Honest Company, Inc.
HNST- Exchange
- Nasdaq
- Industry
- Retail-Catalog & Mail-Order Houses
- SEC CIK
- 0001530979
In the last 90 days, Honest Company, Inc. insiders filed 0 open-market purchases and 10 sales; 147 institutions reported holding it in 13F filings for Q2 2026, worth $188.9M in total; no superinvestor holds it.
Open-market trades, last 90 days
Open-market purchases (P) and sales (S) by Honest Company, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.
- Open-market buys
- 0 filings
- Open-market sells
- 10 filings
- 8 insiders, $1.67M in total
- Insiders trading
- 8
- Net value
- −$1.67M
- Purchases minus sales
Insider roster
Directors, officers and 10% owners who have filed a Form 4 for Honest Company, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.
| Name | Title | Last reported holding | Last filing | Filings, past year |
|---|---|---|---|---|
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | 429,394 | Sep 15, 2026 | 6 |
| Sheehey Brendan | General Counsel | 812,023 | Aug 24, 2026 | 5 |
| Mayle Jonathan | SVP, Customer Sales | 469,793 | Aug 24, 2026 | 6 |
| von Kunssberg Etienne | SVP, Supply Chain | 383,517 | Aug 24, 2026 | 6 |
| Vernon Carla | Chief Executive Officer | 4,190,626 | Aug 24, 2026 | 5 |
| Bruce Curtiss James III | Chief Fin. & Operating Officer | 582,986 | Aug 24, 2026 | 4 |
| Ball Dorria L. | Chief People Officer | 418,584 | Aug 24, 2026 | 5 |
| Turner Andrea | Director | 252,405 | Aug 11, 2026 | 3 |
| Bayne Katie J | Director | 415,812 | May 22, 2026 | 2 |
| White James D | Director | 364,465 | May 22, 2026 | 1 |
| Hartung Jack | Director | 444,043 | May 22, 2026 | 2 |
| Gentile Susan | Director | 347,761 | May 22, 2026 | 2 |
| Barkley Michael J. | Director | 305,358 | May 22, 2026 | 1 |
| Warren Jessica | Director | 1,250,280 | May 22, 2026 | 1 |
| Lynch Alissa Hsu | Director | 314,706 | May 22, 2026 | 1 |
| Winchell Stephen | Chief Innovation Officer | 483,293 | May 22, 2026 | 5 |
| Barton Katherine | Chief Growth Officer | 858,649 | Nov 21, 2025 | 2 |
| Loretta David | Chief Financial Officer | 883,153 | May 23, 2025 | 0 |
| Chu James Michael | 10% Owner | 9,869,803 | Sep 20, 2024 | 0 |
| Dahnke Scott Arnold | 10% Owner | 9,869,803 | Sep 20, 2024 | 0 |
| THC Shared Abacus, LP | 10% Owner | 9,869,803 | Sep 20, 2024 | 0 |
| Honest Company, Inc. | Director | 225,136 | May 23, 2024 | 0 |
| Fogelsong Norman A | 10% Owner | 9,363,416Indirect | Nov 16, 2023 | 0 |
| Phelps Dennis B | 10% Owner | 9,363,416Indirect | Nov 16, 2023 | 0 |
| Harrick Stephen J | 10% Owner | 9,363,416Indirect | Nov 16, 2023 | 0 |
| Chaffee Todd C | 10% Owner | 9,363,416Indirect | Nov 16, 2023 | 0 |
| Miller J Sanford | 10% Owner | 9,363,416Indirect | Nov 16, 2023 | 0 |
| Institutional Venture Management XIII, LLC | 10% Owner | 9,363,416Indirect | Nov 16, 2023 | 0 |
