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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q3 2023

Institutional positions in Procter & Gamble Co as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,412
+35 vs. Q2 2023
Shares held
1.53B
+6.70M (+0.4%) vs. Q2 2023
Total value
$223.8B
−$7.53B (−3.3%) vs. Q2 2023
New holders
150
1,418 more added
Sold out
115
1,437 more reduced

41 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,412 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ3 2023: $223.8B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2023.

Institutions holding PG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Falcon Wealth Planning2,169$316.4K0.07%−3−0.1%Reduced
Lafayette Investments, Inc.2,170$316.6K0.09%+51+2.4%Added
Whelan Financial2,177$317.6K0.17%+45+2.1%Added
Crown Wealth Group, LLC2,179$317.8K0.24%+200+10.1%Added
Fishman Jay A Ltd2,180$318.0K0.04%+505+30.1%Added
Planning Alternatives Ltd2,182$318.2K0.06%+180+9.0%Added
Cooper/Haims Advisors, LLC2,182$318.3K0.25%+14+0.6%Added
David R. Rahn & Associates Inc.2,183$318.4K0.16%00.0%Unchanged
Shapiro Capital Management LLC2,183$318.4K0.01%00.0%Unchanged
Fairfield, Bush & Co.2,184$318.6K0.21%−3,000−57.9%Reduced
Nikulski Financial, Inc.2,187$319.0K0.13%−68−3.0%Reduced
ETF Store, Inc.2,128$319.2K0.23%−138−6.1%Reduced
Madden Securities Corp2,190$319.4K0.18%−111−4.8%Reduced
Rollins Financial2,194$320.0K0.08%+50+2.3%Added
Horizon Investment Services, LLC2,196$320.4K0.19%−237−9.7%Reduced
Aua Capital Management, LLC2,199$320.7K0.23%+364+19.8%Added
Bedell Frazier Investment Counseling, LLC2,199$320.7K0.10%00.0%Unchanged
Provident Investment Management, Inc.2,200$320.9K0.04%−3,916−64.0%Reduced
Edgewood Management LLC2,200$320.9K0.00%00.0%Unchanged
Alethea Capital Management, LLC2,200$320.9K0.39%00.0%Unchanged
Western Financial Corp2,200$320.9K0.24%00.0%Unchanged
Warner Financial, Inc2,199$321.0K0.21%+7+0.3%Added
High Falls Advisors, Inc2,206$321.7K0.10%+10.0%Added
Occidental Asset Management, LLC2,206$321.8K0.07%+13+0.6%Added
AlphaQ Advisors LLC2,208$322.1K0.28%−295−11.8%Reduced
Lipe & Dalton2,214$323.0K0.19%00.0%Unchanged
Tilia Fiduciary Partners, Inc.2,216$323.2K0.34%+186+9.2%Added
Yoder Wealth Management, Inc.2,217$323.4K0.27%+60+2.8%Added
WealthTrust Asset Management, LLC2,219$323.7K0.30%−97−4.2%Reduced
Primoris Wealth Advisors, LLC2,221$324.0K0.39%−43−1.9%Reduced
Avenir Corp2,221$324.0K0.03%00.0%Unchanged
Sonata Capital Group Inc2,221$324.0K0.17%00.0%Unchanged
ML & R Wealth Management LLC2,224$324.4K0.08%+478+27.4%Added
Marotta Asset Management2,229$325.1K0.08%−33−1.5%Reduced
Rooted Wealth Advisors, Inc.2,160$326.0K0.20%+126+6.2%Added
Granite FO LLC2,248$327.9K0.23%+105+4.9%Added
Red Wave Investments LLC2,256$329.1K0.14%00.0%Unchanged
Matrix Asset Advisors Inc2,265$330.4K0.05%−481−17.5%Reduced
Wallace Advisory Group, LLC2,183$331.2K0.24%+229+11.7%Added
Western Pacific Wealth Management, LP2,273$331.5K0.27%00.0%Unchanged
Gries Financial LLC2,274$331.7K0.09%−657−22.4%Reduced
Unique Wealth, LLC2,288$333.8K0.14%−10−0.4%Reduced
Meridian Financial, LLC2,295$334.9K0.31%00.0%Unchanged
WMG Financial Advisors, LLC2,303$335.9K0.29%+173+8.1%Added
Ellevest, Inc.2,317$337.9K0.03%−349−13.1%Reduced
