Friday Financial

SEC CIK
0002048792

Holdings, Q2 2026

Positions as of Jun 30, 2026, filed Jul 9, 2026.SEC

Positions
108
+15 vs. Q1 2026
Total value
$373.45M
+$83.24M (+28.7%) vs. Q1 2026

Compare with Q1 2026: new, added, reduced and sold out

Positions

Long positions only. Changes compare share counts with Q1 2026.

Friday Financial holdings in Q2 2026
SecurityClassSharesValue% of portfolioChange in sharesActionHistory
ISHARES TR464287150CORE S&P TTL STK523,396$85.9M23.00%+58,792+12.7%Added–
SCHWAB U.S. LARGE-CAP GROWTH ETF808524300ETF756,729$25.96M6.95%+126,739+20.1%Added–
EA SERIES TRUST02072L532BRID OMN SMA ETF810,376$23.29M6.24%+39,431+5.1%Added–
VANGUARD SCOTTSDALE FDS92206C706INTER TERM TREAS282,864$16.58M4.44%+58,861+26.3%Added–
ISHARES TR46435G326CORE MSCI INTL167,276$14.96M4.00%+20,610+14.1%Added–
AMERICAN CENTY ETF TR025072802INTL SMCP VLU130,837$13.58M3.64%+13,142+11.2%Added–
SCHWAB U.S. LARGE-CAP VALUE ETF808524409ETF388,248$13.33M3.57%+73,888+23.5%Added–
DIMENSIONAL ETF TRUST25434V864SHOR DUR FIX ETF274,581$13.09M3.51%+54,710+24.9%Added–
SCHWAB US DIVIDEND EQUITY ETF808524797ETF363,808$11.84M3.17%+32,399+9.8%Added–
DIMENSIONAL ETF TRUST25434V732EMERGING MKTS CO297,223$11.65M3.12%+27,141+10.0%Added–
SPDR INDEX SHS FDS78463X848ST STR ACWI ETF265,560$10.66M2.86%+2,944+1.1%Added–
SCHWAB INTERNATIONAL EQUITY ETF808524805ETF342,615$9.42M2.52%+143,386+72.0%Added–
VANGUARD MALVERN FDS922020805STRM INFPROIDX149,923$7.44M1.99%+23,756+18.8%Added–
AAPLAPPLE INC COMStock20,403$6.34M1.70%+2,162+11.9%AddedView
VANGUARD MORNINGSTAR TOTAL STOCK MARKET ETF922908769ETF16,325$6.03M1.62%−246−1.5%Reduced–
VANGUARD DIVIDEND APPRECIATION ETF921908844ETF20,981$5.01M1.34%+2,068+10.9%Added–
ISHARES RUSSELL 1000 GROWTH ETF464287614ETF37,180$4.51M1.21%+28,851+346.4%Added–
AMERICAN CENTY ETF TR025072877US SML CP VALU36,362$4.48M1.20%+5,802+19.0%Added–
DIMENSIONAL ETF TRUST25434V831US HIGH PROF ETF106,557$4.42M1.18%+9,110+9.3%Added–
STATE STREET SPDR PORTFOLIO S&P 500 VALUE ETF78464A508ETF64,969$4.02M1.08%+5,260+8.8%Added–
UMBFUMB FINL CORPCOM27,445$4.01M1.07%+1,533+5.9%AddedView
DIMENSIONAL ETF TRUST25434V765INTL HIGH PROFIT115,752$3.95M1.06%+11,249+10.8%Added–
VANGUARD STAR FDS921909768VG TL INTL STK F45,529$3.85M1.03%+672+1.5%Added–
INVESCO QQQ TRUST SERIES I46090E103ETF3,966$2.81M0.75%+2,976+300.6%Added–
SPDR SERIES TRUST78464A284ST NUVE HIGH ETF92,427$2.34M0.63%+2,289+2.5%Added–
ISHARES RUSSELL MID-CAP GROWTH ETF464287481ETF13,546$1.92M0.51%+2,255+20.0%Added–
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF35,854$1.84M0.49%+4,425+14.1%Added–
AMERICAN CENTY ETF TR025072604AVANTIS EMGMKT19,639$1.82M0.49%+6,830+53.3%Added–
SPDR SERIES TRUST78464A201ST STR SP600GRWO15,533$1.81M0.49%+3,139+25.3%Added–
TSLATESLA INC COMStock4,483$1.81M0.48%−3−0.1%ReducedView
DEDEERE & CO COMStock2,959$1.79M0.48%00.0%UnchangedView
