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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2022

Institutional positions in Procter & Gamble Co as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,405
+273 vs. Q3 2022
Shares held
1.52B
+13.0M (+0.9%) vs. Q3 2022
Total value
$230.3B
+$39.6B (+20.8%) vs. Q3 2022
New holders
380
1,363 more added
Sold out
107
1,282 more reduced

68 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 3,405 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2022: $230.3B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2022.

Institutions holding PG in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Sittner & Nelson, LLC9,877$1.50M0.92%−59−0.6%Reduced
Schwarz Dygos Wheeler Investment Advisors LLC9,884$1.50M0.59%+169+1.7%Added
Steigerwald, Gordon & Koch Inc.9,886$1.50M0.24%+306+3.2%Added
Access Financial Services, Inc.9,899$1.50M0.92%+604+6.5%Added
JJJ Advisors Inc.10,036$1.50M0.42%+472+4.9%Added
Oxbow Advisors, LLC9,928$1.50M0.28%−400−3.9%Reduced
Kennon-Green & Company, LLC9,931$1.51M1.50%+9,931New
Mystic Asset Management, Inc.9,937$1.51M0.86%+15+0.2%Added
Wealth Effects LLC9,952$1.51M0.86%+190+1.9%Added
Redhawk Wealth Advisors, Inc.9,969$1.51M0.59%+20.0%Added
Naviter Wealth, LLC10,612$1.51M0.42%+1,901+21.8%Added
Safeguard Financial, LLC9,998$1.51M1.08%+6,624+196.3%Added
SFMG, LLC9,998$1.52M0.17%−497−4.7%Reduced
Lee Capital Holdings LLC10,000$1.52M2.44%00.0%Unchanged
WealthShield Partners, LLC10,004$1.52M0.29%+2,350+30.7%Added
Peterson Financial Group, Inc.10,009$1.52M2.01%−5,554−35.7%Reduced
Bell Bank10,023$1.52M0.18%−373−3.6%Reduced
Triumph Capital Management10,051$1.52M0.82%+371+3.8%Added
Beacon Financial Group10,058$1.52M0.21%−7−0.1%Reduced
Viawealth, LLC10,034$1.53M1.26%+10,034New
Burke & Herbert Bank & Trust Co10,072$1.53M1.14%−150−1.5%Reduced
SNS Financial Group, LLC10,096$1.53M0.21%−595−5.6%Reduced
Prestige Wealth Management Group LLC10,098$1.53M0.40%−10,276−50.4%Reduced
Wolff Financial Management LLC10,109$1.53M0.57%+40.0%Added
Hazlett, Burt & Watson, Inc.10,137$1.53M1.35%+386+4.0%Added
W.G. Shaheen & Associates DBA Whitney & Co10,109$1.53M0.28%−128−1.3%Reduced
CRA Financial Services, LLC10,121$1.53M0.50%−134−1.3%Reduced
Investment Research & Advisory Group, Inc.10,132$1.54M1.02%+39+0.4%Added
Financial Architects, Inc10,148$1.54M0.26%−133−1.3%Reduced
Hexagon Capital Partners LLC10,163$1.54M0.45%−817−7.4%Reduced
Columbia Trust Co 0101201610,163$1.54M0.86%−552−5.2%Reduced
NFP Retirement, Inc.10,179$1.54M0.34%+249+2.5%Added
Autumn Glory Partners, LLC10,184$1.54M0.82%−770−7.0%Reduced
Relyea Zuckerberg Hanson LLC10,198$1.55M0.44%+2,763+37.2%Added
Windsor Capital Management, LLC10,207$1.55M0.56%+229+2.3%Added
Catalyst Wealth Management, LLC10,217$1.55M1.46%+10,217New
MRP Capital Investments, LLC10,219$1.55M1.71%+10,219New
Taylor Frigon Capital Management LLC10,245$1.55M0.88%−217−2.1%Reduced
Compass Wealth Management LLC10,281$1.56M0.51%+10,281New
Rowland & Co Investment Counsel10,287$1.56M0.39%+20.0%Added
Wimmer Associates 1, LLC10,306$1.56M1.03%−35−0.3%Reduced
AFS Financial Group, LLC10,309$1.56M1.11%+10,309New
Vigilare Wealth Management10,334$1.57M0.91%−189−1.8%Reduced
Capital Square, LLC10,352$1.57M1.42%+86+0.8%Added
Valley Brook Capital Group10,356$1.57M1.50%+10.0%Added
