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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by ServiceNow, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
0 filings
Open-market sells
4 filings
3 insiders, $1.94M in total
Insiders trading
3
Net value
−$1.94M
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for ServiceNow, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for ServiceNow, Inc.
NameTitleLast reported holdingLast filingFilings, past year
Fipps PaulPresident, Global Customer Ops18,305Sep 1, 202619
Canney Jacqueline PChief People & AI Enblmt. Off.30,042Sep 1, 202618
Chamberlain Paul EdwardDirector43,990Aug 31, 20266
McDermott William RChairman & CEO184,199Aug 19, 202617
Fontaine DaniellePrincipal Accounting Officer10,887Aug 19, 20266
Mastantuono GinaPresident and CFO109,256Aug 19, 202618
Nowbar HosseinPres. & Chief Legal Officer8,514Aug 18, 20264
Zavery AmitPresident, CPO and COO86,065Aug 18, 202610
Yuan Eric S.Director2,747Jun 17, 20261
Briggs TeresaDirector11,010Jun 1, 20262
Bostrom Susan LDirector21,685May 26, 20261
Luddy Frederic BDirector4,855May 26, 20262
Sands Anita MDirector33,350May 26, 20262
Jackson LawrenceDirector4,875May 26, 20262
Quinlan LarryDirector11,465May 26, 20261
McBride Kevin ThomasFormer Principal Acctg Officer32,141Feb 19, 20268
Elmer Russell SOther: Special Counsel28,819Feb 11, 20267
Tzitzon NicholasVice Chairman23,209Feb 11, 20267
Chadwick JonathanDirector3,524May 27, 20250
Black DeborahDirector428Apr 29, 20250
Smith Paul JohnPres., Global Cust.& Field Ops5,224Feb 21, 20250
Miller Jeffrey ADirector40,638IndirectFeb 11, 20250
Bedi ChristopherChief Digital Information Ofc15,892Jul 1, 20240
Desai Chirantan JitendraPresident & COO47,145May 21, 20240
Caimi LaraChief Custmr Ofc-GM Impact Svc98May 23, 20230
Woodside DennisDirector2,944Jun 13, 20220
Rathnam SukumarDirector1,075Jun 13, 20220
Haverty KevinChief Revenue Officer17,640Jan 26, 20220
Goon Fay SienPrincipal Accounting Officer4,498Aug 24, 20210

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
May 10, 2022 (view filing)May 91 daySmith Paul JohnChief Commercial OfficerSSale−39$444.36−$17.3K−2.8%1.34K after
May 10, 2022 (view filing)May 91 dayCanney Jacqueline PChief People OfficerSSale−580$431.51−$250.3K−75.4%189 after
May 16, 2022 (view filing)May 133 daysSmith Paul JohnChief Commercial OfficerSSale−125$446.04−$55.8K−8.0%1.45K after
May 19, 2022 (view filing)May 181 daySmith Paul JohnChief Commercial OfficerSSale−412$427.17−$176.0K−19.0%1.75K after
Jun 1, 2022 (view filing)May 275 daysDesai Chirantan JitendraChief Operating OfficerSSale−7.00K$477.52−$3.34M−15.2%39.0K after4 lots
Jun 1, 2022 (view filing)May 311 dayCaimi LaraChief Customer & Partner OfcSSale−726$474.48−$344.5K−88.0%99 after
Jun 9, 2022 (view filing)Jun 81 dayLuddy Frederic BDirectorSSale−707$501.92−$354.9K−100.0%0 after
Jun 13, 2022 (view filing)Jun 94 daysLuddy Frederic BDirectorSSale−6.60K$499.45−$3.30M−16.2%34.2K after21 lots
Jul 11, 2022 (view filing)Jul 74 daysLuddy Frederic BDirectorSSale−6.60K$497.01−$3.28M−16.4%33.6K after15 lots
Aug 1, 2022 (view filing)Jul 293 daysJackson LawrenceDirectorSSale−707$446.40−$315.6K−51.7%660 after
Aug 1, 2022 (view filing)Jul 293 daysTzitzon NicholasChief Strat & Corp Affairs OfcSSale−2.82K$438.75−$1.24M−100.0%0 after
Aug 3, 2022 (view filing)Aug 12 daysElmer Russell SGeneral CounselSSale−4.81K$438.99−$2.11M−34.1%9.29K after
Aug 3, 2022 (view filing)Aug 12 daysCanney Jacqueline PChief People OfficerSSale−999$451.70−$451.2K−57.8%728 after2 lots
Aug 3, 2022 (view filing)Aug 12 daysChadwick JonathanDirectorSSale−1.00K$450.58−$450.6K−13.6%6.34K after
Aug 5, 2022 (view filing)Aug 32 daysLuddy Frederic BDirectorSSale−6.60K$465.86−$3.07M−16.7%33.0K after23 lots
Aug 9, 2022 (view filing)Aug 81 dayElmer Russell SGeneral CounselSSale−1.39K$495.10−$686.2K−13.0%9.29K after
