Founders Financial Alliance, LLC11,592$1.70M0.66%−766−6.2%Reduced
WR Wealth Planners, LLC11,610$1.70M0.63%+785+7.3%Added
Inlet Private Wealth, LLC11,615$1.70M0.52%−1,200−9.4%Reduced
DCM Advisors, LLC11,640$1.71M0.61%−419−3.5%Reduced
ORG Partners LLC11,635$1.71M0.29%+5,976+105.6%Added
West Paces Advisors Inc.11,666$1.71M0.48%−70−0.6%Reduced
Wedgewood Investors Inc11,682$1.71M2.13%+359+3.2%Added
Birchcreek Wealth Management, LLC11,689$1.71M1.02%−64−0.5%Reduced
Red Cedar Investment Management, LLC11,734$1.72M0.25%00.0%Unchanged
Schwarz Dygos Wheeler Investment Advisors LLC11,739$1.72M0.53%−93−0.8%Reduced
Sutton Place Investors LLC11,779$1.73M1.25%+11,779New
Raelipskie Partnership11,779$1.73M1.05%+11,779New
Park Edge Advisors, LLC11,780$1.73M0.60%−711−5.7%Reduced
Applied Capital LLC11,802$1.73M1.59%−330−2.7%Reduced
Novak & Powell Financial Services, Inc.11,828$1.73M1.16%+11,828New
180 Wealth Advisors, LLC11,697$1.74M0.35%−4,035−25.6%Reduced
Delta Investment Management, LLC11,877$1.74M0.43%+19+0.2%Added
Redhawk Wealth Advisors, Inc.11,896$1.74M0.34%+548+4.8%Added
Sar Wealth Management Group, LLC11,918$1.75M1.76%+11,918New
Palisade Capital Management LLC11,921$1.75M0.05%00.0%Unchanged
Point72 Middle East FZE11,934$1.75M0.12%−47,961−80.1%Reduced
Heartland Bank & Trust Co12,011$1.76M1.21%−638−5.0%Reduced
Laidlaw Wealth Management LLC12,038$1.76M0.64%−4,073−25.3%Reduced
Hummer Financial Advisory Services Inc12,051$1.77M1.61%00.0%Unchanged
Essex Investment Management Co LLC12,063$1.77M0.35%−1,500−11.1%Reduced
TBH Global Asset Management, LLC12,066$1.77M0.36%−572−4.5%Reduced
Camarda Financial Advisors, LLC12,079$1.77M0.76%+1,339+12.5%Added
Martin & Co Inc12,100$1.77M0.44%−872−6.7%Reduced
Camden Capital, LLC12,102$1.77M0.18%+3,511+40.9%Added
Patten Group, Inc.12,123$1.78M0.48%−24−0.2%Reduced
CRA Financial Services, LLC12,145$1.78M0.44%−32−0.3%Reduced
G&S Capital LLC12,154$1.78M0.85%+109+0.9%Added
McGlone Suttner Wealth Management, Inc.12,159$1.78M0.35%+518+4.4%Added
Regent Peak Wealth Advisors LLC12,168$1.78M0.48%−153−1.2%Reduced