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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2022

Institutional positions in Procter & Gamble Co as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,406
+273 vs. Q3 2022
Shares held
1.52B
+13.0M (+0.9%) vs. Q3 2022
Total value
$230.3B
+$39.6B (+20.8%) vs. Q3 2022
New holders
380
1,364 more added
Sold out
107
1,282 more reduced

68 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 3,406 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2022: $230.3B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2022.

Institutions holding PG in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
First Command Advisory Services, Inc.31$00.00%−88−73.9%Reduced
PEAK6 Investments LLC6$8980.00%+6New
ClariVest Asset Management LLC6$1.00K0.00%−7−53.8%Reduced
Avion Wealth12$1.00K0.00%00.0%Unchanged
Delos Wealth Advisors, LLC8$1.21K0.00%00.0%Unchanged
Cedar Wealth Management, LLC12$1.82K0.00%00.0%Unchanged
Robbins Farley LLC17$2.58K0.00%+12+240.0%Added
Your Advocates Ltd., LLP25$3.79K0.00%00.0%Unchanged
FWL Investment Management, LLC27$4.09K0.00%+27New
Red Cedar Capital, LLC30$5.00K0.00%00.0%Unchanged
Knott David M Jr35$5.00K0.00%00.0%Unchanged
Freedom Wealth Alliance, LLC34$5.08K0.01%+34New
China Universal Asset Management Co., Ltd.40$6.06K0.00%−23,300−99.8%Reduced
Bay Harbor Wealth Management, LLC43$7.00K0.00%+25+138.9%Added
Tfo-TDC, LLC204$7.18K0.00%+204New
Islay Capital Management, LLC56$8.49K0.01%+56New
Granite FO LLC60$8.95K0.01%+60New
Ten Capital Wealth Advisors, LLC62$9.40K0.00%−75−54.7%Reduced
Macroview Investment Management LLC63$9.55K0.02%00.0%Unchanged
Gould Capital, LLC63$9.55K0.01%00.0%Unchanged
Copeland Capital Management, LLC67$10.0K0.00%+50+294.1%Added
Tanaka Capital Management Inc78$12.0K0.04%00.0%Unchanged
Mendota Financial Group, LLC82$12.4K0.02%+82New
Okabena Investment Services Inc121$13.6K0.01%−779−86.6%Reduced
Ruedi Wealth Management, Inc.92$13.9K0.01%+92New
PayPay Securities Corp96$14.6K0.98%+96New
Marquette Asset Management, LLC100$15.2K0.00%00.0%Unchanged
Thomas J. Herzfeld Advisors, Inc.103$15.6K0.01%00.0%Unchanged
Lowe Wealth Advisors, LLC105$15.9K0.01%+80+320.0%Added
West Financial Advisors, LLC106$16.1K0.00%−550−83.8%Reduced
Hoey Investments, Inc111$16.8K0.01%−16,680−99.3%Reduced
Grayhawk Investment Strategies Inc.423$18.5K0.01%+301+246.7%Added
Win Advisors, Inc124$18.8K0.01%+11+9.7%Added
Morton Brown Family Wealth, LLC136$20.6K0.01%00.0%Unchanged
Sofos Investments, Inc.1,710$21.8K0.23%−2,901−62.9%Reduced
WestEnd Advisors, LLC144$21.8K0.00%+4+2.9%Added
Costello Asset Management, INC144$21.8K0.02%00.0%Unchanged
JCIC Asset Management Inc.150$23.0K0.01%00.0%Unchanged
IAG Wealth Partners, LLC153$23.1K0.01%−150−49.5%Reduced
EWG Elevate Inc.170$25.8K0.01%+170New
Headlands Technologies LLC184$28.0K0.02%+184New
Silicon Valley Capital Partners187$28.4K0.01%+187New
Retirement Group, LLC200$30.0K0.01%+67+50.4%Added
DecisionPoint Financial, LLC225$34.1K0.02%+225New
Raffa Wealth Management, LLC226$34.3K0.01%00.0%Unchanged
