Skip to main content

Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2026

Institutional positions in Alphabet Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,154
+57 vs. Q4 2025
Shares held
3.21B
+346.6M (+12.1%) vs. Q4 2025
Total value
$919.5B
+$57.9B (+6.7%) vs. Q4 2025
New holders
225
1,919 more added
Sold out
168
2,408 more reduced

83 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 5,154 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2026: $919.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2025.

Institutions holding GOOG in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Peak Retirement Planning, Inc.1,583$454.0K0.09%+270+20.6%Added
BOS Asset Management, LLC1,588$455.5K0.12%+156+10.9%Added
Morse Asset Management, Inc1,589$455.8K0.09%+13+0.8%Added
DHJJ Financial Advisors, Ltd.1,591$456.4K0.15%00.0%Unchanged
Cooke & Bieler LP1,600$459.0K0.01%00.0%Unchanged
Hunter Perkins Capital Management, LLC1,600$459.0K0.11%−8,000−83.3%Reduced
Birchwood Financial Partners, Inc.1,604$460.1K0.44%−1−0.1%Reduced
Whitaker-Myers Wealth Managers, LTD.1,608$461.4K0.09%−117−6.8%Reduced
Campbell Deegan Wealth Management, LLC1,612$462.5K0.37%+106+7.0%Added
Beacon Investment Advisors LLC1,613$462.6K0.17%−33−2.0%Reduced
Miller Global Investments, LLC1,617$463.9K0.43%+630+63.8%Added
Stage Harbor Financial, LLC1,618$464.1K0.31%−80−4.7%Reduced
Oberweis Asset Management Inc1,620$464.7K0.01%00.0%Unchanged
Gambit Capital Management, LLC1,620$464.7K0.33%00.0%Unchanged
Cannon Wealth Management Services, LLC1,621$465.0K0.31%+35+2.2%Added
Friday Financial1,635$469.0K0.16%00.0%Unchanged
Wealth Management Nebraska1,644$471.6K0.05%+231+16.3%Added
Peterson Wealth Services1,645$471.8K0.12%+1+0.1%Added
Brickley Wealth Management1,646$472.2K0.08%00.0%Unchanged
Samjo Management, LLC1,650$473.3K0.20%−50−2.9%Reduced
Black Swift Group, LLC1,650$473.3K0.08%00.0%Unchanged
Bank Ozk1,652$473.9K0.17%−20−1.2%Reduced
O'Connor Financial Group LLC1,653$474.2K0.19%+33+2.0%Added
Unify Financial Advisors1,660$476.2K0.49%−20−1.2%Reduced
Paragon Financial Partners, Inc.1,443$476.9K0.27%+1+0.1%Added
Hurlow Wealth Management Group, Inc.1,663$477.0K0.11%+15+0.9%Added
TD Capital Management LLC1,674$480.2K0.04%+163+10.8%Added
Forza Wealth Management, LLC1,675$480.5K0.17%+121+7.8%Added
True Link Financial Advisors, LLC1,682$482.5K0.03%+33+2.0%Added
Essential Partners LLC1,682$482.5K0.16%+106+6.7%Added
Impact Investors, Inc1,683$482.9K0.34%−1−0.1%Reduced
Wood Tarver Financial Group, LLC1,687$483.0K0.13%+76+4.7%Added
Heritage Wealth Architects, Inc.1,262$483.6K0.20%−13−1.0%Reduced
Valtinson Bruner Financial Planning LLC1,687$483.9K0.13%+470+38.6%Added
Prepared Retirement Institute LLC1,689$484.6K0.24%00.0%Unchanged
Keeler & Nadler Financial Planning & Wealth Management1,692$485.3K0.16%+1+0.1%Added
Passive Capital Management, LLC.1,695$486.2K0.15%+86+5.3%Added
Opus Capital Group, LLC1,696$487.0K0.05%00.0%Unchanged
Bauman Advisory Group, LLC1,700$487.6K0.34%−457−21.2%Reduced
Account Management LLC1,700$487.7K0.53%00.0%Unchanged
Hofer & Associates. Inc1,700$487.7K0.26%00.0%Unchanged
AREX Capital Management, LP1,700$487.7K0.81%+1,700New
ATLas Financial Planning LLC1,704$488.8K0.44%00.0%Unchanged
Bright Financial Advisors, Inc.1,704$488.9K0.22%−22−1.3%Reduced
