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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q2 2023

Institutional positions in Procter & Gamble Co as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,417
+58 vs. Q1 2023
Shares held
1.53B
−33.6M (−2.2%) vs. Q1 2023
Total value
$231.7B
+$5.40B (+2.4%) vs. Q1 2023
New holders
153
1,408 more added
Sold out
95
1,452 more reduced

25 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 3,417 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ2 2023: $231.7B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q1 2023.

Institutions holding PG in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
RWM Asset Management, LLC2,409$368.4K0.07%−840−25.9%Reduced
Horizon Investment Services, LLC2,433$369.2K0.23%+10.0%Added
Keating Investment Counselors Inc2,441$370.4K0.13%00.0%Unchanged
Partners in Financial Planning2,442$370.6K0.09%+2+0.1%Added
Intercontinental Wealth Advisors, LLC2,446$371.2K0.09%−1,043−29.9%Reduced
Cowa, LLC2,446$371.2K0.24%00.0%Unchanged
Vicus Capital2,455$372.5K0.04%−314−11.3%Reduced
Affiance Financial, LLC2,457$372.9K0.18%+16+0.7%Added
Heron Bay Capital Management2,460$373.3K0.10%−600−19.6%Reduced
Paragon Capital Management LLC2,460$373.3K0.21%−193−7.3%Reduced
Partners Capital Investment Group, LLP2,473$375.3K0.01%+2,473New
Blue Barn Wealth, LLC2,483$376.8K0.24%−152−5.8%Reduced
Sterling Financial Planning, Inc.2,483$376.8K0.19%00.0%Unchanged
Heartwood Wealth Advisors LLC2,483$376.8K0.05%+1,109+80.7%Added
TMD Wealth Management, LLC2,484$376.9K0.10%+2,484New
Global Strategic Investment Solutions, LLC2,487$377.3K0.05%+15+0.6%Added
Talisman Wealth Advisors LLC2,488$377.6K0.64%+160+6.9%Added
Fagan Associates, Inc.2,488$377.6K0.09%00.0%Unchanged
Weaver Consulting Group2,491$378.0K0.17%−82−3.2%Reduced
Cedrus LLC2,495$378.6K0.27%−87−3.4%Reduced
Norris Perne & French LLP2,499$379.2K0.03%00.0%Unchanged
Options Solutions, LLC2,500$379.4K0.37%−348−12.2%Reduced
Security National Bank of So Dak2,500$379.4K0.27%+2,500New
AlphaQ Advisors LLC2,503$379.8K0.28%+455+22.2%Added
Silvant Capital Management LLC2,513$381.3K0.02%00.0%Unchanged
Seed Wealth Management, Inc.2,516$381.8K0.40%00.0%Unchanged
Prairie Sky Financial Group LLC2,525$383.1K0.26%+2,525New
Source Financial Advisors LLC2,525$383.2K0.13%+90+3.7%Added
Ninety One SA (PTY) Ltd2,540$383.4K0.09%00.0%Unchanged
Blue Edge Capital, LLC2,544$386.0K0.08%−75−2.9%Reduced
Sound Financial Strategies Group, LLC2,545$386.2K0.28%−104−3.9%Reduced
American Planning Services, Inc.2,545$386.2K0.25%00.0%Unchanged
Palladiem, LLC2,551$387.1K0.40%−104−3.9%Reduced
Baltimore-Washington Financial Advisors, Inc.2,557$388.0K0.03%+385+17.7%Added
Gemmer Asset Management LLC2,559$388.3K0.05%−80−3.0%Reduced
Trilogy Capital Inc.2,539$388.3K0.02%+379+17.5%Added
Orser Capital Management, LLC2,566$389.4K0.40%−1,069−29.4%Reduced
B & T Capital Management DBA Alpha Capital Management2,575$390.3K0.10%00.0%Unchanged
San Luis Wealth Advisors LLC2,575$391.0K0.14%−465−15.3%Reduced
Sepio Capital, LP2,582$391.8K0.03%+75+3.0%Added
Mezzasalma Advisors, LLC2,589$392.9K0.24%+141+5.8%Added
Centennial Wealth Advisory LLC2,590$393.0K0.21%+205+8.6%Added
Keystone Wealth Services, LLC2,598$394.2K0.15%+36+1.4%Added
Tandem Wealth Advisors LLC2,598$394.2K0.24%+95+3.8%Added