Lansing Street Advisors232$35.1K0.02%+2+0.9%Added
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.240$36.0K0.32%−10−4.0%Reduced
Legend Financial Advisors, Inc.238$36.0K0.03%00.0%Unchanged
Luken Investment Analytics, LLC246$37.3K0.02%+246New
Bourgeon Capital Management LLC249$37.7K0.01%+71+39.9%Added
Level Financial Advisors, Inc.251$38.0K0.02%00.0%Unchanged
Kepos Capital LP248$38.0K0.01%+248New
Fairfield Financial Advisors, LTD259$39.3K0.02%+2+0.8%Added
Ogorek Anthony Joseph269$40.0K0.02%00.0%Unchanged
Paragon Wealth Strategies, LLC276$41.9K0.05%+229+487.2%Added
Belmont Capital, LLC275$42.0K0.04%−110−28.6%Reduced
One Wealth Advisors, LLC287$43.5K0.01%+287New
NewSquare Capital LLC290$44.0K0.01%+168+137.7%Added
Princeton Global Asset Management LLC302$46.0K0.01%−34−10.1%Reduced
Altshuler Shaham Ltd311$47.1K0.00%−37−10.6%Reduced
Interactive Financial Advisors314$47.6K0.03%00.0%Unchanged
Cornerstone Management, Inc.326$49.4K0.01%−23−6.6%Reduced
LFA - Lugano Financial Advisors SA327$49.6K0.04%+327New
Align Wealth Management, LLC400$50.5K0.04%+400New
Corrado Advisors, LLC342$51.9K0.04%+342New
Horizons Wealth Management346$52.0K0.04%00.0%Unchanged
Cranbrook Wealth Management, LLC352$53.4K0.01%−122−25.7%Reduced
HBC Financial Services, PLLC386$58.0K0.05%−99−20.4%Reduced
Johnson Midwest Financial, LLC382$58.0K0.21%+2+0.5%Added
VitalStone Financial, LLC389$59.0K0.04%+389New
Financial Synergies Wealth Advisors, Inc.391$59.3K0.01%+311+388.8%Added
Sageworth Trust Co395$60.0K0.00%00.0%Unchanged
Park Circle Co400$60.6K0.06%00.0%Unchanged
JDM Financial Group LLC442$67.0K0.06%+442New
Goodman Advisory Group, LLC461$70.0K0.04%00.0%Unchanged
Insight Financial Services465$70.6K0.12%00.0%Unchanged
Glassy Mountain Advisors, Inc.485$73.5K0.04%+485New
Bromfield Sneider Wealth Advisors515$78.1K0.07%00.0%Unchanged
Goodwin Investment Advisory516$78.2K0.06%00.0%Unchanged
United Community Bank519$78.7K0.08%00.0%Unchanged
Worth Asset Management, LLC523$79.3K0.06%00.0%Unchanged
Trifecta Capital Advisors, LLC527$79.9K0.03%+527New
Evolution Advisers, Inc.540$81.0K0.06%00.0%Unchanged
My Personal CFO, LLC537$81.4K0.08%+537New
MayTech Global Investments, LLC546$82.7K0.03%+546New
New Millennium Group LLC561$85.0K0.09%00.0%Unchanged
Harbor Capital Advisors, Inc.569$86.2K0.09%−63−10.0%Reduced
CKW Financial Group602$91.0K0.02%00.0%Unchanged
Cowen Prime Advisors LLC600$91.0K0.04%+100+20.0%Added
Laurel Wealth Planning LLC637$96.5K0.06%00.0%Unchanged
Aspire Private Capital, LLC640$97.0K0.03%−60−8.6%Reduced
Carolina Wealth Advisors, LLC640$97.0K0.06%−60−8.6%Reduced
Marshall & Sullivan Inc659$99.9K0.06%+659New
Horrell Capital Management, Inc.668$101.0K0.03%00.0%Unchanged
Financial Perspectives, Inc675$102.3K0.05%00.0%Unchanged
Tanglewood Legacy Advisors, LLC679$102.9K0.07%+679New
Baldrige Asset Management LLC695$105.0K0.05%+25+3.7%Added
Blume Capital Management, Inc.703$106.5K0.04%00.0%Unchanged
Fortis Capital Advisors, LLC717$108.7K0.06%+717New
Intelligent Financial Strategies739$112.0K0.09%+1+0.1%Added