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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2026

Institutional positions in Alphabet Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
5,154
+57 vs. Q4 2025
Shares held
3.21B
+346.6M (+12.1%) vs. Q4 2025
Total value
$919.5B
+$57.9B (+6.7%) vs. Q4 2025
New holders
225
1,919 more added
Sold out
168
2,408 more reduced

83 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 5,154 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2026: $919.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2025.

Institutions holding GOOG in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
AtlasMark Financial, Inc800$251.0K0.16%00.0%Unchanged
Connective Capital Management, LLC876$251.3K0.21%+876New
Brand Asset Management Group, Inc.877$251.6K0.07%+877New
SWP Financial LLC878$251.9K0.13%00.0%Unchanged
Laidlaw Wealth Management LLC878$251.9K0.87%−110−11.1%Reduced
ARK & TLK Investments, LLC880$252.4K0.07%00.0%Unchanged
Beacon Financial Strategies CORP880$252.4K0.14%00.0%Unchanged
Appalachian Capital Management Ltd880$252.4K0.20%+880New
Concorde Asset Management, LLC880$252.5K0.12%−410−31.8%Reduced
Midwest Financial Group LLC882$252.9K0.11%+1+0.1%Added
Waller Financial Planning Group, Inc883$253.2K0.06%+883New
Hillcrest Wealth Advisors - NY, LLC884$253.6K0.10%−11−1.2%Reduced
Standard Family Office LLC884$253.6K0.26%00.0%Unchanged
Guardian Wealth Management, Inc.884$253.8K0.14%−85−8.8%Reduced
Comprehensive Financial Consultants Institutional, Inc.885$253.9K0.08%+60+7.3%Added
Joseph Group Capital Management885$253.9K0.06%+404+84.0%Added
Serenus Wealth Advisors, LLC888$254.6K0.05%+1+0.1%Added
Innovator Capital Management, LLC888$254.7K0.03%+102+13.0%Added
Capital & Planning, LLC890$255.3K0.15%+890New
Richmond Brothers, Inc.891$255.6K0.17%00.0%Unchanged
Tfo-TDC, LLC893$256.2K0.03%+893New
Pflug Koory, LLC894$256.5K0.12%00.0%Unchanged
Keystone Financial Services, LLC897$257.2K0.17%+1+0.1%Added
Independence Financial Advisors, LLC897$257.3K0.08%+51+6.0%Added
Enzi Wealth897$257.3K0.09%−4−0.4%Reduced
Sfam, LLC897$257.3K0.24%00.0%Unchanged
Tucker Asset Management LLC898$257.7K0.08%+141+18.6%Added
Graney & King, LLC899$257.8K0.14%+12+1.4%Added
Triune Financial Partners, LLC900$258.1K0.06%+1+0.1%Added
Capital CS Group, LLC900$258.2K0.53%00.0%Unchanged
Glass Wealth Management Co LLC900$258.2K0.10%00.0%Unchanged
Financial Life Advisors901$258.4K0.08%00.0%Unchanged
PTM Wealth Management, LLC869$258.7K0.14%+63+7.8%Added
Kure Advisory, LLC902$258.7K0.14%+32+3.7%Added
Vistica Wealth Advisors, LLC902$258.7K0.26%+48+5.6%Added
Sequent Planning LLC902$258.8K0.06%+31+3.6%Added
Bonfire Financial903$259.0K0.19%00.0%Unchanged
Orgel Wealth Management, LLC903$259.0K0.01%+903New
Camarda Financial Advisors, LLC904$259.3K0.14%−85−8.6%Reduced
Sollinda Capital Management LLC905$259.6K0.06%+18+2.0%Added
Tenon Financial LLC905$259.6K0.10%+905New
Spectrum Planning & Advisory Services Inc.906$260.0K0.13%00.0%Unchanged
Financial Freedom, LLC907$260.1K0.13%+122+15.5%Added
Compass Advisory Group LLC911$261.3K0.07%+260+39.9%Added
