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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q3 2023

Institutional positions in Procter & Gamble Co as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,412
+35 vs. Q2 2023
Shares held
1.53B
+6.70M (+0.4%) vs. Q2 2023
Total value
$223.8B
−$7.53B (−3.3%) vs. Q2 2023
New holders
150
1,418 more added
Sold out
115
1,437 more reduced

41 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,412 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ3 2023: $223.8B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2023.

Institutions holding PG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Smith & Howard Wealth Management, LLC3,534$515.5K0.18%+350+11.0%Added
Private Capital Management LLC3,544$516.9K0.15%+191+5.7%Added
Rebalance, LLC3,546$517.2K0.05%00.0%Unchanged
LVZ Advisors, Inc.3,548$517.5K0.08%00.0%Unchanged
Traphagen Investment Advisors LLC3,555$518.6K0.07%+173+5.1%Added
Trinity Financial Advisors LLC3,555$518.6K0.28%−40−1.1%Reduced
Mathes Company, Inc.3,566$520.0K0.24%00.0%Unchanged
Masso Torrence Wealth Management Inc.3,567$520.3K0.40%+196+5.8%Added
First Citizens Financial Corp3,581$522.3K0.37%−70−1.9%Reduced
Helen Stephens Group, LLC3,582$522.5K0.27%−14−0.4%Reduced
FSA Wealth Management LLC3,589$523.5K0.29%+50+1.4%Added
AJ Advisors, LLC3,596$524.5K0.39%+3,596New
Tradition Wealth Management, LLC3,600$525.0K0.06%−710−16.5%Reduced
Univest Financial Corp3,609$526.4K0.18%−1,069−22.9%Reduced
Kenfarb & Co.3,613$527.0K0.48%00.0%Unchanged
Key Client Fiduciary Advisors, LLC3,618$527.7K0.32%+55+1.5%Added
Round Rock Advisors, LLC3,625$528.7K0.20%00.0%Unchanged
BIP Wealth, LLC3,636$530.3K0.05%+119+3.4%Added
BOK Financial Private Wealth, Inc.3,638$530.6K0.05%00.0%Unchanged
Quad-Cities Investment Group, LLC3,640$530.9K0.36%+2+0.1%Added
Elgethun Capital Management3,660$531.1K0.16%+41+1.1%Added
Pathway Financial Advisors LLC3,645$531.7K0.18%+80+2.2%Added
Wellspring Financial Advisors, LLC3,645$531.7K0.16%+5+0.1%Added
Invenio Wealth Partners LLC3,662$534.1K0.49%+803+28.1%Added
Meridian Wealth Partners, LLC3,665$534.5K0.11%−730−16.6%Reduced
Wealth Advisors of Tampa Bay, LLC3,666$534.7K0.15%+1,753+91.6%Added
Capital Advisors, Ltd. LLC3,670$535.0K0.08%00.0%Unchanged
Chiron Capital Management, LLC3,675$536.0K0.46%−207−5.3%Reduced
E Fund Management Co., Ltd.3,679$537.0K0.04%−258−6.6%Reduced
Lesa Sroufe & Co3,685$537.0K0.58%00.0%Unchanged
Ellsworth Advisors, LLC3,624$537.3K0.19%+31+0.9%Added
Lantz Financial LLC3,686$537.6K0.21%+48+1.3%Added
Ami Investment Management Inc3,693$538.7K0.24%−43−1.2%Reduced
S. R. Schill & Associates3,697$539.2K0.26%+32+0.9%Added
Retirement Planning Group3,699$539.7K0.06%−573−13.4%Reduced
Parisi Gray Wealth Management3,704$540.2K0.25%+20+0.5%Added
Legacy Capital Group California, Inc.3,707$540.7K0.23%+112+3.1%Added
East Coast Asset Management, LLC.3,707$540.8K0.24%00.0%Unchanged
Holland Advisory Services, Inc.3,709$541.0K0.69%+10.0%Added
SJS Investment Consulting Inc.3,710$541.1K0.14%−74−2.0%Reduced
Emerald Advisors, LLC3,710$541.2K0.13%+43+1.2%Added
FSB Premier Wealth Management, Inc.3,728$543.8K0.30%+70+1.9%Added
Avondale Wealth Management3,733$544.5K0.48%00.0%Unchanged
Sovereign Financial Group, Inc.3,740$545.5K0.19%−750−16.7%Reduced
WFA Asset Management Corp3,744$546.0K0.32%−509−12.0%Reduced
Lakeshore Financial Planning, Inc.3,745$546.2K0.31%+3,745New
