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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2023

Institutional positions in Procter & Gamble Co as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,385
+53 vs. Q4 2022
Shares held
1.56B
+50.2M (+3.3%) vs. Q4 2022
Total value
$226.4B
−$2.82B (−1.2%) vs. Q4 2022
New holders
162
1,481 more added
Sold out
109
1,371 more reduced

74 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,385 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ1 2023: $226.4B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2022.

Institutions holding PG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Fernwood Investment Management, LLC1,512$224.9K0.09%+10+0.7%Added
Sightline Wealth Advisors, LLC1,513$225.0K0.23%−307−16.9%Reduced
Colorado Capital Management, Inc.1,514$225.0K0.17%−98−6.1%Reduced
EdgeRock Capital LLC1,515$225.0K0.12%+17+1.1%Added
Derbend Asset Management1,515$225.3K0.17%+7+0.5%Added
Santori & Peters1,515$225.3K0.12%+2+0.1%Added
Demars Financial Group, LLC1,515$225.3K0.12%+66+4.6%Added
Independent Wealth Network Inc.1,516$225.4K0.14%−23−1.5%Reduced
Oldfather Financial Services, LLC1,518$225.8K0.12%+3+0.2%Added
Adamsbrown Wealth Consultants LLC1,519$225.9K0.13%−4,415−74.4%Reduced
Campbell Wealth Management1,520$226.0K0.03%+169+12.5%Added
Headlands Technologies LLC1,522$226.3K0.15%+1,338+727.2%Added
Guerra Pan Advisors, LLC1,525$226.8K0.28%+97+6.8%Added
Ahl Investment Management, Inc.1,526$226.8K0.21%+17+1.1%Added
Hoya Capital Real Estate, LLC1,532$227.8K5.87%00.0%Unchanged
Keeler Thomas Management LLC1,533$227.9K0.11%−11,410−88.2%Reduced
Firestone Capital Management1,538$228.7K0.08%+200+14.9%Added
Lifestyle Asset Management, Inc.1,544$229.6K0.15%−6−0.4%Reduced
Sentinel Pension Advisors Inc1,521$230.1K0.06%00.0%Unchanged
Eagle Harbor Asset Management Inc1,553$230.9K0.31%00.0%Unchanged
LBMC Investment Advisors, LLC1,554$231.1K0.02%+30+2.0%Added
Capital Group Investment Management Pte. Ltd.1,555$231.2K0.01%−257−14.2%Reduced
Redwood Financial Network Corp1,557$231.5K0.24%−70−4.3%Reduced
Commons Capital, LLC1,558$231.7K0.37%+2+0.1%Added
IAM Advisory, LLC1,559$231.7K0.08%+100+6.9%Added
Treynor Bancshares, Inc.1,560$232.0K0.15%00.0%Unchanged
Ewa, LLC1,491$232.5K0.17%+1,491New
Element Wealth, LLC1,573$233.9K0.17%−138−8.1%Reduced
Granite Harbor Advisors, Inc.1,576$234.4K0.21%+1,576New
Somerset Group LLC1,578$234.6K0.20%00.0%Unchanged
Karpus Management, Inc.1,584$235.5K0.01%00.0%Unchanged
Consolidated Planning Corp1,586$235.8K0.06%00.0%Unchanged
Piershale Financial Group, Inc.1,589$236.3K0.19%+6+0.4%Added
SMART Wealth LLC1,592$236.7K0.21%+57+3.7%Added
Rosenblum Silverman Sutton S F Inc1,594$237.0K0.09%00.0%Unchanged
Palisades Hudson Asset Management, L.P.1,606$238.0K0.13%−17−1.0%Reduced
Fusion Capital, LLC1,605$238.4K0.14%+14+0.9%Added
Millington Financial Advisors, LLC1,605$238.7K0.22%+64+4.2%Added
Concorde Asset Management, LLC1,606$238.8K0.28%−72−4.3%Reduced
Davis Investment Partners, LLC1,592$239.0K0.13%00.0%Unchanged
Von Berge Wealth Management Group, LLC1,600$239.2K0.21%+2+0.1%Added
Horizon Family Wealth, Inc.1,609$239.3K0.25%+4+0.2%Added
PCG Wealth Advisors, LLC1,612$239.7K0.15%−7−0.4%Reduced
TD Ameritrade Investment Management, LLC1,623$241.0K0.00%−584−26.5%Reduced
Mount Vernon Associates Inc1,628$242.0K0.29%00.0%Unchanged