Dnca Finance880$261.5K0.01%+545+162.7%Added
Gutierrez Wealth Advisory, LLC911$261.5K0.16%−150−14.1%Reduced
Nicholson Wealth Management Group, LLC912$261.6K0.15%−17−1.8%Reduced
Family Wealth Group, LLC912$261.7K0.17%−113−11.0%Reduced
Great Waters Wealth Management916$262.8K0.03%+99+12.1%Added
JBGlobal.com LLC920$263.9K0.26%+920New
Phillip James Consulting Co.925$265.0K0.20%+925New
Silver Coast Investments LLC924$265.1K0.08%00.0%Unchanged
Stanley-Laman Group, Ltd.924$265.1K0.03%+924New
Samara Investment Management, LLC924$265.1K0.27%+924New
SpringVest Wealth Management LLC925$265.3K0.18%+18+2.0%Added
Windsor Capital Management, LLC929$266.5K0.08%+929New
Shepherd Kaplan Krochuk, LLC930$266.7K0.22%−159−14.6%Reduced
Mayar Capital Ltd.930$266.8K0.32%00.0%Unchanged
Alpine Global Management, LLC931$267.1K0.04%+931New
OneAscent Wealth Management LLC933$267.6K0.09%+78+9.1%Added
Cottonwood Capital Advisors, LLC933$267.6K0.19%00.0%Unchanged
Carroll Investors, Inc935$268.2K0.14%00.0%Unchanged
Hickory Point Bank & Trust940$269.6K0.18%−70−6.9%Reduced
Silver Lake Advisory, LLC940$269.8K0.11%00.0%Unchanged
Archer Investment Management, LLC942$270.3K0.11%+135+16.7%Added
Stewardship Advisors, LLC943$270.5K0.06%+8+0.9%Added
Riverview Trust Co945$271.1K0.33%−311−24.8%Reduced
Chatterton & Associates Inc.857$271.1K0.19%00.0%Unchanged
Wilkerson Advisory Group LLC946$271.4K0.09%+425+81.6%Added
Cadinha & Co LLC947$271.7K0.05%+27+2.9%Added
Troutman Wealth Management, LLC948$271.8K0.23%+1+0.1%Added
Pinnacle Financial Group, LLC948$271.9K0.07%−5−0.5%Reduced
Financial Solutions Advisory Group, Inc.948$271.9K0.04%+948New
Forbes Financial Planning, Inc.950$272.5K0.16%00.0%Unchanged
Aspire Private Capital, LLC953$273.2K0.06%+32+3.5%Added
TopTier Wealth Management, LLC953$273.3K0.17%+28+3.0%Added
Coleford Investment Management Ltd.955$274.0K0.07%00.0%Unchanged
Main Street Group, LTD956$274.4K0.08%−50−5.0%Reduced
Manuka Financial, LLC958$274.8K0.17%00.0%Unchanged
Viawealth, LLC958$274.8K0.15%+239+33.2%Added
Kennicott Capital Management LLC960$275.4K0.15%00.0%Unchanged
Sprott Inc.960$275.4K0.01%00.0%Unchanged
Elefante Mark B960$275.4K0.15%−225−19.0%Reduced
Financial Harvest, LLC960$275.4K0.16%−14−1.4%Reduced
Joule Financial, LLC963$276.2K0.08%+1+0.1%Added
Security National Bank of Sioux City Iowa965$276.8K0.16%−80−7.7%Reduced
Ark Wealth Advisors LLC967$277.3K0.27%00.0%Unchanged
Carrera Capital Advisors969$277.9K0.04%−44−4.3%Reduced
Guardian Wealth Advisors, LLC970$278.3K0.16%−72−6.9%Reduced
FF Advisors,LLC824$278.3K0.11%+5+0.6%Added
Payne Capital Management, LLC972$278.8K0.08%00.0%Unchanged
Penobscot Wealth Management974$279.3K0.08%−2−0.2%Reduced
Pathway Financial Advisors LLC949$279.4K0.03%00.0%Unchanged
Vannoy Advisory Group, Inc.979$280.8K0.18%−40−3.9%Reduced
Freestone Grove Partners LP979$280.8K0.00%+979New
Jessup Wealth Management, Inc979$280.9K0.10%−1−0.1%Reduced
Unconventional Investor, LLC981$281.3K0.13%−5−0.5%Reduced
Optivise Advisory Services LLC984$282.2K0.17%+27+2.8%Added
IAG Wealth Partners, LLC985$282.6K0.03%00.0%Unchanged
Atlantic Family Wealth, LLC987$283.2K0.20%00.0%Unchanged