Darrow Company, Inc.1,705$489.3K0.22%00.0%Unchanged
Baring Financial LLC1,711$490.9K0.30%−22−1.3%Reduced
White Wing Wealth Management1,712$491.0K0.29%−63−3.5%Reduced
Fagan Associates, Inc.1,717$492.5K0.07%+291+20.4%Added
Beacon Financial Planning, Inc1,718$492.7K0.19%+432+33.6%Added
Michael B. Yongue1,718$492.8K0.36%00.0%Unchanged
May Barnhard Investments LLC1,719$493.3K0.24%00.0%Unchanged
Wheelhouse Advisory Group LLC1,722$494.1K0.16%+1+0.1%Added
SWAN Capital LLC1,725$494.8K0.18%+225+15.0%Added
BWM Planning, LLC1,726$495.1K0.13%−2−0.1%Reduced
Compass Planning Associates Inc1,726$495.2K0.32%+1+0.1%Added
Sterling Financial Planning, Inc.1,726$495.2K0.15%−54−3.0%Reduced
Marotta Asset Management1,681$495.7K0.09%−77−4.4%Reduced
Delos Wealth Advisors, LLC1,729$496.0K0.28%+8+0.5%Added
Centennial Advisors, LLC1,734$497.5K0.63%+168+10.7%Added
Lifeworks Advisors, LLC1,734$497.5K0.06%+310+21.8%Added
Uncommon Cents Investing LLC1,740$499.1K0.12%00.0%Unchanged
M. Kulyk & Associates, LLC1,740$499.2K0.09%+67+4.0%Added
PSI Advisors, LLC1,743$500.0K0.12%+10+0.6%Added
Piedmont Capital Management, LLC1,747$501.1K0.33%+256+17.2%Added
Pinnacle Family Advisors, LLC1,748$501.3K0.24%+31+1.8%Added
PYA Waltman Capital, LLC1,748$501.4K0.14%00.0%Unchanged
Aviso Wealth Management1,755$503.4K0.23%−881−33.4%Reduced
Advanced Asset Management Advisors Inc1,755$503.4K0.14%00.0%Unchanged
Lutz Financial Services LLC1,759$504.6K0.03%−72−3.9%Reduced
Caitlin John, LLC1,759$504.6K0.30%−798−31.2%Reduced
Phoenix Wealth Advisors1,760$504.9K0.20%00.0%Unchanged
Smith Partners Wealth Management, LLC1,760$504.9K0.45%00.0%Unchanged
KFA Private Wealth Group, LLC1,763$505.9K0.12%−83−4.5%Reduced
Breachway Investments LLC1,720$507.4K0.49%00.0%Unchanged
TLWM1,771$508.0K0.09%+152+9.4%Added
M1 Capital Management LLC1,776$509.4K0.23%−5−0.3%Reduced
Vista Private Wealth Partners. LLC1,286$510.4K0.18%−55−4.1%Reduced
Aspiring Ventures, LLC1,782$511.2K0.17%+70+4.1%Added
Raffa Wealth Management, LLC1,783$511.5K0.08%−274−13.3%Reduced
OneAscent Investment Solutions LLC1,785$512.0K0.51%+593+49.7%Added
Cura Wealth Advisors, LLC1,786$512.3K0.23%−4−0.2%Reduced
Campion Asset Management LLC1,786$512.3K0.35%−4−0.2%Reduced
Claris Financial LLC1,788$512.9K0.28%−6,137−77.4%Reduced
Empire Financial Management Company, LLC1,788$512.9K0.12%−366−17.0%Reduced
Awm Capital, LLC1,788$513.1K0.05%−4−0.2%Reduced
Eaton-Cambridge Inc.1,790$513.5K0.16%+310+20.9%Added
Tme Financial, Inc.1,793$514.3K0.36%−199−10.0%Reduced
IMG Wealth Management, Inc.1,794$514.6K0.33%−154−7.9%Reduced
BG Investment Services, Inc.1,794$514.7K0.43%−135−7.0%Reduced
Hara Capital LLC1,795$514.9K0.26%−60−3.2%Reduced
Rollins Financial Advisors, LLC1,796$515.3K0.08%−427−19.2%Reduced
Oliver Luxxe Assets LLC1,799$516.1K0.08%−300−14.3%Reduced
Miller Capital Partners, Inc.1,800$516.3K0.25%00.0%Unchanged
Schubert & Co1,800$516.5K0.42%−133−6.9%Reduced
Affinity Wealth Management LLC1,801$516.6K0.08%−15−0.8%Reduced
Meadowbrook Advisors Group, LLC1,801$516.6K0.31%+164+10.0%Added
Capstone Wealth Management, LLC1,804$517.4K0.36%+3+0.2%Added
Old Port Advisors1,806$518.1K0.12%+38+2.1%Added
Widmann Financial Services, Inc.1,807$518.4K0.31%+55+3.1%Added
CoreFirst Bank & Trust1,810$519.2K0.28%00.0%Unchanged