VANGUARD FTSE EMERGING MARKETS ETF922042858ETF29,898$1.76M0.47%+784+2.7%Added–
IBITISHARES BITCOIN TRUST ETFETF47,634$1.72M0.46%+1,346+2.9%AddedView
VANECK ETF TRUST92189H409HIGH YLD MUNIETF32,984$1.7M0.45%+6,523+24.7%Added–
ISHARES CORE MSCI EMERGING MARKETS ETF46434G103ETF21,106$1.68M0.45%+42+0.2%Added–
VANGUARD MORNINGSTAR SMALL-CAP VALUE ETF922908611ETF6,815$1.65M0.44%−20.0%Reduced–
VANGUARD MORNINGSTAR SMALL-CAP GROWTH ETF922908595ETF4,652$1.65M0.44%+144+3.2%Added–
ISHARES S&P 500 GROWTH ETF464287309ETF12,042$1.64M0.44%+298+2.5%Added–
J P MORGAN EXCHANGE TRADED F46641Q647MUNICIPAL ETF30,248$1.53M0.41%+10,814+55.6%Added–
VANGUARD MORNINGSTAR MID-CAP GROWTH ETF922908538ETF4,887$1.47M0.39%+455+10.3%Added–
VANGUARD MORNINGSTAR MID-CAP VALUE ETF922908512ETF6,865$1.38M0.37%−45−0.7%Reduced–
STATE STREET SPDR S&P 400 MID CAP VALUE ETF78464A839ETF13,915$1.3M0.35%+7,868+130.1%Added–
SPDR SERIES TRUST78464A805ST STR PR SP150014,090$1.28M0.34%+10.0%Added–
PWRQUANTA SVCS INCCOM1,819$1.19M0.32%00.0%UnchangedView
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF6,966$1.15M0.31%+114+1.7%Added–
DIMENSIONAL EMERGING CORE EQUITY MARKET ETF25434V302ETF28,545$1.11M0.30%+9,599+50.7%Added–
ISHARES RUSSELL 2000 GROWTH ETF464287648ETF2,804$1.08M0.29%+826+41.8%Added–
DIMENSIONAL ETF TRUST25434V815US SMALL CAP ETF26,941$1.04M0.28%+10,914+68.1%Added–
ISHARES TR464288414NATIONAL MUN ETF9,592$1.03M0.28%+4,436+86.0%Added–
VANGUARD S&P 500 ETF922908363ETF1,477$1.01M0.27%+1,477New–
ISHARES TR464287234MSCI EMG MKT ETF14,791$972.07K0.26%+62+0.4%Added–
NVDANVIDIA CORPORATION COMStock4,891$963.26K0.26%+171+3.6%AddedView
JPMJPMORGAN CHASE & CO COMStock2,741$929.91K0.25%+361+15.2%AddedView
DIMENSIONAL ETF TRUST25434V781INTL SMALL CAP V22,079$902.37K0.24%−10.0%Reduced–
WMTWALMART INC COMStock7,511$837.78K0.22%+966+14.8%AddedView
WISDOMTREE TR97717W505US MIDCAP DIVID14,350$813.22K0.22%00.0%Unchanged–
DIMENSIONAL ETF TRUST25434V849NATL MUN BD ETF16,717$807.15K0.22%+2,911+21.1%Added–
STATE STREET SPDR S&P 600 SMALL CAP VALUE ETF78464A300ETF6,977$747.66K0.20%+1,421+25.6%Added–
AVGOBROADCOM INC COMStock1,893$701.89K0.19%+7+0.4%AddedView
ISHARES TR46432F388MSCI USA VALUE3,568$684.59K0.18%00.0%Unchanged–
J P MORGAN EXCHANGE TRADED F46654Q781EQUITY FOCUS ETF8,322$668.97K0.18%+8,322New–
PIMCO ETF TR72201R866INTER MUN BD ACT12,474$653.39K0.17%+2,196+21.4%Added–
VANGUARD INFORMATION TECHNOLOGY ETF92204A702ETF5,512$628.7K0.17%+4,823+700.0%Added–
VANGUARD WHITEHALL FDS921946794INTL HIGH ETF6,156$615.41K0.16%+58+1.0%Added–
GOOGALPHABET INC CAP STK CL CStock1,675$609.06K0.16%+40+2.4%AddedView
BRK.BBERKSHIRE HATHAWAY INC DEL CL B NEWStock1,204$606.82K0.16%00.0%UnchangedView
ISHARES TR464288877EAFE VALUE ETF7,651$597.7K0.16%00.0%Unchanged–
IBMINTERNATIONAL BUSINESS MACHS COMStock1,903$582.57K0.16%+35+1.9%AddedView
VANGUARD HIGH DIVIDEND YIELD INDEX ETF921946406ETF3,499$562.08K0.15%00.0%Unchanged–