Woodley Farra Manion Portfolio Management Inc2,318$338.1K0.02%+125+5.7%Added
JMG Financial Group, Ltd.2,320$338.4K0.02%00.0%Unchanged
Fort, L.P.2,330$339.9K0.94%+59+2.6%Added
Abound Wealth Management2,331$340.0K0.14%+10+0.4%Added
Keene & Associates, Inc.2,334$340.4K0.27%+13+0.6%Added
Versant Capital Management, Inc2,339$341.2K0.11%−335−12.5%Reduced
Grant Street Asset Management, Inc.2,346$342.1K0.14%+33+1.4%Added
Shore Point Advisors, LLC2,348$342.5K0.25%+10.0%Added
CarsonAllaria Wealth Management, Ltd.2,348$342.5K0.28%−29−1.2%Reduced
Affiance Financial, LLC2,350$342.8K0.17%−107−4.4%Reduced
Peak Financial Management, Inc.2,357$343.8K0.13%+33+1.4%Added
Pachira Investments Inc.2,358$343.9K0.39%+506+27.3%Added
Financial Management Network Inc2,365$345.3K0.11%−288−10.9%Reduced
Founders Capital Management2,372$346.0K0.26%+43+1.8%Added
Human Investing LLC2,388$348.3K0.08%+886+59.0%Added
Trust Co of Kansas2,401$350.0K0.22%+250+11.6%Added
Gouws Capital LLC2,405$350.8K0.30%−250−9.4%Reduced
Tranquility Partners, LLC2,405$350.8K0.15%+21+0.9%Added
Beacon Harbor Wealth Advisors, Inc.2,409$351.0K0.12%+680+39.3%Added
Aspen Grove Capital, LLC2,408$351.2K0.13%−1,085−31.1%Reduced
BEAM Asset Management, LLC2,409$351.4K0.25%+61+2.6%Added
Peninsula Wealth, LLC2,383$353.1K0.08%+315+15.2%Added
Wooster Corthell Wealth Management, Inc.2,424$353.6K0.09%00.0%Unchanged
Heron Bay Capital Management2,425$353.7K0.10%−35−1.4%Reduced
Waterfront Wealth Inc.2,388$354.3K0.12%+13+0.5%Added
Sterling Financial Planning, Inc.2,436$355.3K0.18%−47−1.9%Reduced
Green Harvest Asset Management LLC2,437$355.5K0.01%−439−15.3%Reduced
McLean Asset Management Corp2,459$355.9K0.15%+57+2.4%Added
Weaver Consulting Group2,444$356.5K0.16%−47−1.9%Reduced
Cowa, LLC2,446$356.8K0.24%00.0%Unchanged
Sound Financial Strategies Group, LLC2,447$356.9K0.29%−98−3.9%Reduced
Rain Capital Management, LLC2,448$357.1K0.35%+30+1.2%Added
Blue Barn Wealth, LLC2,457$358.4K0.24%−26−1.0%Reduced
Paragon Capital Management LLC2,460$358.8K0.21%00.0%Unchanged
McNamara Financial Services, Inc.2,461$359.0K0.09%00.0%Unchanged
WFA of San Diego, LLC2,461$359.0K0.37%−167−6.4%Reduced
Guardian Capital Advisors LP2,522$360.6K0.04%+81+3.3%Added
Alesco Advisors LLC2,474$360.9K0.01%−210−7.8%Reduced
Beaird Harris Wealth Management, LLC2,479$361.6K0.04%+92+3.9%Added
Talisman Wealth Advisors LLC2,481$361.8K0.63%−7−0.3%Reduced
TMD Wealth Management, LLC2,493$363.6K0.10%+9+0.4%Added
Capital Financial Planning, LLC2,497$364.2K0.15%−1,175−32.0%Reduced
Kure Advisory, LLC2,498$364.4K0.21%+2,498New
Prairie Sky Financial Group LLC2,500$364.6K0.26%−25−1.0%Reduced
Security National Bank of So Dak2,500$364.6K0.27%00.0%Unchanged
Options Solutions, LLC2,500$364.6K0.42%00.0%Unchanged
Fiduciary Alliance LLC2,501$364.7K0.08%+1,137+83.4%Added
Silvant Capital Management LLC2,513$366.5K0.02%00.0%Unchanged
Seed Wealth Management, Inc.2,516$367.0K0.41%00.0%Unchanged
Fagan Associates, Inc.2,522$367.9K0.09%+34+1.4%Added
Cable Hill Partners, LLC2,524$368.2K0.05%−193−7.1%Reduced
Impact Partnership Wealth, LLC2,529$368.9K0.11%+2,153+572.6%Added
Centennial Wealth Advisory LLC2,539$370.4K0.20%−51−2.0%Reduced
Blue Edge Capital, LLC2,544$371.1K0.08%00.0%Unchanged
Ninety One SA (PTY) Ltd2,540$371.7K0.07%00.0%Unchanged