Waddell & Associates, LLC10,396$1.58M0.26%+333+3.3%Added
American State Bank (Iowa)10,425$1.58M1.22%+71+0.7%Added
Birchcreek Wealth Management, LLC10,431$1.58M1.41%00.0%Unchanged
Palumbo Wealth Management LLC10,432$1.58M1.26%+347+3.4%Added
White Pine Capital LLC10,433$1.58M0.62%+30+0.3%Added
Kensington Investment Counsel, LLC10,479$1.59M1.25%−380−3.5%Reduced
Knollwood Investment Advisory, LLC10,501$1.59M0.62%+10,501New
Gilman Hill Asset Management, LLC10,502$1.59M0.33%−322−3.0%Reduced
Gillespie Robinson & Grimm Inc10,508$1.59M0.16%+394+3.9%Added
CJM Wealth Advisers, Ltd.10,536$1.60M0.98%+14+0.1%Added
Charter Oak Capital Management, LLC10,545$1.60M0.24%+163+1.6%Added
Coastal Bridge Advisors, LLC10,547$1.60M0.45%+248+2.4%Added
Catalyst Financial Partners LLC10,553$1.60M0.82%+10,553New
Baystate Wealth Management LLC10,575$1.60M0.15%−649−5.8%Reduced
Blue Fin Capital, Inc.10,609$1.61M0.59%−194−1.8%Reduced
Blueprint Investment Partners LLC10,612$1.61M0.35%+9,286+700.3%Added
Massachusetts Wealth Management11,299$1.61M1.55%+11,299New
Tobam10,613$1.61M0.11%+3,695+53.4%Added
Harbour Capital Advisors, LLC10,620$1.61M0.54%−520−4.7%Reduced
SageView Advisory Group, LLC10,638$1.61M0.13%+10,638New
Successful Portfolios LLC10,689$1.62M1.06%−35−0.3%Reduced
McGlone Suttner Wealth Management, Inc.10,692$1.62M0.51%+10,692New
Lumature Wealth Partners, LLC10,697$1.62M0.91%−427−3.8%Reduced
Bridgeworth, LLC10,708$1.62M0.26%+209+2.0%Added
Manhattan West Asset Management, LLC10,728$1.63M0.83%+842+8.5%Added
STAR Financial Bank10,729$1.63M1.61%+10,729New
ForthRight Wealth Management, LLC10,767$1.63M0.83%+164+1.5%Added
HMS Capital Management, LLC10,771$1.63M1.11%−825−7.1%Reduced
Ausdal Financial Partners, Inc.10,772$1.63M0.24%+645+6.4%Added
Eagle Ridge Investment Management10,774$1.63M0.19%−102−0.9%Reduced
Matrix Trust Co10,789$1.64M0.41%+3,387+45.8%Added
Samalin Investment Counsel, LLC10,803$1.64M1.04%+11+0.1%Added
Benjamin Edwards Inc10,805$1.64M0.43%+719+7.1%Added
Joseph Group Capital Management10,816$1.64M1.56%−99−0.9%Reduced
Novare Capital Management LLC10,816$1.64M0.19%−234−2.1%Reduced
Winthrop Advisory Group LLC10,817$1.64M0.31%+571+5.6%Added
Independent Solutions Wealth Management, LLC10,839$1.64M0.50%+2,296+26.9%Added
Elevated Capital Advisors, LLC10,847$1.64M0.63%+490+4.7%Added
Tilt Investment Management Holdings, PBC10,857$1.65M1.40%+10,857New
Boothbay Fund Management, LLC10,892$1.65M0.06%+3,873+55.2%Added
StrategIQ Financial Group, LLC10,900$1.65M0.19%−8−0.1%Reduced
MB, Levis & Associates, LLC10,903$1.65M1.29%+10,903New
Levy Wealth Management Group, LLC10,906$1.65M0.55%−107−1.0%Reduced
Zions Bancorporation, N.A.10,907$1.65M0.13%−255−2.3%Reduced
Diamant Asset Management, Inc.10,909$1.65M1.48%00.0%Unchanged
Hudock, Inc.10,939$1.66M0.57%+43+0.4%Added
First Business Financial Services, Inc.10,941$1.66M0.22%+50+0.5%Added
Arcadia Investment Management Corp10,945$1.66M0.39%+995+10.0%Added
XML Financial, LLC10,961$1.66M0.21%+802+7.9%Added
Strategic Investment Solutions, Inc.11,751$1.67M0.82%+11,751New
Carson Advisory Inc.11,024$1.67M1.60%+1,254+12.8%Added
Argent Advisors, Inc.11,048$1.67M0.87%+815+8.0%Added
St. Louis Financial Planners Asset Management, LLC11,054$1.68M1.64%+11,054New
Aberdeen Wealth Management LLC11,065$1.68M1.27%+6+0.1%Added
Financial Strategies Group, Inc.11,111$1.68M0.70%+955+9.4%Added