SNDKSANDISK CORPCOM333$538.69K0.14%+333NewView
WDCWESTERN DIGITAL CORPCOM1,000$532.1K0.14%+1,000NewView
ISHARES TR464287630RUS 2000 VAL ETF2,405$529.53K0.14%+213+9.7%Added–
ISHARES S&P MID-CAP 400 GROWTH ETF464287606ETF4,638$528.02K0.14%00.0%Unchanged–
ISHARES TR46434V456MSCI INTL QUALTY10,592$523.99K0.14%00.0%Unchanged–
AMZNAMAZON COM INC COMStock2,064$507.7K0.14%+186+9.9%AddedView
ALPS ETF TR00162Q718INTL SEC DV DOG11,444$476.07K0.13%00.0%Unchanged–
WISDOMTREE TR97717X669US QTLY DIV GRT4,900$472.07K0.13%00.0%Unchanged–
MSFTMICROSOFT CORP COMStock1,127$438.09K0.12%+183+19.4%AddedView
SPDR SERIES TRUST78464A821ST STR SP400GRW3,428$372.01K0.10%+3,428New–
ISHARES S&P 500 VALUE ETF464287408ETF1,600$369.25K0.10%00.0%Unchanged–
CSCOCISCO SYS INC COMStock3,217$359.63K0.10%−23−0.7%ReducedView
VANGUARD WHITEHALL FDS921946810INTL DVD ETF3,753$357.55K0.10%−10.0%Reduced–
NEW YORK LIFE INVTS ACTIVE E45409F827MACKAY MUN INTER14,083$342.64K0.09%00.0%Unchanged–
MDYSTATE STREET SPDR S&P MIDCAP 400 ETF TRUSTETF477$328.23K0.09%+477NewView
PGPROCTER & GAMBLE CO COMStock2,147$327.95K0.09%+2,147NewView
GOOGLALPHABET INC CAP STK CL AStock869$318.95K0.09%+869NewView
WISDOMTREE TR97717W208US HIGH DIVIDEND2,754$318.45K0.09%00.0%Unchanged–
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT5,994$309.95K0.08%00.0%Unchanged–
SPDR SERIES TRUST78464A763ST STR SP DIV1,902$295.99K0.08%00.0%Unchanged–
VANGUARD INTERMEDIATE-TERM BOND ETF921937819ETF3,823$290.93K0.08%+710+22.8%Added–
J P MORGAN EXCHANGE TRADED F46641Q852INTL BD OPP ETF6,022$290.2K0.08%+1,795+42.5%Added–
CATCATERPILLAR INC COMStock303$284.86K0.08%−595−66.3%ReducedView
JNJJOHNSON & JOHNSON COMStock1,062$283.9K0.08%+1,062NewView
AAAUGOLDMAN SACHS PHYSICAL GOLDUNIT6,678$270.93K0.07%00.0%UnchangedView
SCHWAB US AGGREGATE BOND ETF808524839ETF11,513$264.22K0.07%+11,513New–
DISDISNEY WALT CO COMStock2,661$259.43K0.07%00.0%UnchangedView
AMDADVANCED MICRO DEVICES INC COMStock502$259.09K0.07%+502NewView
ISHARES S&P MID-CAP 400 VALUE ETF464287705ETF1,724$251.73K0.07%00.0%Unchanged–
MSMORGAN STANLEY COM NEWStock1,125$249.8K0.07%+1,125NewView
KOCOCA COLA CO COMStock2,851$239.63K0.06%+2,851NewView

Sold out since Q1 2026 (2)

Positions held at the end of Q1 2026 that are no longer in this filing.

Friday Financial positions sold out since Q1 2026
SecurityClassShares, Q1 2026Value, Q1 2026% of portfolio, Q1 2026
XOMEXXON MOBIL CORPCOM1,316$223.34K0.08%
J P MORGAN EXCHANGE TRADED F46641Q332EQUITY PREMIUM3,620$205.18K0.07%

13F filings by quarter

Friday Financial 13F filings by quarter
QuarterFiledPositionsTotal valueChangesFiling
Q2 2026Jul 9, 2026108$373.45Mvs. Q1 2026SEC
Q1 2026Apr 16, 202693$290.2Mvs. Q4 2025SEC
Q4 2025Jan 9, 202690$283.65Mvs. Q3 2025SEC
Q3 2025Oct 7, 202591$238.82Mvs. Q2 2025SEC
Q2 2025Jul 14, 202586$196.56Mvs. Q1 2025SEC
Q1 2025Apr 22, 202571$167.13Mvs. Q4 2024SEC
Q4 2024Feb 11, 202565$145.13M–SEC