| Institutional Venture Partners XIII, L.P. | 10% Owner | 9,363,416Indirect | Nov 16, 2023 | 0 |
| Kennedy Kelly J. | EVP and CFO | 922,715 | Oct 5, 2023 | 0 |
| Rexing Rick | Chief Revenue Officer | 445,752 | Oct 5, 2023 | 0 |
| Hoyt Janis | Chief People Officer | 175,771 | Sep 8, 2023 | 0 |
| Liaw Eric | Director | 124,670 | Jun 2, 2023 | 0 |
| Brown Julia M | Director | 203,075 | May 26, 2023 | 0 |
| Pramanik Avik | Director | 196,282 | May 26, 2023 | 0 |
| Vlahos Nikolaos A | Chief Executive Officer | 1,212,876 | May 24, 2023 | 0 |
| Gerstberger Peter C. | Chief Digital & Strat. Officer | 414,203 | Mar 8, 2023 | 0 |
| Frey Donald | Chief Innovation Officer | 203,651 | May 23, 2022 | 0 |
| Manner Jasmin | Chief Commercial Officer | 127,067 | May 9, 2022 | 0 |
| Klages Glenn | EVP, Supply Chain | 206,369 | May 9, 2022 | 0 |
| Parvaneh Sharareh | Chief Information Officer | 100,384 | Dec 13, 2021 | 0 |
| Liew Jeremy | Director | 0Indirect | Dec 3, 2021 | 0 |
Insider trades
Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Nov 17, 2021 (view filing) | Nov 15 | 2 days | Hoyt JanisChief People Officer | SSale | −75.0K | $9.77 | −$732.8K | −35.3%137.4K after | |
| Nov 18, 2021 (view filing) | Nov 16 | 2 days | Vlahos Nikolaos AChief Executive Officer | SSale | −10.1K | $10.00 | −$101.4K | −1.6%610.3K after | |
| Nov 18, 2021 (view filing) | Nov 16 | 2 days | Manner JasminChief Commercial Officer | SSale | −8.09K | $10.00 | −$80.9K | −5.6%137.4K after | |
| Nov 18, 2021 (view filing) | Nov 16 | 2 days | Sheehey BrendanGeneral Counsel | SSale | −5.00K | $10.00 | −$50.0K | −3.5%137.4K after | |
| Nov 18, 2021 (view filing) | Nov 16 | 2 days | Rexing RickChief Revenue Officer | SSale | −3.44K | $10.00 | −$34.4K | −2.4%140.9K after | |
| Nov 18, 2021 (view filing) | Nov 16 | 2 days | Frey DonaldChief Innovation Officer | SSale | −23.0K | $10.00 | −$230.0K | −14.4%136.3K after | |
| Dec 3, 2021 (view filing) | Dec 1 | 2 days | Liew JeremyDirector | SSale | −529.1K | $8.28 | −$4.38M | −100.0%0 after | |
| Dec 8, 2021 (view filing) | Dec 7 | 1 day | White James DDirector | PPurchase | +2.20K | $8.55 | +$18.8K | +6.4%36.5K after | |
| Feb 1, 2022 (view filing) | Jan 28 | 4 days | Kennedy Kelly J.EVP and CFO | SSale | −6.05K | $5.81 | −$35.1K | −1.2%493.3K after | |
| Apr 28, 2022 (view filing) | Apr 27 | 1 day | Kennedy Kelly J.EVP and CFO | SSale | −1.22K | $4.07 | −$4.96K | −0.2%667.2K after | |
| May 9, 2022 (view filing) | May 5 | 4 days | Klages GlennEVP, Supply Chain | SSaleCommon Stock (RSUs) | −10.1K | $4.06 | −$41.0K | −4.7%206.4K after | |
| May 9, 2022 (view filing) | May 5 | 4 days | Vlahos Nikolaos AChief Executive Officer | SSaleCommon Stock (RSUs) | −64.0K | $4.06 | −$260.0K | −4.7%1.30M after | |
| May 9, 2022 (view filing) | May 5 | 4 days | Kennedy Kelly J.EVP and CFO | SSale | −46.3K | $4.06 | −$188.2K | −6.9%628.1K after | |