Safeguard Investment Advisory Group, LLC2,603$394.8K0.17%−104−3.8%Reduced
apricus wealth, LLC2,657$395.9K0.35%−205−7.2%Reduced
BMS Financial Advisors, LLC2,618$397.3K0.26%−996−27.6%Reduced
NWF Advisory Services Inc.2,628$398.8K0.09%00.0%Unchanged
WFA of San Diego, LLC2,628$398.8K0.39%−50−1.9%Reduced
First American Trust, FSB2,631$399.0K0.05%−1,460−35.7%Reduced
Passive Capital Management, LLC.2,633$399.5K0.17%+285+12.1%Added
O'Keefe Stevens Advisory, Inc.2,635$399.8K0.17%+344+15.0%Added
Carr Financial Group Corp2,637$400.1K0.16%−368−12.2%Reduced
LGL Partners, LLC2,639$400.4K0.07%+10.0%Added
Gouws Capital LLC2,655$402.9K0.33%00.0%Unchanged
Boyer & Corporon Wealth Management, LLC2,657$403.0K0.13%00.0%Unchanged
Midwest Professional Planners, LTD.2,665$404.4K0.18%+8+0.3%Added
Ellevest, Inc.2,666$404.5K0.03%+85+3.3%Added
Financial Management Network Inc2,653$404.6K0.14%+2,653New
Kohmann Bosshard Financial Services, LLC2,674$405.7K0.07%+671+33.5%Added
Total Investment Management Inc2,674$405.8K0.05%+274+11.4%Added
Versant Capital Management, Inc2,674$405.8K0.13%−108−3.9%Reduced
McAdam, LLC2,675$405.9K0.03%+245+10.1%Added
Alesco Advisors LLC2,684$407.3K0.01%−35−1.3%Reduced
Towercrest Capital Management2,684$407.3K0.08%+642+31.4%Added
Crumly & Associates Inc.2,684$407.3K0.16%+449+20.1%Added
South Street Advisors LLC2,688$407.9K0.08%00.0%Unchanged
USAdvisors Wealth Management, LLC2,675$408.0K0.19%+16+0.6%Added
Lazari Capital Management, Inc.2,711$411.4K0.23%+2,711New
Canal Capital Management, LLC2,715$412.0K0.08%−14−0.5%Reduced
Covenant Asset Management, LLC2,716$412.1K0.12%−61−2.2%Reduced
Cable Hill Partners, LLC2,717$412.3K0.05%−69−2.5%Reduced
Fulcrum Equity Management2,719$412.6K0.48%+774+39.8%Added
Callan Capital, LLC2,722$413.0K0.05%−1,279−32.0%Reduced
Delphia (USA) Inc.2,729$414.1K0.65%−616−18.4%Reduced
R.H. Dinel Investment Counsel, Inc.2,743$416.2K0.29%00.0%Unchanged
Matrix Asset Advisors Inc2,746$416.7K0.06%+510+22.8%Added
Bluesphere Advisors, LLC2,747$416.9K0.29%+2+0.1%Added
Market Street Wealth Management Advisors LLC2,753$417.7K0.11%00.0%Unchanged
Red Tortoise LLC2,754$417.9K0.26%00.0%Unchanged
Stephens Consulting, LLC2,754$417.9K0.17%−16−0.6%Reduced
Braun-Bostich & Associates Inc.2,760$418.8K0.90%+471+20.6%Added
1776 Wealth LLC2,763$419.3K0.22%+2,763New
StrongBox Wealth, LLC2,769$420.1K0.27%+2+0.1%Added
Relative Value Partners Group, LLC2,772$420.6K0.03%00.0%Unchanged
Nadler Financial Group, Inc.2,788$423.1K0.06%00.0%Unchanged
Pensionmark Financial Group, LLC2,795$424.2K0.08%+611+28.0%Added
Cary Street Partners Asset Management LLC2,797$424.4K0.08%+93+3.4%Added
Provident Trust Co2,800$424.9K0.01%00.0%Unchanged
Jackson Creek Investment Advisors LLC2,801$425.0K0.17%−559−16.6%Reduced
Mayfair Advisory Group, LLC2,863$426.0K0.43%−19−0.7%Reduced
Fort Point Capital Partners LLC2,811$426.5K0.06%−27−1.0%Reduced
Corrigan Financial, Inc.2,819$427.7K0.13%−15−0.5%Reduced
Gill Capital Partners, LLC2,833$429.8K0.18%+10.0%Added
Wealth Management Partners, LLC2,842$431.2K0.27%00.0%Unchanged
Lyell Wealth Management, LP2,843$431.3K0.06%00.0%Unchanged
Rock Creek Group, LP2,856$433.4K0.06%−842−22.8%Reduced
Redwood Investments, LLC2,856$433.4K0.05%−294−9.3%Reduced
F/M Investments LLC2,891$433.5K0.32%00.0%Unchanged
Invenio Wealth Partners LLC2,859$433.8K0.49%+2,859New