Johnson Bixby & Associates, LLC3,753$547.4K0.11%−153−3.9%Reduced
Meeder Asset Management Inc3,754$547.6K0.04%+352+10.3%Added
Headlands Technologies LLC3,755$547.7K0.27%−11,448−75.3%Reduced
Connective Portfolio Management, LLC3,760$548.0K1.67%00.0%Unchanged
NinePointTwo Capital3,764$549.0K0.22%00.0%Unchanged
Hayek Kallen Investment Management3,781$551.0K0.25%00.0%Unchanged
Acorn Financial Advisory Services Inc3,783$551.7K0.10%+600+18.9%Added
American Institute for Advanced Investment Management, LLP3,789$552.7K0.51%+235+6.6%Added
Callan Family Office, LLC3,791$553.0K0.15%−1,926−33.7%Reduced
Castleark Management LLC3,800$554.3K0.03%00.0%Unchanged
Adalta Capital Management LLC3,805$555.0K0.38%00.0%Unchanged
Guardian Wealth Advisors, LLC3,808$555.5K0.43%−6−0.2%Reduced
Blue Zone Wealth Advisors, LLC3,809$555.6K0.24%00.0%Unchanged
Glass Jacobson Investment Advisors llc3,815$556.5K0.25%+204+5.6%Added
Armbruster Capital Management, Inc.3,816$556.6K0.14%−232−5.7%Reduced
Liberty Capital Management, Inc.3,827$558.2K0.16%−50−1.3%Reduced
Riverview Trust Co3,833$559.1K0.50%00.0%Unchanged
Pacific Sage Partners, LLC3,833$559.1K0.17%+10.0%Added
Punch & Associates Investment Management, Inc.3,839$560.0K0.04%00.0%Unchanged
Bay Rivers Group3,844$560.7K0.43%00.0%Unchanged
Bouchey Financial Group Ltd3,845$560.9K0.07%+125+3.4%Added
CKW Financial Group3,847$561.0K0.09%00.0%Unchanged
Vertex Planning Partners, LLC3,855$562.3K0.19%−97−2.5%Reduced
Apexium Financial, LP3,857$562.6K0.06%−199−4.9%Reduced
Cypress Wealth Services, LLC3,862$563.3K0.16%−1,852−32.4%Reduced
Capital Market Strategies LLC3,875$563.9K0.56%+14+0.4%Added
Cherry Tree Wealth Management, LLC3,884$566.5K0.17%+2+0.1%Added
Private Wealth Strategies, L.L.C.3,890$567.5K0.14%+2+0.1%Added
Seascape Capital Management3,897$568.0K0.27%+267+7.4%Added
Mirador Capital Partners LP3,895$568.1K0.13%−173−4.3%Reduced
Aft, Forsyth & Company, Inc.3,898$568.6K0.42%00.0%Unchanged
Family Management Corp3,903$569.3K0.13%−327−7.7%Reduced
Covenant Partners, LLC3,907$569.9K0.21%00.0%Unchanged
Montis Financial, LLC3,907$569.9K0.38%+2,085+114.4%Added
Newbridge Financial Services Group, Inc.3,907$569.9K0.29%−70−1.8%Reduced
Planned Solutions, Inc.3,914$570.9K0.34%+2+0.1%Added
McClarren Financial Advisors, Inc.3,921$571.0K0.50%+15+0.4%Added
Stanley-Laman Group, Ltd.3,931$573.4K0.10%+10.0%Added
Kooman & Associates3,942$575.0K0.29%−7−0.2%Reduced
Harel Insurance Investments & Financial Services Ltd.3,930$575.0K0.01%−1,771−31.1%Reduced
Advisors Preferred, LLC3,966$575.8K0.19%+972+32.5%Added
Mason Investment Advisory Services, Inc.3,952$576.4K0.05%+173+4.6%Added
Resolute Wealth Strategies, LLC3,992$582.3K0.44%−308−7.2%Reduced
One Charles Private Wealth Services, LLC3,993$582.5K0.34%−104−2.5%Reduced
Phocas Financial Corp.4,003$583.9K0.08%00.0%Unchanged
Wall Street Access Asset Management, LLC4,008$584.6K0.30%+97+2.5%Added
Financial Insights, Inc.3,901$585.3K0.21%−608−13.5%Reduced
Aspire Wealth Management Corp4,026$587.3K0.45%+6+0.1%Added
Capital Advisors Wealth Management, LLC4,029$587.6K0.15%+94+2.4%Added
Beverly Hills Private Wealth, LLC4,030$587.8K0.17%−71−1.7%Reduced
Warren Street Wealth Advisors, LLC4,034$588.4K0.39%+526+15.0%Added
Pacific Sun Financial Corp4,037$588.8K0.41%−241−5.6%Reduced
Heartwood Wealth Advisors LLC4,069$593.5K0.09%+1,586+63.9%Added
Latitude Advisors, LLC4,073$594.1K0.43%+41+1.0%Added