| May 9, 2022 (view filing) | May 9 | Same day | Warren JessicaChief Creative Officer | SSaleCommon Stock (RSUs) | −34.0K | $3.58 | −$121.7K | −5.2%620.7K after | |
| May 9, 2022 (view filing) | May 5 | 4 days | Hoyt JanisChief People Officer | SSaleCommon Stock (RSUs) | −10.2K | $4.06 | −$41.3K | −4.7%207.4K after | |
| May 9, 2022 (view filing) | May 5 | 4 days | Rexing RickChief Revenue Officer | SSaleCommon Stock (RSUs) | −12.0K | $4.06 | −$48.9K | −5.4%209.9K after | |
| May 9, 2022 (view filing) | May 5 | 4 days | Sheehey BrendanGeneral Counsel | SSaleCommon Stock (RSUs) | −10.5K | $4.06 | −$42.5K | −4.8%207.1K after | |
| May 9, 2022 (view filing) | May 5 | 4 days | Frey DonaldChief Innovation Officer | SSaleCommon Stock (RSUs) | −10.4K | $4.07 | −$42.4K | −4.8%206.0K after | |
| May 9, 2022 (view filing) | May 5 | 4 days | Manner JasminChief Commercial Officer | SSaleCommon Stock (RSUs) | −10.4K | $4.06 | −$42.1K | −7.5%127.1K after | |
| May 23, 2022 (view filing) | May 20 | 3 days | Kennedy Kelly J.EVP and CFO | SSale | −3.69K | $3.17 | −$11.7K | −0.6%624.4K after | |
| May 23, 2022 (view filing) | May 20 | 3 days | Vlahos Nikolaos AChief Executive Officer | SSaleCommon Stock (RSUs) | −16.3K | $3.17 | −$51.6K | −1.3%1.28M after | |
| May 23, 2022 (view filing) | May 20 | 3 days | Sheehey BrendanGeneral Counsel | SSaleCommon Stock (RSUs) | −2.41K | $3.17 | −$7.64K | −1.2%204.7K after | |
| May 23, 2022 (view filing) | May 20 | 3 days | Rexing RickChief Revenue Officer | SSaleCommon Stock (RSUs) | −2.81K | $3.17 | −$8.91K | −1.3%207.1K after | |
| May 23, 2022 (view filing) | May 20 | 3 days | Warren JessicaChief Creative Officer | SSaleCommon Stock (RSUs) | −7.17K | $3.17 | −$22.7K | −1.2%613.5K after | |
| May 23, 2022 (view filing) | May 20 | 3 days | Hoyt JanisChief People Officer | SSaleCommon Stock (RSUs) | −2.41K | $3.17 | −$7.64K | −1.2%205.0K after | |
| May 23, 2022 (view filing) | May 20 | 3 days | Frey DonaldChief Innovation Officer | SSaleCommon Stock (RSUs) | −2.39K | $3.17 | −$7.57K | −1.2%203.7K after | |
| Jul 29, 2022 (view filing) | Jul 28 | 1 day | Kennedy Kelly J.EVP and CFO | SSale | −1.17K | $3.27 | −$3.82K | −0.2%623.2K after | |
| Aug 23, 2022 (view filing) | Aug 22 | 1 day | Kennedy Kelly J.EVP and CFO | SSale | −3.81K | $3.74 | −$14.3K | −0.6%619.4K after | |
| Aug 23, 2022 (view filing) | Aug 22 | 1 day | Vlahos Nikolaos AChief Executive Officer | SSaleCommon Stock (RSUs) | −16.8K | $3.74 | −$62.8K | −1.3%1.26M after | |
| Aug 23, 2022 (view filing) | Aug 22 | 1 day | Sheehey BrendanGeneral Counsel | SSaleCommon Stock (RSUs) | −2.49K | $3.74 | −$9.31K | −0.9%277.3K after | |
| Aug 23, 2022 (view filing) | Aug 22 | 1 day | Rexing RickChief Revenue Officer | SSaleCommon Stock (RSUs) | −2.90K | $3.74 | −$10.9K | −0.8%354.2K after | |