Martel Wealth Advisors Inc1,630$242.4K0.06%00.0%Unchanged
Wealthcare Capital Management LLC1,632$242.7K0.03%−61−3.6%Reduced
Matisse Capital1,633$242.8K0.16%00.0%Unchanged
Bensler, LLC1,636$243.2K0.05%−227−12.2%Reduced
Saxon Interests, Inc.1,637$243.4K0.14%−3−0.2%Reduced
Roble, Belko & Company, Inc1,643$244.0K0.05%00.0%Unchanged
Benson Investment Management Company, Inc.1,644$244.4K0.14%00.0%Unchanged
Alaethes Wealth LLC1,644$244.4K0.14%+1,644New
Carmel Capital Partners, LLC1,647$244.9K0.14%+1,647New
Arbor Investment Advisors, LLC1,656$246.2K0.05%−27−1.6%Reduced
US Financial Advisors, LLC1,661$247.0K0.11%+162+10.8%Added
Ocean Capital Management, LLC1,664$247.4K0.12%+110+7.1%Added
Avaii Wealth Management, LLC1,666$247.8K0.22%−2−0.1%Reduced
Collaborative Wealth Managment Inc.1,671$248.4K0.16%−153−8.4%Reduced
Briaud Financial Planning, Inc1,676$249.0K0.24%+266+18.9%Added
Arq Wealth Advisors, LLC1,676$249.2K0.18%+26+1.6%Added
Transatlantique Private Wealth LLC1,677$249.3K0.14%+1,677New
MinichMacGregor Wealth Management, LLC1,678$249.5K0.08%−16−0.9%Reduced
BEAM Asset Management, LLC1,678$249.6K0.25%−152−8.3%Reduced
Hilton Capital Management, LLC1,647$249.6K0.03%−135−7.6%Reduced
Evolution Wealth Advisors, LLC1,680$249.8K0.06%+348+26.1%Added
Shikiar Asset Management Inc1,690$251.0K0.09%+1,690New
Marion Wealth Management1,689$251.1K0.09%00.0%Unchanged
Echo45 Advisors LLC1,692$251.6K0.21%+151+9.8%Added
Aj Wealth Strategies, LLC1,692$251.6K0.01%+20+1.2%Added
Aletheian Wealth Advisors LLC1,697$252.3K0.22%+240+16.5%Added
Rbo & Co LLC1,700$252.8K0.04%00.0%Unchanged
New England Professional Planning Group Inc.1,674$252.9K0.15%−43−2.5%Reduced
Rooted Wealth Advisors, Inc.1,673$253.0K0.19%+188+12.7%Added
Investors Research Corp1,703$253.2K0.07%00.0%Unchanged
Sharkey, Howes & Javer1,704$253.4K0.05%−49−2.8%Reduced
Miramar Capital, LLC1,708$254.0K0.07%−546−24.2%Reduced
Howard Financial Services, Ltd.1,709$254.2K0.06%+45+2.7%Added
Millennium Capital Advisors, LLC1,710$254.2K0.23%+2+0.1%Added
Rodgers & Associates, LTD1,711$254.4K0.04%−165−8.8%Reduced
BCGM Wealth Management, LLC1,714$254.8K0.13%−511−23.0%Reduced
Harvest Investment Services, LLC1,720$255.7K0.20%−5,676−76.7%Reduced
Shorepoint Capital Partners LLC1,724$256.3K0.07%−817−32.2%Reduced
Cypress Capital Management LLC (WY)1,725$256.5K0.30%00.0%Unchanged
Global Assets Advisory, LLC1,698$256.8K0.26%00.0%Unchanged
Beacon Harbor Wealth Advisors, Inc.1,729$257.0K0.09%−2,700−61.0%Reduced
Waller Financial Planning Group, Inc1,730$257.2K0.07%00.0%Unchanged
Sterling Group Wealth Management, LLC1,735$257.9K0.24%+1,735New
Landmark Wealth Management, LLC1,736$258.0K0.14%+42+2.5%Added
R.m.sincerbeaux Capital Management LLC1,736$258.1K0.18%00.0%Unchanged
Magnolia Capital Advisors LLC1,737$258.3K0.13%−44−2.5%Reduced
Charles Schwab Investment Advisory, Inc.1,737$258.3K0.00%+34+2.0%Added
Innova Wealth Partners1,739$258.6K0.23%00.0%Unchanged
ML & R Wealth Management LLC1,746$259.6K0.07%+251+16.8%Added
Canvas Wealth Advisors, LLC1,663$260.2K0.11%−324−16.3%Reduced
Castleview Partners, LLC1,752$260.4K0.23%+43+2.5%Added
Fingerlakes Wealth Management, Inc.1,754$260.8K0.32%+176+11.2%Added
Gradient Capital Advisors, LLC1,754$260.8K0.11%+68+4.0%Added
Overbrook Management Corp1,756$261.1K0.07%00.0%Unchanged
Reitz Capital Advisors LLC1,756$261.1K0.24%00.0%Unchanged