Aug 9, 2022 (view filing)Aug 81 daySmith Paul JohnChief Commercial OfficerSSale−392$497.69−$195.1K−16.0%2.06K after
Aug 12, 2022 (view filing)Aug 102 daysCaimi LaraChief Customer & Partner OfcSSale−977$514.96−$503.1K−95.8%43 after
Aug 16, 2022 (view filing)Aug 151 daySmith Paul JohnChief Commercial OfficerSSale−130$502.81−$65.4K−5.7%2.16K after
Aug 16, 2022 (view filing)Aug 151 dayElmer Russell SGeneral CounselSSale−178$502.00−$89.4K−1.9%9.29K after
Aug 19, 2022 (view filing)Aug 181 daySmith Paul JohnChief Commercial OfficerSSale−411$482.95−$198.5K−14.3%2.47K after
Aug 19, 2022 (view filing)Aug 181 dayElmer Russell SGeneral CounselSSale−758$486.36−$368.7K−7.5%9.29K after
Aug 31, 2022 (view filing)Aug 292 daysMastantuono GinaChief Financial OfficerSSale−4.26K$439.10−$1.87M−50.0%4.26K after
Sep 6, 2022 (view filing)Sep 15 daysLuddy Frederic BDirectorSSale−6.60K$423.90−$2.80M−16.9%32.4K after21 lots
Sep 20, 2022 (view filing)Sep 191 dayElmer Russell SGeneral CounselSSale−2.67K$422.80−$1.13M−28.7%6.63K after
Oct 12, 2022 (view filing)Oct 102 daysLuddy Frederic BDirectorSSale−6.60K$385.46−$2.54M−17.2%31.8K after26 lots
Nov 1, 2022 (view filing)Oct 284 daysSmith Paul JohnChief Commercial OfficerSSale−600$414.24−$248.5K−24.3%1.87K after
Nov 3, 2022 (view filing)Nov 12 daysCanney Jacqueline PChief People OfficerSSale−478$418.56−$200.1K−26.5%1.33K after
Nov 3, 2022 (view filing)Nov 21 dayLuddy Frederic BDirectorSSale−6.60K$404.81−$2.67M−17.5%31.2K after29 lots
Nov 9, 2022 (view filing)Nov 81 daySmith Paul JohnChief Commercial OfficerSSale−37$363.10−$13.4K−1.9%1.89K after
Nov 14, 2022 (view filing)Nov 95 daysChamberlain Paul EdwardDirectorSSale−90$365.00−$32.9K−0.8%10.6K after
Nov 15, 2022 (view filing)Nov 141 dayCanney Jacqueline PChief People OfficerSSale−504$396.47−$199.8K−36.1%892 after
Nov 15, 2022 (view filing)Nov 141 daySmith Paul JohnChief Commercial OfficerSSale−134$396.26−$53.1K−6.3%1.99K after
Nov 15, 2022 (view filing)Nov 114 daysCaimi LaraChief Customer & Partner OfcSSale−726$416.03−$302.0K−94.4%43 after
Nov 21, 2022 (view filing)Nov 183 daysSmith Paul JohnChief Commercial OfficerSSale−407$399.72−$162.7K−15.0%2.30K after
Dec 1, 2022 (view filing)Nov 301 dayCaimi LaraChief Customer & Partner OfcSSale−672$415.43−$279.2K−94.0%43 after
Dec 8, 2022 (view filing)Dec 62 daysLuddy Frederic BDirectorSSale−6.60K$387.01−$2.55M−17.7%30.6K after15 lots
Jan 31, 2023 (view filing)Jan 274 daysCanney Jacqueline PChief People OfficerSSale−1.08K$461.03−$499.3K−80.2%267 after
Jan 31, 2023 (view filing)Jan 301 daySmith Paul JohnChief Commercial OfficerSSale−2.30K$447.22−$1.03M−100.0%0 after
Feb 3, 2023 (view filing)Feb 12 daysMcDermott William RChairman & CEOSSale−53.9K$458.83−$24.7M−97.0%1.67K after7 lots
Feb 9, 2023 (view filing)Feb 81 dayChamberlain Paul EdwardDirectorSSale−90$464.59−$41.8K−0.9%10.5K after
Feb 9, 2023 (view filing)Feb 81 daySmith Paul JohnChief Commercial OfficerSSale−391$467.90−$182.9K−51.9%362 after
Feb 9, 2023 (view filing)Feb 81 dayBedi ChristopherChief Digital Information OfcSSale−377$464.59−$175.2K−2.2%17.0K after2 lots
Feb 14, 2023 (view filing)Feb 131 dayBedi ChristopherChief Digital Information OfcSSale−449$459.28−$206.2K−2.4%17.9K after3 lots
Feb 14, 2023 (view filing)Feb 131 daySmith Paul JohnChief Commercial OfficerSSale−2.26K$456.52−$1.03M−51.9%2.10K after
Feb 22, 2023 (view filing)Feb 211 dayBedi ChristopherChief Digital Information OfcSSale−239$431.82−$103.2K−1.3%18.4K after2 lots
Feb 22, 2023 (view filing)Feb 211 dayTzitzon NicholasChief Strat & Corp Affairs OfcSSale−1.00K$430.18−$430.2K−29.0%2.44K after2 lots
Feb 22, 2023 (view filing)Feb 211 daySmith Paul JohnChief Commercial OfficerSSale−411$433.86−$178.3K−14.6%2.40K after
Feb 28, 2023 (view filing)Feb 28Same dayCanney Jacqueline PChief People OfficerSSale−464$431.85−$200.4K−19.7%1.89K after
Feb 28, 2023 (view filing)Feb 271 dayCaimi LaraChief Custmr Ofc-GM Impact SvcSSale−2.98K$431.58−$1.28M−96.8%98 after