| Aug 23, 2022 (view filing) | Aug 22 | 1 day | Warren JessicaChief Creative Officer | SSaleCommon Stock (RSUs) | −7.40K | $3.74 | −$27.7K | −1.2%606.1K after | |
| Aug 23, 2022 (view filing) | Aug 22 | 1 day | Hoyt JanisChief People Officer | SSaleCommon Stock (RSUs) | −2.49K | $3.74 | −$9.31K | −0.7%352.5K after | |
| Aug 24, 2022 (view filing) | Aug 23 | 1 day | Rexing RickChief Revenue Officer | SSaleCommon Stock (RSUs) | −4.14K | $3.69 | −$15.3K | −1.2%350.0K after | |
| Sep 2, 2022 (view filing) | Sep 1 | 1 day | Hoyt JanisChief People Officer | SSaleCommon Stock (RSUs) | −1.25K | $3.55 | −$4.44K | −0.4%351.3K after | |
| Oct 4, 2022 (view filing) | Oct 3 | 1 day | Sheehey BrendanGeneral Counsel | SSale | −4.35K | $3.48 | −$15.1K | −1.6%272.9K after | |
| Oct 4, 2022 (view filing) | Oct 3 | 1 day | Rexing RickChief Revenue Officer | SSale | −6.13K | $3.48 | −$21.3K | −1.8%343.9K after | |
| Oct 4, 2022 (view filing) | Oct 3 | 1 day | Hoyt JanisChief People Officer | SSale | −9.95K | $3.48 | −$34.6K | −2.8%341.3K after | 2 lots |
| Oct 31, 2022 (view filing) | Oct 28 | 3 days | Kennedy Kelly J.EVP and CFO | SSale | −1.23K | $3.26 | −$4.00K | −0.2%618.2K after | |
| Nov 2, 2022 (view filing) | Nov 1 | 1 day | Hoyt JanisChief People Officer | SSale | −1.25K | $3.35 | −$4.19K | −0.4%340.1K after | |
| Nov 22, 2022 (view filing) | Nov 21 | 1 day | Gerstberger Peter C.Chief Digital & Strat. Officer | SSale | −6.76K | $2.90 | −$19.6K | −1.6%424.4K after | |
| Nov 22, 2022 (view filing) | Nov 21 | 1 day | Vlahos Nikolaos AChief Executive Officer | SSale | −17.3K | $2.90 | −$50.2K | −1.4%1.25M after | |
| Nov 22, 2022 (view filing) | Nov 21 | 1 day | Kennedy Kelly J.EVP and CFO | SSale | −3.93K | $2.90 | −$11.4K | −0.6%614.3K after | |
| Nov 22, 2022 (view filing) | Nov 21 | 1 day | Sheehey BrendanGeneral Counsel | SSale | −2.57K | $2.90 | −$7.44K | −0.9%270.3K after | |
| Nov 22, 2022 (view filing) | Nov 21 | 1 day | Rexing RickChief Revenue Officer | SSale | −1.85K | $2.90 | −$5.38K | −0.5%342.1K after | |
| Nov 22, 2022 (view filing) | Nov 21 | 1 day | Warren JessicaChief Creative Officer | SSale | −7.63K | $2.90 | −$22.1K | −1.3%598.5K after | |
| Nov 22, 2022 (view filing) | Nov 21 | 1 day | Hoyt JanisChief People Officer | SSale | −2.57K | $2.90 | −$7.44K | −0.8%337.5K after | |
| Nov 28, 2022 (view filing) | Nov 25 | 3 days | Rexing RickChief Revenue Officer | SSale | −5.19K | $2.73 | −$14.2K | −1.5%336.9K after | |
| Dec 2, 2022 (view filing) | Dec 1 | 1 day | Hoyt JanisChief People Officer | SSale | −1.25K | $2.89 | −$3.61K | −0.4%336.3K after | |
| Dec 14, 2022 (view filing)4:07 PM ET | May 7, 2021 | 586 days | Fogelsong Norman A and 6 others10% Owner | SSale | −1.20M | $16.00 | −$19.2M | −10.3%10.4M after | Amended |